Pesquisa Serviços de Hospedagem - Base 2011

Embed Size (px)

Citation preview

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    1/68

    3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    0XQLFtSLRVGDV&DSLWDLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    2/68

    3UHVLGHQWDGD5HS~EOLFD'LOPD5RXVVHII

    0LQLVWUDGR3ODQHMDPHQWR2UoDPHQWRH*HVWmR0LULDP%HOFKLRU

    ,167,7872%5$6,/(,52'(*(2*5$),$((67$767,&$,%*(

    3UHVLGHQWD:DVPiOLD%LYDU

    'LUHWRU([HFXWLYR1XQR'XDUWHGD&RVWD%LWWHQFRXUW

    5*26(63(&),&266,1*8/$5(6

    'LUHWRULDGH3HVTXLVDV0DUFLD0DULDGH0HOR4XLQWVOU

    'LUHWRULDGH*HRFLrQFLDV:DGLK-RmR6FDQGDU1HWR

    'LUHWRULDGH,QIRUPiWLFD3DXOR&pVDU0RUDHV6LP}HV

    &HQWURGH'RFXPHQWDomRH'LVVHPLQDomRGH,QIRUPDo}HV'DYLG:X7DL

    (VFROD1DFLRQDOGH&LrQFLDV(VWDWtVWLFDV'HQLVH%ULW]GR1DVFLPHQWR6LOYD

    81,'$'(5(632169(/

    'LUHWRULDGH3HVTXLVDV

    &RRUGHQDomRGDV(VWDWtVWLFDV(FRQ{PLFDVH&ODVVLILFDo}HV6LGQpLD5HLV&DUGRVR

    &RRUGHQDomRGH6HUYLoRVH&RPpUFLR9kQLD0DULD&DUHOOL3UDWD

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    3/68

    0LQLVWpULRGR3ODQHMDPHQWR2UoDPHQWRH*HVWmR,QVWLWXWR%UDVLOHLURGH*HRJUDILDH(VWDWtVWLFD,%*(

    'LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR

    3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    0XQLFtSLRVGDV&DSLWDLV

    5LRGH-DQHLUR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    4/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    5/68

    6XPiULR

    $SUHVHQWDomR

    ,QWURGXomR

    1RWDVWpFQLFDV

    2EMHWLYRGDSHVTXLVD

    PELWRGDSHVTXLVD

    8QLGDGHGHLQYHVWLJDomR

    &ROHWDGHGDGRV

    &DGDVWURGHLQIRUPDQWHVGDSHVTXLVD

    5HVXOWDGRILQDOGDFROHWD

    &RPHQWiULRVJHUDLV

    'LPHQVmRVHWRULDO

    7LSRVHFDWHJRULDVGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHP

    3RUWHGRVHVWDEHOHFLPHQWRV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVHQ~PHURGHOHLWRV

    &RQVLGHUDo}HVILQDLV

    7DEHODVGHUHVXOWDGRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    7DEHOD 1~PHURGH XQLGDGHVKDELWDFLRQDLVSRUWLSRVGH HVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    7DEHOD 1~PHUR GH OHLWRV SRU WLSRVGH HVWDEHOHFLPHQWRV VHJXQGRRV 0XQLFtSLRV GDV

    &DSLWDLV

    5HIHUrQFLDV

    $QH[R

    4XHVWLRQiULRGD3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    *ORVViULR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    6/68

    &RQYHQo}HV

    'DGRQXPpULFRLJXDOD]HURQmRUHVXOWDQWHGHDUUHGRQGDPHQWR

    1mRVHDSOLFDGDGRQXPpULFR

    'DGRQXPpULFRQmRGLVSRQtYHO

    [ 'DGRQXPpULFRRPLWLGRDILPGHHYLWDUDLQGLYLGXDOL]DomRGDLQIRUPDomR

    'DGRQXPpULFRLJXDOD]HURUHVXOWDQWHGHDUUHGRQGDPHQWRGHXPGDGRQXPpULFRRULJLQDOPHQWHSRVLWLYRH

    'DGRQXPpULFRLJXDOD]HURUHVXOWDQWHGHDUUHGRQGDPHQWRGHXPGDGRQXPpULFRRULJLQDOPHQWHQHJDWLYR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    7/68

    $SUHVHQWDomR

    2,QVWLWXWR%UDVLOHLURGH*HRJUDILDH(VWDWtVWLFD,%*(DWUDYpVGDSUHVHQWHSXEOLFDomRGLYXOJD RV UHVXOWDGRV GD 3HVTXLVD GH 6HUYLoRV GH +RVSHGDJHP 36+ UHDOL]DGD HPSDUFHULDFRPR0LQLVWpULRGR7XULVPR

    1HODVmRGHVWDFDGDVDVSULQFLSDLVFDUDFWHUtVWLFDVGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPORFDOL]DGRV QRV 0XQLFtSLRV GDV &DSLWDLV IRUQHFHQGR XP TXDGUR DWXDOL]DGR GD FDSDFLGDGH GHKRVSHGDJHP QHVVHV PXQLFtSLRV 2V UHVXOWDGRV FRQWHPSODP LQIRUPDo}HV VREUH Q~PHUR GHHVWDEHOHFLPHQWRV SRUWLSRV H FDWHJRULDV Q~PHUR GH HVWDEHOHFLPHQWRV SRU JUXSRV GH XQLGDGHVKDELWDFLRQDLV Q~PHUR GH XQLGDGHV KDELWDFLRQDLV H Q~PHUR GH OHLWRV H HQFRQWUDPVHHVWUDWLILFDGRVSRU0XQLFtSLRVGDV&DSLWDLV

    7HQGR FRPR REMHWLYR SULQFLSDO TXDQWLILFDU RV HVWDEHOHFLPHQWRV GH KRVSHGDJHPH[LVWHQWHV QRV 0XQLFtSLRV GDV &DSLWDLV D SHVTXLVD WUD] UHOHYDQWHV VXEVtGLRV SDUD RV JHVWRUHVS~EOLFRVSHUPLWLQGRDDGRomRGHSROtWLFDVYROWDGDVSDUDDPHOKRULDHDPSOLDomRGRVHWRU

    $ SUHVHQWH SXEOLFDomR LQWHJUD R SULPHLUR FRQMXQWR GH LQIRUPDo}HV VREUH RVHVWDEHOHFLPHQWRV GH KRVSHGDJHP TXH FRQWHPSOD RV 0XQLFtSLRV GDV &DSLWDLV XPD YH] TXH RVHJXQGR FRQMXQWR DVHU GLYXOJDGR HPHWDSDSRVWHULRUFRQWHPSODUiWDPEpP RXWURVPXQLFtSLRVDEUDQJHQGRDV5HJL}HV0HWURSROLWDQDVGDV&DSLWDLVHDV5HJL}HV,QWHJUDGDVGH'HVHQYROYLPHQWR

    $ SXEOLFDomR LQFOXL QRWDV WpFQLFDV EHP FRPR FRPHQWiULRV VREUH RV UHVXOWDGRV GDSHVTXLVDHXPFRQMXQWRGHWDEHODVUHODWLYDVjVYDULiYHLVLQYHVWLJDGDV

    $VLQIRUPDo}HVRUDDSUHVHQWDGDVHVWmRGLVSRQtYHLVH[FOXVLYDPHQWHQRSRUWDOGR,%*(QD,QWHUQHWQRHQGHUHoRKWWSZZZLEJHJRYEU

    2 ,%*( HP HVSHFLDO D 'LUHWRULD GH 3HVTXLVDV UHVSRQViYHO SHOD UHDOL]DomR GHVWDSHVTXLVD DJUDGHFH D WRGRV DTXHOHV TXH FRODERUDUDP SDUD D VXD UHDOL]DomR H FRORFDVH jGLVSRVLomR SDUD HVFODUHFLPHQWRV H VXJHVW}HV TXHYHQKDP D FRQWULEXLU SDUD R GHVHQYROYLPHQWRGDVHVWDWtVWLFDVVREUHRVVHUYLoRVGHKRVSHGDJHPQR%UDVLO

