MINAS GERAIS-BRASIL: A LOT OF OPPORTUNITIES

SILVANA NASCIMENTO - DEPUTY SECRETARY FOR TOURISM – STATE OF MINAS GERAIS

IDEAL STATE TO HOST EVENTS • Minas Gerais state is located in the central region of Brazil, near of the

main economical hubs of the country - the states of Rio de Janeiro, São Paulo, Brasília and Bahia;

• Characterized as the third Brazilian economy, Minas is currently the fastest growing state in the country and has 8.9% of Brazilian GDP (PIB) and represented 15.4% of Brazilian exports in 2010;

• Minas is the only state producer of helicopters and Zinc in the country,is the world largest Iron Ore producer and has expressive participation in the agribusiness as the biggest coffee producer and exporter of the country;

• It has diversified industrial centers, especially on the sectors: automotive and mechanical engineering, food, textile, chemicals and consistent plant electronics and telecommunications.

WELCOME TO ROYAL ROAD

To transform Royal Road’s tourist, economic and political potential into a source of Sustained Development for the states of Minas Gerais,Rio de Janeiro and São Paulo.

OLD WAY OLD WAY Linking Paraty to Ouro Preto (gold mining region) crossing part of São Paulo state, in a 75/90 days trip

NEW WAYNEW WAYLinking Ouro Preto to Rio de Janeiro

SABARABUÇU WAY SABARABUÇU WAY A ring surrounding the mining region

DIAMONDS WAYDIAMONDS WAYLinking Ouro Preto to Diamantina

Royal Road | Concise Map 1600 + Km

Royal Road | Profile and Potentialities

• Total support from State and Federal Government, institutions and

large companies;

• 1600 + Km of extension / twice the extension of the Route of Santiago

de Compostela;

• Geographical aspects : 199 municipalities ( 169 MG / 8 RJ / 22 SP );

• Tourist potential 2008 / 2010 : 2.5 million tourists / year;

• Tourism incoming potential : 1.25 billion dollars/ year;

• Creation of 200,000 + new direct jobs;

• 3 Heritage of Mankind Cities : Ouro Preto, Diamantina, Congonhas.

ECOTOURISMHISTORICAL - CULTURAL TOURISM RURAL TOURISMRELIGIOUS TOURISMESOTERIC TOURISMGASTRONOMIC TOURISMBUSINESS TOURISMHEALTH TOURISMSPORTS TOURISM

Royal Road Royal Road | Tourism Modalities

Actions developed by Royal Road Institute

• Development of a website with information about the tourist attractions of Estrada Real and a link with ROTA members;

• Implementation of the Tourism Observatory (OdT);

• Implementation of the Ambassadors of the Estrada Real Program;

• Formation and coordination of ROTA (Organized Network for Auto-sustainable Tourism);

• Development of a program to leverage the tourism potential of the 199 cities of the Estrada Real;

•Implementation and operation of an Information Management department to analyze demand and structure a network with over 8,000 locations with GPS coordinates, and make information available via internet;

• Licensed more than 110 Estrada Real products in Brazil and abroad;

•Implementation of an External Projects division, currently offering consulting services to tourism sector in 4 Brazilian states, as well as in contact with several countries in the Latin America and Caribbean Region.

Actions developed by Royal Road Institute

Royal Road Institute

Royal Road Institute also developed, successfully, a so called PPP program (Public-Private Partnership), in partnership with the Government of the State of Minas Gerais, thru Minas Gerais State Secretariat of Tourism, with relevant results in its process of institutional promotion of the tourism towards the states of Minas Gerais, Sao Paulo and Rio de Janeiro.

