CONVERGÊNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAÇÃO COM O SIGA

Embed Size (px)

Citation preview

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    1/80

    VCK]FYWKJHJF JF PFYCHBIVGO

    MHGVLJHJF JF GKCGKH F ZFGCOLONKH JF GHYVHYV

    IHGDHYFLHJO FB WKWZFBHW JF KCMOYBHO

    GOC]FYNCGKH FCZYF ^FI F Z] JKNKZHL1 VBH PYOPOWZH JF

    KCZFNYHO GOB O WKNH

    BH][ JKFNO PFYFKYH JF BOYHKW

    OYKFCZHJOY1 ]KCKGKVW GHYJOWO NHYGKH

    GO"OYKFCZHJOY1 DVBIFYZO YOGDH JF HLBFKJH CFZO

    BOCONYHMKH WVIBFZKJH VCK]FYWKJHJF JF PFYCHBIVGO PHYH H OIZFCO JO NYHV JF

    IHGDHYFL FB WKWZFBHW JF KCMOYBHO

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    2/80

    BH][ JKFNO PFYFKYH JF BOYHKW

    GOC]FYNCGKH FCZYF ^FI F Z] JKNKZHL1 VBH PYOPOWZH JF

    KCZFNYHO GOB O WKNH

    Boconyhmkh hpyfwfczhjh gobo yfxvkwkzo

    phygkhl phyh oizfco jo jkplobh jf

    Ihgdhyfl fb Wkwzfbhw jf Kcmoybho pflh

    Mhgvljhjf jf Gkcgkh f Zfgcolonkh jf

    Ghyvhyv Vck}fywkjhjf jf Pfychbivgo#

    Ghyvhyv, 80 jf jfqfbiyo 900;#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    3/80

    Boconyhmkh jf Nyhjvho hpyfwfczhjh poy Bh}{ Jkfno Pfyfkyh jf Boyhkw jo Gvywo

    jf Nyhjvho fb Wkwzfbhw jf Kcmoybho jh Mhgvljhjf jf Gkcgkh f Zfgcolonkh

    jf Ghyvhyv " Vck}fywkjhjf jf Pfychbivgo, woi o zzvlo Goc}fyncgkh fczyf

    ^fi f Z] Jknkzhl1 vbh pyopowzh jf kczfnyho gob o WKNH, oykfczhjh pflo Pyom#

    ]kckgkvw Ghyjowo Nhygkh f hpyo}hjh pflh Ihcgh Fthbkchjoyh moybhjh pflow

    pyomfwwoyfw1

    _________________________________________

    Pyom# Mfychcjo Ghy}hldo

    Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF

    _____________________________________________

    Pyom# ]kckgkvw Ghyjowo Nhygkh

    Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF

    _________________________________________

    Pyom# Dvbifyzo Yogdh Jf Hlbfkjh Cfzo

    Jfphyzhbfczo jf Wkwzfbhw jf Kcmoybho / VPF

    ]kwzo f pfybkzkjh h kbpyfwwo#

    Ghyvhyv, 80 jf jfqfbiyo jf 900;#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    4/80

    Yfwvbo

    Fwzf pyoafzo }kwh pyopoy vbh co}h kczfymhgf jf gobvckgho gob o

    Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh " WKNH# Vbh }fq xvf vzklkqhjo chw

    vck}fywkjhjfw pilkghw jf Pfychbivgo ihwfhjo co wkwzfbh ~fi, o oiafzk}o

    mhqfy gob xvf o bfwbo zhbib powwh wfy fbpyfnhjo gob ow co}ow yfgvywow jh

    Z] Jknkzhl, gob kwwo ivwghcjo vbh bhkoy hiyhcncgkh# H lkcdh pfygoyykjh jf fwzvjo

    fc}ol}f ow hwpfgzow jo wkwzfbh jf Z] Jknkzhl kczfyhzk}h, hyxvkzfzvyh, gobpocfczfw

    zgckgow f hgfwwkiklkjhjf, hlb jhw lkcnvhnfcw jf pyonyhbho phyh h }khiklkjhjf

    jo pyoafzo, goczvjo wf mfq vwo jf vb pyozzkpo oiafzk}hcjo fwzhiflfgfy hgobvckgho fczyf vb wfy}kjoy ~fi f vb hplkghzk}o jf Z] Jknkzhl#

    Phlh}yhw"gdh}f1 Vck}fywkjhjfw, Wkwzfbh kczfnyhjo jf Nfwzo Hghjbkgh, Z] Jknkzhl,

    hiyhcncgkh f ^fi#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    5/80

    Hiwzyhgz

    Zdkw pyoafgz hkbw zo pyopowf h cf~ gobbvckghzkoc kczfymhgf ~kzd zdf

    Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh " WKNH# Wkcgf kz kw vwfj kc zdf pvilkg

    vck}fywkzkfw om Pfychbivgo hcj kw h ~fi"ihwfj w{wzfb, zdf nohl kw zo bhef zdhz zdf

    w{wzfb oc hlwo if vwfj ~kzd zdf cf~ mfhzvyfw om jknkzhl Z], hl~h{w looekcn moy h

    ~kjfy yhcnf, kbpyo}kcn zdf hggfwwkiklkz{ yfxvkyfbfczw, xvhlkz{ hcj mvcgzkochlkz{# Zdf

    phzd go}fyfj kc zdkw wzvj{ kc}ol}fw hwpfgzw om zdf kczfyhgzk}f Jknkzhl Z] w{wzfb,

    hygdkzfgzvyf, zfgdckghl gobpocfczw hcj hggfwwkiklkz{, hcj pyonyhbbkcn lhcnvhnfw moy

    zdf }khiklkz{ om zdf pyoafgz, ivz vwf ~hw bhjf om h pyozoz{pf oyjfy zo fwzhilkwd

    gobbvckghzkoc ifz~ffc h ~fi wfy}fy hcj h Hpplkghzkoc om Jknkzhl Z]#

    Ef{~oyjw1 Vck}fywkzkfw, WKNH, jknkzhl Z] hcj ^fi go}fyhnf

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    6/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    7/80

    :# Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh ############################################################# 7=

    6# Pyopowzh $WknhZ]+ ################################################################################################ 7>

    6#8 Pyogfwwo jf jfwfc}ol}kbfczo ####################################################### 74

    6#9 Lf}hczhbfczo jf yfxvkwkzfw ########################################################### 7;

    6#9#8 Jfmkcko jo pfymkl jo vwvyko ######################################################### 7;

    6#9#9 Jkhnyhbhw jo wkwzfbh ################################################################### :0

    6#9#7 Mfyyhbfczhw vzklkqhjhw ################################################################### :8

    6#7 Pyozozkpho################################################################################## :7

    6#: Lh{ovz ########################################################################################### :7

    6#:#8 H}hlkho jf Kczfymhgfw ################################################################ ::

    6#:#9 Bojflow jf Zflhw ########################################################################## :=

    6#6 Gojkmkgho ################################################################################### :>

    6#6#8 Gobvckgho fczyf zflhw ############################################################### :>

    6#6#9 Ghchl jf Yfzoyco ########################################################################### 68

    6#6#7

    Wkbvlhjoy jo WKNH ######################################################################## 69

    =# Gocglvwo ############################################################################################################# 66

    =#8 Zyhihldow mvzvyow ########################################################################### 6;

    Hcfto H ################################################################################################################### =:

    Hcfto I ################################################################################################################### =>

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    8/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    9/80

    Mknvyh 8=# Gjkno Lvh jf gobvckgho#####################################################################69

    Mknvyh 8># Wfy}kjoy ^fi fb mvcgkochbfczo co goczhkcfy Zobghz#############################67

    Mknvyh 84# Nkcnh"CGL mvcgkochcjo ch bxvkch ]kyzvhl#############################################6:

    Mknvyh 8;# Pykcgkphkw flfbfczow fcghkthjow##############################################################6=

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    10/80

    Lkwzh jf zhiflhw

    Zhiflh8# Ftfbplo jf bfjkjh jf vwhiklkjhjf $HICZ/CIY;8:8"88, 9009+################90

    Zhiflh 9# Gobphyhzk}o Z] Jknkzhl T Z] hchlnkgh $Boczfq f Ifgefy, 9006+##############9:

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    11/80

    Lkwzhw jf Hiyf}khzvyhw f Wknlhw

    Z] Zflf}kwo

    Z]J Z] Jknkzhl

    WKNH Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh

    WIZ]J Wkwzfbh Iyhwklfkyo jf Z] Jknkzhl

    GPV Gfczyhl Pyogfwwkcn Vckz

    DJZ] Dknd Jfmkckzkoc Zflf}kwkoc

    GPxJ Gfczyo jf Pfwxvkwh f Jfwfc}ol}kbfczo fb Zflfgobvckghfw

    WO Wkwzfbh Opfyhgkochl

    BYWIZ]J Bkjjlf~hyf jf Yfmfycgkh jo Wkwzfbh Iyhwklfkyo jf Z] Jknkzhl

    Nkcnh"CGL Nkcnh Cfwzfj Goczftz Lhcnvhnf

    CGL Cfwzfj Goczftz Lhcnvhnf

    IIGk Iykzkwd Iyohjghwzkcn Goypoyhzkoc Iykzckgh

    VMPF Vck}fywkjhjf Mfjfyhl jf Pfychbivgo

    VCK]HWM Vck}fywkjhjf Mfjfyhl jo ]hlf jo Wo Myhcgkwgo

    VMPY Vck}fywkjhjf Mfjfyhl Yvyhl jf Pfychbivgo

    VPF Vck}fywkjhjf jf Pfychbivgo

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    12/80

    DZZP D{pfy Zftz Zyhcwmfy Pyozogol

    B]G Bojfl ]kf~ " Goczyolfy

    TBL fTzfcwkilf Bhyevp Lhcnvhnf

    Ah}hFF Ah}h Fczfypykwf Fjkzkoc

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    13/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    14/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    15/80

    8:

    Jknkzhl Kczfyhzk}h $Z]K+ hpyfwfczh fb mhwf kckgkhl fwzhcjo fwzf zyhihldo cfwwf

    goczftzo#

    8#9 Oiafzk}ow

    8#9#8 Oiafzk}o nfyhl

    Pyopoy vbh bhkoy kcglvwo jknkzhl fb hbikfczfw vck}fywkzykow poy bfko jo

    nfyfcgkhbfczo jhw kcmoybhfw hghjbkghw mhqfcjo vwo jh Z] Jknkzhl#

    8#9#9 Oiafzk}o fwpfgmkgo

    h+ Hchlkwhy o hzvhl Wkwzfbh kczfnyhjo jf Nfwzo Hghjbkgo $WKNH+, moghlkqhcjo ch

    ghbhjh jf hpyfwfczho woiyf o poczo jf }kwzh jo hlvco5

    i+ Jfbocwzyhy h }khiklkjhjf jf kczfnyho jo Wkwzfbh Kczfnyhjo jf Nfwzo

    Hghjbkgh vzklkqhjo chw vck}fywkjhjfw pilkghw jf Pfychbivgo gob o Wkwzfbh

    Iyhwklfkyo jf Z] Jknkzhl $WIZ]J+5

    g+ Kbplfbfczhy vb hbikfczf phyh wkbvlhy h gobvckgho gob o WKNH xvf ftfgvzf

    fb vb wfy}kjoy ^fi5

    j+ Jfwfc}ol}fy vb hbikfczf phyh Z] Jknkzhl gob kczfyhzk}kjhjf mhqfcjo vwo jf

    ghchl jf yfzoyco#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    16/80

    86

    8#7 Pyopowzh jo zyhihldo

    Cvb goczftzo nfyhl, fwwf zyhihldo zyhzh jf hwpfgzow xvf fc}ol}fb h

    goc}fyncgkh jknkzhl fczyf ow bfkow jh Z] Jknkzhl f h ^fi# Wfcjo hwwkb, mok

    jfwfc}ol}kjo vb pyozzkpo mvcgkochl, ocjf moyhb gocwkjfyhjow }ykow mhzoyfw f vb

    jflfw mok o lh{ovz jh kczfymhgf nymkgh, ocjf mok hplkghcjo vb bojflo kczfychgkochl

    phyh o jfwfc}ol}kbfczo jhw zflhw# Poyzhczo, pfygfifv"wf xvf hw fwpfgkmkghfw jo

    lh{ovz zfykhb vbh }fykmkgho gob mfyyhbfczh ghwf jf hzyho }kwvhl, gob oiafzk}o

    jf jkbkcvky h gvy}h jf hpyfcjkqhjo jo wkwzfbh#

    Yfwwhlzhcjo xvf phyh h }khiklkjhjf jo pyoafzo wfy fwzhiflfgkjh h

    gobvckgho fb hbiow ow wfczkjow fczyf h Z] Jknkzhl f ^fi# Gocwkjfyhcjo owhwpfgzow zgckgow fc}ol}kjow ch kbplhczho jo Z] Jknkzhl gob o bojflo jo