    0DUFLD0DULDGH0HOR4XLQWVOU

    'LUHWRUDGH3HVTXLVDV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    8/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    9/68

    ,QWURGXomR

    2 WXULVPR VH FDUDWHUL]D FRPR LPSRUWDQWH DWLYLGDGH GH LQWHJUDomR VRFLRFXOWXUDOSURPRYHQGR R LQWHUFkPELR GH GLIHUHQWHV FXOWXUDV H R HVWUHLWDPHQWR GDV UHODo}HV HQWUH DVVRFLHGDGHV FRP UHOHYDQWHV FRQWULEXLo}HV SDUD D JHUDomR GH UHQGD H HPSUHJR $WUDYpV GRWXULVPR R SDtV RX UHJLmR GLYXOJD VXDV SDLVDJHQV WUDGLo}HV JDVWURQRPLD KiELWRV PRGRV GHYLGD VXD FXOWXUD HP JHUDO FRQWULEXLQGR SDUD D SUHVHUYDomR GRV SDWULP{QLRV DUTXLWHW{QLFR HDPELHQWDOEHPFRPRSDUDDGLIXVmRGHVXDLPDJHPHPQtYHLVLQWHUQDFLRQDOHLQWUDQDFLRQDO2WXULVPRDVVLPJHUDXPFtUFXORYLUWXRVRHFRQWULEXLSDUDRGHVHQYROYLPHQWRVXVWHQWiYHO

    2 SURFHVVR GH JOREDOL]DomR H D XQLYHUVDOL]DomR GD ,QWHUQHW DXPHQWRX R DFHVVR jVLQIRUPDo}HVVREUHRVSDtVHVHUHJL}HVFRQVWLWXLQGRVHFRPRIDFLOLWDGRUHVSDUDRLQFUHPHQWRGRVIOX[RVGHWXULVWDVQDV~OWLPDVGpFDGDV

    2 %UDVLO p UHFRQKHFLGRFRPR XPSDtV FRPJUDQGHVSRWHQFLDOLGDGHV WXUtVWLFDV GHYLGRSULQFLSDOPHQWH jVXDH[WHQVmRWHUULWRULDOTXHRIHUHFHQRkPELWRGRWXULVPRGHOD]HUGHVWLQRVEDVWDQWHGLYHUVLILFDGRVFRPRSUDLDVPRQWDQKDViUHDVUXUDLVHVHOYD7RGRVHVVHVGHVWLQRVVmRDWUDWLYRV SDUD R GHVHQYROYLPHQWR GR HFRWXULVPR GR WXULVPR UXUDO H GR WXULVPR YROWDGR SDUDHVSRUWHVUDGLFDLV DOLDQGRVH OD]HUHSUiWLFDGHHVSRUWHVFRPSUHVHUYDomRDPELHQWDO2WXULVPRGH QHJyFLRV HVWH PDLV FRQFHQWUDGR QRV JUDQGHV FHQWURV XUEDQRV WDPEpP YHP JDQKDQGRH[SUHVVLYLGDGHHPIXQomRGRPRPHQWRTXHYLYHDHFRQRPLDEUDVLOHLUD

    2 WXULVPR UHFHSWLYR QR %UDVLO UHJLVWURX R LQJUHVVR GH PLOK}HV GH WXULVWDVHVWUDQJHLURV HP XP SDWDPDU FRQVLGHUDGR EDL[R TXDQGR FRPSDUDGR FRP RXWURV SDtVHVFRPR)UDQoD PLOK}HV (VWDGRV 8QLGRV PLOK}HV &KLQD PLOK}HV H (VSDQKD

    PLOK}HV 3RU RXWUR ODGR RV JUDQGHV HYHQWRV LQWHUQDFLRQDLV D VH UHDOL]DUHP QR %UDVLOFRPR D &RSD GDV &RQIHGHUDo}HV D &RSD GR 0XQGR GH )XWHERO H RV -RJRV2OtPSLFRVWUD]HPDSHUVSHFWLYDGHXPLQFUHPHQWRH[SUHVVLYRGHVVHLQJUHVVREHPFRPRRLQFUHPHQWRGRWXULVPRQDFLRQDO

    2 FUHVFLPHQWR HVSHUDGR GD GHPDQGD WXUtVWLFD YHP D H[LJLU HP FRQWUDSDUWLGD XPDLQIUDHVWUXWXUD FRPSDWtYHO FRP HVVD GHPDQGD HP HVSHFLDO QR TXH FRQFHUQH j PHOKRULD GRVVHUYLoRVWXUtVWLFRVTXHDEUDQJHPWUDQVSRUWHVWXUtVWLFRVWUDQVSRUWHDpUHRWUDQVSRUWHVURGRYLiULRVLQWHUPXQLFLSDO LQWHUHVWDGXDOH LQWHUQDFLRQDO VHUYLoRVGH H[FXUV}HV VHUYLoRVGHWUDQVIHUHWFORFDGRUDVGHDXWRPyYHLVDJrQFLDVGHYLDJHQVHVHUYLoRVGHKRVSHGDJHPHGHDOLPHQWDomR

    'HVVD IRUPD HVVHV HYHQWRV LQWHUQDFLRQDLV SRGHP SURPRYHU XP JUDQGH VDOWR

    TXDQWLWDWLYRHTXDOLWDWLYRQRVVHUYLoRVWXUtVWLFRVDGHTXDQGRRVDXPQRYRSDWDPDUGHRIHUWDGHVHUYLoRV

    2V VHUYLoRV GH KRVSHGDJHP HQFRQWUDPVH QR ~OWLPR HOR GD FDGHLD GRV VHUYLoRVWXUtVWLFRV H FRQILJXUDPVH FRPR XP GRV PDLV LPSRUWDQWHV SRLV UHSUHVHQWDP D EDVH GHSHUPDQrQFLDWHPSRUiULDGRWXULVWDTXHGHXPDIRUPDJHUDOEXVFDHQFRQWUDUDH[WHQVmRGHVXDUHVLGrQFLD RX VHMD VHUYLoRV TXH UHSURGX]DP R PHVPR SDGUmR GH FRQIRUWR GH VXD UHVLGrQFLDKDELWXDO

    (P WHUPRV GH RUJDQL]DomR GDV DWLYLGDGHV HFRQ{PLFDV TXH FRQILJXUDP RV VHUYLoRVHPSUHVDULDLVQmRILQDQFHLURVRVVHUYLoRVGH KRVSHGDJHPLQVHUHPVH QR FRQMXQWR GRVVHUYLoRV

    3DUD LQIRUPDo}HV FRPSOHPHQWDUHV FRQVXOWDU D SXEOLFDomR 3DQRUDPD 207 GHO 7XULVPR ,QWHUQDFLRQDO(GLFLyQ 0DGULG 2UJDQL]DFLyQ 0XQGLDO GHO 7XULVPR 207 'LVSRQtYHO HPhttp://www.wtoelibrary.org/content/r73146/fulltext.pdf$FHVVRHPGH]

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    10/68

    SUHVWDGRVjVIDPtOLDVHQHVVHFRQMXQWRGHVWDFDPVHFRPRRVHJXQGRPDLRUJHUDGRUGHSRVWRVGH WUDEDOKR FRP PLO SHVVRDV RFXSDGDV HP VHJXQGR D 3HVTXLVD $QXDO GH6HUYLoRV3$6&RQVLGHUDQGRVHRVGDGRVSRUHPSUHVDRVVHUYLoRVGHKRVSHGDJHPVmRRVPDLVLQWHQVLYRVHPPmRGHREUDFRPXPDWD[DGHRFXSDomRGHSHVVRDVRFXSDGDVSRUHPSUHVDFRQWUDDWD[DGHVHWHUHJLVWUDGDQRVVHUYLoRVSUHVWDGRVjVIDPtOLDV

