Tecnologia, Inovação e Tendências

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Apresentao de Tecnologia e Tendncias para time da Leroy Merlin na agncia McCann - Fevereiro/2011. Foco: IT Consumerization, Cliente no Controle, User Experience, Cloud Computing

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<p>Tecnologia e Inovao</p> <p>Richard Chaves rchaves@microsoft.com Novas Tecnologias | Microsoft Brasil http://blogs.msdn.com/rchaves </p> <p>Tecnologia, Inovao e Tendncias </p> <p>Agenda </p> <p> Introduo </p> <p> Cultura e Governana </p> <p> Tendncias e Experincias </p> <p> Fechamento </p> <p>Tecnologia, Inovao e Tendncias </p> <p>Introduo </p> <p>Cenrio Atual </p> <p>O Momento do Brasil </p> <p>Infinitas Possibilidades Infinitas Oportunidades! </p> <p>A importncia da Inovao </p> <p>Tecnologia, Inovao e Tendncias </p> <p>Cultura e Governana </p> <p>A cultura de </p> <p>inovao nos </p> <p>Estados Unidos </p> <p>Diversidade </p> <p>Cultura de Inovao ThinkWeek, 27 anos atrs </p> <p>10 </p> <p>De onde vm as oportunidades de Inovao? </p> <p>Fonte: Terwiesch and Ulrich survey of 524 managers in diverse service and product industries via K@W, October 2006. </p> <p>Externamente </p> <p>11 </p> <p>Internamente </p> <p>Fast Facts - Starbucks </p> <p> Mais de 65 mil idias de produtos </p> <p> Mais de 25 mil idias de experincias </p> <p> Mais de 15 mil idias de relacionamento </p> <p>TECNOLOGIA PROCESSO + </p> <p>SERVIOS ESPECIALIZADOS </p> <p>Como a Microsoft ajuda empresas a Inovar? </p> <p> Community portal(s) </p> <p> Ratings/Reviews </p> <p> Discussions </p> <p> Team idea development (wikis) </p> <p> Idea feedback (blogs) </p> <p> Social networking </p> <p> Reports </p> <p> Collaborative workspace </p> <p> Interactive performance measurement </p> <p> Process automation </p> <p> IP documentation </p> <p> Interactive BI </p> <p> Objective prioritization of idea portfolios </p> <p> What if analysis </p> <p> Strategic fit </p> <p> Financial risk mitigation </p> <p> Project Management </p> <p> Phase gate methodology </p> <p> Reporting </p> <p> Task and Resource Management </p> <p> Accelerate concept to launch process </p> <p>ENGAGE EVOLVE EVALUATE EXECUTE </p> <p>Os 4 Es da Inovao </p> <p>Tecnologia, Inovao e Tendncias </p> <p>Tendncias e Experincias </p> <p>labor &amp; talent shifts </p> <p> new consumers in emerging economies urbanization labor shortages outsourcing </p> <p>consumerization of IT </p> <p>faster tech innovation &amp; adoption </p> <p>bi-generational multi-cultural workforce </p> <p>increasing regulation financial markets environment public sector </p> <p>freelance nation </p> <p>blurring lines between work / life </p> <p>aging population in developed countries </p> <p>user-generated content </p> <p>mass customization </p> <p>micro-work </p> <p>global value chain integration </p> <p>greater demand for corporate transparency </p> <p>natural resource constraints </p> <p>increased pace in tech innovation &amp; adoption </p> <p>non-traditional business models </p> <p>growing global economic concerns </p> <p>Tendncias </p> <p>Tendncias </p> <p>unified communications </p> <p>data always available </p> <p> cloud computing software + services application virtualization increased storage capacity </p> <p>fast connectivity everywhere </p> <p>managed information </p> <p>ubiquitous computing </p> <p>natural user input surface computing head &amp; eye tracking 3D spatial gesture </p> <p>displays everywhere </p> <p>adaptive UI </p> <p> hardware context software context user &amp; environment metadata everywhere </p> <p>unlimited computing power </p> <p>social computing </p> <p>seamless collaboration </p> <p>sustainability </p> <p>mobile work </p> <p>digital paper </p> <p>task &amp; role based solutions </p> <p>Pessoas utilizavam o PC para realizar tarefas </p> <p>O papel de TI era garantir que o ambiente funcionava </p> <p>A fronteira entre vida profissional e pessoal era clara </p> <p>Era uma vez </p> <p>O que mudou?? </p> <p>f </p> <p>Mais PCs, dispositivos, apps </p> <p>Mais Escolha </p> <p>Mais Formas de fazer as coisas </p> <p>Mais Diverso </p> <p>Mais Conexo. Sempre Conectado... </p> <p>Mundo do mais </p> <p>Page 20 </p> <p>Nem sempre as tecnologias so fceis de usar Nem sempre elas se integram Nem sempre atendem a necessidade do usurio </p> <p>Mas ela est cada vez mais presente! </p> <p>video </p> <p>Live Mesh </p> <p>Vida (sempre) conectada Sem limites entre o pessoal e o profissional </p> <p>Em casa No trabalho Em qualquer lugar </p> <p>THAT IS IT CONSUMERIZATION </p> <p>Experincia 1o contato com tecnologia feito em casa </p> <p> Experincia Agradvel </p> <p> Sempre Conectado </p> <p>Experincia 1o contato com tecnologia feito em casa </p> <p> Experincia Agradvel </p> <p> Sempre Conectado </p> <p>Fast Facts </p> <p> Hoje qualquer pessoa abre uma conta no Hotmail e tem 25GB disponveis </p> <p> Atualmente existem empresas de grande porte onde funcionrios tem 100MB em suas caixas postais </p> <p>O Cliente no Controle </p> <p> Clientes ditando como eles querem ser servidos </p> <p> Canais de contato com o cliente precisam se ampliar </p> <p> Novas formas de interao e oportunidade para criao de valor (co-criao) </p> <p>O Cliente no Controle </p> <p>social </p> <p>interativa </p> <p>relevante </p> <p>Mais Canais? </p> <p>Web </p> <p>TV </p> <p>Radio </p> <p>Print </p> <p>In </p> <p>store </p> <p>Mobile </p> <p>Call </p> <p>Center Game Console </p> <p>IM </p> <p>IPTV </p> <p>Search </p> <p>POS </p> <p>Kiosks </p> <p>Social </p> <p>Networks </p> <p>Mais Canais? </p> <p>Web </p> <p>TV </p> <p>Radio </p> <p>Print </p> <p>In </p> <p>store </p> <p>Mobile </p> <p>Call </p> <p>Center Game Console </p> <p>IM </p> <p>IPTV </p> <p>Search </p> <p>POS </p> <p>Kiosks </p> <p>Social </p> <p>Networks </p> <p>video </p> <p>Tudo se Conecta </p> <p>O Cliente (exigente e vocal) no Controle </p> <p>O que Experincia do Usurio (UX)? </p> <p> Velocidade Segurana </p> <p> Conforto Satisfao </p> <p>Compartilhar Experincias inerente ao ser humano! </p> <p>A Evoluo da Interface </p> <p>Experincia do Usurio </p> <p>Experincia do Usurio - Vdeo </p> <p>Mais do que simples fotos </p> <p>DOS GUI INTERNET CLIENT + CLOUD </p> <p>NUI </p> <p>Voz </p> <p>Escrita </p> <p>Toque </p> <p>Gestos </p> <p>Antecipao </p> <p>Sensvel a ambiente </p> <p>Respostas Expressivas </p> <p>3D Imersivo </p> <p>Contextual </p> <p>Interfaces Naturais </p> <p>video </p> <p>Microsoft Kinect </p> <p>Banco do Brasil Espao Tecnologias do Futuro </p> <p>UMA PLATAFORMA NA NUVEM </p> <p>On-Premises Platform Azure Services Platform </p> <p>On-Premises </p> <p>Cloud Services </p> <p>Tecnologia, Inovao e Tendncias </p> <p>Fechamento </p> <p>Inovar para capturar as Oportunidades </p> <p> Momento nico no pas </p> <p> Cultura de Inovao </p> <p>Tendncias </p> <p> IT Consumerization </p> <p> Cliente no Controle </p> <p> Social </p> <p> User Experience </p> <p> Cloud Computing </p> <p>+70mil Funcionrios </p> <p>1bi Consumidores 700mil </p> <p>Parceiros </p> <p>100 Microsoft Innovation Centers </p> <p>100 Pases </p> <p>e Governos </p> <p>30 mil Startups </p> <p>+5mil Universidades </p> <p>Pblicas e Privadas </p> <p>Microsoft Brasil - 4 Clulas Diversidade , Colaborao, Ideias e Comunicao </p> <p>50 Fonte: Microsoft Brasil </p> <p>Product Groups </p> <p>Longo Prazo 2-4 anos Presente </p> <p>Microsoft Research </p> <p>Graphics &amp; Multimedia </p> <p>Human-Computer Interaction </p> <p>Machine Learning </p> <p>Hardware &amp; Devices </p> <p>Computer Systems &amp; Devices </p> <p>Communication &amp; Collaboration </p> <p>Computational Linguistics </p> <p>Computational Sciences </p> <p>Information Retrieval &amp; Management </p> <p>Security &amp; Privacy </p> <p>Microsoft Labs </p> <p>Rich Media Labs </p> <p>E&amp;D Labs </p> <p>India Labs </p> <p>Israel Labs </p> <p>Live Labs Mobile Labs </p> <p>Office Labs </p> <p>Search Labs </p> <p>Startup Business Accelerator </p> <p>Startup Labs </p> <p>Inovao Aplicada </p> <p>NEGCIOS EXPERINCIAS TECNOLOGIA </p> <p>video </p> <p>A Glimpse Ahead </p> <p>Qual ser o seu telgrafo? </p> <p>Referncias Microsoft Research http://research.microsoft.com </p> <p>Microsoft Live Labs http://livelabs.com/ </p> <p>Microsoft Office Labs http://officelabs.com/Pages/Default.aspx </p> <p>User Experience http://www.microsoft.com/surface/Default.aspx?page=videos#gid=partners&amp;vid=p1 </p> <p>http://www.silverlight.net </p> <p>Microsoft Tag http://tag.microsoft.com </p> <p>How to Get the Most Value from Social Computing for Business with Microsoft http://www.microsoft.com/downloads/details.aspx?FamilyID=c5844123-7f31-49d4-811c-7b90e6217b1d&amp;displaylang=en </p> <p>Transform Your Business With SharePoint Products and Technologies http://www.microsoft.com/downloads/details.aspx?familyid=CF5BB5E2-909D-4910-A8BB-3F4718BEE8F7&amp;displaylang=en </p> <p>Learn more about Social Computing http://www.microsoft.com/sharepoint/capabilities/collaboration/social.mspx </p> <p>Richard Chaves rchaves@microsoft.com Novas Tecnologias | Microsoft Brasil http://blogs.msdn.com/rchaves </p> <p>Tecnologia, Inovao e Tendncias </p>