    WIZ]J#

    8#: Fwzyvzvyh jh jkwwfyzho

    Co Ghpzvlo kckgkhl hpyfwfczhjh vbh kczyojvo jo hwwvczo hioyjhjo#

    Cow powzfykoyfw wfyo hpyfwfczhjow ow fwzvjow yfhlkqhjow phyh fbihwhbfczo

    zfykgo"pyzkgo gob o mkb jf hzkcnky ow oiafzk}ow plhcfahjow# Co Ghpzvlo 9 " Mhzoyfw

    phyh hgfkzho jf vb wkwzfbh fwzhiflfgkjh vbh bzykgh phyh h}hlkho jf

    wkwzfbhw f mfkzo vb lf}hczhbfczo h yfwpfkzo jow kzfcw xvf gobpf fwwh

    bfzojolonkh# Co Ghpzvlo 7 Z] Jknkzhl f o Wkwzfbh Iyhwklfkyo jf Z] Jknkzhl

    ftplkghy ow pykcgkphkw gobpocfczfw, o mvcgkochbfczo jo wkwzfbh jf WIZ]J, hw

    powwkiklkjhjfw jf hplkghfw jfmkckcjo o bkjjlf~hyf f o bojflo jf hgfwwkiklkjhjf

    phyh o bfwbo# O Ghpzvlo : " Wkwzfbh Kczfnyhjo jf Nfwzo Hghjbkgh mfkzo

    vb lf}hczhbfczo jf hlnvbhw pfgvlkhykjhjfw h yfwpfkzo jo WKNH# O Ghpzvlo 6

    WknhZ] hpyfwfczh o fwgopo jo pyoafzo f o bojflo jf jfwfc}ol}kbfczo hjozhjo,

    gob h hyxvkzfzvyh f yfxvkwkzow kbplfbfczhjow phyh h kbplhczho jo pyoafzo#

    Ghpzvlo = " Gocglvwfw " hpyfwfczh ow oiafzk}ow hzkcnkjow f pytkbhw fzhphw h

    wfyfb gvbpykjhw#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    17/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    18/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    19/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    20/80

    8;

    9#8#8# Hiyhcncgkh

    Fwwf mhzoy }fykmkgh wf o womz~hyf ftfgvzh hw yozkchw yfwpocw}fkw phyh wfv

    gobplfzo mvcgkochbfczo# H}hlkhcjo hwwkb, h goyyfwpocjcgkh fczyf owpyogfjkbfczow ftfgvzhjow pflo womz~hyf f hw mvcfw jfwgykzhw gobo cfgfwwykhw

    phyh gvbpyky gob zojow ow oiafzk}ow jow wkwzfbhw jf kcmoybho# Oiwfy}hcjo woi h

    }kwo jh kcmoybzkgh, fwwf mhzoy pojfy wfy xvhlkmkghjo pflh yhqo fczyf h xvhczkjhjf

    jf yozkchw xvf moyhb hvzobhzkqhjhw, f xvf goczykivfb phyh o hzfcjkbfczo jhw

    cfgfwwkjhjfw jow vwvykow f h xvhczkjhjf zozhl jf yozkchw wolkgkzhjhw pflo vwvyko#

    Jfwjf xvf zojhw flhw fwzfahb jkwpoc}fkw ho vwvyko# Ch zkgh jh kcmoybho, fwwf

    mhzoy pojfy wfy xvhczkmkghjo pflo zhbhcdo jf wvh ihwf jf kcmoybhfw wfnvcjo

    Jkhw $9009+#

    Co gfcyko jo hbikfczf jf womz~hyf h hiyhcncgkh jfzfybkch o vck}fywo

    jf mvcgkochlkjhjfw xvf flf pojf zyhzhy $Bfkyflfw, 9008+ phyh xvf fwwhw

    mvcgkochlkjhjfw }fcdhb jfwfbpfcdhy o phpfl jf vbh kcmoybho yflf}hczf, flh

    jf}f wfy ifb zyhcwbkzkjh wfcjo cfgfwwyko oiwfy}hy wf o pilkgo"hl}o mok hzkcnkjo#

    Goczvjo, h hiyhcncgkh jf vb wkwzfbh chjh bhkw jo xvf h gocwzhzho jf xvf

    zojo o pyogfwwo ftfgvzhjo pflo pyonyhbh ky whzkwmhqfy f hnyfnhy o }hloy fwpfyhjo

    pflo vwvyko#

    9#8#9# Mvcgkochlkjhjf

    O jfwfbpfcdo xvf vb vwvyko jf}fy hpyfwfczhy ch wvh oynhckqho,

    jfpfcjf bvkzo jh mvcgkochlkjhjf jh opfyho jo wkwzfbh# Ftkwzkcjo hwwkb vb

    gocavczo jf bzykghw xvf nfyfb o mvcgkochbfczo f hw cfgfwwkjhjfw jo vwvyko

    mkchl# Lkwzhcjo ow poww}fkw fyyow, oynhckqhcjo"ow f goyyknkcjo"ow#

    H cfgfwwkjhjf jf ftkwzky pyonyhbhw ghjh }fq bhkw gobplftow f xvf

    }fcdhb h jfmkcky o pfymkl jf wfv pilkgo"hl}o, pojfy wfy xvhczkmkghjh pflh yhqo

    fczyf h xvhczkjhjf jf yfxvkwkzow hzfcjkjow f h jf wolkgkzhjow pflo vwvyko,

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    21/80

    90

    ftfgvzhcjo hw goyyffw yfxvfykjhw# Ov wfah, h yfwpowzh xvf o pyonyhbh jf}f

    ftfgvzhy zfb xvf wfy bhkoy jo xvf hw poww}fkw wolkgkzhfw jow vwvykow $Avckoy+#

    9#9 Vwhiklkjhjf

    Xvhlxvfy zhyfmh xvf o vwvyko }fcdh h ftfgvzhy co pyonyhbh zfb h wvh

    jf}kjh kbpoyzcgkh, pokw h phyzky jh wvh fmkgkcgkh f yhpkjfq xvf wf pojf jfmkcky h

    vwhiklkjhjf# Wfnvcjo h coybh KWO ;9:8"88 $8;;4+, h xvhl pojf wfy fczfcjkjh gobo

    vbh xvhlkjhjf kczfych jo wkwzfbh, gocwkjfyhcjo vb wkwzfbh jf ioh vwhiklkjhjf,

    hxvflf xvf hpyfwfczh povgo ov cfcdvb fyyo f zhbib xvhcjo o zfbpo jf yfwpowzh

    jf hgfwwo o bckbo poww}fl# Jfwwh moybh, zoychcjo"o fmkgkfczf phyh h pfygfpo

    f hpyfcjkqhnfb jo vwvyko#

    Fbioyh h vwhiklkjhjf wfah o oiafzk}o fwzhiflfgkjo pflh HICZ/CIY;8:8"

    88 $9009+, ihwzhczf kbpyo}}fl xvf wfah plfchbfczf hlghchjh poy zojow# Jf}kjo

    h fwwf mhzoy flh wvijk}kjkjh fb fmkgkcgkh, fmkggkh f whzkwmho, gobo jfbocwzyhjo

    ch Zhiflh 8#

    Zhiflh 8# Ftfbplo jf bfjkjh jf vwhiklkjhjf $HICZ/CIY;8:8"88, 9009+

    Oiafzk}ow jhVwhiklkjhjf Bfjkjhw jf fmkggkh Bfjkjhw jf fmkgkcgkh

    Bfjkjh jfwhzkwmho

    Vwhiklkjhjf

    nloihlPoygfczhnfb jf oiafzk}ow

    hlghchjow5Zfbpo phyh gobplfzhy

    vbh zhyfmh5Fwghlh jf

    whzkwmho5

    Poygfczhnfb jf vwvykow

    gobplfzhcjo h zhyfmh gob wvgfwwo5

    Zhyfmhw gobplfzhjhw poy

    vckjhjf jf zfbpo5

    Myfxvcgkh jf

    vwo5Bjkh jh hgvygkh jf zhyfmhw

    gobplfzhjhw

    Gvwzo bocfzyko jf

    yfhlkqho jh zhyfmh

    Myfxvcgkh jf

    yfglhbhfw

    9#7 Kczfymhgf gob vwvyko

    poy bfko jf bojflo jfwfahjo jf kczfyho xvf h kczfymhgf jf

    gobvckgho gob vwvyko plhcfahjh f flhioyhjh# pyfgkwo jo hpoko jf jk}fywow

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    22/80

    98

    fwpfgkhlkwzhw, jfczyf flfw hchlkwzhw jf cfngkow f jfwknc jf kczfymhgf, zvjo kwwo

    }kwhcjo o jfwfc}ol}kbfczo jf vb pyonyhbh mvcgkochl f jf hlzh xvhlkjhjf, xvf

    mhgklkzf h kczfyho fczyf o wkwzfbh f o vwvyko#

    H gobvckgho fczyf o vwvyko f o wkwzfbh jf}f ogoyyfy jf bhcfkyh

    wkbplfw f jkjzkgh# Phyh kwwo, hw kczfymhgfw nymkghw jf}fb wfy flhioyhjhw f ifb

    plhcfahjhw jf bojo h }khiklkqhy h kczfnyho gobplfzh jfwwfw flfbfczow# hxvk xvf

    fczyh h ghphgkjhjf gykhzk}h jf fwpfgkhlkwzhw gobo o hchlkwzh jf cfngko f o jfwknc

    phyh pyopoygkochy o jfwfc}ol}kbfczo jf vb pyojvzo mvcgkochl f jf hlzh xvhlkjhjf#

    O fcghpwvlhbfczo jf flfbfczow }kwvhkw ivwgh vb bhkoy hlghcgf jo

    kcjk}jvo ch ghpzho jh bfcwhnfb xvf zyhcwbkzkjh# Jf bojo h yfhlkqhykczfyhfw " mwkgh, pfygfpzk}h f gonckzk}h co jfwfc}ol}kbfczo jhw zhyfmhw#

    Goyyoioyh"wf o jkzo gob hw phlh}yhw jf Pyhzfw f Ihyiowh1

    H jkbfcwo mwkgh kcglvk ow flfbfczow jf kczfymhgf xvf o vwvyko pojfbhckpvlhy, fcxvhczo h jkbfcwo pfygfpzk}h fcnloih hxvflfw xvf o vwvykopojf pfygfify# H jkbfcwo gocgfkzvhl yfwvlzh jf pyogfwwow jf kczfypyfzhof yhgkogcko jo vwvyko jfwfcghjfhjo pflh wvh kczfyho gob o wkwzfbh,gob ihwf fb wvhw ghyhgzfywzkghw mwkghw f gonckzk}hw, wfvw oiafzk}ow f wfvhbikfczf jf zyhihldo $Pyhzfw f Ihyiowh, 9007+#

    Fwwf hwwvczo wfy hchlkwhjo gob bhkw jfzhldf ch wfo 7#: ocjf

    zyhzhyfbow fwpfgkmkghbfczf jo bojflo phyh o WIZ]J# Co xvhl wf mhq cfgfwwyko

    gocwkjfyhy h hgfwwkiklkjhjf# Vbh }fq xvf ftkwzfb hlnvbhw fwpfgkmkghfw fb

    goczyh phyzkjh bhcfkyh vwvhl jf kczfyhnky gob wkwzfbhw ihwfhjow fb ~fi#

    9#: Mlftkiklkjhjf

    Xvhcjo vb hchlkwzh plhcfah f gocwzyk vb wkwzfbh pyfgkwo xvf flf

    oiwfy}f kcbfyow mhzoyfw phyh xvf o pyonyhbh wfah hgfkzo f mhgklbfczf ftfgvzhjo#

    Hlb jf }fykmkghy wf o hbikfczf nymkgo hnyhj}fl f jf mgkl hgfwwo, jf}f

    gocwkjfyhy poww}fkw fyyow, jf bojo xvf wfahb goyyknkjow f xvf o vwvyko zfcdh

    vbh hmkckjhjf fb opfyhy o xvf fwz wfcjo gocwzyvjo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    23/80

