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Enrollment Management Enrollment Management Enrollment Management Enrollment Management Part 1: Programming to Matriculation ACCCA 101 PRESENTATION ACCCA 101 PRESENTATION ACCCA 101 PRESENTATION ACCCA 101 PRESENTATION JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 DR. GREG PETERSON, VP STUDENT SERVICES LONG BEACH CITY COLLEGE

ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

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Page 1: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Enrollment Management Enrollment Management Enrollment Management Enrollment Management Part 1: Programming to Matriculation

ACCCA 101 PRESENTATIONACCCA 101 PRESENTATIONACCCA 101 PRESENTATIONACCCA 101 PRESENTATION JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 JULY 26, 2016 DR. G REG P E T E RSON, V P ST U DE NT SE RV ICES

LONG BEACH C IT Y COL L EGE

Page 2: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Fitness Classes = $$

+ Free Fitness Coach

300 Spots = $7,500/month

Mission:

To build healthy communities by

transforming lifestyles

one person at a time.

Jenny

Page 3: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

OPTION 1:

Increase class offerings and services

OPTION 2:

Offer monthly or annual membership

OPTION 3:

Target existing class members

Jenny

Page 4: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

1. What programs and services have the

greatest impact on achieving Jenny’s

mission of transforming individual

lifestyles so they can transform their

communities?

2. What can she do to leverage and

expand those key programs and services?

Jenny

Page 5: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

ENROLLMENT MANAGEMENT

PART 1: Outreach to Matriculation

PART 2: Programming, Retention, and Completion

PART 1: Outreach to Matriculation

Section 1: Programming for Outreach

Cohort Breakouts & Report Out

Section 2: Matriculation

Cohort Breakouts & Report Out

Page 6: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

ENROLLMENT MANAGEMENTFacilitating the flow of students through the college in a

way that enables the college to achieve its mission.

Page 7: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

7

RECRUITMENT TO COMPLETION

(6)

Retention &

Completion

Graduation/

Completion

(2)

Outreach/

Marketing

(3)

Orientation

(1)

Programming

(5)

Educational

Planning

(4)

Assessment

(7)

Scheduling

(Enrollment)

Page 8: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

SECTION 1: OUTREACH TO MATRICULATION

How do you define and communicate to potential students

the educational opportunities provided by your college?

• What do you offer that meets the needs of your local

community?

• Why would someone choose to attend your college?

• Who are you trying to attract and how do you

communicate with them?

Page 9: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

• For everyone

• Local

• Low-Cost

MARKETING THE COMMUNITY COLLEGE

Page 10: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

• What is special/unique?

• Why would a student

choose you over another

institution?

• Can you articulate in 30

seconds what your most

attractive & successful

programs are?

MARKETING THE COMMUNITY COLLEGE

Page 11: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

1. We don’t clearly know what we are offering and so we “sell”

generalizations.

2. We try to market everything at the same level of intensity at

the same time.

3. We market to the largest audiences possible, regardless of

the differences that exist among sub-populations.

TYPICAL COLLEGE MARKETING MISTAKES

Page 12: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

MAKING MARKETING MATTER

1. What programs and services have the greatest impact on

achieving the college’s mission?

2. What can the college do to leverage and expand those key

programs and services?

• K-16 Pathways

• Streamlined Associate Degree for Transfer Programs

• Job-linked Career Technical Education Programs

Page 13: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

KKKK----16 Career Pathways16 Career Pathways16 Career Pathways16 Career PathwaysProgramming

K-16 PATHWAYS

Page 14: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

“It’s now possible to complete all

your requirements to transfer to

the CSU in 2 years - guaranteed!

Just follow the outlined degree

patterns, register for the assigned

coursework each semester, and

pass your classes with a minimum

2.0* GPA.”

STREAMLINED TRANSFER PROGRAMS

Page 15: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

15

Capitalize on media attention of new facilities

Leverage advisory boards to market program and build capacity

Provide community/student “engagement points”

INDUSTRY-LINKED CTE PROGRAMS

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EFFECTIVE OUTREACHKnow your audience and establish a relationship.