    2 SURSyVLWRGD3HVTXLVD GH 6HUYLoRV GH +RVSHGDJHP36+ IRL LQYHVWLJDU R VHWRU GHKRVSHGDJHP EXVFDQGR LGHQWLILFDU RV WLSRV H FDWHJRULDV GH HVWDEHOHFLPHQWRV ORFDOL]DGRV QRV0XQLFtSLRV GDV &DSLWDLV EHP FRPR PHQVXUDU VXD FDSDFLGDGHGH KRVSHGDJHP (P XPD HWDSDSRVWHULRU VHUmR GLYXOJDGDV LQIRUPDo}HV TXH FRQWHPSODP RXWURV PXQLFtSLRV DEUDQJHQGR DV5HJL}HV0HWURSROLWDQDVGDV&DSLWDLVHDV5HJL}HV,QWHJUDGDVGH'HVHQYROYLPHQWR

    3DUD WDQWR D 36+ IRL HVWUXWXUDGD GHPRGR D UHODFLRQDURV WLSRV GH HVWDEHOHFLPHQWRVFRP DV GLYHUVDV YDULiYHLV LQYHVWLJDGDV SHUPLWLQGR QtYHLV GLIHUHQFLDGRV GH DERUGDJHQV $&ODVVLILFDomR 1DFLRQDO GH $WLYLGDGHV (FRQ{PLFDV &1$( IRL WRPDGD FRPR EDVH SDUD DVHOHomRGHVVHVHVWDEHOHFLPHQWRVGHILQLQGRRkPELWRGDVDWLYLGDGHVHFRQ{PLFDVTXHFRPS}HPRVHJPHQWRGHVHUYLoRVGHKRVSHGDJHP

    1HVWD SXEOLFDomR HQFRQWUDPVH 1RWDV 7pFQLFDV FRQWHQGR LQIRUPDo}HV EiVLFDVDVSHFWRV PHWRGROyJLFRV SDUD FRPSUHHQVmR GD SHVTXLVD HVFODUHFLPHQWRV VREUH RV WUDWDPHQWRVDSOLFDGRVDRVGDGRVHIRUPDGHGLYXOJDomREHPFRPR&RPHQWiULRVJHUDLVFRQWHQGRDQiOLVHGRVUHVXOWDGRVDJUHJDGRV

    (VWDSXEOLFDomRGLVSRQLELOL]DGDH[FOXVLYDPHQWHQRSRUWDOGR,%*(QDLQWHUQHWHQFRQWUDVHHPIRUPDWR$GREH$FUREDWDUTXLYRVSGIHFRQWpPWDEHODVHPIRUPDWR([FHODUTXLYRV[OV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    11/68

    1RWDVWpFQLFDV

    $ 3HVTXLVD GH 6HUYLoRV GH +RVSHGDJHP 36+ IRL UHDOL]DGD FRP D ILQDOLGDGH GHLQYHVWLJDU XP FRQMXQWR GH YDULiYHLV SDUD HVVH VHJPHQWR TXH SRU VXDV FDUDFWHUtVWLFDVHVSHFtILFDVQmRVmROHYDQWDGDVQDVSHVTXLVDVHVWUXWXUDLVDQXDLV

    2EMHWLYRGDSHVTXLVD

    1HVWD HGLomR D SHVTXLVD VH DWHYH D TXDQWLILFDU RV HVWDEHOHFLPHQWRV GH KRVSHGDJHPORFDOL]DGRV QRV 0XQLFtSLRV GDV &DSLWDLV FRQKHFHU VXDV FDUDFWHUtVWLFDV H PHQVXUDU VXDFDSDFLGDGH GHKRVSHGDJHPHP WHUPRV GHQ~PHUR GHXQLGDGHV KDELWDFLRQDLV H OHLWRV SDUD RVGLYHUVRVWLSRVHFDWHJRULDVGHHVWDEHOHFLPHQWRV

    $VLQIRUPDo}HVGDSHVTXLVDVmRHVVHQFLDLVSDUDRFRQKHFLPHQWRGHVVHVHJPHQWR6HXVUHVXOWDGRV SHUPLWLUmR DRVHWRU SULYDGRDSURIXQGDUDVDQiOLVHVGH PHUFDGRFRQKHFHU RVWLSRV HFDWHJRULDV GH HVWDEHOHFLPHQWRV GH KRVSHGDJHP H[LVWHQWHV H D FDSDFLGDGH GR VLVWHPD GHKRVSHGDJHP QRV 0XQLFtSLRV GDV&DSLWDLV $RVJRYHUQRVVHXV UHVXOWDGRV RIHUHFHUmR VXEVtGLRVSDUDRGHVHQYROYLPHQWRGHSROtWLFDVS~EOLFDVSDUDRVHWRU

    PELWRGDSHVTXLVD

    $36+IRLDSOLFDGDQRVHVWDEHOHFLPHQWRVTXHDWHQGHUDPDRVVHJXLQWHVUHTXLVLWRV

    D HVWDU HP VLWXDomR DWLYD QR &DGDVWUR &HQWUDO GH (PSUHVDV &(035( GR ,%*(LQGHSHQGHQWHPHQWH GR Q~PHUR GH SHVVRDV RFXSDGDV QDV VHJXLQWHV FODVVHV GD&ODVVLILFDomR1DFLRQDOGH$WLYLGDGHV(FRQ{PLFDV&1$(

    +RWpLVHVLPLODUHV2XWURVWLSRVGHDORMDPHQWRQmRHVSHFLILFDGRV

    ESHUWHQFHUjHPSUHVDVXMHLWDDRUHJLPHMXUtGLFRGDVHQWLGDGHVHPSUHVDULDLVH[FOXLQGRVHSRUWDQWRyUJmRVGDDGPLQLVWUDomRS~EOLFDGLUHWDHLQVWLWXLo}HVSULYDGDVVHPILQVOXFUDWLYRV

    FHVWDUORFDOL]DGRQRV0XQLFtSLRVGDV&DSLWDLV

    8QLGDGHGHLQYHVWLJDomR

    $ XQLGDGHGH LQYHVWLJDomR GD36+ p D XQLGDGH ORFDO GHILQLGD FRPR R HVSDoR ItVLFRJHUDOPHQWH HPiUHD FRQWtQXD QRTXDO XPDRX PDLVDWLYLGDGHV HFRQ{PLFDV VmRGHVHQYROYLGDVFRUUHVSRQGHQGRQD PDLRULD GDV YH]HV D FDGD HQGHUHoR GH DWXDomR GDHPSUHVD 1D SUHVHQWHSHVTXLVDDVXQLGDGHVORFDLVVmRWUDWDGDVFRPRHVWDEHOHFLPHQWRV GHKRVSHGDJHP 1mRIL]HUDPSDUWH GD SHVTXLVD RV HVWDEHOHFLPHQWRV FRUUHVSRQGHQWHV jV XQLGDGHV DGPLQLVWUDWLYDV VHPIDWXUDPHQWR WDLV FRPR VHGHV LVRODGDV GH HPSUHVDV HVFULWyULRV GH UHSUHVHQWDomR HVFULWyULRVFRQWiEHLVHVWDFLRQDPHQWRVGHSyVLWRVHWF

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    12/68

    &ROHWDGHGDGRV

    $FROHWDGHGDGRVGDSHVTXLVDIRLUHDOL]DGDDWUDYpVGR&HQWURGH (QWUHYLVWD7HOHI{QLFD$VVLVWLGDSRU&RPSXWDGRU&(7$&1HVVHPpWRGRGHFDSWXUDGHGDGRVR$JHQWHGH3HVTXLVDGR ,%*( EXVFD LGHQWLILFDU QR HVWDEHOHFLPHQWR R SURILVVLRQDO PDLV TXDOLILFDGR SDUD SUHVWDU DVLQIRUPDo}HV

    2PpWRGRGHFROHWDSRUHQWUHYLVWDGLUHWDEXVFDDVVHJXUDUXQLIRUPLGDGHQRHQWHQGLPHQWRFRQFHLWXDO GD SHVTXLVD 3DUD JDUDQWLU HVWD XQLIRUPLGDGH R ,%*( DGRWRX RV VHJXLQWHVSURFHGLPHQWRV

