Criando Startup Globais

Estrategias de guerrilha para entrar no mercado

internacional

Um pouco de história…

Ano de 1807

Década de 40

Década de 90

Efeitos gerados hoje

1. Foco no mercado nacional

2. Sucateamento da industria nacional

3.Poucos cases de sucesso internacionais

4.Distanciamento do mercado mundial

5. Cultura fechada

6. Dificuldade com línguas estrangeiras

7. Baixa índice de inovação

7

8

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

Tabela de Índice de Globalização - Dr. Pankaj Ghemawat and Steven A. Altman

9

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

0 10 20 30 40 50

1. Hong Kong SAR (China) (0)

2. Singapore (0)

3. Luxembourg (0)

4. Ireland (0)

5. Belgium (+1)

6. Netherlands (-1)

7. Malta (0)

8. Malaysia (+2)

9. Bahrain (+9)

10. Estonia (-2)

11. United Arab Emirates (0)

12. Switzerland (-3)

12. Hungary (+3)

14. Austria (-1)

15. Panama (-3)

16. Sweden (-2)

17. Denmark (+2)

18. Lebanon (+3)

19. Czech Republic (+12)

20. Slovenia (0)

21. Iceland (+3)

22. Lithuania (+5)

23. Guyana (+2)

24. Mauritius (-1)

25. Taiwan (China) (-9)

26. Latvia (+11)

27. Slovak Republic (+1)

28. Bahamas, The (+5)

29. Trinidad and Tobago (-3)

30. Mongolia (-8)

31. Barbados (-1)

32. Bulgaria (0)

33. Cyprus (-16)

34. Norway (-5)

35. Thailand (-1)

36. Finland (+2)

37. Cambodia (+3)

38. Germany (-3)

39. Oman (+7)

40. Brunei Darussalam (+3)

41. Jordan (-5)

42. Israel (-3)

43. Korea, Republic (+1)

44. Vietnam (-2)

45. Canada (0)

46. Portugal (+4)

47. Macedonia, FYR (0)

48. United Kingdom (-7)

49. Poland (-1)

50. Qatar (+3)

51. Kuwait (0)

52. Ukraine (+3)

53. Moldova (-1)

54. France (+2)

55. Georgia (+18)

56. Chile (-2)

57. Croatia (-8)

58. Serbia (+5)

59. Fiji (-2)

60. Kazakhstan (+2)

61. Nicaragua (+4)

62. New Zealand (-3)

63. Zimbabwe (-3)

64. Spain (+4)

65. Belarus (+2)

66. Albania (0)

67. Saudi Arabia (-9)

68. Jamaica (-7)

69. Namibia (-5)

70. Honduras (-1)

0 10 20 30 40 50

71. Italy (+1)

72. Tunisia (-1)

73. Costa Rica (+1)

74. Togo (-4)

75. Bosnia & Herzegovina (+2)

76. Kyrgyz Republic (+3)

77. Côte d'Ivoire (+8)

78. Morocco (+2)

79. Zambia (-1)

80. Botswana (-4)

81. Australia (-6)

82. Romania (-1)

83. South Africa (-1)

84. Armenia (0)

85. Mexico (+4)

86. Azerbaijan (+2)

87. Gabon (-1)

88. Greece (+3)

89. Guinea (-2)

90. Ghana (-7)

91. United States (-1)

92. El Salvador (+4)

93. Niger (+5)

94. Angola (+1)

95. Russian Federation (-1)

96. Mozambique (+3)

97. Senegal (+5)

98. Nigeria (-5)

99. Chad (-7)

100. Dominican Republic (0)

101. Paraguay (-4)

102. Peru (-1)

103. Bolivia (+2)

104. Malawi (+9)

105. Uruguay (+1)

106. Turkey (+1)

107. Guatemala (-4)

108. Ecuador (-4)

109. Yemen, Republic (-1)

110. Kenya (-1)

111. Philippines (+5)

112. Syria (0)

113. Japan (+1)

114. Lao PDR (-4)

115. Colombia (0)

116. Madagascar (+4)

117. Mali (-6)

118. Egypt, Arab Republic (+1)

119. Benin (-1)

