Email entregabilidade rp_akna

Email & Entregabilidade

Louis Bucciarellli Country Manager, Return Path Brasil

#Returnpath_BR

OPORTUNIDADE

32 milhões de brasileiros usaram eCommerce em 2011

DESAFIO

Lixo/Spam. Não tem Click. Não tem ROI.

IPR = Inbox Placement Rate

Source: Return Path Deliverability Benchmark Report, 2H11

40%?

60%?

80%?

Source: Return Path Deliverability Benchmark Report, 2H11

Entregabilidade de Email: Média Brasileira

7 entre 20 emails enviados nunca chegam na caixa de entrada.

Entregabilidade no Brasil

Source: Return Path

Estudo – Benchmark Report

www.returnpath.net/landing/globaldeliverability2h11

Email that is being blocked and flagged as spam increases by 24%

In Brazil, over 35% of emails not reaching the inbox

Reputation, overload and confusion take their toll on deliverability Rates

Por que meus emails são bloqueados?

Os ISPs tomam decisões de filtragem baseados na reputação de um sender.

Baixa reputação = bloqueio!

Tudo Tem a Ver Com Reputação!

Sender Score™

SenderScore™ e Reputação

Taxa de Ingresso à Caixa de Entrada

Sender Score Gmail Hotmail Yahoo

0 - 50 26% 35% 47%

51 - 60 30% 30% 52%

61 - 70 32% 36% 56%

71 - 80 39% 41% 62%

81 - 90 62% 61% 80%

91 - 100 81% 80% 90%

Sender Score Benchmark (Global)

Tendências Regionais

Região Sender Score

Médio Média de um

Cliente Return Path

North America 67 90

United States 67 90

Brazil 16 84

Sender Score™ Benchmark (Brasil)

Over 85% of email messages received by ISPs are classified as spam

Tougher standards on email sender reputation metrics are resulting in decreased Inbox Placement Rates

The majority of businesses scored between 60 and 89, and saw only 68% of their messages delivered on average

IPR for senders with scores over 90 are as much as 33% better than for those with scores between 81-90

Estudo – Sender Score™

http://landing.returnpath.net/SSreport

Mobile Email

Mobile Can Make or Break Email Marketing

Source: Return Path

Engajamento

Commodities

Goods

Services

Experiences

R$ 0.03

R$ 0.30

R$ 3.00

R$ 8.00 *

* www.economist.com

A Importância do Engajamento

O Cliente no Controle

My Campaigns

Criar Engajamento com Personalização

Criar Engajamento com Participação

Criar Engajamento com Experiências

Certificação

Certificação

Improved deliverability to major ISPs

Automatic image enablement at Hotmail

Preferential spam filter treatment

Reduced volume throttling restrictions

Let’s Connect!

Louis Bucciarelli: louis@returnpath.net

http://br.returnpath.net/blog/