    DLGHQWLILFDomRGRLQIRUPDQWHDSULPHLUDHWDSDGDSHVTXLVDFRQVLVWLXQDLGHQWLILFDomRGR LQIRUPDQWH RX VHMD QD EXVFD GH SURILVVLRQDO GD iUHD GH KRVSHGDJHP TXH IRVVHFDSD]GHIRUQHFHUDVLQIRUPDo}HVUHTXHULGDV

    EDJHQGDPHQWRGDHQWUHYLVWDDVHJXQGDHWDSDFRQVLVWLXQDGHILQLomRGDGDWDHKRUDSDUDDUHDOL]DomRGDHQWUHYLVWDH

    FUHDOL]DomRGDHQWUHYLVWD

    1D HQWUHYLVWD SRU WHOHIRQH IRL XWLOL]DGR XP VLVWHPD GH HQWUDGD GH GDGRV LQWHOLJHQWHGHVHQYROYLGR HVSHFLILFDPHQWH SDUD D SHVTXLVD SDUD JDUDQWLU D FRQVLVWrQFLD GDV LQIRUPDo}HVVROLFLWDGDV

    (P DOJXPDV VLWXDo}HV TXH HQYROYHUDP WHOHIRQHV LQFRUUHWRV RX H[LJrQFLDV GRVLQIRUPDQWHV D FROHWD IRL UHDOL]DGD GHIRUPDSUHVHQFLDO SDUD D TXDO D SHVTXLVD FRQWRX FRP DLPSUHVFLQGtYHOFRODERUDomRGDUHGHGHFROHWDGR,%*(DWUDYpVGDVVXDV8QLGDGHV(VWDGXDLV

    &DGDVWURGHLQIRUPDQWHVGDSHVTXLVD

    2FDGDVWURGHLQIRUPDQWHVGDSHVTXLVDIRLFRQVWUXtGRFRPEDVHQR&DGDVWUR&HQWUDOGH(PSUHVDV&(035(DWXDOL]DGRSHOD5HODomR$QXDOGH,QIRUPDo}HV6RFLDLV5$,6DQRGHGLVSRQtYHO QR ,%*( QR PRPHQWR GD SHVTXLVD SHOR &DGDVWUR *HUDO GH (PSUHJDGRV H'HVHPSUHJDGRV &$*(' DPERV GR 0LQLVWpULR GR 7UDEDOKR H (PSUHJR VHQGR FRPSRVWR SRUWRGRVRVHVWDEHOHFLPHQWRVGRkPELWRGDSHVTXLVD

    2 4XDGUR D VHJXLUDSUHVHQWD DVLQIRUPDo}HVVREUHRQ~PHURGHHVWDEHOHFLPHQWRVVHOHFLRQDGRVSDUDDSHVTXLVD

    &1$( 'HVFULomR 1~PHURGHHVWDEHOHFLPHQWRV

    7RWDO

    +RWpLVHVLPLODUHV

    2XWURVHVWDEHOHFLPHQWRVGHKRVSHGDJHPQmRHVSHFLILFDGRV

    )RQWH,%*(&DGDVWUR&HQWUDOGH(PSUHVDV&(035(

    4XDGUR&RPSRVLomRGRFDGDVWURGHLQIRUPDQWHVGD3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    13/68

    5HVXOWDGRILQDOGDFROHWD

    1R GHFRUUHU GR SURFHVVR GH FROHWD IRUDP LGHQWLILFDGDV GLYHUVDV VLWXDo}HV TXH QmRUHVXOWDUDPQDDSOLFDELOLGDGHGRTXHVWLRQiULRGHQWUHDVTXDLVGHVWDFDPVHDVVHJXLQWHV

    (VWDEHOHFLPHQWRVIRUD GRkPELWR HVWDEHOHFLPHQWRVTXHQmRGHVHQYROYHP DWLYLGDGHGHVHUYLoRVGHKRVSHGDJHP

    (VWDEHOHFLPHQWRVSDUDOLVDGRVDQWHVGH(VWDEHOHFLPHQWRVH[WLQWRVH(VWDEHOHFLPHQWRVQmRORFDOL]DGRV'HVVDIRUPDRUHVXOWDGRILQDOGDFROHWDSRGHVHUVLQWHWL]DGRQR4XDGURDVHJXLU

    6LWXDomRGHFROHWD 1~PHURGHHVWDEHOHFLPHQWRV

    &DGDVWURLQLFLDO

    6LWXDo}HVGHQmRFROHWD

    (VWDEHOHFLPHQWRVIRUDGRkPELWR 768

    (VWDEHOHFLPHQWRVSDUDOLVDGRVH[WLQWRV 698

    (VWDEHOHFLPHQWRVQmRORFDOL]DGRV 659

    5HVXOWDGRILQDO

    )RQWH3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    4XDGUR6LWXDomRGHFROHWDGDSHVTXLVD

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    14/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    15/68

    &RPHQWiULRVJHUDLV

    $ 3HVTXLVD GH 6HUYLoRV GH +RVSHGDJHP36+ SHVTXLVRX HP HVWDEHOHFLPHQWRVQRV0XQLFtSLRV GDV&DSLWDLVTXH UHJLVWUDUDP XPWRWDOGH XQLGDGHVKDELWDFLRQDLVVXtWHVDSDUWDPHQWRVTXDUWRVHFKDOpVHOHLWRV

    'LPHQVmRVHWRULDO

    2VTXDWURPDLRUHV0XQLFtSLRVGDV&DSLWDLVHP WHUPRVGH UHGH GHKRVSHGDJHPIRUDPUHVSRQViYHLV SRU GR WRWDO GH HVWDEHOHFLPHQWRV GDV XQLGDGHV KDELWDFLRQDLV HGRVOHLWRVGLVSRQtYHLV6mRHOHV

    6mR 3DXOR FRP HVWDEHOHFLPHQWRV UHSUHVHQWDQGR GR WRWDO XQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDO

    5LR GH -DQHLUR FRP HVWDEHOHFLPHQWRV GR WRWDO XQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDO

    6DOYDGRUFRPHVWDEHOHFLPHQWRVGRWRWDOXQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDOH

    %HOR +RUL]RQWH FRP HVWDEHOHFLPHQWRV GR WRWDO XQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDO7DEHOD

    7RWDO3DUWLFLSDomR

    7RWDO

    3DUWLFLSDomR

    7RWDO

    3DUWLFLSDomR

    7RWDO

    6mR3DXOR

    5LRGH-DQHLUR

    6DOYDGRU

    %HOR+RUL]RQWH

    )RUWDOH]D

    )ORULDQySROLV

    &XULWLED

    %UDVtOLD

    1DWDO

    3RUWR$OHJUH

    2XWURV

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH

    +RVSHGDJHP

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPQ~PHURGHXQLGDGHVKDELWDFLRQDLVH

    Q~PHURGHOHLWRVGLVSRQtYHLVVHJXQGRRVSULQFLSDLV0XQLFtSLRVGDV&DSLWDLV

    (VWDEHOHFLPHQWRV

    GHKRVSHGDJHP

    8QLGDGHV

    KDELWDFLRQDLV

    /HLWRV

    GLVSRQtYHLV

    3ULQFLSDLV

    0XQLFtSLRV

    GDV

    &DSLWDLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    16/68

    2XWURV0XQLFtSLRVGDV&DSLWDLVWDPEpPVHGHVWDFDPFRPXPDSDUWLFLSDomRH[SUHVVLYDHQWUHHOHV)RUWDOH]DFRPHVWDEHOHFLPHQWRVGRWRWDOXQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDO)ORULDQySROLVFRPHVWDEHOHFLPHQWRVGR WRWDO XQLGDGHV KDELWDFLRQDLV GR WRWDO H OHLWRV GR WRWDO H&XULWLEDFRPHVWDEHOHFLPHQWRVGRWRWDOXQLGDGHVKDELWDFLRQDLVGRWRWDOHOHLWRVGRWRWDO

