a estratégia do Branding

na construção da marca.

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Alinhando conceitos

Naming, quer dizer...

O que o design tem a ver com isso?

Dá um exemplo?

Tem como mostrar, na prática?

Por que estou aqui?

esclarecimento1º

Magno Studio

esclarecimento2º

Vamos pensar!

Qual é a funçãodo design?

esclarecimento3º

como?

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Imagem de marca

pressuposto1º

pressuposto1º

É preciso tornar-se“visível” para o consumidor

como?de novo,

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Identidade

Posicionamento

MktMix

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design

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pressuposto2º

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Tá! Mas eu vim aqui pra

saber de naming!só que não...

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Aristóteles

a palavra faladaé a impressão da alma

a palavra escritaé o símbolo daspalavras faladas

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Estudante de hotelaria. Paulista, 26 anos. João Carlos Arauto Dias

Escriturária contábil. Mineira, mãe do Caio e do Luca.

Ana Beatriz Almeida

Metalúrgico. Carioca, 22 anos,primo da Maria Cecília.

Rafael Sanches

Professora de inglês. Paulista,namorada do Claudio Cerqueira.

Patrícia Sanches

Estudante de hotelaria. Paulista, 26 anos. João Carlos Arauto Dias

Joca

Escriturária contábil. Mineira, mãe do Caio e do Luca.

Ana Beatriz Almeida

Bia

Metalúrgico. Carioca, 22 anos,primo da Maria Cecília.

Rafael Sanches

Rafa

Professora de inglês. Paulista,namorada do Claudio Cerqueira.

Patrícia Sanches

Paty

palavrascarregam significadosevocam sensações

é naming?

naming...pra quê?

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hoje

relevâncianomes descritivos

Mas o que épreciso paracriar nomes?

naming:processo de

Você vai precisar de conhecimentode mercado, psicologia, sociologia,lingüística, semiótica, onomástica,

etimologia, gramática e um processo!

what’s on your mind?

semiótica gestalt psicanáliselacaniana

arquétipos

terapiajunguiana

posicionamento

semiótica gestalt psicanáliselacaniana

arquétipos

terapiajunguiana

posicionamento

processo!

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critérios?

07 tiposnaming

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