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  • BRC RAMS: January 2019 - June 2019

  • For the Curious

    702 is South Africa’s leading platform for all sectors of

    society to freely express their opinions and hear every

    side of the story.

    Our spirited talk shows are never dull and often

    contentious, with seasoned presenters like Bongani

    Bingwa, Joanne Joseph and Eusebius McKaiser

    fearlessly shining light on some of the country’s most

    pressing issues and using their voices as instruments

    of change.

    On weekends, we take a breather from hard news with

    a soulful mix of music and lifestyle content.

    We also keep you connected to what’s happening in

    your world by bringing you the latest news, sport and

    traffic updates on the web, in your social feeds and on

    the go with podcasts featuring the best moments of our

    shows.

    Tune into 702 on 92.7 FM to join the conversation.

  • 702 is the biggest talk

    radio station in the

    country.

    Source : BRC RAMS, Jan 2019-Jun 2019

  • 78% of the 702 audience

    are in SEM 8-10.

    Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.

  • Source : BRC RAMS, Jan 2019-Jun 2019, Gauteng.

    93% of the 702 audience

    are employed on a full or

    part time basis.

  • 702 boasts the highest average household income of all stations in Gauteng

    7 163

    7 486

    8 160

    13 713

    14 893

    16 844

    17 728

    23 401

    23 740

    24 325

    30 347

    32 897

    R0 R10 000 R20 000 R30 000 R40 000

    Thobela FM

    Lesedi FM

    Ukhozi FM

    Metro FM

    Radio 2000

    Kaya FM 95.9

    Power 98.7

    SAfm

    Jacaranda FM

    5FM

    947

    702

    Ave. Household Income

    Source: BRC RAMS, Jan 2019-Jun 2019

  • 5%

    5%

    7%

    17%

    20%

    27%

    27%

    28%

    30%

    30%

    39%

    42%

    0% 10% 20% 30% 40% 50%

    Thobela FM

    Ukhozi FM

    Lesedi FM

    Metro FM

    Kaya FM 95.9

    Radio 2000

    Jacaranda FM

    947

    5FM

    Power 98.7

    SAfm

    702

    % of listeners with a tertiary qualification

    702 listeners are well educated and economically active - boasting the lowest rate of unemployment

    and the highest rate of listeners with a tertiary qualification. (Compared to commercial radio stations in Gauteng)

    8%

    10%

    14%

    15%

    18%

    19%

    21%

    22%

    24%

    30%

    30%

    31%

    0% 10% 20% 30% 40% 50%

    702

    Jacaranda FM

    Power 98.7

    947

    SAfm

    Kaya FM 95.9

    5FM

    Metro FM

    Radio 2000

    Thobela FM

    Ukhozi FM

    Lesedi FM

    % of unemployed listeners

    Source: BRC RAMS, Jan 2019-Jun 2019

  • 0

    100

    200

    300

    400

    500

    600

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5

    In d e x

    L is

    te n e r

    % o

    f S

    E M

    SEM % Index

    0

    50

    100

    150

    200

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    15-24 25-34 35-44 45-54 55-64 65+

    In d e x

    L is

    te n e r

    % A

    g e

    Age % Index

    284,000

    462,000

    581,000

    295,000

    258,000

    257,000

    7 Day Cume. Mon-Sun (00:00-24:00)

    Day Cume. Mon-Sun (00:00-24:00)

    Day Cume. Sunday (00:00–24:00)

    Day Cume. Saturday (00:00–24:00)

    Day Cume. Mon–Fri (00:00–24:00)

    4 Week Cume. Mon–Sun (00:00-24:00)

    Audience

    Age SEM

    LSM

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

    In d e x

    L is

    te n e r

    % o

    f L S

    M

    LSM % Index

    Source: BRC RAMS, Jan 2019-Jun 2019

    Ave. Age 44

  • 57%43%

    Community Size Device

    Radio

    Mobile phone

    Vehicle radio

    Location

    Ethnicity

    ACI (Black)

    Gender Parents

    Are parents/

    guardians

    Purchase Decision

    Mainly or partly

    responsible for

    shopping in the

    household.

    90%

    8% 2%

    Metro

    Urban

    Rural

    78%

    25%

    69% 3%

    19%

    73%

    82%

    0% 20% 40% 60% 80% 100%

    Other

    Work

    Vehicle

    Home

    33%

    45%

    9%

    13%

    African

    White

    Indian

    Coloured

    55% 63% 90%

    Source: BRC RAMS, Jan 2019-Jun 2019

    TGISA 2018 C

  • 0

    20

    40

    60

    80

    100

    A u

    d ie

    n c e

    s i n ‘ 0 0

    0

    702 reaches just under 100,000 listeners on average in the breakfast drive - building listenership from as early as 05:00 and running to 09:00. Eusebius follows the

    Breakfast drive with a robust debate dropping to the Xolani Gwala Show and then easing into the afternoon with Azania’s more lifestyle driven show. Weekdays close with

    an early evening lift between 16:00 -17:45 in the Afternoon Drive. The Money Show with Bruce Whitfield runs from 18:00 -20:00, which also attracts a sophisticated digital

    and podcast audience.