    2V HVWDEHOHFLPHQWRV GH KRVSHGDJHP GRV 0XQLFtSLRV GDV &DSLWDLV UHJLVWUDUDP XPDPpGLDGH XQLGDGHV KDELWDFLRQDLV SRUHVWDEHOHFLPHQWR GHVWDFDQGRVHQHVVHFRQMXQWRR5LRGH-DQHLURFRPDPpGLDGHDPDLRUGHQWUHWRGRVRV0XQLFtSLRVGDV&DSLWDLVVHJXLGRGH6mR3DXORFRPH3RUWR$OHJUH1DWDOH%UDVtOLDFRP*UiILFR

    $QDOLVDQGRVH D PpGLD GH OHLWRV SRU HVWDEHOHFLPHQWR RV 0XQLFtSLRV GDV &DSLWDLVUHJLVWUDUDPXPDPpGLDJHUDOGHVHQGRTXHDPDLRUPpGLDIRLUHJLVWUDGDQR0XQLFtSLRGR5LRGH-DQHLUROHLWRVSRUHVWDEHOHFLPHQWR'HVWDFDPVHWDPEpP1DWDOFRPH%UDVtOLDFRPOHLWRVSRUHVWDEHOHFLPHQWR*UiILFR

    *UiILFR0pGLDGHXQLGDGHVKDELWDFLRQDLVSRUHVWDEHOHFLPHQWRVHJXQGR

    RV SU LQFLSDLV 0XQLFtSLRV GDV &DSLWDLV

    2XWURV

    )ORULDQySROLV

    )RUWDOH]D

    6DOY DGRU

    %HOR+RUL]RQWH

    0pGLD

    &XULWLED

    %UDVtOLD

    1DWDO

    3RUWR$OHJUH

    6mR3DXOR

    5 LRGH-DQHLUR

    0XQLFtSLRVGDV&DSLDWLV

    0pGLDGHXQLGDGHVKDELWDFLRQDLVSRUHVWDEHOHFLPHQWR

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    17/68

    7LSRVHFDWHJRULDVGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHP

    2V HVWDEHOHFLPHQWRV GH KRVSHGDJHP VmR FRQVWLWXtGRV SUHGRPLQDQWHPHQWH SRU KRWpLV

    LQFOXVLYH KRWpLV KLVWyULFRV UHVRUWV H KRWpLVID]HQGD TXH UHVSRQGHP SRU GR WRWDOVHJXLGRV SHORV PRWpLV FRP H SHODV SRXVDGDV FRP 6HJXHPVH RVHVWDEHOHFLPHQWRV FRP PHQRU H[SUHVVLYLGDGH FRPR DSDUWKRWpLVIODWV FRP SHQV}HV GHKRVSHGDJHP LQFOXVLYH HVWDEHOHFLPHQWRV GR WLSR FDPD H FDIp RX SRXVDGDV GRPLFLOLDUHV FRPDOEHUJXHVWXUtVWLFRVFRPHRXWURV FDPSLQJVGRUPLWyULRVKRVSHGDULDVHWFFRP*UiILFR

    *UiILFR0pGLDGHOHLWRVSRUHVWDEHOHFLPHQWRVHJXQGRRVSULQFLSDLV

    0XQL FtSLR V GDV&DSLWDLV

    2XWURV

    6DOYDGRU

    %HOR+RUL]RQWH

    )RUWDOH]D

    0pGLD

    6mR3DXOR

    3RUWR$OHJUH

    &XULWLED

    )ORULDQySROLV

    %UDVtOLD

    1DWDO

    5 LRGH-DQHLUR

    0XQLFtSLRVGDV&DSLDWLV

    0pGLDGHOHLWRVSRUHVWDEHOHFLPHQWR

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPGRV0XQLFtSLRVGDV&DSLWDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    0RWpLV

    3HQV}HVGHKRVSHGDJHP

    3RXVDGDV

    +RWpLV

    $OEHUJXHVWXUtVWLFRV2XWURV

    $SDUWKRWpLVIODWV

    2XWURV

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH 6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    18/68

    $ GLVWULEXLomR GRV WLSRV GH HVWDEHOHFLPHQWRV VHJXQGR RV SULQFLSDLV 0XQLFtSLRV GDV&DSLWDLVHYLGHQFLD%UDVtOLDFRPDPDLRUSURSRUomRGHKRWpLVQDVXDUHGHGHKRVSHGDJHPFRPGHVVHWLSRGHHVWDEHOHFLPHQWRVHJXLGRGH&XULWLEDFRP6mR3DXORFRPH 5LR GH -DQHLUR FRP $ GLVWULEXLomR UHYHOD TXH HP WHUPRV UHODWLYRV D PDLRUFRQFHQWUDomR GHPRWpLVHQFRQWUDVH HP)RUWDOH]D FRP GHVVH WLSRGH HVWDEHOHFLPHQWRVHJXLGRGH%HOR+RUL]RQWHFRP3RUWR$OHJUHFRPH6mR3DXORFRP2V

    GDGRV LQGLFDP WDPEpP TXH DV SRXVDGDV VmR PDLV QXPHURVDV HP WHUPRV UHODWLYRV HP)ORULDQySROLV FRP H QDV SULQFLSDLV FDSLWDLV GD 5HJLmR 1RUGHVWH FRP GHVWDTXH SDUD1DWDOFRP6DOYDGRUFRPH)RUWDOH]DFRP*UiILFR

    1RTXHFRQFHUQHjVFDWHJRULDVDSHVTXLVDLQGLFDTXHGRVHVWDEHOHFLPHQWRVVmRFRQVLGHUDGRV GH OX[R RX VXSHULRUPXLWR FRQIRUWiYHO HQWHQGLGRV FRPR DTXHOHV FRP HOHYDGRSDGUmRGHFRQIRUWRFRQVLGHUDQGRVHRVSDGU}HVGHGHFRUDomRPRELOLiULRVDSDUHOKRVLQVWDODo}HVVRFLDLVHHVSRUWLYDVHDWHQGLPHQWR'HVVDIRUPDGRVHVWDEHOHFLPHQWRVHQFRQWUDPVHQRVSDGU}HV GH PpGLR H EDL[R FRQIRUWRTXDOLGDGH GRV VHUYLoRV VHQGR FRQVLGHUDGRVWXUtVWLFRPpGLR FRQIRUWR HFRQ{PLFRV H VLPSOHV 2V GDGRV HYLGHQFLDP TXHHPERUD FRP XP TXDQWLWDWLYR PHQRU HP WHUPRV GH Q~PHUR GH HVWDEHOHFLPHQWRV RV DSDUWKRWpLVIODWVFRQFHQWUDP XPD PDLRU SURSRUomR GDVFDWHJRULDVOX[RH VXSHULRUPXLWR FRQIRUWiYHOTXH FRQVWLWXHP GRV HVWDEHOHFLPHQWRV 1D VHTXrQFLD HQFRQWUDPVH RV KRWpLV FRPPDVFRPXPDPDLRUSURSRUomRGHHVWDEHOHFLPHQWRVQDFDWHJRULDOX[RLVWRp2VHVWDEHOHFLPHQWRVFRPSDGU}HVLQIHULRUHVGHFRQIRUWR HVWmRPDLVFRQFHQWUDGRV QDV SHQV}HV GHKRVSHGDJHPQRVDOEHUJXHVWXUtVWLFRVHHPRXWURVWLSRVGRUPLWyULRVKRVSHGDULDVHWF*UiILFRVH

