Growth Hacks: Como viralizar e crescer seu produto ou startup

Growth Hacks: Como viralizar e crescer

seu produto ou startup

José Papo

Amazon Evangelist

@josepapo

Growth Hacking “Self-perpetuating marketing machine”

Crescimento baseado em pull e não push. Atração de clientes direcionada pelo

próprio produto e inspirada por dados.

http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

Growth Hacker Aquele que tem como foco e paixão o

crescimento, através de métodos empíricos e escaláveis.

Um híbrido de marketer e developer

http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/

http://www.amazon.com.br/Flip-Funnel-Existing-Customers-ebook/dp/B0034DGPQ8

"The right way to make a product is to put the vast majority of your energy,

attention and dollars into building a great product or service and put a smaller amount into shouting and

advertising it. If you build a great product or service,

customers will tell each other"

http://www.siliconvalleywatcher.com/mt/archives/2010/07/jeff_bezos_put.php

"Our whole philosophy became ‘let’s take most of the money we

would’ve spent on paid advertising and paid marketing and instead of spending it on that invest it in the

customer experience/customer service and then let our customers

do the marketing for us through word of mouth’ and that became

the whole business model"

http://blog.kissmetrics.com/zappos-art-of-culture/

Growth Hacking 101

http://www.amazon.com.br/Running-Lean-Iterate-Series-ebook/dp/B006UKFFE0

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

Growth Hack Popular 1:

Viral Loop …

“The steps a user goes through

between entering the site to

inviting the next set of users” –

Andrew Chen

http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/

http://www.amazon.com.br/Contagious-Why-Things-Catch-ebook/dp/B008J4GQKW

6 princípios do “Contágio”

• Social Currency • Triggers • Emotion • Public • Practical Value • Stories

http://dl.dropbox.com/u/20898127/design-for-viral-growth1.jpg

Growth Hack Popular 2:

Lead Nurturing …

“Lead nurturing is the process of

building a relationship by

conducting an informative dialog

that helps qualified prospects

who are not yet ready to buy” –

Jon Miller http://blog.marketo.com/blog/2006/12/7_lead_nurturin.html

http://www.amazon.com.br/Revenue-Disruption-Game-Changing-Strategies-ebook/dp/B007OWRC6M

Growth Hack Popular 3:

Gamification …

“Gamification is the use of game

thinking and game mechanics in

a non-game context to engage

users and solve problems”

http://dl.acm.org/citation.cfm?id=2181037.2181040

http://www.amazon.com.br/Gamification-Revolution-Mechanics-Competition-ebook/dp/B00BDE6AKG

Growth Hacking na prática:

Exemplos de mercado

SaaS para Growth Hackers

PS: Momento Referral (Ou Jabá Para os Outros !)

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José Papo

Amazon Evangelist

@josepapo