Creatary .comRewarding InnovationCreatary team

– 1 – Nokia Siemens Networks - Confidential and Proprietary

Sell more apps

Creatary

Nokia Siemens Networks

$+

$ $Reach more

people

74% dos brasileiros estão nas classes ABC, porém 40% não tem conta bancaria.

2 © Nokia Siemens NetworksSoc Classification level

Celulares no Brasil > 200 MMSmart phones ~ 15%

3 © Nokia Siemens NetworksSoc Classification level

profile, subscriber ID, device, location etc

• Take your content to the mass

• Get more people to pay for them

Wouldn ’t it be great if you could…

$

– 4 – Nokia Siemens Networks - Confidential and Proprietary

messaging , locationetc

• Tap into telco functionality and customer info?

What’s stopping you…

… from reaching the mass?

• Integration cost

• Too much hassle

$ $$

– 5 – Nokia Siemens Networks - Confidential and Proprietary

• Too much hassle

• global marketing to operators

• need large-scale commercial business processes

• integrating apps with operator systems

• no credit card or PayPal account

• feature phone users• scaling technical and

commercial agreements

• to global Operatorcommunity

• Access to subscriber bill and other operator assets via low-friction web APIs

Creatary.com

You

• near 100% market penetration in territories covered

• content to almost every subscriber (SMS, MMS, USSD)

• payments from ‘unbanked’• easy billing (no credit card

entry)

Enter The Creatary…

– 6 – Nokia Siemens Networks - Confidential and Proprietary

via low-friction web APIs• We handle all technical,

contractual and financial interactions

• It’s FREE! (revenue share)

Operators

• millions of new customers

• real-time testenvironment

• real-time customer location information

• Ubiquitous channel(SMS, MMS)

Creatary lets you tap into a huge range of operator resources

$

Customer profile

– 7 – Nokia Siemens Networks - Confidential and Proprietary

Identity management and online charging capabilities

SMS, MMS, location, presence, network SLAs, voice and video call features

Customer profile and usage data for targeted campaigns and services with opt-in process for location exposure

process for location exposure… all over the world

Business Model: Subscriber pays for your content

Content Provider

Asset

Telco Assets Marketplace

Location

Messaging

Profiles Money

• Customer requests your content via SMS/WEB or

• Customer subscribes to your channel

• You get your share of the amount subscriber pays for your content.

– 8 – Nokia Siemens Networks - Confidential and Proprietary

End-Users

Telco

Subscriber

• Customer subscribes to your channel

• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).

• You can also get subscriber data such as location, before your reply.

• In case of subscription services, subscriber needs to accept the opt-in.

Business model: Developer pay per use

Asset Purchaser

Asset

Telco Assets Marketplace

Location

Messaging

Profiles Money

• You pay to distribute your content/campaign to subscribers

• Customer requests your content via SMS/WEB or

• Customer subscribes to your channel

– 9 – Nokia Siemens Networks - Confidential and Proprietary

End-Users

Telco

Subscriber

• You can reply to the subscriber request via multiple channels (SMS, MMS, etc).

• You can also get subscriber data such as location, before your reply.

• In case of subscription services, subscriber needs to accept the opt-in.

• Customer subscribes to your channel

Business Model: Mobile bill as a payment method

Merchant

Telco Assets Marketplace

Charging Request

Location

Messaging

Profiles

Charging

Money

• You sell your service via WEB or other channel.

• Subscribers pays for your online content via SMS approval.

– 10 – Nokia Siemens Networks - Confidential and Proprietary

End-Users

Telco Assets Marketplace

Telco

Subscriber

• Subscriber simply reply “ok” to accept the charge.

Visit our developer portalProvides “best practice” tools to develop TAM appli cations

A dedicated area

Sandbox for testing applications before launch

Publish applications in three easy steps

– 11 – Nokia Siemens Networks - Confidential and Proprietary

Reach operators from around the world from

a single place

A dedicated areafor registered developers

Find support, forums, documentation, tutorials,

etc.

Creatary for Developers

• Reach more people

• Sell more apps

• Access operator assets worldwide

$

– 12 – Nokia Siemens Networks - Confidential and Proprietary

• Access operator assets worldwide

• Forget the legal/contractual stuff

• No setup fee

• We know every mobile operator in the world

• True three-party business model with monetization

Why partner with Nokia Siemens Networks?

– 13 – Nokia Siemens Networks - Confidential and Proprietary

• True three-party business model with monetization of exposure for all parties

• Open market approach

• We take care of all the ‘small print’

• Low-risk revenue share business proposition

Thank you

Creatary .comRewarding Innovation

– 14 – Nokia Siemens Networks - Confidential and Proprietary

Sell more apps

Creatary

Nokia Siemens Networks

$+

$ $Reach more

people