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVGHHVWDEHOHFLPHQWRV VHJXQGRRV SULQFLSDLV0XQLFtSLRVGDV&DSLWDLV

    2XWURV

    %UDVtOLD

    3RUWR$OHJUH

    )ORULDQySROLV

    &XULWLED

    6mR3DXOR

    5LRGH-DQHLUR

    %HOR+RUL]RQWH

    6DOYDGRU

    1DWDO

    )RUWDOH]D

    0XQLFtSLRVGDV&DSLWDLV

    7LSRVGHHVWDEHOHFLPHQWRV

    +RWpLV 0RWpLV 3RXVDGDV 2XWURV

    )RQWH,%*( 'LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUY LoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    19/68

    *UiILFR'LV WULEXLomRGRV HV WDEHOH FLPH QWRV GH

    KRVSHGDJHPGRV0XQLFtSLRVGDV&DSLWDLV

    SRUFDWHJRULDVGHHVWDEHOHFLPHQWRV

    (FRQ{PLFR

    6LPSOHV

    /X[R

    7XUtVWLFRPpGLR

    FRQIRUWR

    6XSHULRUPXLWR

    FRQIRUWiYHO

    ) RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVD

    GH6HUY LoRVGH+ RVSHGDJHP

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPGRV0XQLFtSLRVGDV

    &DSLWDLVSRUFDWHJRULDVGHHVWDEHOHFLPHQWRVVHJXQGRRVWLSRVGH

    HV WDEHOHFLP HQWRV

    2XWURV

    $OEHUJXHV

    WXUtVWLFRV

    3HQV}HVGH

    KRVSHGDJHP

    $SDUWKRWpLV

    IODWV

    3RXVDGDV

    0RWpLV

    +RWpLV

    7LSRVGHHVWDEHOHFLPHQWRV

    &DWHJRULDVGRVHVWDEHOHFLPHQWRV

    / X[ R 6 XSH ULRUP XLWR FRQI RUWi Y HO 7XUt V WLF RP pGL RF RQI RUWR ( F RQ{P LF R 6 LP SOH V

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    20/68

    (P TXH SHVH 6mR 3DXOR UHJLVWUDU R PDLRUTXDQWLWDWLYR GH HVWDEHOHFLPHQWRV GH OX[R HVXSHULRUPXLWR FRQIRUWiYHO UHVSRQGHQGR SRU GR WRWDO GRV HVWDEHOHFLPHQWRV GRV0XQLFtSLRV GDV&DSLWDLV SDUD HVVDV GXDV FDWHJRULDV MXQWDV GHQWUHRV SULQFLSDLV 0XQLFtSLRV GDV&DSLWDLV 5LR GH -DQHLUR UHJLVWUD HP WHUPRV UHODWLYRV D PDLRU SURSRUomR GHVVHVHVWDEHOHFLPHQWRVQDVXDUHGHGHKRVSHGDJHPFRPVHJXLGRVGH&XULWLED3RUWR$OHJUHH1DWDOHPWRUQRGH*UiILFR

    'HQWUHDV SULQFLSDLV FDSLWDLVTXHUHJLVWUDP PDLRU SURSRUomR GH HVWDEHOHFLPHQWRV FRPFDWHJRULD WXUtVWLFRPpGLR FRQIRUWRGHVWDFDVH )ORULDQySROLVFRP GRVHVWDEHOHFLPHQWRV1R FRQMXQWR GDV SULQFLSDLV &DSLWDLV FRP PDLRU UHSUHVHQWDWLYLGDGH GH HVWDEHOHFLPHQWRV GHSDGU}HV LQIHULRUHV GH FRQIRUWRTXDOLGDGH GRV VHUYLoRV FRQVLGHUDQGRVH RV HVWDEHOHFLPHQWRVHFRQ{PLFRV H VLPSOHV GHVWDFDPVH 6mR 3DXOR FRP %HOR +RUL]RQWH FRP H)RUWDOH]DFRP

    3RUWHGRVHVWDEHOHFLPHQWRV

    $ DQiOLVH GD FRPSRVLomR GR VHWRU GH KRVSHGDJHP EDVHDGD QR SRUWH GRVHVWDEHOHFLPHQWRVVHJXQGRRQ~PHURGHXQLGDGHVKDELWDFLRQDLVLQGLFDTXHSRVVXHPDWpXQLGDGHVHQWUHDXQLGDGHVHQWUHDXQLGDGHVHFRPRXPDLVXQLGDGHV*UiILFR

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUFDWHJRULDVGHHV WDEHOHFLPHQWRV VHJXQGRRVSULQFLSDLV0XQLFtSLRV GDV&DSLWDLV

    2XWURV

    %UDVtOLD

    3RUWR$OHJUH

    )ORULDQySROLV

    &XULWLED

    6mR3DXOR

    5 LRGH-DQHLUR

    %HOR+RUL]RQWH

    6DOYDGRU

    1DWDO

    )RUWDOH]D

    0XQLFtSLRVGDV&

    DSLWDLV

    &DWHJRULDVGHHVWDEHOHFLPHQWRV

    /X[ R 6XSHULRUPX LWRFRQIRUWiY HO 7XUtVWLFRPpGLRFRQIRUWR ( FRQ{PLFR 6LPSOHV

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    21/68

    2VUHVXOWDGRVGDSHVTXLVDLQGLFDPTXHGHQWUHRVSULQFLSDLV0XQLFtSLRVGDV&DSLWDLVDPDLRU SURSRUomR GH HVWDEHOHFLPHQWRV FRP RX PDLV XQLGDGHV KDELWDFLRQDLV HVWi QR 5LR GH-DQHLUR RQGH RV HVWDEHOHFLPHQWRV GHVVH SRUWH UHVSRQGHP SRU GR WRWDO GD UHGH GHKRVSHGDJHP GR 0XQLFtSLR VHQGR FRP RX PDLV XQLGDGHV H FRP D XQLGDGHV6HJXHPVH&XULWLEDFRPH3RUWR$OHJUHFRP2VHVWDEHOHFLPHQWRVGHPHQRUSRUWHFRQVLGHUDGRVDTXHOHVFRPDWpXQLGDGHVKDELWDFLRQDLVHVWmRPDLVFRQFHQWUDGRVHP)ORULDQySROLV FRP GRV HVWDEHOHFLPHQWRVHP%UDVtOLDFRP H QRVSULQFLSDLV0XQLFtSLRV GDV &DSLWDLV GD 5HJLmR 1RUGHVWH GHVWDFDQGRVH )RUWDOH]D FRP 6DOYDGRU

    FRPH1DWDOFRP*UiILFR

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGH

    KRVSHGDJHPGRV0XQLFtSLRVGDV&DSLWDLVSRUJUXSRV

    GH XQLGDGH V KDELWDFLRQDLV

    'HD

    8QLGDGHV

    KDELWDFLRQDLV

    'HD

    8QLGDGHV

    KDELWDFLRQDLV

    $Wp

    8QLGDGHV

    KDELWDFLRQDLV

    'HD

    8QLGDGHV

    KDELWDFLRQDLV

    'HD

    8QLGDGHV

    KDELWDFLRQDLV

    RXPDLV

    8QLGDGHV

    KDELWDFLRQDLV

    )RQWH,% *( 'LUHWRULDGH3HVTXLVDV &RRUGHQDomRGH6HUYLoRV H&RPpUFLR3HV TXLVDGH

    6HUYLoRVGH+RVSHGDJHP

    *UiILFR'LVWULEXLomRGRVHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUJUXSRVGH

    XQLGDGHV KDELWDFLRQDLVV HJXQGR RV SULQFLSDLV0XQLFtSLRV GDV &DSLWDLV

    2XWURV

    %UDVtOLD

    3RUWR$OHJUH

    )ORULDQySROLV

    &XULWLED

    6mR3DXOR

    5LRGH-DQHLUR

    %HOR+RUL]RQWH

    6DOYDGRU

    1DWDO

    )RUWDOH]D

    0XQLFtSLRVG

    DV&DSLWDLV

    *UXSRVGHXQLGDGHVKDELWDFLRQDLV

    $Wp 'HD 'HD 'HD 'HD RXPDLV

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    22/68

    2VHVWDEHOHFLPHQWRVVLWXDGRVQDIDL[DLQWHUPHGLiULDGHDXQLGDGHVKDELWDFLRQDLVVmRPDLVUHSUHVHQWDWLYRVHP6mR3DXORFRPGHVXDUHGHGHKRVSHGDJHP)RUWDOH]DFRPH%HOR+RUL]RQWHFRP

