1o Agile Floripa - Fishbowl: Intera§£o UX e PO, quem d as cartas?

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  • Fishbowl O que : Discusso em grupo.

    Troca de experincia entre os participantes.

    Todos podem opinar, sugerir ou fazer

    perguntas.

    No precisa ser especialista no assunto!

    Funcionamento:

    Participantes no aqurio conversam.

    Observadores precisam se sentar em uma

    cadeira livre dentro do aqurio para participar.

  • Interao PO e UX Designer

    Quem d as cartas?

  • O que um Product Owner

    O Product Owner, ou dono do produto, o responsvel por maximizar o valor do produto e do trabalho do Time de Desenvolvimento

    Scrum Guide

    http://www.scrumguides.org/docs/scrumguide/v1/Scrum-Guide-Portuguese-BR.pdfhttp://www.scrumguides.org/docs/scrumguide/v1/Scrum-Guide-Portuguese-BR.pdf

  • fonte

    https://jonstechbits.files.wordpress.com/2012/03/scrum-product-owner-role.jpghttps://jonstechbits.files.wordpress.com/2012/03/scrum-product-owner-role.jpg

  • Fonte

    ...t favorvel

    http://johnpeltier.com/blog/agile-product-owner/http://johnpeltier.com/blog/agile-product-owner/

  • O que UX Design

    "A experincia do usurio (UX) abrange todos os aspectos da interao do usurio final com a empresa, seus servios, e seus produtos. "

    Don Norman e Jakob Nielsen

    https://www.nngroup.com/articles/definition-user-experience/

  • Design VisualArquitetura da Informao

    Design de interao

    Estratgia de contedo

    Pesquisa com usurios

    UsabilidadePrototipagem

    Front-End

    CSS

    HTML

    JavaScriptSketchesWireframe

    Mockup

    Agile

    Ergonomia

    Empatia

  • Era uma vez, em uma empresa totalmente fictcia...

    Agora somos Agile!

    O Analista de negcios virou Product Owner

    O Designer virou User Experience Designer

  • E os problemas comeam

    PO: Por que de repente esse UX Designer acha que pode mudar minhas stories?

    UX: Por que esse Product Owner acha que sabe mais do que eu sobre o que o usurio quer?

    Desenvolvedor: T, eu s quero saber pra quem eu pergunto quando tenho dvidas nas stories.

    QA: Eu preciso saber quais os critrios mnimos aceitveis para aprovar essa story.

    Cliente: O que diabos um PO e um UX? Eu s quero o meu software.

  • http://www.mikejoos.com/2011/08/unicorn-dressed-as-superman.html

    http://www.mikejoos.com/2011/08/unicorn-dressed-as-superman.htmlhttp://www.mikejoos.com/2011/08/unicorn-dressed-as-superman.html

  • Product Owners devem escutar o cliente, mas na prtica muitos POs ficam mais tempo com clientes internos do que com os usurios-finais. a que o UX designer pode colaborar de forma decisiva, trazendo dados e resultados de testes para informar o PO na hora de elaborar as user stories (fonte)

    http://www.demystifyingusability.com/2012/02/agile_ux_product_owner.html

  • Refernciashttp://www.demystifyingusability.com/2012/02/agile_ux_product_owner.html

    http://www.jeffgothelf.com/blog/ux-designer-as-product-owner/#sthash.SR5gv0ZQ.dpbs

    http://uxmastery.com/7-signs-person-isnt-actually-ux-designer/

    http://blog.careerfoundry.com/the-difference-between-ux-and-ui-design-a-laymans-guide/

    https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/

    http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htm

    https://www.smashingmagazine.com/2010/10/what-is-user-experience-design-overview-tools-and-resources/

    http://www.demystifyingusability.com/2012/02/agile_ux_product_owner.htmlhttp://www.demystifyingusability.com/2012/02/agile_ux_product_owner.htmlhttp://www.jeffgothelf.com/blog/ux-designer-as-product-owner/#sthash.SR5gv0ZQ.dpbshttp://www.jeffgothelf.com/blog/ux-designer-as-product-owner/#sthash.SR5gv0ZQ.dpbshttp://uxmastery.com/7-signs-person-isnt-actually-ux-designer/http://uxmastery.com/7-signs-person-isnt-actually-ux-designer/http://blog.careerfoundry.com/the-difference-between-ux-and-ui-design-a-laymans-guide/http://blog.careerfoundry.com/the-difference-between-ux-and-ui-design-a-laymans-guide/https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/https://www.usertesting.com/blog/2015/09/16/what-is-ux-design-15-user-experience-experts-weigh-in/http://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htmhttp://www.userexperiencedesigner.co.uk/new-what-is-ux-designer-ia.htmhttps://www.smashingmagazine.com/2010/10/what-is-user-experience-design-overview-tools-and-resources/https://www.smashingmagazine.com/2010/10/what-is-user-experience-design-overview-tools-and-resources/