    99

    Lf}hcjo fb gocwkjfyho h hjhpzhiklkjhjf xvf o wkwzfbh zfy ho

    hbikfczf ocjf wfy ftfgvzhjo, f gobo wfy wfv gobpoyzhbfczo, gob hw }hykhfw

    jf mhzoyfw, gobo jkwplh{, jkwpockiklkjhjf jf dhyj~hyf, zkpow jf vwvykow f kcpvz f

    ovzpvz fb xvf flf fwzhy wfcjo vwhjo, jf ftzyfbh kbpoyzcgkh gocwkjfyhy xvf

    phyh jk}fywhw pfwwohw hlghchyfb vb oiafzk}o, ftkwzfb jk}fywhw moybhw jkwzkczhw jf

    wf gdfnhy ho bfwbo yfwvlzhjo#

    Phyh hlghchy zhl oiafzk}o pyfgkwo xvf o wkwzfbh wvpfyf kczfyhfw

    pykbkzk}hw gobo, vwo jo bovwf ov zfglh jf hzhldo phyh hgkochy mvcfw jo wkwzfbh,

    ov hz bfwbo wolvfw jf pyoilfbhw jkwzkczow, jfbocwzyhcjo h mlftkiklkjhjf phyh wf

    hjhpzhy h fwwh kjkowwkcgyhwkh hchlkwh Pyhzfw f Ihyiowh $9007+#

    9#6 Opfyhgkochlkjhjf

    Gob h zfgcolonkh hzkcnkcjo fwznkow jf jfwfc}ol}kbfczo ghjh }fq bhkw

    h}hchjow, ow vwvykow co xvfyfb bhkw womz~hyfw xvf nhyhczhb hpfchw

    mvcgkochlkjhjf# Ivwghb"wf pyojvzow xvf pyopoygkocf pyhqfy f whzkwmho ch

    opfyho jow bfwbow# O glkfczf/vwvyko xvfy zfy o pojfy jf bhcvwfhy o pyonyhbh

    jf hgoyjo gob hw wvhw cfgfwwkjhjfw f nowzo#

    Fb wczfwf, opfyhgkochlkjhjf chjh bhkw xvf h ghphgkjhjf jo pyojvzo

    jf womz~hyf powwkiklkzhy ho vwvyko hlzfy"lo, opfy"lo f goczyol"lo jf hgoyjo gob h

    wvh cfgfwwkjhjf# Wfcjo fwwf o flfbfczo gdh}f jh wvh whzkwmho# H}hlkhcjo hwwkb,

    pojf"wf hmkybhy xvf h mhgklkjhjf jf gobvckgho gob o vwvyko o flfbfczo gyvgkhl

    phyh wf hlghchy h btkbh xvhlkjhjf jo pyojvzo jfwfc}ol}kjo#

    9#= Xvhlkjhjf

    Cvb vck}fywo jf jfwfc}ol}kbfczo jf womz~hyf h xvhlkjhjf gobpyffcjf h

    cfgfwwkjhjf jow jfwfaow kbplgkzow f ftplgkzow jo glkfczf# Jf}fb wfy

    gobpyffcjkjhw xvfwzfw gobo wfnvyhch f ovzyow mhzoyfw wviafzk}ow# O phjyo f hw

    jkyfzykqfw xvf vb womz~hyf jf}f wfnvky phyh nhyhczky h wvh xvhlkjhjf fwzo

    flfcghjow chw coybhw KWO 8660: $9007+, xvf jfmkcf vb pyogfwwo jf h}hlkho jh

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    24/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    25/80

    9:

    Zhiflh 9# Gobphyhzk}o Z] Jknkzhl T Z] hchlnkgh $Boczfq f Ifgefy, 9006+

    O bojflo jf hplkgho jh Z] Jknkzhl iyhwklfkyh jf}f wfy fcghyhjo gobo

    hlno wknckmkghzk}o phyh h bfldoykh jh zyhcwbkwwo jf pyonyhbhw zflf}kwk}ow# F

    zhbib phyh hnyfnhy vbh jfbhcjh jf jhjow xvf pojfb wfy vwhjow gobo

    hplkghzk}ow kczfyhzk}ow, kcmoybhfw hjkgkochkw jh pyonyhbho f ovzyow wfy}kow#

    Fwwh co}h zfgcolonkh pojf wfy fbpyfnhjh avczo pyonyhbho a ftkwzfczf ov fbvb ghchl jkmfyfczf zozhlbfczf jknkzhlkqhjo# Jf}fbow gocwkjfyhy zhkw wfy}kow gobo1

    Wfy}kow fjvghgkochkw $Z"lfhyckcn+5

    Wfy}kow No}fychbfczhkw $Z"no}fycbfcz+5

    Wfy}kow jf whjf $Z"dfhlzd+5

    Wfy}kow jf ihcgykow $Z"ihcekcn+5

    Wfy}kow jf gobygko $Z"gobbfygf+5

    Nvkhw jf pyonyhbho#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    26/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    27/80

    9=

    Co pyogfwwo phyh o jfwfc}ol}kbfczo jf goczfjo zflf}kwk}o gocwkjfyhcjo

    o fc}ko jf kbhnfb, vjko f jhjow, jf}f ftkwzky h ghphgkjhjf jf pyogfwwhbfczo co

    yfgfpzoy# Pojfcjo ow jhjow zyhihldhy jf jk}fywhw moybhw fb yflho ho vjko f o

    }jfo, Ihgebhc yfwphljh f jfmkcf fwwh powwkiklkjhjf gobo wfcjo h ghphgkjhjf jf

    jkmvcjky jhjow jknkzhkw xvf co wfahb mlvtow jf vjko f }jfo, cfwwf wkchl

    gocdfgkjo gobo jhzhghwzkcn, f o pklhy jh kczfyhzk}kjhjf ch zflf}kwo jknkzhl

    $Ihgebhcc, 900;+, pojfcjo wfy jfmkckjow jf hgoyjo gob wfv hgoplhbfczo jow

    jhjow fb yflho ho vjko f }jfo1

    Moyzfbfczf hgoplhjo zfbpoyhykhbfczf hgoplhjo pojfcjo wf hnyfnhjo jf

    hgoyjo o jfwfao jo vwvyko5

    Myhghbfczf hgoplhjo fwzo yflhgkochjow, bhw co wkcgyockqhjow5 Jfwhgoplhjo kcmoybhfw mlvfb gobo co wkwzfbh ~fi mlvkcjo fczyf

    zflfwpfgzhjoy f o pyo}fjoy#

    H moybh jf vzklkqhy ow bfkow jf zyhcwbkwwo fwz jkwpoc}fl jf zyw

    bhcfkyhw jkwzkczhw1 h ghio, }kh whzlkzf f poy jkmvwo, pojfcjo wfy kbplfbfczhjow jf

    hgoyjo gob h powwkiklkjhjf jo phjyo jf yfmfycgkh# Xvhcjo wf zyhzh jf yfgfpo o

    wkwzfbh gocwkjfyh o zfybkchl jf hgfwwo, gocmoybf hpyfwfczhjo ch Mknvyh 9#

    Mknvyh 91 Yfgfpzoy jf Z] Jknkzhl $Wohyfw f Ihyiowh, 900;+

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    28/80

    9>

    O yfgfpzoy ghpzvyh o wkchl f jfgojkmkgh hw kcmoybhfw fb wfvw jf}kjow

    bjvlow# Wfcjo wfvw pykcgkphkw flfbfczow o jfbvlhjoy xvf wfphyh ow ghchkw jf

    myfxvcgkhw, ov wfah o wkczockqhjoy, o jfbvlzkplfthjoyxvf zfb o phpfl jf wfphyhy f

    fc}khy ow jhjow how wfvw jf}kjow jfgojkmkghjoyfw f h Gfczyhl Pyogfwwkcn Vckz

    $GPV+ jf pyogfwwhbfczo jf jhjow#

    7#9 Wkchl f zyhcwbkwwo

    O yvjo hlfhzyko fwz pyfwfczf fb zojo zkpo jf myfxvcgkh f co pojf wfy

    f}kzhjo, ogoyyfcjo h xvfjh jo wkchl xvf pojf ghvwhy h kczfymfycgkh# Hwwkb, h

    yflho fczyf h pozcgkh jo wkchl f o c}fl jf yvjo fwwfcgkhl, pokw xvhcjo fwwh

    yflho jkbkcvk h xvhlkjhjf jo wkchl yfgfikjo yfjvqkjh# Wfnvcjo Wohyfw f

    Ihyiowh $900;+ hw poww}fkw ghvwhw jfwwh jfwfwzyvzvyho jo wkchl wo1

    Kczfymfycgkhw flzykghw gobo moyh goczyh" flfzyobozykq $M#G#F#B+5

    Blzkplow pfygvywow jfwjf wvh oyknfb $yfmlftfw+5

    Kczfymfycgkh fczyf wbiolow $KWK Kczfy"W{biol kczfymfyfcgf+5

    Jkwzcgkh fczyf o fbkwwoy f yfgfpzoy#

    Co ghwo jo wkchl jf Z] ogoyyfb zyhcwbkwwfw co"nvkhjhw $ghwo jh Z]

    zfyyfwzyf hchlnkgh f jknkzhl+ o ghchl jf zyhcwbkwwo kczyojvq jk}fywhw kczfymfycgkhw

    f yvjow $cokwf+ co wkchl oyknkchl $Wohyfw f Ihyiowh, 900;+# Pojfcjo fwwf wfy

    zyhzhjo poy gjkno goyyfzoyfw jf fyyow hz gfyzo lkbkzf, wfcjo fwwf hlnoykzbo

    kbplhczhjo poy zojow ow phjyfw jf wkwzfbh jknkzhl zfyyfwzyf# Kwwo co ogoyyf co

    wkwzfbh jf zyhcwbkwwo hchlnkgo ocjf vbh kbhnfb f o vjko wo yfphwwhjow ch

    ocjh ch moybh jf gdv}kwgow f yvjow wfcjo gvbvlhzk}ow, gobo ch Mknvyh 7#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    29/80

    94

    Mknvyh 7# Fmfkzow jo yvjo co wkchl hchlnkgo f jknkzhl $Boczfq f Ifgefy, 9006+

    H Z] Jknkzhl zyhcwbkzf wvhw kbhnfcw f wocw wfb powwvky cfcdvbh mhldhco wkchl jf zyhcwbkwwo# Pokw, wf dov}fy xvhlxvfy pyoilfbh co ftkwzky yfgfpo

    hlnvbh, ov wfah, o wkwzfbh jf Z] Jknkzhl wf gobpoyzh jh wfnvkczf moybh, ov zyhihldh

    gob pfymfko zozhl, ov phyh zojo o wkwzfbh#

    Gob vbh bfldoy yfwolvo, h zfgcolonkh jo bojflo iyhwklfkyo, zoycov

    poww}fl mhqfy gob xvf fb vbh bfwbh mhkth jf myfxvcgkh ogoyyh h myhnbfczho

    jh ihcjh jf myfxcgkh fb hz xvhzyo ghchkw jkmfyfczfw, gob o vwo jf zfgcolonkhw

    jf gobpyfwwo jf }jfo $GCK5 KFL5GOCMFH, 900>+, xvhcjo oiwfy}hjh jf moybh

    kcjfpfcjfczf fwwh zfgcolonkh gocdfgkjh gobo bvlzkpyonyhbho#

    H zyhcwbkwwo jf pyonyhbhw zflf}kwk}ow pojf wfy mfkzh h ihkth xvhlkjhjf,

    h xvhl jfmkckjh gobo ocf"wfn f fwpfgkmkghjh phyh ow jkwpowkzk}ow b}fkw, f phyh

    o Dknd Jfmkckzkoc Zflf}kwkoc $DJZ]+ gob hz wfkw $=+ ghchkw jf vjko, jfmkckjo gobo

    mvll"wfn#

    O wkchl jknkzhl fcgoczyh"wf kcjkwpoc}fl h nyhcjf phyzf popvlho# Mhzo

    fwwf, gocwzhzhjo poy pfwxvkwhw yfhlkqhjhw fb 900= pflo Gfczyo jf Pfwxvkwh f

    Jfwfc}ol}kbfczo fb Zflfgobvckghfw $GPxJ+, o xvhl hchlkwov hw fwzkbhzk}hw jf

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    30/80

    9;

    kbplhczho jh Z] Jknkzhl, gocwkjfyhcjo o bhygo qfyo phyh 900># Wfnvcjo fwwh

    pfwxvkwh wobfczf fb 9087 h Z] Jknkzhl hzkcnkyh zojo o phw#

    Fcxvhczo co ogoyyf h zozhl bknyho phyh o wkwzfbh jknkzhl, yfhlkqhjovb pyogfwwo jfcobkchjo wkbvlghwz ocjf ow jokw wkwzfbhw wo zyhcwbkzkjow

    wkbvlzhcfhbfczf, ogoyyfcjo jf bhcfkyh bhkw wkbplfw ch zyhcwbkwwo poy jkmvwo

    zfyyfwzyf, vzklkqhjo co WIZ]J# Gocmoybf o nymkgo jh Mknvyh : o pyogfwwo jf

    wkbvlghwz jf}f wfy fcgfyyhjo co Iyhwkl fb 908=, gvbpykcjo hw pfywpfgzk}hw jo

    Bkckwzyko jhw Gobvckghfw#

    Mknvyh :1 xvhjyo yfwvbo phyh plhco jf zyhcwko pyopowzo $JZ], 900;+

    7#7 Bkjjlf~hyf

    Wfnvcjo Wohyfw $9004+ mkgh jfmkckjo bkjjlf~hyf gobo h ghbhjh jf

    womz~hyf powkgkochjh fczyf o gjkno jhw hplkghfw f h kcmyh"fwzyvzvyh jf ftfgvo$plhzhmoybh jf dhyj~hyf f wkwzfbh opfyhgkochl+# Wfcjo hwwkb, o wvpoyzf h

    hplkghzk}ow jf Z] Jknkzhkw mkgh nfcfyhlkqhjo co WIZ]J hw coybhw jo bkjjlf~hyf,

    jkmfyfczfbfczf jo xvf ogoyyf how jkwpowkzk}ow b}fkw, ocjf wf mhq cfgfwwyko vb

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    31/80

    70

    bojflo jf hplkgho phyh ghjh Wkwzfbh Opfyhgkochl $WO+ jo mhiykghczf jo hphyfldo,

    jfczyf ovzyhw }hyk}fkw#

    Xvhczo ho wfv oiafzk}o mkgh flvgkjhjo pflo gocwygko Bkjjlf~hyf jfYfmfycgkh jo Wkwzfbh Iyhwklfkyo jf Z] Jknkzhl $BYWIZ]J+ $9006+ co zyfgdo xvf h