    Source: BRC RAMS, Jan 2019-Jun 2019

    Early

    Bfast Eusebius Night Talk With Aubrey

    Fri M S Sports

    Talk

    M-Thu

    Bfast with

    Bongani X G Azania

    Noon Drive

    Joanne

    Money

    Show

  • Saturdays deliver the highest audience on the Weekend Breakfast with Refiloe Mpankanyane. Kenny Maistry delivers the second highest audience peak at

    11:00 to 11:15.

    0

    20

    40

    60

    80

    100

    A u

    d ie

    n c e

    s i n ‘ 0 0

    0

    Source: BRC RAMS, Jan 2019-Jun 2019

    Kenny Maistry Nonn Botha Unplugged Jukebox This is

    Africa

    Breakfast with Refiloe

    Mpankanyane

  • 0

    20

    40

    60

    80

    100

    A u

    d ie

    n c e

    s i n ‘ 0 0

    0

    The Weekend Breakfast with Phemelo Motene on Sundays reaches 68 000 listeners on average at its peak. Kenny Maistry delivers the highest Soulful

    Sundays audience at 11:00-11:15, followed by Paul Mtirara in the afternoon.

    Source: BRC RAMS, Jan 2019-Jun 2019

    Breakfast with Refiloe

    Mpankanyane Paul Mtirara

    Buhle

    Madunini Nonn Botha

    Gushwell

    Brooks Kenny Maistry

  • Saturday Day CUME

    Daypart Audience

    05:00-06:00 20,000

    06:00-10:00 146,000

    10:00-14:00 125,000

    14:00-18:00 86,000

    18:00-21:00 63,000

    21:00-24:00 22,000

    00:00-04:00 3,000

    04:00-05:00 3,000

    Mon – Fri Week CUME

    Daypart Audience

    05:00-06:00 48,000

    06:00-09:00 260,000

    09:00-12:00 169,000

    12:00-13:00 80,000

    13:00-15:00 107,000

    15:00-18:00 179,000

    18:00-20:00 111,000

    20:00-22:00 69,000

    Google Analytics, Triton Digital, Facebook, Twitter

    Daypart Audience

    05:00-06:00 13,000

    06:00-10:00 139,000

    10:00-14:00 123,000

    14:00-18:00 95,000

    18:00-21:00 59,000

    21:00-24:00 26,000

    00:00-04:00 10,000

    04:00-05:00 2,000

    Sunday Day CUME

    Source: BRC RAMS, Jan 2019-Jun 2019

    Sunday Day CUMEWebsite (August 2019)

    Unique Users 682 989

    Page Impressions 1 525 198

    Social Media (August 2019)

    Twitter Followers 707 656

    Facebook Fans 274 354

    Newsletters (August 2019)

    702 83 143

    Business Wrap 28 325

    EWN 115 958

    Streaming (August 2019)

    Session Starts 860 614

    Listener CUME 206 674

    Ave. TSL 00:46

  • Gauteng

  • Weekdays

    04:00-06:00 Early Breakfast

    06:00-09:00 Breakfast with Bongani Bingwa

    09:00-12:00 The Eusebius McKaiser Show

    12:00-13:00 The Xolani Gwala Show

    13:00-15:00 The Azania Mosaka Show

    15:00-18:00 Afternoon Drive with Joanne Joseph

    18:00-20:00 The Money Show with Bruce Whitfield (Mon-Thu)

    20:00-00:00 Night Talk with Aubrey (Mon-Fri)

    18:00-19:00 The Money Show with Bruce Whitfield (Fri)

    19:00-20:00 Sports Talk with Buhle Madulini (Fri)

    00:00-04:00 Late Night Talk (Mon-Thu)

    Saturdays

    00:00-06:00 Best of 702

    06:00-10:00 Weekend Breakfast with Refiloe Mpakanyane

    10:00-14:00 702 Music with Kenny Maistry

    14:00-18:00 702 Music with Nonn Botha

    18:00-20:00 This is Africa with Richard Nwamba

    20:00-22:00 Best of Azania Mosaka Unplugged (Repeat)

    22:00-24:00 The Jukebox

    Sundays

    00:00-06:00 Best of 702

    06:00-10:00 Weekend Breakfast with Refiloe Mpa