Page 17: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

6,000,000

6,050,000

6,100,000

6,150,000

6,200,000

6,250,000

6,300,000

6,350,000

6,400,000

California Public K-12 Graded Enrollment

Page 18: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

GET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ONGET POTENTIAL STUDENTS ON----CAMPUSCAMPUSCAMPUSCAMPUS

1. Turning visitors into applicants (25% increase at Golden West)• College Preview Day and Chican@/Latin@ Day

2. Hosting Community & Industry Events

3. Long Beach College Promise 4th/5th Grade Tours

18

Outreach &

Onboarding

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19

COHORT BREAKOUT SESSION #19:40AM – 10:15AM

1. As a consultant team, you’ve been asked to provide an initial assessment of ONE of the listed colleges here, all of whom are interested in growing enrollments by 2% this next year. Please prepare to answer:

a. What programming can the college potentially leverage? Who would be the targeted population?

b. What would be the best ways to build a relationship with the targeted population?

c. Of the programming options, which best furthers the mission of the college?

College Clients

1. LA Trade Tech College: http://www.lattc.edu/http://college.lattc.edu/about-lattc/

2. Santa Barbara City College: http://www.sbcc.edu/http://www.sbcc.edu/about/

3. Santa Monica College: http://www.smc.edu/Pages/default.aspxhttp://www.smc.edu/AboutSMC/Pages/default.aspx

Page 20: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

20

RECRUITMENT TO COMPLETION

(6)

Retention &

Completion

Graduation/

Completion

(2)

Outreach/

Marketing

(3)

Orientation

(1)

Programming

(5)

Educational

Planning

(4)

Assessment

(7)

Scheduling

(Enrollment)

Page 21: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities
Page 22: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?WHAT’S THE PURPOSE OF SSSP?

• Reborn through SB 1456 as part of the Student Success Act

• 4 Core Components: OrientationAssessmentEducational Planning Follow-Up for At-Risk Students

22

Outreach &

Onboarding

Page 23: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

ORIENTATION

PURPOSE

• To provide students with the information they need, when they need it, to navigate the college in a way that fosters their ability to meet their educational goals.

TRADITIONAL IMPLEMENTATION

Mandatory one-hour online or in-person orientation session that covers everything generally but nothing specifically for individual students.

Session Example Strategies:

• Just-in-Time Orientations

• Program-Specific Orientations

Page 24: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

JUST-IN-TIME

ORIENTATION

Pre

Assessment

Post

AssessmentMath and/or English Prep Workshops

Orientation [A]

Welcome (2)

(About GWC)

Career

Planning

Major

Selection

Orientation[B]

Financial Aid (4)

Assessment (3)

OpenCCC

Orientation[C]

Goal Exploration (5)

Ed Planning (8)

Transcript

Submission

Degree

Planning (DW)FAFSA

Workshop

Counseling

Orientation [D]

Registration (7)

Fees

Registration

One Week Prior to Start

Orientation [F]

Rights &Responsibilities (9)

Title IX(9)

Student Success Tips(9)

First Day of

Instruction

Pay

Fees

Formal

Ed Goal and

Plan

Transcript

Evaluations

Couns. Appt

FAFSA

Application

Preliminary

Ed Goal and

PlanGWC

Application

Student

Schedule

Financial

Support $

Orientation [E]

Academic Expectation (1)

Academic Support (5)

Student Support (5)

Legend

Workshops/Activity

Orientation

Document/Output

Financial Activity

Results

Page 25: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

PROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONSPROGRAM SPECIFIC ORIENTATIONS

The purpose of the orientation is to:◦ Provide a program overview, including safety requirements

◦ Provide math skill assessment and opportunity to test out of Electrical Mathematics course and advance directly to next level

◦ Outline certificate and degree requirements and assist with course selection

Nearly 30% (278 of 969) of students passed math assessment, testing out of ELEC 202 (Electrical Mathematics)

Course success rates increased on average 20 percentage points

Orientation

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ASSESSMENT

PURPOSE

• To position students at a point of learning that most enables them to successfully master the overall coursework at the college as it leads to their educational goals.

TRADITIONAL IMPLEMENTATION

High-stakes standardized testing that places students in multiple layers of remediation with low success rates in completing basic skills sequences.

Session Example Strategies:

• Employing pre-assessment workshops

• Piloting multiple measures assessment models

• Using co-requisite models

Page 27: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

PREPREPREPRE----ASSESSMENT WORKSHOPSASSESSMENT WORKSHOPSASSESSMENT WORKSHOPSASSESSMENT WORKSHOPS

Assessment

Math Prep Workshop Results from Local High School

Pre or Post Workshop

Total Tested

Math 005

Math 008

Math 010

Math 030

Math 100 - 160

Math 170

Math 180

Take Elem.