    }fyfbow wfnvky1

    ### pyo}fy vb gocavczo jf mfyyhbfczhw phyh powwkiklkzhy h

    kczfyopfyhiklkjhjf fczyf wkwzfbhw jf zyhcwbkwwo jf }jfo phyh }ykow zkpow

    jf bjkhw jf zyhcwbkwwo kcglvkcjo whzlkzfw, ghiow, yfjfw zfyyfwzyfw f

    bkgyo"ocjhw# Fwwf gocavczo jf mfyyhbfczhw zhbib gobpyffcjf wfy}kow

    kczfyhzk}ow vwhcjo jkmfyfczfw zkpow jf ghchkw jf yfzoyco f wvpoyzf h ovzyhw

    mvcgkochlkjhjfw gobo kcmoybho jow wfy}kow $WK " Wfy}kgf Kcmoybhzkoc+

    fczyf ovzyhw#

    O bkjjlf~hyf ihwfhjo chw coybhw jo WIZ]J mok cobfhjo gobo Nkcnh#

    Wfcjo o gobpocfczf bhkw kbpoyzhczf jf Z] jknkzhl $Wohyfw f Ihyiowh, 900;+# H

    kjkh gfczyhl zyhihldhy o Nkcnh phyh moycfgfy wfy}kow ghbhjh wvpfykoy poy bfko

    jh kcmfykoy, pfybkzkcjo o jfwfc}ol}kbfczo ypkjo f mgkl jf hplkghfw# Fwwh

    hyxvkzfzvyh fwz jfbocwzyhjh ch Mknvyh 6#

    Mknvyh 6# Hyxvkzfzvyh jh Z] Jknkzhl gob zfgcolonkh vwhjh ihwfhjh fb ghbhjhw $Wohyfw, 9004+

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    32/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    33/80

    79

    Nkcjh"CGL zyhihldh gob Cfwzfj Goczftz Lhcnvhnf $CGL+ xvf mkgh fwpfgkmkghjh

    gobo vbh lkcnvhnfb jh vcko jf flfbfczow h xvhl pojf wfy bhckpvlhjh poy wgykpz

    jh lkcnvhnfb Lvh9 phyh hfw bhkw fwpfgkmkghw#

    7#7#9 O Bkjjlf~hyf Pyogfjvyhl

    O Nkcnh"A omfyfgf wvpoyzf hplkghfw jfwfc}ol}kjhw vwhcjo h

    lkcnvhnfb Ah}h fb vb hbikfczf jf hplkghfw pyogfjvyhl# Zfybo hnyfnhjo hw

    lkcnvhnfcw co jfglhyhzk}hw, fbioyh co wfah fwwh h zfybkcolonkh vwvhl fb

    lkcnvhnfb jf pyonyhbho# Hplkghfw cfwzh plhzhmoybh yfxvfyfb jobcko jh

    lkcnvhnfb jf pyonyhbho, pokw zojo o mlvto jf goczyolf f ftfgvo jo pyonyhbh

    jf}fy wfy kcmoybhjo# O jfwfc}ol}fjoy cfgfwwkzh jf pojfy woiyf o pyonyhbh, wfcjo

    kcjkwpfcw}fl gocdfgkbfczo jow yfgvywow jhw lkcnvhnfcw jf kbplfbfczho#

    Wf h fczkjhjf Ah}h moy vwhjh phyh gykhy o pyonyhbh kckgkhl mkghy

    powwkiklkzhjo gykhy, bojkmkghy f jfwzyvky jogvbfczow CGL hzyh}w jhw HPKw jf

    gobhcjow jf fjko Nkcnh# Fb goczyhphyzkjh, ogoyyfcjo jh fczkjhjf Ah}h wfy mkldh,

    flh hzvh gobo vb oiafzo jf bjkh CGL, pojfcjo wf yfnkwzyhy phyh yfgfify f}fczow

    CGL# Fwwfw f}fczow CGL pojfyo hgkochy bzojow jhw glhwwfw Ah}h jo oiafzo#

    Wfcjo xvf fwwf o mogo jo zyhihldo#

    7#: Kczfyhzk}kjhjf

    H kczfyhzk}kjhjf fwz pyfwfczf fb ioh phyzf jhw yfhlkqhfw mfkzhw pflhw

    pfwwohw, vbh phlh}yh jf hwpfgzo bvkzo hiyhcnfczf, ocjf wf mhq cfgfwwyko lkbkzhy

    h wvh wknckmkgho# Phyh hplkgho cfwwf zyhihldo mok vzklkqhjh h jfmkcko jf gob

    fcmoxvf ch zfgcolonkh ocjf Kczfyhzk}kjhjf h zyogh fczyf o vwvyko jf vb wkwzfbh

    kcmoybzkgo f h bxvkch poy bfko jf vb zfybkchl jozhjo jf zflh jf }kwvhlkqho

    $Dovhkww f eoonhc,8;;6+# Jf bojo xvf xvhcjo yflhgkochjh cfwwf goczftzo flh

    hpyfwfczhjh poy vb hbikfczf gobpvzhgkochl, ocjf o vwvyko phyzkgkph ov bojkmkgh

    9dzzp1//~~~#lvh#oyn

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    34/80

    77

    vbh ho jf hlnvbh bhcfkyh# Jfwwh moybh, mkgh f}kjfcgkhjo o gobpoyzhbfczo

    jhxvflf jf wf vzklkqh jo co}o wkwzfbh jf Z] Jknkzhl# Phyh goyyoioyhy o jkzo, mhq vwo

    jhw phlh}yhw jf Bflo $900>+#

    O vwvyko jfkth jf zfy vb phpfl phwwk}o jf zflfwpfgzhjoy f

    phwwh h zfy vb phpfl hzk}o, pfybkzkcjo"ldf hzvhy gob o pyonyhbh

    zyhcwbkzkjo, zobhcjo hfw xvf pojfb kczfymfyky ch moybh f co goczfjo

    ftkikjow ch zflf}kwo#

    Hw kbplkghfw jhw bvjhchw wf jhyo ch moybh jf gobo pyojvqky

    goczfjo zflf}kwk}o pflhw fbkwwoyhw f mhqfy pvilkgkjhjf# Hlb jkwwo, zhbib

    bvjhy h moybh gobo o no}fyco wf gobvckgh gob ow gkjhjow# Phyh xvf kwwo co

    ogoyyh jf moybh dowzkl jf}f fwzhiflfgfy hlnvbhw ghyhgzfywzkghw jf gobo o wkwzfbh

    jf}f wf gobpoyzhy# Hwwkb yfwwhlzh Lkppbhc $8;;4+1

    Kczfyyvpzhiklkjhjf powwkiklkjhjf jf kczfyyobpfy o pyogfwwo f yfwzhiflfgfy

    xvhcjo ifb fczfcjfy5

    Nyhcvlhykjhjfmhzoy fwpfyhjo gobo vbh yfwpowzh jo wkwzfbh h vb iloxvfko5

    Jfnyhjho wvh}f yfmfyf"wf ho gobpoyzhbfczo jo wkwzfbh ocjf o vwvyko

    cvcgh jf}f mkghy wfb yfwpowzh5 Pyf}kwo lkbkzhjh mhzoy xvf xvhcjo ogoyyf hlno co pyf}kwzo o wkwzfbh hkcjh

    jf}f zfy gocjkfw jf yfwpocjfy5

    Co"jfmhvlz owkwzfbh co jf}f moyhy h jkyfo h wfy wfnvkjh pflo

    zflfwpfgzhjoy#

    Fwzhiflfgfcjo gobo poczo gfczyhl h kczfyhzk}kjhjf ch zflf}kwo $Lfbow,

    8;;>+ gocwkjfyov cfgfwwyko fwzhiflfgfy vbh glhwwkmkgho jf kczfyho

    pocjfyhcjo wkzvhfw fwpfgkmkghw# Lfbow $8;;>+ avlnov yflf}hczf h glhwwkmkgho fb

    4 c}fkw# Phyzkcjo jh wkbplfw lkbkzho jf lknhy f jfwlknhy h Z] f yfnvlhy vjko h

    bvjhy ghchl fwzhiflfgfcjo o c}fl 0 f gdfnhcjo ho c}fl ocjf o zflfwpfgzhjoy

    phwwh h wf gocmvcjky gob o zyhcwbkwwoy, pojfcjo nfyhy goczfjo f

    jfwbocopolkqhcjo o wkwzfbh jf Z] gobpyffcjfcjo co c}fl ># Fwwf zyhihldo

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    35/80

    7:

    fcgoczyh"wf co c}fl :, ocjf h phyzkgkpho ogoyyf fb zfbpo yfhl gob h yfjf

    zflfbzkgh fc}khcjo jhjow# Poyb, hkcjh goczyhjkq gob Lkppbhc $8;;4+ ocjf o

    wkwzfbh fwzhy kcjvqkcjo h jkyfo h wfy wfnvkjh pflo vwvyko#

    O xvf cow lf}h h gocwkjfyhy xvf h pykcgkphl kczfymhgf jf gobvckgho ch

    Z] o goczyolf yfbozo# o bfko phyh bojkmkghy h gobpowko jh kbhnfb f jo

    wob zoychcjo o gocmknvyhjoy jo wkwzfbh# Gocwkjfyhcjo h Z] vb }fgvlo jf

    gobvckgho jf vwo golfzk}o jf}f yfwwhlzhy o pojfy xvf o goczyolf moycfgf ho

    opfyhjoy, gocwkjfyhjo vb Zozfb jo bvcjo goczfbpoycfo, poyb o vwo jo bfwbo

    kczfymfyf h zojow ow pyfwfczfw co hbikfczf zflf}kwk}o yfmfyfcgkhjo poy Chzyko

    $900=+#

    Phyh vb fwglhyfgkbfczo h yfwpfkzo jh Z]J f jo gobpvzhjoy f wvhw

    mvcfw, hwwkb wfcjo o gobpvzhjoyfw jfkthb jf kbpoyzvchy o gozkjkhco jhw

    pfwwohw gobvcw f phwwhb h fcykxvfg"lo wvh}fbfczf hzyh}w jhw Z]w Jknkzhkw f

    kczfyhzk}hw $]hljfgky Ifgefy, 9004+ jf}fcjo hwwkb hchlkwhy gob gvkjhjo o

    jfwfc}ol}kbfczo jf hplkghzk}ow phyh fwwh co}h hlzfychzk}h jfwwf bfko zo pyfwfczf

    co gozkjkhco iyhwklfkyo#

    7#6 Hgfwwkiklkjhjf

    O bojflo iyhwklfkyo jf Z] Jknkzhl zfb vb oiafzk}o bvkzo bhkoy jo xvf vbh

    bvjhch ch zfgcolonkh# Flf kbpf vb co}o bfko jf zyhcwbkwwo gob vbh

    mfyyhbfczh nfyhjoyh jf kcglvwo wogkhl# Zojh}kh, phyh xvf kwwo ogoyyh, hw

    cfgfwwkjhjfw jf}fb mkghy glhyhw f powwvky xvhczkjhjf f xvhlkjhjf ch kcmoybho#

    Goczvjo o phjyo WIZ]J kbpf h vwhiklkjhjf cvbh lkcnvhnfb wkbplfw ocjf o

    gocgfkzo jf hgfwwkiklkjhjf fwwfcgkhl#

    Jf}fcjo wfy hchlkwhjo xvf phyh hzkcnky h hgfwwkiklkjhjf fwpfyhjh,

    cfgfwwyko h oizfco jf phjyfw py"fwzhiflfgkjow phyh f}kzhy h ogoyycgkh jo

    goczyyko# Jf}f"wf kbpfjky xvf ho kc}w jf bfldoy, jkmkgvlzf h hgfwwkiklkjhjf#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    36/80

    76

    Cfwzf zyhihldo hjozhyfbow ow phjyfw jh fbkwwoyh jf Z] Iykzkwd

    Iyohjghwzkcn Goypoyhzkoc Iykzckgh $IIGk+# Ow xvhkw gkzhb fb wfv nvkh jf yfmfycgkh

    $IIG Locjyfw, 9006+ ow jk}fywow flfbfczow xvf wo jfwzhghjow, poy ]hljfgky

    Ifgefy $9004+ wfcjo flfw1 o goypo jow zftzow, ch bhkoykh jow ghwow, co jf}f vwhy

    zkpow bfcoyfw xvf 9: poczow5 cfcdvb zftzo, fb xvhlxvfy gkygvcwzcgkh, jf}f zfy

    zkpow bfcoyfw xvf 84 poczow5 zftzow glhyow fb mvcjow fwgvyow wo lknfkyhbfczf

    bhkw lfn}fkw ch zflh5 zftzow ch zflh cfgfwwkzhb jf fczyflkcdhw bhkoyfw xvf zftzow

    kbpyfwwow5 xvhczo zfgckghbfczf poww}fl, o fwpho fczyf ow ghyhgzfyfw jf}f wfy

    hvbfczhjo fb 70&5 fb vbh zflh gobplfzh jf zftzow jf}f goczfy o btkbo jf ;0

    phlh}yhw hpyotkbhjhbfczf5 ow zftzow jf}fb wfy jk}kjkjow fb pfxvfcow ilogow phyh

    xvf powwhb wfy lkjow kcwzhczhcfhbfczf# Phyh mhgklkzhy h gobpyffcwo jow zpkgow

    gkzhjow, }fah Mknvyh = gob vbh pfxvfch jfbocwzyho#

    Mknvyh =# Bojflo Pyopowzo pflh IIGk $]hljfgky Ifgefy, 9004+

    Mkghcjo jfbocwzyhjo ch mknvyh hgkbh ow pykcgkphkw flfbfczow gob owjf}kjow zhbhcdow jf poczow hw xvhkw hw lfzyhw jf}fb powwvky wfnvcjo h IIIk#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    37/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    38/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    39/80

