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  • Digital Marketing Advanced Apprenticeship

    F R O M G C S E - L E V E L T O S K I L L E D D I G I TA L M A R K E T E R

    Apprenticeships

    V 1.0 MARCH 2016

  • YOUR NEW QA APPRENTICE WILL DEVELOPREAL-WORLD SKILLS, TO TACKLE A VARIED AND

    FAST-PACED ROLE

    ON-THE-JOB EXPERIENCE

    EXPERIENCE, SKILLS AND TECHNICAL GROUNDING FOR ROLES IN YOUR BUSINESS

    QUALIFICATIONS[CITY & GUILDS] [ADOBE VENDOR QUALIFICATION]

    HIGH-QUALITY CLASSROOM TRAINING

  • ROLES THIS PROGRAMME IS SUITABLE FOR:

    MARKETING ASSISTANT MARKETING EXECUTIVE

    DIGITAL MARKETING EXECUTIVE

  • QUALIFICATIONS GAINED

    LEVEL 3 QUALIFICATIONS (EQUIVALENT OF A-LEVEL

    EDUCATIONAL LEVEL)

    CITY AND GUILDS LEVEL 3

    DIPLOMA IN DIGITAL MARKETING

    VENDOR QUALIFICATIONS

    A CHOICE OF AN ADOBE ACA QUALIFICATION IN

    ONE OF THE FOLLOWING APPLICATIONS:

    PHOTOSHOPPREMIER PRO

    DREAMWEAVERILLUSTRATOR

    FLASH PROFESSIONALINDESIGN

  • PROGRAMME UNITS COVER A NUMBER OF PRACTICAL DIGITAL MARKETING SKILLS

    Building and promoting a website Email market ing Social media How to use industr y- leading graphics and video edit ing tools from Adobe Data, metr ics and analy t ics including using Google Analy t ics Search engine opt imisat ion (SEO) and pay-per-cl ick (PPC) adver t ising

  • WHY CHOOSE THE DIGITAL MARKETING ADVANCED PROGRAMME?

    GROW YOUR OWN TALENT - WITH THE SKILLS YOU NEED

    .

    .

    .

    BREADTH AND DEPTH OF TRAINING INCLUDED

    .

    .

    .

    INCREASE IN PRODUCTIVITY

    .

    .

    .

    STRONG GROUNDING FOR SUCCESFUL MARKETING

    CAREER

    .

    .

    .

    .

    .

    .

    REDUCE COSTS

    .

    .

    .

    VALUED, LOYAL MEMBER OF

    MARKETING TEAM

  • PROGRAMME DURATION12-14 MONTH PROGRAMME

    IN CLASSROOM IN WORKPLACE

    15%

    85%

  • 1Week no

    Week no

    Week no

    Week no

    Week no

    Week no

    Week no

    Week no

    33

    17

    49

    9

    41

    25

    57

    2

    34

    18

    50

    10

    42

    26

    58

    3

    35

    19

    51

    11

    43

    27

    59

    4

    36

    20

    52

    12

    44

    28

    60

    5

    37

    21

    53

    13

    45

    29

    61

    6

    38

    22

    54

    14

    46

    30

    62

    7

    39

    23

    55

    15

    47

    31

    63

    8

    40

    24

    56

    16

    48

    32

    64

    Workplace inductionApprenticeship induction |

    Email marketing

    APPRENTICESHIP COMPLETE

    Workplace units

    Workplace units

    Workplace units

    Workplace units

    Workplace units

    Workplace units

    Workplace units

    Workplace units

    SEO and PPC advertising

    Adobe imaging and video editing

    Social media marketingand advertising

    Data, metrics and analysis

    Business and marketing concepts

    Copywriting, content managementsystems and collaborative

    technologies

    Workplace units

    Workplace units

    Workplace units

    PROPOSED TIMELINE

    IN CLASSROOM IN WORKPLACE

  • INDIVIDUAL LEARNING PLAN

    COLLATE AND TRACK PROGRESS

    INDIVIDUAL LEARNING PLAN ( ILP) TAILORED TO APPRENTICES GOALS

    AND ABILITY LEVEL

    INCLUDES TRAINING DETAILS COMPLETE AND YET

    TO COMPLETE

    HELPS YOU PLAN YOUR APPRENTICES WORKLOAD

    E-PORTFOLIO TO RECORD AND COLLECT EVIDENCE OF SKILLS

    AND EXPERIENCE

  • PROGRAMME UNITS

    *Exact timings vary from apprentice to apprentice but most complete the programme in 12 to 14 months

  • Introduces the foundation skil ls and techniques essential to digital marketing:

    Email market ing Search engine opt imisat ion (SEO) and pay per cl ick (PPC) adver t ising Adobe imaging and video edit ing Business and market ing concepts Social media market ing and adver t ising Copy wri t ing, content management systems and collaborat ive technologies Data, metr ics and analysis

    CLASSROOM UNITS

  • Recaps on the classroom sessions and allows your apprentice to put theory into practise

    The following units are mandatory:

    Understanding the business environment Understanding legal, regulatory and ethical requirements in sales or market ing Using collaborat ive technologies Pr inciples of market ing and evaluat ion Develop own professionalism Digi tal market ing metr ics and analy t ics

    WORKPLACE UNITS

  • WORKPLACE UNITS

    The following is a suggested list of units:

    Pr inciples of social media adver t ising Search engine market ing Imaging sof tware Video sof tware Pr inciples of key words and opt imisat ion Content management system (CMS) website creat ion Email market ing Analyse and repor t data Produce copy for digi tal communicat ion

    Other units are available. List of suggested units can be tailored to your business needs.

  • VENDOR QUALIFICATION

    A choice of prac t ical uni t that leads to an industr y- recognised quali f icat ion from Adobe.

    You may choose one of the fol lowing ACA quali f icat ions:

    ACA: Visual communication using Adobe Photoshop ACA: Graphic design and illustration using Adobe Illustrator ACA: Web authoring using Adobe Dreamweaver ACA: Interactive media using Adobe Flash Professional ACA: Video communication using Adobe Premiere ACA: Print and digital media publication using Adobe InDesign

    That s over 200 wor th of vendor quali f icat ions

  • SOMETHING MISSING? NO PROBLEM.

    [TAKE ADVANTAGE OF INDUSTRY-LEADING TRAINING AND ADD ON ADDITIONAL QA COURSES TO FURTHER YOUR EMPLOYEES SPECIALIST

    KNOWLEDGE RELEVANT TO THEIR ROLE IN YOUR BUSINESS]

    FUNDAMENTALS OF B2B MARKETING

    PSYCHOLOGY OF PERSUASIVE MARKETING

    COMMUNICATIONSTHE CHOICE IS ENDLESS BUT WE

    RECOMMEND THESE COMPLEMENTARY

    COURSES.

    FOUNDATIONS OF RELATIONSHIP MARKETING

    DESIGNING AND IMPLEMENTING A MARKET RESEARCH PROJECT

    WRITING AN INTEGRATED MARKETING COMMUNICATIONS PLAN

    .

    .

    ....

    ...

    . ..

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  • Find out more about our range of IT, Tech and Digital apprenticeships

    including Degree apprenticeships

    or contact your QA Apprenticeships Account Manager

    0345 074 7825 apprenticeships.qa.com employanapprentice@qa.com

    Awards 2014EducationInvestor