Socialme6 To-Dos für 2015

mike@cooa.la, @mikeschwede, +41 (78) 600 888 2, www.cooa.la cooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH

6 To-Dos für 2015 Was gibt’s zu tun in Social Media?

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« Avoid innovation, and fix the basics. » Russell Davies @undermanager

Foto by C. Tucker Beckett

#1 Your Story?

ProduktProdukt Was/Wie

Werte

Erlebnisse

Bullshit-Bla Bullshit-Bla

Bullshit-Bla Bullshit-Bla

Conversion Rate = 0%

Conversion Rate = 8.9%

#2 Be Bold!

«Be consistent, not uniform. » www.gov.uk/design-principles

#3 Integrate Real Life!

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#4 Earned Media – echt jetzt!

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Uni

Unilever

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#5 Rented Media à Paid Media

21Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014

0%

5%

10%

15%

20%

25%

£0m

£50m

£100m

£150m

£200m

£250m

£300m

£350m

£400m

£450m

2011 2012 2013 2014 2015

UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans

«Stop making Facebook the center of your relationship marketing efforts» Nate Elliott, VP and Principal Analyst at Forrester.

vs

Number of Users, worldwide

Organic Reach

Engagement Rate

2.5 - 3.3 Mrd.1.39 Mrd.

99.7 – 94.6 %2 %

1.58 – 6.5%0.07%

E-MailFacebook

Willingness to hear about brands 21 %17 %

#6 Owned Media

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Your Web Site

à Take back control

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