    74

    phyh Z] Jknkzhl gocwkjfyhcjo zhbib ow jfzhldfw jh bfzojolonkh jf hclkwf jf

    wkwzfbhw pyopowzh ch wfo 9#9 xvf gobpyffcjf h vwhiklkjhjf chw bfjkjhw jh

    HICZ#

    6#8 Pyogfwwo jf jfwfc}ol}kbfczo

    Cfwzf zyhihldo mok hjozhjo o bojflo jf jfwfc}ol}kbfczo pyopowzo

    ZXZ]J $ZOZ]W " XVHLKZ[ phyh Z] Jknkzhl+, fbpyfwh yfwpocw}fl pflo

    jfwfc}ol}kbfczo jf vbh kbplhczho pyomkwwkochl jo bkjjlf~hyf Nkcnh,

    jfbocwzyhjo poy $Whczow, 900;+ hpyfwfczhjo jh Mknvyh 4#

    Mknvyh 4# Bojflo jf pyogfwwo phyh jfwfc}ol}kbfczo ihwfhjo Zxz}j $Whczow, 900;+#

    Co fwgopo jfwwf zyhihldo mkgov gobpyffcjkjo o bojflo jf

    jfwfc}ol}kbfczo hpyfwfczhjo, oiwfy}hcjo o mlvtonyhbh jh Mknvyh 4, bowzyhcjo

    gkcgo fzhphw xvf moyhb mkchlkqhjhw gob wvgfwwo f xvf fb ghjh fzhph zoycov"wf

    jfpfcjfczf jh hczfykoy xvf wfyo jfwgykzhw chw wffw wviwfxfczfw, hpfchw hfzhph jf hpyo}ho co mok yfhlkqhjh jf}kjo h lkbkzhfw jf zfbpo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    40/80

    7;

    6#9 Lf}hczhbfczo jf yfxvkwkzfw

    Fwwh fzhph wf mhq cfgfwwykh phyh kjfczkmkgho jf pyoilfbhw jf jobcko

    yflhzk}ow ho fwgopo, xvf jf}f fwzhy fb wkcgyockh gob o zfbpo jf jfwfc}ol}kbfczo,

    hpyfwfczhcjo pykoykjhjfw phyh h }khiklkjhjf jf ghjh fzhph# O lf}hczhbfczo jf

    yfxvkwkzow jo womz~hyf hpyfwfczhjo jf bojo bhkw jfzhldhjo fb jogvbfczo xvf wf

    fcgoczyh co Hcfto I#

    6#9#8 Jfmkcko jo pfymkl jo vwvyko

    O Hlvco wfy h pfwwoh ifcfmkgkhjh gob hw }hczhnfcw jo wkwzfbh gob wfvw

    jf}kjow wfy}kow# Hwwkb zojow ow fwmoyow yfhlkqhjow zk}fyhb gobo oiafzk}o pyobo}fyh whzkwmho jo vwvyko/hlvco# Fwwf vwvyko jf}fy zfy gocdfgkbfczow bckbow jf

    kcmoybzkgh f vzklkqho jo goczyolf yfbozo jh Z] Jknkzhl phyh hgfwwhy o wkwzfbh, xvf

    wfy ftkikjo }kh vbh kczfymhgf jf Z]# Hlb jf fwzhy jf}kjhbfczf bhzykgvlhjo fb

    pflo bfcow vbh jhw vck}fywkjhjfw jf Pfychbivgo jh yfjf pilkgh gobpyffcjfcjo

    ow fwzvjhczfw jhw jf}kjhw kcwzkzvkfw1

    Vck}fywkjhjf Mfjfyhl jf Pfychbivgo5

    Vck}fywkjhjf Mfjfyhl jo ]hlf jo Wo Myhcgkwgo5

    Vck}fywkjhjf Mfjfyhl Yvyhl jf Pfychbivgo5

    Vck}fywkjhjf jf Pfychbivgo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    41/80

    :0

    6#9#9 Jkhnyhbhw jo wkwzfbh

    Mknvyf ;# Hyxvkzfzvyh jo Wkwzfbh

    H mknvyh ; hpyfwfczh h hyxvkzfzvyh jo WknhZ] xvf gobpyffcjf vb bojflo

    jf glkfczf/wfy}kjoy ocjf fwzhiflfgkjh vbh gocwzhczf kzfyho fczyf h fbkwwoyh f

    wfy}kjoy , gob h fbkwwoyh wfcjo h yfwpocw}fl poy fbkzky o bojflo jf hpyfwfczhojh Z]J phyh o zflfwpfgzhjoy, jf bojo xvf h gobvckgho fczyf o wfy}kjoy f h

    fbkwwoyh f jhjh poy pyozogolo D{pfy Zftz Zyhcwmfy Pyozogol$DZZP+ f co wfy}kjoy jo

    WKNH mkgh fwzhiflfgkjo co phjyo hyxvkzfzvyhl jf bojfl }kf~ " goczyollfy $B]G+#

    H mknvyh 80 hpyfwfczh o jkhnyhbh jf Ghwo jf Vwo jo WknhZ]#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    42/80

    :8

    Mknvyf 80# Ghwo jf Vwo phyh WknhZ]

    Fwzf ghwo jf vwo }kwh yfpyfwfczhy h vckjhjf mvcgkochl jo wkwzfbh,

    jfbocwzyhcjo vbh wfxcgkh lnkgh jo vwvyko co WknhZ] ihwfhjo ho bojflo jo

    WKNH ch ^fi# Jf bojo xvf co gobpyffcjf gobo o wkwzfbh gocwzyvjo, bhw wkb

    gobo jf}fy wf gobpoyzhy xvhcjo o pyozzkpo fwzk}fy fb mvcgkochbfczo#

    Fcgoczyh"wf fwzhiflfgkjo vb ckgo zkpo jf vwvyko xvf gobpyffcjf o

    hlvco jf bojo xvf o bfwbo jf}f }hlkjhy wfv lonkc jhjo pflo cbfyo jf bhzykgvlh,

    powwkiklkzhcjo xvf h phyzky jfwwh zflh powwh wolkgkzhy havjh gob oiafzk}o jf mhgklkzhcjo

    wfv vwo, wfnvkjo poy vbh co}h }fykmkgho jf wfnvyhch ocjf jf}f wfy kcmoybhjh h

    wfcdh phyh hgfwwo how wfy}kow ocjf h phyzk jflfw xvf wfy mfkzh h gobvckgho

    gob o wfy}kjoy fwzhiflfgkjo co bojflo B]G gobo hpyfwfczhjo ch hyxvkzfzvyh jo

    wkwzfbh#

    6#9#7 Mfyyhbfczhw vzklkqhjhw

    Phyh h }khiklkjhjf jo pyoafzo hlb jhw lkcnvhnfcw jf pyonyhbho mok

    cfgfwwykh mhqfy vwo jf ovzyow hplkghzk}ow phyh hvtklkhy o jfwfc}ol}kbfczo# Co ghwo

    fwpfgmkgo jo fglkpwf moyhb fbpyfnhjhw jvhw }fywfw poy goczh jh gobphzkiklkjhjf

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    43/80

    :9

    jow plvnkcw vzklkqhjow, wfnvkcjo hihkto h lkwzh jow pyonyhbhw f wfv hpyo}fkzhbfczo

    co pyoafzo1

    Hjoif Pdozowdop GW: Jfwfcdo f zyhzhbfczo jhw kbhnfcw5

    Motkz Yfhjfy }7#0" Lfkzoy jf PJM5

    Gobpowfy 9#9#9$ifzh+Hbikfczf jf jfwfc}ol}kbfczo CGL5

    Nkcnh"CGL Plh{fy ]8#8#8 Fbvlhjoy jo bkjjlf~hyf Nkcnh phyh hbikfczf

    jfglhyhzk}o5

    ]kwvhl Phyhnb moy VBL =#9 gobvckz{ fjkzkoc Bojflhnvfb jo Wkwzfbh5

    Mfcn"nvk hchlkwhjoy jf kczfymhgf nymkgh xvhczo h hzfco5

    Fglkpwf $Nhbfbfjkh f nhlklfo+ Hbikfczf kczfnyhjo jf jfwfc}ol}kbfczo5

    ]B~hyf ^oyewzhzkoc =#09 Mfyyhbfczh jf ]kyzvhlkqho#

    Jfczyf ow plvnvkcw fbpyfnhjow fwzo gobpyffcjkjow ow jf

    jfwfc}ol}kbfczo jf pyonyhbho phyh Z] Jknkzhl, f ovzyow gob mvcfw fwpfgmkghw

    gobo1 o Lvh wogefz o xvhl wf mfq cfgfwwyko h kcwzhlho co cglfo jo nkcnh phyh

    fwzhiflfgkbfczo f vb ghchl jf yfzoyco gob pyozogolo DZZP5 o ^fi Zoolw phyh

    jfwfc}ol}fy vb hbikfczf }kwhcjo vbh kzfyho iwkgh jf wkbvlhy o WKNH#

    Lvh fglkpwf } 8#9#05

    Cgl fglkpwf } 8#0#0 $HLPDH+5

    CGL Fglkpwf 8#:#0 $IFZH+5

    Lvh Wogefz 9#0#95

    Fglkpwf ^fi Zoolw Plhzmoyb#

    Phyh zfwzhy h fwghlhiklkjhjf f yoivwzfq co jfwfc}ol}kbfczo zfwzov"wf o

    pyozzkpo fb jk}fywow wkwzfbhw opfyhgkochkw, zhkw gobo1

    ^kcjocw TP 79ikzw5

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    44/80

    :7

    ^kcjocw Wfy}fc =:ikzw5

    Lkcvt Mfjoyh 79ikzw#

    6#7 Pyozozkpho

    H mkb jf jfzfybkchy vb pyojvzo mkchl phyh xvf hw kzfyhfw ogoyyfwwfb

    gob o bckbo jf ykwgow phyh fczyfnh jo pyoafzo, mok fwzhiflfgkjo vb bojflo jf

    pyozzkpo f}olvzk}o# Wfnvcjo o xvhl pojf gocwfnvky vbh mlftkiklkjhjf bhkoy jo

    gjkno, pojfcjo hkcjh wfy zfwzhjo fb lhioyhzyko, bfwbo fb mhwf kckgkhl#

    H pyozozkpho gocwzkzvjh jhw phyzfw fwwfcgkhkw jo pyoafzo ocjf pojfb

    wfy hjkgkochjhw co}hw mvcgkochlkjhjfw f bfldoykhw co womz~hyf, wfcjo flh ihwfhjhw

    co lf}hczhbfczo jf yfxvkwkzo, wfnvkcjo h pykoykjhjf jo jogvbfczo# Hwwkb, phyh

    }khiklkqho jf cfngko gob o pyojvzo jfwfc}ol}kjo, moyhb goczfbplhjow ow

    wfnvkczfw oiafzk}ow1

    Fczfcjkbfczo jf yfxvkwkzow5

    Gykhy vb pfxvfco pyozzkpo jf pyo}h jf gocgfkzow5

    Bojflhnfb jh hphycgkh jo pyojvzo gob mogo ch vwhiklkjhjf5

    Kczfylknhy zflhw gob wkwzfbh jfwfc}ol}kjo#

    6#: Lh{ovz

    Mkghcjo jfmkckjo o lh{ovz gobo pyozzkpow co"opfyhgkochkw jo wkwzfbh

    phyh h h}hlkho avczo ho glkfczf f jf}fb wfy yfmkchjow hz xvf hzfcjhb w

    cfgfwwkjhjfw jflf $Phjo}hc, Bhyhggk, fz hl#, 900;+ mkghcjo gobpyffcjkjo phyh o

    fwgopo jfwwf pyoafzo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    45/80

    ::

