Novas lógicas de negóciosVisões de futuro

Daniel Egger31.01.2013

20502025

201

5

2013

2013

2011

2011

2006

2006

1976

1976

1981

1981

1986

1986

1991

1991

1996

1996

2001

2001

contexto

Fo

to:

© S

. H

en

ne

ma

nn

Social Fabric

Technology Fabric

Cray-1

80 MFLOPS

Concorde

1st Voo

Como 1976

imaginou o

futuro

Mobile

Telephon

e

21min

Vida

Artificial

Underwate

r

Cities

medo?

1000 anos

Aubrey de Grey

Δ18% EUA

Δ16% EU

Δ14% BR

870 mm

cinema escola trabalho relacionamento

Violação de Privacidade -The Final Cut (2004)Steve Mann’s “Eye Tap Digital Eye Glass”

Cohen Van Balen

complex

unknown

Como vou adquirir o produto?

Que valor gera esse produto?

Como vou me relacionar?

CAD, Photo to 3d, 123 D Catc, Hypr 3D, Photosculpt

plataformas filaments máquina

Filabot ( $ via Kickstarter)

DIY

R$ >5k

E. Coli Bactérias

scanning – sharing - printing

aberto

acessível

descentralizado

adaptável

new materials and coatingnew materials and coating

less accidents less human errorsless accidents less human errors

higher durabilityhigher durability sustainablesustainable

real just in time real just in time

lighter forms (<60%)lighter forms (<60%)

efficiency gains (<70%)efficiency gains (<70%)

production shops in shopping'sproduction shops in shopping's

outsourcing of designoutsourcing of design

shorter value chainshorter value chain

less factory spaceless factory space

new workforce skillsnew workforce skills

impacts insurance pricesimpacts insurance prices

new design tutorialsnew design tutorials

Designer & Doer (Prosumers)Designer & Doer (Prosumers)

higher control of productionhigher control of production

increase of live qualityincrease of live quality

more recycling due to higher material pricesmore recycling due to higher material prices

the form dilemmathe form dilemma

brand experiencebrand experience

new maintenance structuresnew maintenance structures

value the moment (Polaroid)value the moment (Polaroid)

new forms of expressionsnew forms of expressions

Design+Software+TechDesign+Software+Tech

more portabilitymore portability

experience shops experience shops

more direct customer interactionmore direct customer interaction

Interaction experienceInteraction experience

new sensuality and fashionnew sensuality and fashion

fast desire satisfactionfast desire satisfaction

copyright and trademarkscopyright and trademarks

faster reaction time in emergenciesfaster reaction time in emergencies

revitalization of districtsrevitalization of districts

reduction of crafts and artsreduction of crafts and arts

new levels of privacynew levels of privacy

new definition of the creative industrynew definition of the creative industry

creativity mobilization creativity mobilization

better disease managementbetter disease management

healthier and longer livinghealthier and longer living

less transportationless transportation

tax challengetax challenge

bio errorsbio errors

higher life expectationhigher life expectation

new materials and coatingnew materials and coating

less accidents less human errorsless accidents less human errors

higher durabilityhigher durability

sustainablesustainable

real just in time real just in time

lighter forms (<60%)lighter forms (<60%)

efficiency gains (<70%)efficiency gains (<70%)

production shops in shopping'sproduction shops in shopping's

outsourcing of designoutsourcing of design

sourcing emergenciessourcing emergencies

shorter value chainshorter value chain

competitor alignmentcompetitor alignment

less factory spaceless factory space

new workforce skillsnew workforce skills

the form dilemmathe form dilemma

Branding challengesBranding challenges

new maintenance structuresnew maintenance structures

new value of momentsnew value of moments

new forms of expressionsnew forms of expressions

individualization of designindividualization of design

more portabilitymore portability

Interaction experienceInteraction experience

integratable conceptsintegratable concepts

experience shops experience shops

more direct customer interactionmore direct customer interaction

uma nova definição de interações

indivíduo

social sentidos

pequeno

conectado

Sight

Magnet Implants

Virtual Reality

Exploração Urbana

Museus

Relacionamento

Compras

Tourismo

Atendimento ao Cliente

Comunicação

Decoração Virtual

Unseen Reality

Realidades Sensoriais

Human Augmentation

Context Integration

Novo mundo

de

interações

Objetos

“inanimados

animados”

Swipp.com

Quais interações novas

você pode oferecer no seu

modelo de negócio?

i z a ç

e cl ã

ea od

ntr .

produção

saúde

educação

trabalho

informação

estruturas governamentais

ética e moral

intimidade

energia

interação

resíduos água

alimentação

“poder legislativo”

defesa

controle

impostos

pagamento

Agora imagina

essa forma de

pensar para

múltiplas

tendências

explorando o

mundo futuro

mais

sistemicamente

.

Big Data

Virtualização

Extreme Individualization

Interações dos 5 sentidos

Moeda de Reputação e mundo em redes

End of Retirement

99% connected

Negócios Virtuais

Uma nova sociedade

Always changing and innovation

Novas fronteiras de educação

Goverment Gap

Novas Realidades

Human Augmentation

Novo paradigma de moral

Sociedade em rede

Global , social, local, pequeno ,mobile, aberto e conectado

...

Obrigadodaniel@foltigo.com

@daniel_egger

foltigo.com

edu.foltigo.com