August 2010 September2010

APOSTANDO A PUERTO RICO:

EL CASO DE DORADO BEACH

Renowned conservationist and visionary, Laurance S. Rockefeller created a unique resort and natural sanctuary that set an international standard for untouched beauty and hospitality at Dorado Beach over 50 years ago.

Historically synonymous with incredible golf, breathtaking beaches, and flawless service, Dorado Beach, one of the first RockResorts, served as a glamorous and eco friendly destination where dignitaries, political leaders, and Hollywood icons could escape from their very public lives and retreat to a private and magical Caribbean hideaway.

8 horas de vuelo – Puerto Rico vs. Hawaii

Desde su comienzo

CICLOS ECONÓMICOS DE DORADO BEACH

1958 1984 2010Rockefeller Years Hyatt Years PRISA/CPG/Ritz

Reserve Years

Inversión

Crecimiento

Complacencia

Obsolescencia

Club Amenities:

- The Watermill

- Tunnel

- Plantation Fitness Center

Golf Course Renovation

EL NUEVO CICLO (2010): FASE 1

Ritz-Carlton Reserve – Phase 1

For the most discerning, most affluent global travelers who seek to escape the stresses of everyday life by experiencing new cultures and new adventures and by reconnecting with self and loved ones.

Ritz-Carlton Reserve is a complete escape to the unexpected—a private, exclusive leisure experience that blends unique elements of the local culture, history, and heritage with intuitive individual service, exquisite indigenous design, casual ―barefoot‖ ambiance, and respect for the environment.

The first of the Americas.

Limited number of resorts worldwide (not more than 10-15 in the next 10 years)

Five Star Six Star

Brands Ritz-Carlton Ritz-Carlton Reserve

Four Seasons Aman Resorts

Mandarin Oriental Auberge Resorts

Fairmont One and Only

St. Regis

Published Rate $400-700 $750-1,000

Average Rate $350-500 $700-900

Ritz-Carlton Rose Hall, Jamaica Amanyara, Turks and Caicos

Fours Seasons, Nevis Esperanza (Auberge), Cabo San Lucas

Fairmont Mayakoba, Mexico One and Only Palmilla, Cabo San Lucas

One and Only Ocean Club, Nassau

LUXURY: WHAT IS A SIX-STAR RESORT?

Properties in Caribbean and Mexico

HotelReception Building

Beach Club

Ambassadors/ Wind &

Wave Center

Dorado Beach Golf Club House

Su Casa

Fitness Center

Hotel Guestrooms

Spa

Beachfront Residences

Residence Sales/Greeting

Center

Ritz-Carlton Reserve Site Plan

Hotel ReceptionHotel Reception Building Plan

Port-Cochere

Lily

Pond

Open

Air

Lobby

Library

Sunken

GardenSpecialty Restaurant

Beach Bar Lounge

Hotel Reception - Open Air Lobby

Hotel Reception - Library

View of Restaurant and Wine Bar from Beach

Hotel Guestroom BuildingsHotel Guestrooms

Bedroom View to Terrace and Pool

Spa Bathroom / Outdoor Shower Garden

Suite Rooftop

Su Casa VIP Villa

Su Casa VIP Villa – Beachfront Event Lawn

Su Casa VIP Villa – Front Terrace

Ritz-Carlton Reserve Beachfront Residences

Botanical Spa - Siteplan

Botanical Spa –Apothecary Entry

Botanical Spa – Relaxation Lounge

Botanical Spa – Couples Treatment Rooms

Botanical Spa – Tree House Concepts

Beach Club Entry

Dorado Beach Club

Beach Club Grill

OUTDOOR PURSUITS – ROCKEFELLER TRAIL

• Pursuing LEED Silver certification for Ritz-Carlton Reserve

• 75% of Dorado Beach property is permanent green space, including 32-acre old-growth forest preserve

• Most of Ritz-Carlton Reserve campus will be a car-free zone

• 14 miles of paved Rockefeller Trail for walking, bicycling, or driving electric carts

• Pursuing renewable energy, including possible adjacent 1-MW solar power plant

• Ambassadors of the Environment Program, housed in new LEED Platinum facility, will teach and promote sustainability

RESPECT THE ENVIRONMENT

Alternative means of transportation includes electric trams, electric and solar-powered golf carts, bicycling, walking, Segway Human Transporters and others will be encouraged to promote a friendlier, enhanced experience for guests and Clubmembers.

Benefits include:• Better Safety• Less noise• Cleaner air• Narrower roads and trails, allowing for closer connection to the landscape• Less impact on the environment (i.e. CO2 emissions) and less dependence on oil.

RESPECT THE ENVIRONMENT

Wind & Waves Center

The Watermill at Plantation Village

Club Fitness Center – Construction Progress

Club Fitness Center

Temporary Beach Club

Plantation Condominium Residences

OPENING DECEMBER 2012

Que está pasando y cómo vamos interactuar con el mundo.

1. Interconexión global

2. Tecnología

3. Escalas

¿Cómo desde Puerto Rico vamos a jugar y posicionarnos en esta restructuración Global?

¿Cómo vamos a bregar con los retos de escalas globales?

Nosotros estamos convencidos de que tenemos y podemos competir con los mejores.

WE HAVE NO CHOICE. DE HECHO, TENEMOS UNA GRAN OPORTUNIDAD DE REPOSICIONARNOS VIS-A-VIS FLORIDA COMO LIDERES EN LA REGIÓN.

LOS TIEMPOS DE HOY

LOS TIEMPOS DE HOY

Es natural y viable para Puerto Rico convertirse en el “second home” y “playground” de la costa este de EEUU y parte de Sur América, al igual que partes de Europa.

Tenemos que quitarle “market share” a Florida si queremos convertirnos en una economía en crecimiento.

Puerto Rico –

4 horas de

vuelo

El Hawaii del EsteLa concentración de riqueza más alta del mundo todavía está en la

costa este de EEUU.

8 horas de vuelo – Puerto Rico vs. Hawaii

Puerto Rico – 8 horas de vuelo Hawaii– 8 horas de vuelo

LOS TIEMPOS DE HOY

#1 Facilidades de Primera

#2 Gran Servicio

#3 ―Desire‖

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= TURISMO DE EXCELENCIA

= MEJOR VIDA PARA TODOS

August 2010Thank You