    6#:#8 H}hlkho jf Kczfymhgfw

    Mok vzklkqhjo vb wfy}ko oc"lkcf gob }fywo nyhzvkzh phyh hchlkwhy h

    fmkggkh jh hzyho jow yfgvywow }kwvhkw# Zfcjo gobo ihwf vb hlnoykzbo jf

    kczflkncgkh hyzkmkgkhl xvf wkbvlh h }kwo dvbhch jvyhczf 6 wfnvcjow jf ftpowko h

    flfbfczow }kwvhkw, wkbvlhcjo o bo}kbfczo jo oldhy hzyh}w jh zflh $Nyovp om

    hyzkmkgkhl }kwkoc wgkfczkwzw hcj kczfyhgzk}f jfwkncfyw, 900;+# Chw mknvyhw h wfnvky

    fwzhiflfgkjo vb gobphyhzk}o fczyf hw zflhw pyopowzhw pflo WknhZ] f hw jo WKNH#

    Mknvyh 88 $h+ Mknvyh 88 $i+

    Mknvyh 88 $g+ Mknvyh 88 $j+

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    46/80

    :6

    Mknvyh 88 $f+ Mknvyh 88 $m+

    Mknvyh 88# Zflh jf wfy}kow jkwpoc}fkw gob hchlkwf jo mogo jf }kwo#

    Hw hclkwfw jhw mknvyhw jfbocwzyhjhw ch kczfymhgf jo WKNH, hw Mknvyhw 88

    $h,g,f+ jfbocwzyh how vwvyko jkwzoyfw# Co pykbfkyo bobfczo o vwvyko mogh h wvh

    hzfco fb ovzyow flfbfczow xvf co wo oiafzk}o pykcgkphl phyh vwo jo wkwzfbh,

    oghwkochcjo vbh bhkoy gvy}h jf hpyfcjkqhjo, poy goczh jo jfw}ko jf hzfco# O

    xvf co ogoyyf chw co}hw zflhw pyoafzhjhw phyh o pyoafzo WknhZ]7#

    Ch Mknvyh 88 $i+ h }kwo jo vwvyko fwzhiflfgf kckgkhlbfczf jkyfgkochjh

    phyh ow moybvlykow, fb wfnvkjh wfcjo jkyfgkochjh phyh o zfglhjo f iozfw jfhgfwwo f iozo jf havjh, o xvf co ogoyyf fb Mknvyhw 88 $h+ ch xvhl h hzfco mkgh

    jkwpfywh ch zflh#

    Ch Mknvyh 88 $j+ h hzfco jo vwvyko fwzhiflfgkjh co}hbfczf co

    moybvlyko h pykbfkyo bobfczo, phwwhcjo pflow iozfw f lonobhygh, fb wfnvkjh

    pfygoyyfcjo yhpkjhbfczf h yfh jf f}fczow xvf mok hchlkwhjh gobo vb oiafzo

    wfgvcjyko a chw Mknvyhw 88 $g+ h hzfco gobpyffcjf fb xvhlxvfy ovzyo

    flfbfczo bfcow o flfbfczo gdh}f jh zflh, jkmkgvlzhcjo h kczfyho gob o wkwzfbh#

    7Wfy gocwkjfyh cfwwf zyhihldo WKNH o hzvhl wkwzfbh fb vwo poy hghjbkgow ihwfhjh fb kczfycfz f WKNHZ] h

    pyopowzh phyh Z] jknkzhl vzklkqhcjo o phjyo WIZ]J#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    47/80

    :=

    H Mknvyh 88 $m+ o oiafzk}o hlghchjo gob mhgklkjhjf, bhw h Mknvyh 88 $f+

    jfbocwzyh xvf h zflh pyoafzhjh gob jfwgvkjo poy goczh jo jfwknc, pokw ow

    flfbfczow jf hgfwwo fwzo hphnhjow f gocmvwow, gob kwwo hphyfczh xvf o oiafzk}o

    fyh wobfczf jfbocwzyhy h lonobhygh jo wkwzfbh fwxvfgfcjo h kbpoyzcgkh jf

    hgfwwhy how wfy}kow#

    6#:#9 Bojflow jf Zflhw

    Hw zflhw hihkto moyhb jfwfc}ol}kjhw lf}hcjo fb gocwkjfyho o bojflo

    jf vwhiklkjhjf pyopowzo pflh IIGk, gocmoybf }kwzo ch wfo 7#6# Moyhb kbplhczhjhw

    vzklkqhcjo gobo bfjkjh h poygfczhnfb, ho goczyyko jh bhcfkyh vwvhl jf bfjkjh

    poy pktfl jf bojo h mhgklkzhy vbh poww}fl bknyho jf wvh }kwvhlkqho fb jkwplh{wjf jkmfyfczfw zhbhcdow# Jfwwh bhcfkyh, pojfcjo wfy zhbib ftfgvzhjo hzyh}w jf

    wkwzfbhw b}fkw o xvhl f jhjo wvpoyzf pflo bojflo jo WIZ]J#

    Jfczyf ow jfzhldfw yflf}hczfw gocwkjfyhjow phyh fwwf pyoafzo, mok

    hchlkwhjo o lh{ovz f vb yfjfwfcdo jh lonobhygh, }kwhcjo goczfbplhy h co}h

    yovphnfb pyopowzh co WKNH# Zojo o zyhihldo mok yfhlkqhjo wfnvkcjo hw

    yfgobfcjhfw jf hgfwwkiklkjhjf lf}hcjo fb goczh hw goyfw f o ihgenyovcj fwgvyo

    gob lfzyhw glhyhw, gkzhjow ch wfo 7#6#

    Fb yflho wfnvyhch mok flhioyhjh vbh pyopowzh jf vb zfglhjo }kyzvhl

    hlb jo hj}fczo jf vb iozo jf havjh# Gocmoybf hpyfwfczhjo ch Mknvyh 89# Zojhw

    hw zflhw jfwfc}ol}kjhw fcgoczyhb"wf co Hcfto H#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    48/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    49/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    50/80

    :;

    vzklkqhjh h }kwo fwzyvzvyhl, ocjf hw gobvckghfw pojfb wfy oiwfy}hjhw hzyh}w

    jf oiafzow jf bjkh, hpyfwfczhjow ch Mknvyh8:#

    Mknvyh 8:# Phyzf kckgkhl jh ]kwo fwzyvzvyhl jo WknhZ] co gobpowfy

    H mknvyh 8:, jfbocwzyh gobo c jf phyzkjh phyh h hplkgho h ZFLH8, ch

    xvhl fwzh jkyfzhbfczf yflhgkochjh how iozfw jo zfglhjo cvbykgo f h ZFLH9#

    Fbioyh wfah bvkzo zkl phyh hplkghfw wkbplfw h bfjkjh xvf h hplkgho ftknf

    bhkoy gobplftkjhjf jf flfbfczow, zoych"wf jkmgkl jkwzkcnvky ow flfbfczow jf}kjo hfwzyvzvyh }kwvhl jf nyhmo# Phyh mhgklkzhy h }kwvhlkqho ch Mknvyh 87, wf fcgoczyhb ow

    pykcgkphkw flfbfczow xvf gobpfb o WknhZ]#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    51/80

    60

    Jf}kjo h gobplftkjhjf xvf o WknhZ] mok hjxvkykcjo, h }kwo fwzyvzvyhl mok

    jfkthjh hpfchw gobo moybh klvwzyhzk}h fwzhiflfgfcjo o }kwo zftzvhl xvf wf

    fcgoczyh ch Mknvyh 86#

    Mknvyh 86# ]kwo Zftzvh co gobpowfy jo WknhZ]

    H Mknvyh 86 fcgoczyh h }kwo zftzvhl h xvhl jk}kjh fb jvhw phyzfw1 h

    yfh jh fwxvfyjh goyyfwpocjfczf h 86$8+ ftkif h y}oyf fTzfcwkilf Bhyevp

    Lhcnvhnf $TBL+ jo jogvbfczo, ch xvhl ow flfbfczow xvf o gobpfb pojfb

    wfy ftphcjkjow ov golhpwhjow5 ocjf h phyzf 86$9+ hpyfwfczh o gjkno jo

    jogvbfczo CGL xvf cowwh lkcnvhnfb jf lknho jow flfbfczow#

    Ch }kwo jo gjkno hpyfwfczhjo yfwwhlzhjo hw lkcdh 867 h 86; ocjf mkgh

    fwzhiflfgkjo vb lkce jf gobvckgho fczyf h ZFLHdflp9 f h ZFLH9 o xvhl f

    jkwphyhjo xvhcjo o vwvyko wf fcgoczyh ch ZFLHdflp9, f ho pyfwwkochy o iozo

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    52/80

    68

    }fybfldo jo goczyolf yfbozo kcjkghcjo h phyhjh jh ZFLHdflp9 f h kckgkho jh

    ZFLH9# Hpfwhy jh mfyyhbfczh gobpowfy wkcgyockqhy zojhw hw }kwfw ho whl}hy,

    oiwfy}ov"wf xvf mkgov bfldoy gojkmkghy co bojo zftzvhl hzyh}w jh KJF fglkpwf,

    jf}kjo h yfgvywow bhkw h}hchjow jf hvzo"gobplfzf f kcjkghjoy jf fyyo#

    6#6#9 Ghchl jf Yfzoyco

    O ghchl jf yfzoyco h wfy hjozhjo cfwwf pyoafzo mok fwzhiflfgkjo hzyh}w

    jo pyozogolo DZZP# Xvhczo ho ghchl jf yfzoyco, o Nkcnh powwvk vb bojvlo

    kcgoypoyhjh ch jogvbfczho gocdfgkjh gobo f}fcz ZGP, fbioyh fwwf bjvlo

    hkcjh co fwzfah kcgoypoyhjo hw mvcgkochlkjhjfw jo Nkcnh#

    Xvhczo kbplfbfczho jo ghchl jf yfzoyco mok vzklkqhjo lkcnvhnfb jf

    wgykpz Lvh, goczfbplhcjo ow yfgvywow pyo}kjow pflo Nkcnh"CGL# O womz~hyf vzklkqh h

    lkcnvhnfb Lvh phyh h zyhcwbkwwo fczyf o zfybkchl jf hgfwwo f o wfy}kjoy

    jfwfc}ol}kjo gobo pyozzkpo# Jfwwf bojo, h gobvckgho mok }khiklkqhjh hzyh}w jf

    vbh ikilkozfgh jf ftzfcwo jh lkcnvhnfb Lvh hjkgkochcjo wvpoyzf hw

    mvcgkochlkjhjfw coybhlbfczf cfgfwwykhw h hplkghfw xvf lkjhb gob h Kczfycfz, h

    xvhl h ikilkozfgh gocdfgkjh gobo Lvh wogefz#

    Poyzhczo hplkghzk}o jf pyozzkpo pojfy wfy ftfgvzhjo fb xvhlxvfy

    yfgfpzoy xvf powwvh vbh kbplfbfczho jo Nkcnh f h ikilkozfgh jf gobvckgho

    LvhWogefzw $Lvh"Wogefz, 900;+ phyh hgfwwo yfbozo#

    O gjkno jf Lvh phyh fwzhiflfgkbfczo jo ghchl jf yfzoyco pojf wfy }kwzo

    ch Mknvyh 8=#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    53/80

    69

    Mknvyh 8=# Gjkno Lvh jf gobvckgho

    Co gjkno jh Mknvyh 8= jh lkcdhw 7 hz h 8: kbplfbfczhjh vbh mvco

    gdhbhjhw jf gobvckghgoh gob oiafzk}o jf bojvlhykqhy hw gdhbhjhw, ch lkcdh :

    mfkzh vbh yfxvkwko jo bjvlo wogefz#dzzp# Ch lkcdh = wo hybhqfchjow phybfzyow

    fb vbh }hyk}fl loghl xvf wo fcghpwvlhjow#

    Ch lkcdh 4, gob h }hyk}fl vyl jo fcjfyfo jo hplkghzk}o co wfy}kjoy f ow

    phybfzyow h wfyfb fc}khjow# A ch lkcdh 80 ogoyyf h yfxvkwko hybhqfchjh fb

    moybh jf yfwpowzh h xvhl ftkikjh poy vbh whjh ch lkcdh 89, mkchlkqhcjo o gjkno

    gob h gdhbhjh jh mvco gykhjh hczfykoybfczf#

    6#6#7 Wkbvlhjoy jo WKNH

    Phyh xvf o ghchl jf yfzoyco pvjfwwf fwzhiflfgfy h gobvckgho, mok

    ftknkjo h cfgfwwkjhjf jo jfwfc}ol}kbfczo jf vb pyoafzo ~fi gob h hyxvkzfzvyh jowkwzfbh hpyfwfczhjh ch wfo 6#9#9, co xvhl mok vzklkqhjo o phjyo jf pyoafzo B]G,

    jf bojo h }khiklkqhy o moycfgkbfczo jf vbh yfwpowzh hw yfxvkwkfw#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    54/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    55/80