    1~PHURGHXQLGDGHVKDELWDFLRQDLVHQ~PHURGHOHLWRV

    2VGDGRVUHODWLYRVjVXQLGDGHVKDELWDFLRQDLVUHYHODPTXHDVGRWLSRDSDUWDPHQWRVmRDVPDLVQXPHURVDVFRPGDVXQLGDGHVHGRWRWDOGHOHLWRV

    5HJLVWUHVHTXHSRXFDVSRVVXHPDGDSWDo}HVSDUDSHVVRDVFRPQHFHVVLGDGHVHVSHFLDLVQD PHGLGD HP TXH DSHQDV GRV HVWDEHOHFLPHQWRV GHFODUDUDP XQLGDGHV FRP LQVWDODo}HVDSURSULDGDVSDUDHVVHDWHQGLPHQWR

    $QDOLVDQGRVHDFDSDFLGDGHPpGLDGHKRVSHGDJHPSRUHVWDEHOHFLPHQWRHPQ~PHURGHKyVSHGHVRVGDGRVLQGLFDPXPDFDSDFLGDGHPpGLDJHUDOGHKyVSHGHVSRUHVWDEHOHFLPHQWRGHVWDFDQGRVH R 5LR GH -DQHLUR FRP XPD FDSDFLGDGH GH KyVSHGHV SRU HVWDEHOHFLPHQWRVHJXLGRGH1DWDOFRPH%UDVtOLDFRP*UiILFR

    'HQWUHRVSULQFLSDLV0XQLFtSLRVGDV&DSLWDLV6DOYDGRUH%HOR+RUL]RQWHUHJLVWUDUDPDVPHQRUHVPpGLDVFRPXPDFDSDFLGDGHGHKyVSHGHVSRUHVWDEHOHFLPHQWR

    &RQVLGHUDo}HVILQDLV

    $36+EXVFRXUHWUDWDUXPTXDGURDWXDOL]DGRGRVLVWHPDGHKRVSHGDJHPQRV0XQLFtSLRVGDV&DSLWDLVGHVWDFDQGRVHDVSHFWRVFRPRWLSRORJLDFDWHJRULDHFDSDFLGDGHGHKRVSHGDJHPGRVHVWDEHOHFLPHQWRV

    *UiILFR&DSDFLGDGHPpGLDGHKRVSHGDJHPSRUHVWDEHOHFLPHQWR

    HPQ~PHURGHKyVSHGHVVHJXQGRRVSULQFLSDLV

    0XQLFtSLRVGDV&DSLWDLV

    2XWURV

    %HOR+RUL]RQWH

    6DOYDGRU

    )RUWDOH]D

    0pGLD

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    6mR3DXOR

    %UDVtOLD

    1DWDO

    5LRGH-DQHLUR

    0XQLFtSLRVGDV&DSLDWLV

    &DSDFLGDGHPpGLDGHKRVSHGDJHPSRUHVWDEHOHFLPHQWRHPQ~PHURGHKyVSHGHV

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    23/68

    2V JUDQGHV HYHQWRV SURJUDPDGRV SDUD RFRUUHUHP QR %UDVLO FRPR D &RSD GDV&RQIHGHUDo}HV D &RSD GR 0XQGR GH )XWHERO H RV -RJRV 2OtPSLFRV UHSUHVHQWDP XP GHVDILR SDUD R 3DtV QD EXVFD SDUD DOFDQoDU RV SDGU}HV PDLV HOHYDGRV GHDWHQGLPHQWRHTXDOLGDGHGRVVHUYLoRVQDVDWLYLGDGHVWXUtVWLFDVFRPRXPWRGRHQRVVHUYLoRVGHKRVSHGDJHPHPSDUWLFXODU

    &RPRVGDGRVRUDGLYXOJDGRVR,%*(EXVFDDPSOLDURFRQKHFLPHQWRVREUHDRIHUWDGHVHUYLoRVGHKRVSHGDJHPQRV0XQLFtSLRVGDV&DSLWDLVRIHUHFHQGRLPSRUWDQWHVVXEVtGLRVSDUDRVSODQHMDPHQWRVS~EOLFRHSULYDGR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    24/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    25/68

    7DEHODVGHUHVXOWDGRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    26/68

    FRQWLQXD

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    27/68

    FRQWLQXDomR

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    &DWHJRULDOX[R

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    28/68

    FRQWLQXDomR

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    &DWHJRULDVXSHULRUPXLWRFRQIRUWiYHO

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    29/68

    FRQWLQXDomR

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    &DWHJRULDWXUtVWLFRPpGLRFRQIRUWR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    30/68

    FRQWLQXDomR

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    &DWHJRULDHFRQ{PLFR

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    31/68

    FRQFOXVmR

    7RWDO+RWpLV

    $SDUW

    KRWpLVIODWV3RXVDGDV 0RWpLV

    3HQV}HVGH

    KRVSHGDJHP

    $OEHUJXHV

    WXUtVWLFRV

    2XWURV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    ,QFOXVLYHKRWpLVKLVWyULFRV UHVRUWV HKRWpLVID]HQGD,QFOXVLYHHVWDEHOHFLPHQWRVFDPDHFDIpRXSRXVDGDVGRPLFLOLDUHV

    'RUPLWyULRVKRVSHGDULDVHWF

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHFDWHJRULDVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    &DWHJRULDVLPSOHV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    32/68

    FRQWLQXD

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7RWDO

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    0XQLFtSLRVGDV&DSLWDLV&RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    33/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    +RWpLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    34/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    $SDUWKRWpLVIODWV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    35/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    3RXVDGDV

    0XQLFtSLRVGDV&DSLWDLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    36/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0RWpLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    37/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    3HQV}HVGHKRVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    38/68

    FRQWLQXDomR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    $OEHUJXHVWXUtVWLFRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    39/68

    FRQFOXVmR

    7RWDO

    &RPDWp

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPD

    XQLGDGHV

    KDELWDFLRQDLV

    &RPRX

    PDLVXQLGDGHV

    KDELWDFLRQDLV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    )RUWDOH]D

    1DWDO

    -RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    )ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    )RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    ,QFOXVLYHKRWpLVKLVWyULFRV UHVRUWV HKRWpLVID]HQGD,QFOXVLYHHVWDEHOHFLPHQWRVFDPDHFDIpRXSRXVDGDVGRPLFLOLDUHV

    'RUPLWyULRVKRVSHGDULDVHWF

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRV

    7DEHOD1~PHURGHHVWDEHOHFLPHQWRVGHKRVSHGDJHPSRUWLSRVHJUXSRVGHXQLGDGHVKDELWDFLRQDLV

    VHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    2XWURVH[FHWRFDPSLQJV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    40/68

    FRQWLQXD

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    7RWDO 6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    41/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    +RWpLV

    7RWDO 6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    42/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV [ [

    %RD9LVWD

    %HOpP [ [

    0DFDSi [ [

    3DOPDV

    6mR/XLV

    7HUHVLQD [ [ [ [

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX [ [ [ [ [

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH [ [ [ [ [ [

    &XLDEi [ [ [ [

    *RLkQLD

    %UDVtOLD [ [

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    $SDUWKRWpLV IODWV

    4XDUWRV &KDOpV7RWDO 6XtWHV $SDUWDPHQWRV0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    43/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR [ [ [ [

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi [ [ [ [

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    3RXVDGDV

    7RWDO 6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    44/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV7RWDO0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    0RWpLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    45/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR [ [ [

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP [ [

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX [ [

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi [ [

    *RLkQLD [ [ [

    %UDVtOLD

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    3HQV}HVGHKRVSHGDJHP

    4XDUWRV0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    &KDOpV7RWDO 6XtWHV $SDUWDPHQWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    46/68

