Embed Size (px)
Citation preview
BMW & Radio Online
MÚSICA TECNOLOGÍA EXPERIENCIA
PERSONALIZADA
BMW ConnectedDrive Conectado con tu mundo
Conectado con tu mundo
Campaña BMW Post Venta
Comunicar el nuevo programa Value Line Comunicar la fiabilidad de BMW Service Concienciar sobre los beneficios del taller oficial
Objetivos
Hombres 25-34 Media Alta Media Media
Hombres 25-54 Alta y Media Alta
Hombres 40-64 Alta, Media Alta y Media Media
Target Una tipología de radio
para cada perfil
Creatividad
Cuña mas banner
El cocktail perfecto
BMW VALUE LINE
Resultados
CTR por arriba de la media 0.73% +200% en interacción con la pieza
+117% en visitas post impresión
Place your title neatly here
• Make your point here
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
Rencontres RADIO 2.0 Paris – Latino Radio Hacktive & ‘Smart’ Radios
Oct. 2012 Following 2nd Jornada Radio 2.0 in Barcelona & 1st Rencontres Radio 2.0 Paris in 2011, Nicolas Moulard & Xavier Filliol present two consecutive events in France & in Spain next October. 2 specific themes will be developed by professionals from publishers, technical & advertising businesses:
� Radio Hacktive How connected Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
� “Smart” radios When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+ experts
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
[email protected] (France) Les Editions de l’Octet / Xavier Filliol - [email protected]
@Radio_20
#radio_20 Radio 2.0 Page Radio 2.0
Paris Page Radio 2.0 Latino
>> Engaging connected audio tribes <<
Rencontres
@Radio_20 #radio20
Pagina Radio 2.0 Paris Pagina Radio 2.0 (Latino)
II Rencontres RADIO 2.0 Paris – Latino
Engagement & Valorisation 18 Oct. 2012 @ Ina Paris
200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