    6:

    h }kwo Wfy}fyxvf hpyfwfczh o wfy}kjoy mvcgkochjo fb wkcgyockh gob o pyoafzo ~fi

    jfcobkchjo ^fiWknhZ]#

    6#= Zfwzfw f ]hlkjho

    Moyhb vzklkqhjhw }ykow hbikfczfw jf zfwzf opfc"wovygf, fb wvh bhkoykh

    hkcjh fb mhwf jf jfwfc}ol}kbfczo, fbioyh zojhw zfcdhb gobo pykcgkphl oiafzk}o

    jfwfc}ol}fy vbh plhzhmoybh mkfl hw fwpfgkmkghfw jo WIZ]J# Jfwwf bojo, mok

    hjozhjo ch mhwf mkchl jo zyhihldo o hbikfczf jh Bxvkch }kyzvhl Lkcvt phyh ]B^hyf,

    goczfcjo Nkcnh"CGL G%% }# 0#80#8 yfl#98 jfbocwzyhjo ch Mknvyh 84 f hlb jf wf

    fcgoczyhy cvbh mhwf fwz}fl f powwkiklkzhcjo h kcwzhlho jf plvnkcw co bkjjlf~hyf#

    Mknvyh 84# Nkcnh"CGL mvcgkochcjo ch bxvkch ]kyzvhl

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    56/80

    66

    Ch Mknvyh 84 jfbocwzyhjo o Nkcnh"cgl xvf powwvk vb goczyolf iwkgo

    gob hw pykcgkphkw mvcfw# Phyh xvf o gjkno pvjfwwf wfy ftfgvzhjo jfbhcjov h

    cfgfwwkjhjf jf fwzhiflfgfy vbh gocfto gob o wkwzfbh opfyhgkochl hzyh}w jf

    Wfgvyf Wdfll $WWD+ f zyhcwmfycgkh jo gjkno poy Pyozogolo jf Zyhcwmfycgkh jf

    Hyxvk}ow $MZP+#

    Jfwwf bojo o pyozzkpo mok }hlkjhjo cfwwf hbikfczf jf zfwzf o xvhl zf}f

    h mkchlkjhjf jf hioyjhy h xvfwzo jf kczfymhgf gob o vwvyko, }hlkjhy yfxvkwkzow f

    hpyfwfczhy h }khiklkjhjf jo wkwzfbh#

    =# Gocglvwo

    Fwzf Zyhihldo zf}f gobo pyopowzh h hpyfwfczho jf yfwvlzhjow

    pyo}fckfczfw jf ftpfykcgkhw"pklozo ch gocwzyvo jf vbh hplkgho jf Z] Jknkzhl

    kczfyhzk}h h phyzky jo vwo jo Bkjjlf~hyf iyhwklfkyo# ]hlkjhcjo ow gocgfkzow jf

    vwhiklkjhjf a fwzhiflfgkjow kczfychgkochlbfczf phyh o bojflo iyhwklfkyo#

    Gob ow hlzow gvwzow jh hjoo jf kcmyh"fwzyvzvyh co goczftzo jf

    hxvkwko jf vb gobpvzhjoy fb bojo oc"lkcf phyh nyhcjf phyzf jh popvlho

    hpyfwfczh hkcjh kbpyhzkg}fl nfyhcjo vbh bhkoy ftglvwo, goczvjo h hjoo jf

    wfy}kow fwwfcgkhkw h popvlho poy bfko jh Z] Jknkzhl hpoczh gobo vbh

    powwkiklkjhjf }k}fl f jf ihkto gvwzo#

    Hw ftpfykcgkhw jh pyopowzh jfbocwzyhyhb h powwkiklkjhjf jf }khiklkqho

    jf vb bhkoy hlghcgf jo WKNH f zhbib jf ovzyow wfy}kow chzk}ow jh ^fi,ocjf

    hlnvbhw mvcgkochlkjhjfw moyhb kbplfbfczhjhw f zfwzhjhw gob wvgfwwo

    hpyo}fkzhcjo h zfgcolonkh jh Z] Jknkzhl h xvhl hpoczh vb mvzvyo pyobkwwoy co Iyhwklf fb ovzyow phwfw xvf }fcdhb hjozhy o bojflo WIZ]J#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    57/80

    6=

    Mknvyh 8;# Pykcgkphkw flfbfczow fcghkthjow

    Gobo zfybkco oizf}f"wf vb pyojvzo jfbocwzyhjo poy bfko klvwzyhzk}o ch

    Mknvyh 8; jow pykcgkphkw flfbfczow xvf pvjfyhb wfy kczfnyhjow cfwwf zyhihldo,

    hwwkb wfcjo ftpowzow gobo vb xvfiyh"ghifh ocjf hw pfhw pojfb wfy

    fcghkthjhw jhjhw hw cfgfwwkjhjfw jh goc}fyncgkh zfgcolnkgh#

    =#8 Zyhihldow mvzvyow

    Phyh zyhihldow mvzvyow pojf"wf fwzhiflfgfy h gobvckgho jh Z] Jknkzhl

    fb wkwzfbhw fbihyghjow f b}fkw gobo gflvlhyfw f PJHw, vzklkqhcjo vb wfy}ko

    gobplfzo f mkchlkqhcjo wfvw zfwzfw gob h }hlkjho gobo vwvyko mkchl#

    Hpyomvcjhcjo ow fwzvjow xvhczo hgfwwkiklkjhjf ch Z] Jknkzhl

    yfpyfwfczhcjo hw yfhw jf fwzvjow gobpoyzhbfczhkw f ow kbphgzow ch wogkfjhjf,

    vbh }fq xvf ow vwvykow jh Z] Jknkzhl zb gobpoyzhbfczow jkmfyfczfw jhxvflfw jh

    kcmoybzkgh, a xvf o bhzfykhl flfzyckgo h wfy }kwvhlkqhjo ch Z] pojf wfy hjhpzhjo

    phyh wfy bowzyhjo fb zflfmocfw gflvlhyfw f fb PJHw#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    58/80

    6>

    Powwkiklkjhjf jf }fykmkgho jf bzykghw ftpowzhw co zyhihldo gob vwvyko

    mkchl xvhcjo fwzhiflfgkjo o vwo jo bfko jh Z] Jknkzhl fwzkpvlhcjo h kbpoyzcgkh jh

    vwhiklkjhjf, xvhlkjhjf f vzklkjhjf cvb pilkgo fwpfgmkgo jf wfy}kow ihwfhjow co

    WIZ]J gob hgfwwo yfbozo kbphgzhcjo ch bhkoy bozk}ho xvhczo ho

    zflfwpfgzhjoy#

    Hchlkwf jf }khiklkjhjf jh vzklkqho jf vb wfy}ko gob zyhcwbkwwo

    goczcvh fb vb ghchl jf vwo no}fychbfczhl ov jh yfjf pyk}hjh f o yfzoyco wogkhl f

    mkchcgfkyo oyhjo cvb pyoafzo jfwwf zkpo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    59/80

    64

    YFMFYCGKHW

    HICZ/CIY;8:8"88# Yfxvkwkzow Fynocbkgow phyh zyhihldo jf fwgykzyko gob

    gobpvzhjow Phyzf 88" Oykfczhho woiyf Vwhiklkjhjf, 9009#

    HCHZFL# Yflhzyko Kczfnyhjoy jow Hwpfgzow Zgckgo f bfyghjolnkgow# UW#l#R#

    9008#

    HYOVGE, O# H}hlkho jf wkwzfbhw jf kcmoybhho1 Yf}kwo jh lkzfyhzvyh#

    Zyhcwkmoybho, }# 8, p# >"98, Ahcfkyo/avcdo 9008#

    IHGEBHCC, G# P# Vwhiklkjhjf phyh Z] jknkzhl# Pflozhw1 Uw#c#R# Avldo 900;# p# 66"

    804#

    IIG LOCJYFW# Nyvpo jf Pfwxvkwh fb Z] Jknkzhl Kczfyhzk}h, 9006# Jkwpock}fl

    fb1 #

    GCK5 KFL5GOCMFH# Z] Jknkzhl " Xvhlkjhjf f Kczfyhzk}kjhjf# Iyhwlkh1 Uw#c#R# 900># p#

    96"80=#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    60/80

    6;

    GPXJ# Z]JK# Nyvpo jf pfwxvkwh fb Z] jknkzhl kczfyhzk}h, 900=# Jkwpock}fl fb1

    =_8:=_bojflo_yfm_pj70897=h0009h_yz_04_h

    #pjm3# Hgfwwo fb1 > ovz# 900;#

    JFGYFZO PYFWKJFCGKHL :;08# Kcwzkzvko jo Wkwzfbh Iyhwklfkyo# No}fyco

    Mfjfyhl# Iyhwklkh# 9007#

    JKHW, Y# Bzykghw phyh H}hlkho jf Wkwzfbhw jf Kcmoybho# Yf}kwzh Flfzyckgh

    jf Wkwzfbhw jf Kcmoybho, Iyhwklkh, 9009#

    JZ]# Wkzf omkgkhl jh Z] jknkzhl iyhwklfkyh# JZ], 900;# Jkwpock}fl fb1

    ovz# 900;#

    JVHYZF, L# O# I#5 GFCJC, I# ]# Mhzoyfw jf Kcmlvcgkh co vwo jf wkwzfbhw jf

    kcmoybho }kh kczfycfz# Vck}fywkjhjf jh Phyhkih, 0; Ovzviyo 900;# Jkwpock}fl fb1

    4;/690/8/NZ&90:&90Ztz&90

    >"&90JVHYs8&90GOB&90Z&G7&4JZVLO#pjm3# Hgfwwo fb1 : co}# 900;#

    NHLPFYKC, D# Gobvckghgkc f kczfnyhgkc fc lh fyh jknkzhl1 vc ihlhcgf jf lh

    zyhcwkgkc dhgkh lh zflf}kwkc jknkzhl fc Iyhwkl { Hynfczkch, Whczh Gyvq jf lh

    Wkfyyh, avcdo 900:# 9;"60#

    NYOVP OM HYZKMKGKHL ]KWKOC WGKFCZKWZW HCJ KCZFYHGZK]F JFWKNCFYW#

    Mfcn"nvk, 900;# Jkwpock}fl fb1

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    61/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    62/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    63/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    64/80

    =7

    ]HLJFGKY IFGEFY, H# M# D# D# M# B# Yfgobfcjhfw jf Vwhiklkjhjf phyh Z]

    Jknkzhl Kczfyhzk}h# WIYG, Mloykhcpolkw, 9004# 9"89#

    ^7GOVCZFY# Nloihl ^fi Wzhzw, 900;# Jkwpock}fl fb1

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    65/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    66/80

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    67/80

    ==

    Zflh 7 Oykfczho xvhczo ch}fnho#

    Zflh : Opfw jf wfy}kow#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    68/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    =>

    Hcfto I

    BH][ JKFNO PFYFKYH JF BOYHKW

    GOC]FYNCGKH FCZYF ^FI F Z] JKNKZHL1 VBH PYOPOWZH JF KCZFNYHO GOB

    O WKNH

    Boconyhmkh hpyfwfczhjh gobo yfxvkwkzo

    phygkhl phyh oizfco jo jkplobh jf

    Ihgdhyfl fb Wkwzfbhw jf Kcmoybho pflh

    Mhgvljhjf jf Gkcgkh f Zfgcolonkh jf

    Ghyvhyv Vck}fywkjhjf jf Pfychbivgo#

    Ghyvhyv, 80 jf jfqfbiyo 900;#

    Lkgfch1 NPL

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    69/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    =4

    Dkwzykgo jf yf}kwfw]fywo

    $8#0+

    Jhzh

    $9>/04/900;+

    Hvzoy

    Bh}{ Jkfno Pfyfkyh jf

    Boyhkw

    Jfwgyko

    Jfwfc}ol}kbfczo f

    hchlkwf

    Loghlkqho

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    70/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    =;

    cjkgf

    8# KCZYOJVO ############################################################################################################################ >08#8# PYOPWKZO ########################################################################################################################### >08#9# PILKGO HL]O####################################################################################################################### >08#7# FWGOPO ################################################################################################################################ >08#:# ]KWO NFYHL JO JOGVBFCZO ############################################################################################### >08#=#PHJYFW F GOC]FCFW ########################################################################################################## >8

    9# ]KWO NFYHL JO PYOJVZO ################################################################################################# >99#8# JFWGYKO JOW VWVYKOW ################################################################################################### >99#9# ZFGCOLONKHW ####################################################################################################################### >99#7# JFWGYKO JOW HZOYFW####################################################################################################### >7

    7# YFXVKWKZOW MVCGKOCHKW ###################################################################################################### >:7#8# YM008"YFHLKQHY BHZYGVLH############################################################################################### >:7#9# YM009"GOCWVLZH JF COZHW ############################################################################################## >67#7# YM007"MHQFY WOLKGKZHFW ############################################################################################## >=7#:# YM00:"KCMOYBHFW HGHJBKGHW #################################################################################### >=7#6# YM006"HZVHLKQHY JHJOW ################################################################################################### >>

    :# YFXVKWKZOW CO MVCGKOCHKW############################################################################################# >4:#8 JFWFBPFCDO ####################################################################################################################### >4:#9 VWHIKLKJHJF ######################################################################################################################### >4:#7 GOCMKHIKLKJHJF #################################################################################################################### >4:#: WFNVYHCH ########################################################################################################################## >;:#6 PHJYFW ############################################################################################################################## >;:#= YFXVKWKZOW JF DHYJ^HYF F WOMZ^HYF ############################################################################# >;

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    71/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >0