Algebra Test

Take Interm. Algebra

Test

Pre 79 54 18 6 1 0 0 0 0Post 59 0 0 25 10 5 4 8 7

Page 28: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

MULTIPLE MEASURESMULTIPLE MEASURESMULTIPLE MEASURESMULTIPLE MEASURES

9%14%

31%

59%

29%37%

32%39%

0%

25%

50%

75%

100%

Transfer Level Math Transfer Level English

F2012 Promise Pathways

Accuplacer Only

F2012 Promise Pathways

with Multiple Measures

F2013 Pathways

with Multiple Measures

F2014 Pathways

with Multiple Measures

% of students placed in transfer-level math and English courses by placement type and academic year

Assessment

Page 29: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

MULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTSMULTIPLE MEASURES RESULTS

32%

60%

25%

39%

0%

25%

50%

75%

100%

Transfer Math Success Transfer English Success

% of fall 2012 Promise Pathways cohort and comparison students who

successfully completed transfer-level math and English courses

success within three years

Promise Pathways Matched Comparison

Assessment

Page 30: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Integrate needed support in college-level gateway courses. Depending on the needs of students, three methods are most effective:

1. Single-semester, co-requisite approaches deliver remediation to studentsenrolled in traditional single-semester, college-level gateway courses.

2. One-course pathways stretch common single-semester gateway courses overtwo semesters instead, benefitting students in need of more academic help whileensuring them full credit that counts toward degrees.

3. Parallel remediation is effective for students enrolled in career technical orapplied degree programs. Any academic shortcomings are addressed in connection to the program of study, so needed English and math remediation donot become obstacles to beginning coursework.

COCOCOCO----REQUISITE MODELSREQUISITE MODELSREQUISITE MODELSREQUISITE MODELS

Assessment

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EDUCATIONAL PLANNING

PURPOSE

• To ensure each student has a clear educational goal and understands what to do to achieve that goal;

• To enter into a contract between student and college to meet the goal.

TRADITIONAL IMPLEMENTATION

Most students do not have a current Student Education Plans (SEPs), many students don’t follow the plan, and the college doesn’t guarantee that the student will be able to follow the plan.

Session Example Strategies:

• Linking SEPs to schedule creation & building relationships

Page 32: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Linking SEP to Schedule CreationLinking SEP to Schedule CreationLinking SEP to Schedule CreationLinking SEP to Schedule Creation

• How accurate and accessible is our SEP data?

• How closely are students following their SEPs?

• How do you incentivize a student to follow an SEP?

• How many colleges are they maintaining SEPs at?

32

Ed Planning

Page 33: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Instructional Liaison Counseling ModelInstructional Liaison Counseling ModelInstructional Liaison Counseling ModelInstructional Liaison Counseling Model

33

Ed Planning

• Building relationships with faculty, counselors, and students

• Linked to larger student services team

Page 34: ACCCA 101 EM.072616 G.Peterson 101/2016 Class/ACCCA 101 EM_072616 … · Orientation [D] Registration (7) Fees Registration One Week Prior to Start Orientation [F] Rights &Responsibilities

Statewide InitiativesStatewide InitiativesStatewide InitiativesStatewide Initiatives

• Educational Planning Initiative (Hobson Starfish)

oDegree Planner, Early Alert, Connect Appointment Scheduler

• Common Assessment Initiative (CSSAssess)

34

Ed Planning

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35

COHORT BREAKOUT SESSION #211:05AM – 11:25AM

1. As a consultant team, you’ve been asked to identify a matriculation strategy that will have the greatest impact on enrollment management for SoCal Community College. Choose ONE SSSP core component (Orientation, Assessment, Ed Planning) and:

a. Explain why focusing on that component will have the greatest impact on enrollment management;

b. Describe your innovative strategy to address the core component and how it will change the student experience;

c. Explain how the college would know the innovative strategy has been successful once implemented.

SoCal Community College

Orientation: 80% total students, online 45-minute presentation.

Assessment: 90% total students place into basic skills courses, ACCUPLACER test only.

Ed Planning: 75% new students, 48% all students with SEPs; no early alert or degree audit; using in-house electronic ed plan tool.