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Shampoo Pouch Redesign
DM 655 NEW PRODUCT DEVELOPMENT | 04.26.15
Rabia Dilara Cumhur | Lauren Foisy | Ali Akbar Sahiwala | Kara Schlindwein
About Smartpac, Inc.
Smartpac, Inc. provides innovative solutions that help personal care products enhance their brand value through an economical,
environmentally sustainable packaging alternative that offers a unique and convenient experience for their consumers.
Market Analysis
Haircare Market in the U.S.
$7.5 billionShampoo Market in the U.S.
$3.1 billion2–3% expected annual growth through 2019
Trends in Haircare:Millennials: New Haircare FormatsHealthy Hair/Natural Styles
Target Audience
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Mass Market Brands:
Manufacture & Distribute Shampoo in the U.S.
Strong Distribution Channels
Large Market Share
Targeting Low and Middle Income Families
Focus on Sustainability
Introducing the New Suave Shampoo Pack.
ECO-FRIENDLY
FUNCTIONAL
CONVENIENT
VALUE FOR MONEY
VALUE PROPOSITION
Competitive Advantage
Smartpac does not only provide label and package designs to our clients. We also function as a wholesaler and intermediary to our manufacturing partners, strategically partnering with Ampac, one of the largest U.S. manufacturers of spouted pouch packaging.
+
Better Overall Experience
Key Benefits
B2B B2C
MaterialStorage Shipment
Value for MoneyRetail Shelf DensityBrand Value $
Convenience$
Marketing Strategy
Manufacturing Strategy
Design of packaging;
Design of labeling;
Coordination with
Manufacturer.
Manufacture and
Production of Smartpac
Packaging with Labeling.
Shipped to Retailer’s
Local Bottling Facility.
Shipped from Bottling
Facility to Retail Store.
Pricing Strategy
*Cost when purchased in 10,000 pieces.**Numbers based on 355mL package made of recyclable HDPE plastic.
Packaging Unit Cost*
Manufacturing Costs
Distribution Price to Retailer
Profit Margin
Smartpac PackagingExisting Packaging**
$0.15
$0.27
$0.60
42.86%
$0.05
$0.30
$0.55
57.14%
Scalability
Expand to mid-priced and high end brands
Expand to other haircare and personal care products
Expand operations to international markets
Thank you
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