    8# Kczyojvo

    8#8# Pyopwkzo

    Fwzf jogvbfczo fwpfgkmkgh ow yfxvkwkzow jow wkwzfbhw h wfyfb

    jfwfc}ol}kjow poy Bh}{ Jkfno P# jf Boyhkw, moycfgfcjo how jfwfc}ol}fjoyfw

    hw kcmoybhfw cfgfwwykhw phyh o pyoafzo f kbplfbfczho, hwwkb gobo phyh h

    yfhlkqho jow zfwzfw f dobolonho jo wkwzfbh#

    8#9# Pilkgo Hl}o

    Fwzf jogvbfczo wf jfwzkch how hyxvkzfzow jf womz~hyf, fcnfcdfkyow

    jf womz~hyf f zfwzhjoyfw#

    8#7# Fwgopo

    Fwzf jogvbfczo yfhlkqh h Flkgkzho jf yfxvkwkzow jo Wkwzfbh

    Kczfnyhjo jf Nfwzo Hghjbkgh ch Z]#

    8#:# ]kwo nfyhl jo jogvbfczo

    Ch wfo 9 jfwgyf}f o fwgopo jo wkwzfbh f wfvw vwvykow jf bhcfkyh

    nfyhl#

    H wfo Fyyo( Moczf jf yfmfycgkh co fcgoczyhjh#fwpfgkmkghb zojow ow

    yfxvkwkzow mvcgkochkw jo wkwzfbh hzyh}w jf mlvtow jf f}fczow, ghwow jf

    vwo, fczyhjhw f whjhw#

    Ch wfo 7 fwpfgkmkghb zojow ow yfxvkwkzow co"mvcgkochkw jo wkwzfbh#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    72/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >8

    8#=# Phjyfw f Goc}fcfw

    Phyh h fwpfgkmkgho jow yfxvkwkzow, vzklkqhyfbow h wfnvkczfyfpyfwfczho1

    H ghjh yfxvkwkzo wfy hzykivjh vbh pykoykjhjf# H jfwgyko jf ghjh vbh

    wfnvf hihkto1

    Fwwfcgkhl vb yfxvkwkzo kbpyfwgkcj}fl# Wfb flf, o wkwzfbh comvcgkochy#

    Kbpoyzhczf vb yfxvkwkzo xvf jf}f wfy kbplfbfczhjo, bhw, wf

    co moy, o wkwzfbh mvcgkochy jo bfwbo afkzo, bhw jf bhcfkyhkcwhzkwmhzykh#

    Jfwfa}fl vb yfxvkwkzo xvf zyhy vb jkmfyfcgkhl hjkgkochl howkwzfbh# Poy kwwo, pojf wfy jfkthjo phyh wfy kbplfbfczhjo poylzkbo#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    73/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >9

    9# ]kwo Nfyhl jo Pyojvzo

    Wvhw yfwpfgzk}hw mvcgkochlkjhjfw fc}ol}fb vb wvinyvpo jo WKNH, o

    pyojvzo fwzh wfcjo kbplfbfczhjo phyh oizfco jo zkzvlo jf ihgdhyfl ch

    vck}fywkjhjf jf Pfychbivgo o xvhl fcgoczyhb flfbfczow jh Z] jknkzhl

    pyopocjo vbh co}h pfywpfgzk}h jo wkwzfbh ftkwzfczf wfcjo fwwf jogvbfczo

    ihwfhjo fb vb a ftkwzfczf phyh o bojflo ~fi f hbiow zyhihldhcjo co bfwbo

    jobcko, jfczyf hw wolvfw pyopowzh jf}f jfbocwzyhy f hpyfwfczhy vbh

    wolvo h ihkth hiyhcncgkh jh kczfycfz co coyjfwzf iyhwklfkyo gob vbh

    pyopowzh jh goc}fynkcjo gob o jfwfao jo no}fyco mfjfyhl jf kcglvwo wogkhl#

    9#8# Jfwgyko jow vwvykow

    Vck}fywkzyko jf Pfychbivgo jh yfjf pvilkgh gobpyffcjfcjo ow

    fwzvjhczfw jhw jf}kjhw kcwzkzvkfw1

    Vck}fywkjhjf jf mfjfyhl jf Pfychbivgo

    Vck}fywkjhjf jf mfjfyhl jo }hlf jo Wo Myhcgkwgo

    Vck}fywkjhjf jf mfjfyhl Yvyhl jf Pfychbivgo

    Vck}fywkjhjf jf Pfychbivgo

    9#9# Zfgcolonkhw

    H kczfymhgf jo WKNHZ] jf}fy wfy phyh Z] jknkzhl5 kwwo wknckmkgh xvf ow

    vwvykow w pyfgkwhyo vb zfybkchl jf hgfwwo gob Z] Jknkzhl kczfnyhjh, fwwf

    zfybkchl jf hgfwwo jf}f gocwzhy gob o bkjjlf~hyf nkcnh f o lvh"wogefz

    kcwzhlhjo co bfwbo phyh kczfyhnky gob o wkwzfbh#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    74/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >7

    H ihwf jf jhjow vzklkqhjh wfy h a ftkwzfczf co WKNH5 o wfy}kjoy jf

    hplkgho ~fi jf}fy wfy o bfwbo jo WKNH5 f h lkcnvhnfb jf jfwfc}ol}kbfczo

    jf}fy wfy Ah}h fwpfgkmkghbfczf tlfzw, CGL f Lvh#

    Opfyhfw

    O wkwzfbh jf}fy opfyhy co bojo bvlzk"vwvyko, powwkiklkzhcjo xvf }ykow

    vwvykow o vzklkqfb wkbvlzhcfhbfczf#

    Yfxvkwkzow jf Hjhpzho

    Phyh o mvcgkochbfczo jo pyojvzo cfgfwwykh h kcwzhlho jo bjvlo ho

    wkwzfbh pykcgkphl, o WKNH, hlb jf mhqfy f}fczvhkw hjhpzhfw jo wkwzfbh phyh

    h goyyfzh gobvckgho fczyf hbiow#

    9#7# Jfwgyko jow hzoyfw

    Hlvcow

    O Hlvco h pfwwoh xvf vzklkqhy o wfy}ko# o glkfczf pykcgkphl jo

    wkwzfbh, ov wfah, zojow ow fwmoyow yfhlkqhjow zfyo gobo oiafzk}o zyhqfy h wvh

    whzkwmho# Fwwf vwvyko jf}fy zfy gocdfgkbfczow bckbow jf kcmoybzkgh,

    vzklkqho jo goczyolf yfbozo jh Z] jknkzhl phyh hgfwwhy o wkwzfbh, xvf wfy

    ftkikjo }kh vbh kczfymhgf jh Z]#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    75/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >:

    7# Yfxvkwkzow Mvcgkochkw

    7#8# YM008" Yfhlkqhy bhzygvlh

    Pfybkzf ho hlvco }kwvhlkqhy hw ghjfkyhw jkwpoc}fkw phyh o bfwbo co

    pfyojo h wfy bhzykgvlhjo#

    Pykoykjhjf fwwfcgkhl

    Hzoyfw Hlvco

    Yfxvkwkzow Co Mvcgkochkw

    Hwwogkhjow

    CM00>,CM006,CM007

    Py"Gocjko Fwzhy lonhjo co WKNH f fwzhy co pfyojo jf

    bhzygvlh

    Pw"Gocjko Gocmkybho jf bhzygvlh

    Mknvyh 8# Ghwo jf vwo

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    76/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >6

    Fczyhjh Cobf jo gvywo f jh zvybh

    Whjh Cbfyo jf gobpyo}hczf f cobf jhw ghjfkyhw

    Mlvto jf F}fczow Pykcgkphl

    8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo bhzygvlh#

    7#9# YM009" Gocwvlzh jf Cozhw

    Fwzf ghwo jf vwo pfybkzf ho vwvyko ftkiky jfzhldfw jo hlvco yfmfyfczfw hw cozhw#

    Pykoykjhjf Fwwfcgkhl

    Hzoyfw Hlvco

    Yfxvkwkzow Co Mvcgkochkw

    Hwwogkhjow

    CM00>,CM006,CM007

    Py"Gocjko O vwvyko jf}f fwzhy lonhjo co WKNH

    Pw"Gocjko "

    Fczyhjh O hlvco wflfgkochjo

    Whjh Jfzhldfw jo Hlvco wflfgkochjo

    Mlvto jf F}fczow Pykcgkphl

    8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzh

    jf jkwgkplkchw xvf fwz phnhcjo f wvhw jf}kjhwjhw cozhw#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    77/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >=

    7#7# YM007" Mhqfy Wolkgkzhfw

    Pykoykjhjf Jfwfa}fl

    Hzoyfw Hlvco

    Yfxvkwkzow Co Mvcgkochkw

    Hwwogkhjow

    CM00>, CM006

    Py"Gocjko Fwzhy lonhjo co WKNH

    Pw"Gocjko "

    Fczyhjh Cobf jo gvywo f jh zvybh

    Whjh Cbfyo jf gobpyo}hczf f zkpo jf wolkgkzho

    Mlvto jf F}fczow Pykcgkphl

    8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo lkwzh jf opfw jkwpoc}fkw#6# Fc}khy ho wkwzfbh#

    7#:# YM00:" Kcmoybhfw Hghjbkghw

    Pykoykjhjf Kbpoyzhczf

    Hzoyfw Hlvco

    Yfxvkwkzow Co Mvcgkochkw

    Hwwogkhjow

    CM00>,CM006

    Py"Gocjko Fwzhy lonhjo co WKNHPw"Gocjko "

    Fczyhjh Cobf jo gvywo f jh zvybh

    Whjh Dkwzykgo

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    78/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >>

    Mlvto jf F}fczow Pykcgkphl

    8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh

    7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzhjf jkwgkplkchw xvf fwz phnhcjo f wvhw jf}kjhw cozhw#

    7#6# YM006" Hzvhlkqhy Jhjow

    Pykoykjhjf Kbpoyzhczf

    Hzoyfw HlvcoYfxvkwkzow Co Mvcgkochkw

    Hwwogkhjow

    CM00>, CM006

    Py"Gocjko Fwzhy lonhjo co WKNH

    Pw"Gocjko "

    Fczyhjh Cobf jo gvywo f jh zvybh

    Whjh Gocmkybho jf zyhcwho yfhlkqhjh gob wvgfwwo

    Mlvto jf F}fczow Pykcgkphl

    8# O vwvyko kcmoybh cbfyo jf bhzygvlh f fc}kh ho wkwzfbh9# O vwvyko kcmoybh wfcdh f fc}kh ho wkwzfbh7# Wflfgkoch opo gocwvlzhy cozh#:# hpyfwfczhjo vb moybvlyko goczfcjo ow jhjow jo hlvco1 lkwzh

    jf jkwgkplkchw xvf fwz phnhcjo hw xvhkw wfyo hzvhlkqhjhw#6# Fc}khy kcmoybho ho wkwzfbh#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    79/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    >4

    :# Yfxvkwkzow Co Mvcgkochkw

    :#8 Jfwfbpfcdo

    CM008" Zfbpo jf Yfwpowzh

    O zfbpo btkbo jf yfwpowzh jf vbh yfxvkwko jf vb Nfwzoy jf

    Hlvcow jf}f wfy jf co btkbo 89 wfnvcjow#

    CM009" Cbfyo jf Hgfwwow

    O wkwzfbh jf}f wfy ghphq jf hzfcjfy fb bjkh h 6 vwvykow poy

    wfnvcjo cow bobfczow jf pkgo jf hgfwwo#

    :#9 Vwhiklkjhjf

    CM007" Kczfymhgf Nymkgh jo Vwvyko

    O wkwzfbh jf}f powwvky vbh kczfymhgf hbkn}fl, wkbplfw f kczvkzk}h#Ihwfhjo cow phjyfw jh IIG iykzckgh# H pyfogvpho gob hw jvhw

    lzkbhw ghyhgzfywzkghw yfmoyhjh pflo mhzo jf wfy pyf}kwzo xvf ow

    vwvykow kyo hgfwwhy o wkwzfbh fwpoyhjkghbfczf# Fwzh kczfymhgf wfy

    jo zkpo Z] Jknkzhl#

    :#7 Gocmkhiklkjhjf

    CM006" Jkwpockiklkjhjf

    O wkwzfbh zfb xvf wfbpyf fwzhy wfbpyf jkwpoc}fl $9: doyhw poy jkh+#

  • 8/6/2019 CONVERGNCIA ENTRE WEB E TV DIGITAL: UMA PROPOSTA DE INTEGRAO COM O SIGA

    80/80

    Lf}hczhbfczo jf Yfxvkwkzow

    WknhZ]

    ]fywo 8#0, 9> wfzfbiyo 900;

    CM00=" Gocwkwzcgkh jow Jhjow

    Mkgh nhyhczkjh pflo wkwzfbh jo WKNH co bojflo ^fi#

    :#: Wfnvyhch

    CM00>" Yfwzykfw jf Hgfwwo

    Wobfczf hxvflfw xvf fwzfahb jf}kjhbfczf bhzygvlhjow chw

    vck}fywkjhjfw pilkghw jf Pfychbivgo#

    :#6 PhjyfwCM004" Jfwfc}ol}kbfczo

    O wkwzfbh wfnvky vbh bfzojolonkh jf jfwfc}ol}kbfczo nkl ihwfhjh

    co Wgyvb, fbioyh wfah vb pyoafzo pyozozkphjo gobpowzo poy bfbiyo

    ckgo#

    :#= Yfxvkwkzow jf Dhyj~hyf f Womz~hyfCM00;" Dhyj~hyf

    Jkwpockiklkjhjf jf wkchl jf Z] jknkzhl gob zflf}kwoy hchlnkgo gob wfz"

    zop"iot kczfylknhjow ov zflf}kwoy jknkzhl gob zfybkchl jf hgfwwo

    fbivzkjo#

    CM080" Womz~hyf