Organizing Committee:

Alianza para el Desarrollo Económico en San Martín, Huánuco y Ucayali

Contributor:

Background • Since 2010, organized producers,

manufacturers, entrepreneurs, and exporters of cocoa and its byproducts have held the Cocoa and Chocolate Showcase, with the help of the public and private sectors, as well as international cooperation, in an effort to increase the quality, productivity, and exportable supply of Peruvian cocoa and position it in both the domestic and international markets.

Purpose of the Showcase

Bring together the different Peruvian and international economic agents involved in the cocoa production chain in order to manage knowledge, exchange information, establish contact networks, and promote the commercial activity of cocoa and its byproducts in the domestic and international markets.

Forecast for 2015

• Over 70 presenters.

• Supply representing over 2,500 cocoa and

chocolate producers.

• Over 10,000 visitors.

• Over 250 business appointments.

• Over 10 participating countries.

General Information: Thursday, July 2 to Sunday, July 5, 2015 Convention Center of the Hotel María Angola Miraflores Lima, Peru

Showcase Objectives

• Highlight the value of Peruvian cocoa as a native product of the Peruvian Amazon, with a broad genetic diversity, fostering the internal consumption of chocolate.

• Bring cocoa and chocolate culture closer to the general public, informing them of the benefits of these products.

• Promote the integration and internationalization of producers’ associations and Peruvian firms.

• Contribute to Peru’s economic, technological, and social development nationwide.

Activities • Exposition and Sale • Cocoa and Chocolate Competition • Conference Series • “Choco-Demos” • Sculpture Exhibition • Business Networking Meetings • Tasting and Pairing • Chocolate Museum • Artistic/Cultural/Recreational Activities • Thematic Fashion Show

Exposition and Sale Showcase

• The most complete and select group of cocoa and chocolate producers in the country, with a total of 70 exhibition and sale stands.

• Active participation of the most representative public, private, and international cooperation institutions in the cocoa and chocolate value chain.

Cocoa and Chocolate Competitions

The Sixth Showcase will include the awards ceremonies for: NINTH NATIONAL COCOA COMPETITION FIRST NATIONAL CHOCOLATE COMPETITION

Conferences

• Master classes offered by Peruvian and international experts on topics such as:

o Trends and market forecasts o Technological advances and innovation o Sustainability, quality, and competitiveness o Forming associations o Financing o Others

Business Networking • Presenters may meet with

potential buyers, exporters, or investors, generating medium- and long-term business and strategic relationships.

• Business networking meetings will include Peruvian and international participants.

Choco-Demos • Throughout the event,

Peruvian and international master chocolatiers will offer master classes on exquisite preparations using cocoa and chocolate.

• Live culinary, cocktail, and patisserie demonstrations.

Sculpture Exhibition Exhibition of the 7 Wonders of the World, made of chocolate.

Tasting and Pairing Area • Expert tasters will teach the public to identify the physical and

sensorial characteristics of good cocoa and chocolate.

• Pairing classes will be offered to match cocoa and chocolate with other ingredients for patisserie, cooking, liquors, beverages, etc.

Value chain From Cocoa to Chocolate

The process undergone by cocoa will be exhibited, from the field to the final product, along with the industrial evolution of its processing and handling.

Artistic / Cultural / Recreational Activities

There will be a area for cultural activities and workshops open to the public, including:

Thematic fashion show Media personalities presenting chocolate-related activities Health and beauty treatments involving chocolate

Choco-Kids Area Activities will include mini-chefs, chocolate handprints, patisserie, puppet shows, storytelling, and the little house of chocolate, etc.

Communications Strategy

• Radio and Newspaper Advertising

• Media Plan (press and publicity) Interviews on TV, RADIO, in NEWSPAPERS, press releases, press conference, news reports from the fair, etc.

• Social Media Use of Facebook, Twitter, YouTube, Google AdWords and investment in Facebook and PeruRed.

• BTL Strategy Activities at shopping centers and high-affluence points, gyms. Testimonials by artists making chocolate, etc.

General Production:

Phones: (051 -1) 711-9164 / (051 -1) 446-1586

Email : scevallos@sdn.com.pe

Adress: # 4093 República de Panamá Avenue int. 201 A – Surquillo

Lima- Perú