BELO HORIZONTE, DESTINATION OF BUSINESS TOURISMOF BUSINESS TOURISM

GENERAL FEATURES• The state capital is located in the southeast - most important

economical hub of the country - an hour's flight from São Paulo, Rio de Janeiro and Brasília, and is a major business destinations in the country;

• Two airports: president Tancredo Neves International Airport (Confins), with capacity to serve more than 9 million passengers for year, is located 38km from downtown; Carlos Drummond de Andrade (Pampulha), receiving national and regional flights, is located 8 km from the center of the city;

• Axis logistical served by roads and railway linking the capital to the

main centers and brazilian ports, attracting investment from large multinational companies and mining companies and further strengthening the retail and wholesale;

• Has the fourth highest GDP among brazilian municipalities, according to 2009 ranking of america economy magazine;

• One of the ten best cities for business in Latin America and the second in brazil;

• It is among the seven municipalities with the best infrastructure in the country;

• Services sector based economy, with developed network of hotels, restaurants, trade diversified, financial services, real estate activity and public administration;

• Polo fashion recognized nationally and internationally;

• Metropolis that breathes quality of life - chosen by the un as one of the 100 best cities to live in the world.

GENERAL FEATURES

CONVENTIONS CENTERS• Expominas: capacity for 45,000 people, is one of the most modern

convention centers, trade fairs and exhibitions in the country and is a benchmark in Brazilian urban architecture.

• Minascentro: capacity for 10,000 people, has diversified infrastructure and is capable of hosting events unparalleled.

• Serraria Souza Pinto: capacity for 4,000 people, part of the architectural and landscaping at Praça da Estação.

• Palácio das Artes: 1,707 seats, home theaters, galleries, cinema, library, conference and scenography workshops.

• Chevrolet Hall: capacity for 5,800 people, is the largest venue of Belo Horizonte, with theater, arena, multipurpose room and blocks.

CAPTURED EVENTS IN LAST 13 YEARS

• 782.830 PEOPLE IN THE CITY;

• 2.348.490 RATES;

• R$ 1.197.290.000,00 REVENUE;

• R$ 359.189.000,00 FEES;

OBS: ACCORDING TO BHCVB

CAPTURED EVENTS 1998 TO 2010Captured events according to BHCVBCaptured events according to BHCVB

YEAR Nº EVENTS Scope Nº participants Nac. Internac.

1998 1 1 2.5001999 3 3 23.0002000 11 9 2 19.5202001 18 12 6 28.5302002 21 18 3 35.8402003 28 24 4 45.0002004 34 29 5 130.7002005 38 36 2 96.1802006 47 40 7 115.6502007 50 40 10 127.0002008 51 43 8 57.0702009 53 40 13 60.5702010 32 25 7 41.270Total Total 387387 320320 6868 782.830782.830

Business Tourism and Events Program of Belo HorizonteProgram of Belo Horizonte

THE OBJECTIVE ISpromote the development and consolidate the image of Belo Horizonte as a destination for business tourism based economic sectors relevant to Minas Gerais, and the products and services to support events and conferences, increasing the number of tourists in the events held in Belo Horizonte.

PARTNERSHIP – STATE GOVERNMENT AND BID FUMIN

ABAV ABEOC

ABIHABRASELBHC&VB

PROMINASSINDIPROM

PMEs

IEL/FIEMGSEBRAE

SEDESETUR

BELOTUR

ACMinas CDL

Beneficiary

Strategic management

Support

Belo Horizonte’s tourism and business events trade

of micro, small and medium enterprises

working together

MARKETMARKET

BUSINESSBUSINESS

PUBLIC BENEFIT

PRIORITY ACTIONS

Software and website

Flowchart captured events

Small and micro enterprises training for networking

SOFTWARE

INDICATORS FINALISTICThree years after the end of the Program

• 30% increase in the number of events, fairs and congresses held in Belo

Horizonte;

• 40% increase in the number of events and conferences that are linked

to strategic economic sectors of BH;

• 30% of public spaces for events of Belo Horizonte occupied by events

articulated in a network;

• 20% increase in the number of Small and Micro Enterprises involved in

Belo Horizonte in events held in the city.