120. Uganda (-3)

121. Sri Lanka (0)

122. China (0)

123. India (0)

124. Cameroon (+2)

125. Burkina Faso (+3)

126. Rwanda (+1)

127. Indonesia (+2)

128. Argentina (-3)

129. Uzbekistan (-5)

130. Brazil (0)

131. Venezuela, RB (0)

132. Ethiopia (0)

133. Nepal (+1)

134. Central African Republic (+2)

135. Burundi (+2)

136. Pakistan (-3)

137. Bangladesh (-2)

138. Myanmar (+1)

139. Iran, Islamic Republic (-1)

Figure 6.1The Depth Index of Globalization 2013, Overall Results (Parentheticals Reflect Rank Changes versus Prior Year)

87 6. Country Scores and Ranks

Tabela de Índice de Globalização - Dr. Pankaj Ghemawat and Steven A. Altman

Por que internacionalizar?

1. Vantagem competitiva a longo prazo

2. Acesso as novidades e tendências mundiais

3. Mais força frente à concorrência desleal

4. Acesso a novas fontes de investimento

5. Aceleração do crescimento empresarial

6. Proteção contra crises e governos

7. Maior potencial para inovar

Internacionalização =

Inovação

Importâncias das startups

Praticamente não existe inovação que não venha através de uma startup.

13

"Startups são organizações temporárias designadas a encontrar um modelo de negócios que seja repetível e escalável".

Steve Blank

Dólar comercial a

USD = R$ 4,00!!!

Motivador a internacionalização

Mitos

1) Internacionalizar é uma opção.

Mitos

2) Conquistar primeiro o Brasil antes de ir para o mercado internacional

Mitos

3) Devo começar internacionalizando minha empresa

Mitos

4) Só grandes empresas internacionalizam

Mitos

5) Português é tendência, muitas pessoas falam ou a gente se vira no "portunhol" !!!

20

21

Mitos

6)Preciso de muitos recursos financeiros para uma experiência internacional

Ok, já entendi mas por onde começar?!!!

Internacionalização

1. Via programas governamentais 2. Programas de aceleração 3. Parcerias estratégicas 4. Eventos / Missões 5. Bootstrapping ou seja, por sua conta e risco.

Ótimo mas pra onde ir?

Vale do Silício!!!

Vale do Silício ???

1. Tem clientes nos EUA?

2. Vai abrir sua empresa no EUA?

3. Como vai lidar com a concorrência?

4. Como se diferenciar?

5. Como se sustentar no Vale?

Regiões invisíveis

Regiões invisíveis

Imigração CSF

Países Alunos

Estados Unidos 5027

Portugal 2935

França 2692

Espanha 2464

Canadá 2145

BRICS

Países Alunos

Africa do Sul 9

China 6

India 2

Russia 1

Goldman Sachs N11

Países Alunos

México 5

Turquia 6

Bangladesh, Nigéria, Egito, Paquistão, Indonésia, Filipinas, Iran, Vietnan e Coreia

Ecossistemas pelo mundo

Medellin

Santiago

Panamá

Nova Iorque

Toronto

Londres

Lisboa

Berlim

Moscou

Dubai

Tel Aviv

Shangai

Hong Kong

Singapura

Por onde começo meu projeto de

internacionalização ???

Como "eu quero" internacionalizar

Como eu deveria pensar…

Lisboa

Lisboa

• Porta de entrada na Europa

• Quinto ecossistema de inovação da EU

• Querem ser o "Atlantic Startup Hub"

• Vencedora do prêmio: "Região

empreendedora européia do ano em

2015"

