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engaje-se ao usuário para que ele se engaje a você usando ciclos contínuos de experimentação e teste para criar produtos digitais paulo floriano, neue labs

Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

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Palestra realizada no World Usability Day São Paulo 2014. A apresentação fala sobre como criar uma cultura de experimentação e aprendizado dentro do contexto de desenvolvimento de produtos. A partir de conceitos como Lean UX, Lean Research e MVPs.

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Page 1: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

engaje-se ao usuário para que ele se engaje a você

usando ciclos contínuos de experimentação e teste para criar produtos digitaispaulo floriano, neue labs

Page 2: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

neue labs.

Page 3: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

2 duras verdades sobre o desenvolvimento de produtos.

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Page 5: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

ninguém. liga.

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marty cagan

“at least 2/3 of your ideas are crap.”

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conceito design dev deploy

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conceito design dev deploy} } }um pouco de aprendizado

nada de aprendizado

muito aprendizado

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jared spool

“pelo menos 2 horas a cada 6 semanas.”

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um novo aprendizado a cada semana.

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como?

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1) tornar o processo de pesquisa mais natural.

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Page 14: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

testes toda semana300 testes/anoUS$ 30 mil

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Page 16: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

2) usar o conhecimento que já existe.

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3) rodando experimentos contínuos.

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mvp.

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zero código (ou quase).

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Page 22: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

concierge.

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Page 24: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

mágico de oz.

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fake feature/product.

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mas o usuário não fica frustrado?

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backlog de produto →backlog de experimentos

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Page 32: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

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Page 33: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

(logo mais no twitter) @prfloriano

Page 34: Engaje-se ao usuário para que ele se engaje a você - World Usability Day SP 2014

[email protected]@prflorianoneuelabs.com

Até breve.