• Sede do Websummit 2016

Lisboa

• Diversos eventos internacionais

• Lisbon Challenge e Startup Lisboa

• Custo de vida mais barato

• Sem dificuldade com língua

• Mobilidade para vários países

• Diversos programas de inovação

• Cases de sucesso

Panamá

Panamá

1. Economia mais competitivas e dinâmica da América Latina

2. Dólar como moeda oficial 3. Infraestrutura tecnológica 4. Um dos maiores hubs financeiros do mundo 5. Segunda maior zona de livre comercio do mundo 6. Aeroporto mais conectado das américas 7. Eleito país mais alegre do mundo 8. Zonas especiais com tarifas 0 de impostos

44

PANAMA PROVIDES A STABLE ECONOMIC ENVIRONMENT

“After three years of sharp rises in the competitiveness

rankings, Panama consolidates its position as the most competitive

economy in Central America, and second in Latin America. Panama

has continued to improve its

competitiveness edge by reinforcing its

strengths.”*

LATIN AMERICA TOP 10The Global Competitivenes Index 2014-2015

33

48

51

57

61

65

66

78

80

84

Chile

Panama

Costa Rica

Brazil

Mexico

Perú

Colombia

Guatemala

Uruguay

El Salvador

Global Rank

*World Economic Forum, Global Competitivenes Report 2014-2015

Panama is one of Latin America’s most competitive and dynamic economies.

Panama isone of the

only countries outside of the U.S. where the U.S. Dollar is the official currency, reducing currency risks relative to other Latin American nations.

$

45

PANAMA IS IDEAL FOR GLOBAL COMMUNICATIONS

Panama is an ideal place for businesses that rely onhigh-speed telecommunications

Panama is an important nodeof the world´s broadband ringand trunk route system

Through Panama pass the Maya-1, Arcos-1, SAC, MAC and the Pan American fiber optics submarine cables, through which passes 97% of international voice traffic, 90% of electronic data and 100% of regional Internet traffic.

MAYA 1

ARCOS 1

SAC 1

PAN AMERICAN

MAC

46

PANAMA HAS THE MOST CONNECTED INTERNATIONAL AIRPORT IN LATIN AMERICA

Top airportsin LatAm & the Caribbean# of international flights*

Pan

ama

City

(PTY

)

110,

306

San

Juan

(SIU

)

106,

14M

exic

oC

ity(M

EX)

90,8

44S

aoP

aulo

(GR

U)

71,7

16C

ancu

n(C

UN

)

66,3

50

*Source: Latin American and Caribbean AirTransport Association (ALTA), 2014

Tocumen Airport offers the

highest number of direct

international flights in Latin

America:

PTY

PANAMA HAS THE MOST CONNECTED INTERNATIONAL AIRPORT IN LATIN AMERICA

Top airportsin LatAm & the Caribbean# of international flights*

Pan

ama

City

(PTY

)

110,

306

San

Juan

(SIU

)

106,

14M

exic

oC

ity(M

EX)

90,8

44S

aoP

aulo

(GR

U)

71,7

16C

ancu

n(C

UN

)

66,3

50

*Source: Latin American and Caribbean AirTransport Association (ALTA), 2014

Tocumen Airport offers the

highest number of direct

international flights in Latin

America:

PTY

47

Real Estate Property Tax Withholding/Retention Taxes Stamp TaxInsurance Premium TaxTaxes on the storage and movement of fuel or other hydrocarbons and derivatives

UNBEATABLE TAX BENEFITSFOR INCENTIVIZED BUSINESS ACTIVITIES*

*exceptions and limitations apply

TAX EXEMPTIONS:

DIRECT TAXESIncome TaxDividend & Complementary Tax Transfer Tax

INDIRECT TAXESImport Tax Sales TaxExport & Re-export Tax Registration Tax, including industrial andcommercial licenses

48

INTERNATIONAL BUSINESS PARK

130+ COMPANIES

26 HECTARES

FUTURE PLAN: 16 CLASS A OFFICE BUILDINGS

8 BUILDINGS 100% DELIVERED

URBAN PLANNING BASED ON INTERNATIONAL BEST PRACTICES

BUSINESS CLUSTERS

Business Services

Logistics

Manufacturing

Maritime-AviationIndustryServices

Retail

42%

19%

19%

15%5%

Contatos

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