    FRQWLQXDomR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV [ [ [

    %RD9LVWD

    %HOpP [ [ [

    0DFDSi

    3DOPDV

    6mR/XLV [ [ [

    7HUHVLQD

    RUWDOH]D

    1DWDO [ [

    RmR3HVVRD [ [

    5HFLIH [ [ [

    0DFHLy [ [ [ [ [

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED [ [ [

    ORULDQySROLV [ [ [

    3RUWR$OHJUH [ [

    &DPSR*UDQGH [ [

    &XLDEi [ [ [

    *RLkQLD [ [

    %UDVtOLD [ [

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    $OEHUJXHVWXUtVWLFRV

    4XDUWRV &KDOpV

    7RWDO 6XtWHV $SDUWDPHQWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    47/68

    FRQFOXVmR

    *HUDO$GDS

    WDGDV

    7RWDO$GDS

    WDGDV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO$GDS

    WDGRV

    7RWDO [ [

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD [ [

    RUWDOH]D [ [ [

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU [ [

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH [ [ [ [ [ [

    &XLDEi

    *RLkQLD [ [ [

    %UDVtOLD [ [

    RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    ,QFOXVLYHKRWpLVKLVWyULFRV UHVRUWV HKRWpLVID]HQGD,QFOXVLYHHVWDEHOHFLPHQWRVFDPDHFDIpRXSRXVDGDVGRPLFLOLDUHV'RUPLWyULRVKRVSHGDULDVHWF

    7DEHOD1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHXQLGDGHVKDELWDFLRQDLVSRUWLSRVGHHVWDEHOHFLPHQWRV

    2XWURVH[FHWR FDPSLQJV

    7RWDO 6XtWHV

    $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    48/68

    FRQWLQXD

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    7RWDO

    6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    49/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    +RWpLV

    7RWDO6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    50/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV [ [ [

    %RD9LVWD

    %HOpP [ [ [

    0DFDSi [ [

    3DOPDV

    6mR/XLV

    7HUHVLQD [ [ [

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX [ [ [ [ [

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH [ [ [ [

    &XLDEi [ [ [

    *RLkQLD

    %UDVtOLD [ [ [

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    $SDUWKRWpLV IODWV

    4XDUWRV &KDOpV7RWDO

    6XtWHV $SDUWDPHQWRV0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    51/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR [ [ [

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi [ [ [

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    3RXVDGDV

    7RWDO6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    52/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi

    *RLkQLD

    %UDVtOLD

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    6XtWHV $SDUWDPHQWRV 4XDUWRV &KDOpV7RWDO

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    0RWpLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    53/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR [ [ [ [ [

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP [ [

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD

    RUWDOH]D

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX [ [ [

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH

    &XLDEi [ [ [

    *RLkQLD [ [ [ [ [

    %UDVtOLD

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    3HQV}HVGHKRVSHGDJHP

    4XDUWRV0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    &KDOpV7RWDO

    6XtWHV $SDUWDPHQWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    54/68

    FRQWLQXDomR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV [ [ [ [

    %RD9LVWD

    %HOpP [ [ [ [

    0DFDSi

    3DOPDV

    6mR/XLV [ [ [

    7HUHVLQD

    RUWDOH]D

    1DWDO [ [ [

    RmR3HVVRD [ [ [

    5HFLIH [ [ [ [

    0DFHLy [ [ [ [

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED [ [ [ [

    ORULDQySROLV

    3RUWR$OHJUH [ [

    &DPSR*UDQGH Y [ [

    &XLDEi [ [ [

    *RLkQLD [ [

    %UDVtOLD [ [

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    $OEHUJXHVWXUtVWLFRV

    4XDUWRV &KDOpV

    7RWDO6XtWHV $SDUWDPHQWRV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    55/68

    FRQFOXVmR

    6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV 6LPSOHV 'XSORV

    7RWDO

    3RUWR9HOKR

    5LR%UDQFR

    0DQDXV

    %RD9LVWD

    %HOpP

    0DFDSi

    3DOPDV

    6mR/XLV

    7HUHVLQD [ [

    RUWDOH]D [ [ [

    1DWDO

    RmR3HVVRD

    5HFLIH

    0DFHLy

    $UDFDMX

    6DOYDGRU

    %HOR+RUL]RQWH

    9LWyULD

    5LRGH-DQHLUR

    6mR3DXOR

    &XULWLED

    ORULDQySROLV

    3RUWR$OHJUH

    &DPSR*UDQGH [ [ [ [ [

    &XLDEi

    *RLkQLD [ [ [ [ [

    %UDVtOLD [ [

    RQWH,%*('LUHWRULDGH3HVTXLVDV&RRUGHQDomRGH6HUYLoRVH&RPpUFLR3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

    ,QFOXVLYHKRWpLVKLVWyULFRV UHVRUWV HKRWpLVID]HQGD,QFOXVLYHHVWDEHOHFLPHQWRVFDPDHFDIpRXSRXVDGDVGRPLFLOLDUHV

    'RUPLWyULRVKRVSHGDULDVHWF

    7DEHOD1~PHURGHOHLWRVSRUWLSRVGHHVWDEHOHFLPHQWRVVHJXQGRRV0XQLFtSLRVGDV&DSLWDLV

    0XQLFtSLRVGDV&DSLWDLV

    1~PHURGHOHLWRV

    2XWURVH[FHWRFDPSLQJV

    7RWDO6XtWHV

    $SDUWDPHQWRV 4XDUWRV &KDOpV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    56/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    57/68

    5HIHUrQFLDV

    &/$66,),&$d2 QDFLRQDO GH DWLYLGDGHV HFRQ{PLFDV &1$( YHUVmR 5LR GH-DQHLUR ,%*( S $FRPSDQKD &'520 'LVSRQtYHO HPKWWSZZZLEJHJRYEUFRQFODFOBWHPDSKS"VOFRPDFHVVRHPGH]HPEURGH

    3DQRUDPD207GHO7XULVPR,QWHUQDFLRQDO(GLFLyQ0DGULG2UJDQL]DFLyQ0XQGLDOGHO7XULVPR207'LVSRQtYHOHPKWWSZZZZWRHOLEUDU\RUJFRQWHQWUIXOOWH[WSGI$FHVVRHPGH]

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    58/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    59/68

    $QH[R

    4XHVWLRQiULRGD3HVTXLVDGH6HUYLoRVGH+RVSHGDJHP

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    60/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    61/68

    IDENTIFICAO DA EMPRESA

    IDENTIFICAO DO QUESTIONRIO

    02 - Data de coleta

    02

    01

    02 RAZO SOCIAL:

    03 - UNIDADE DA FEDERAO: 04 - MUNICPIO:

    01 - CNPJ:

    01 - Cdigo do entrevistador

    PROPSITO DA PESQUISA - a presente pesquisa tem por objetivo investigar ascaractersticas dos servios prestados pelos estabelecimentos de servios de hospedagem emensurar sua estrutura fsica nos Municpios das Capitais, Regies Metropolitanas e RegiesIntegradas de Desenvolvimento Econmico.Seus resultados possibilitam conhecero potencialdomercadohoteleiro.

    OBRIGATORIEDADE E SIGILO DAS INFORMAES - a legislao vigente, dispe sobre aobrigatoriedade e sigilo das informaes coletadas pelo IBGE, as quais se destinam,exclusivamente, a fins estatsticos e no podero ser objeto de certido e nem tero eficcia

    jurdicacomomeio de prova.

    O IBGEAGRADECEASUACOLABORAO

    04 05MUDANAS NA ESTRUTURA DA EMPRESA

    NO ANO DE 2011

    SITUAO CADASTRAL EM NOVEMBRO DE 2011

    01 - Em operao

    02 - Extinta/paralisada com informao

    03 - Extinta/paralisada sem informao

    01 - Fuso ou ciso total

    Caso tenha ocorrido mudana estrutural, informe os CNPJs de ligao das empresas

    1-

    2-

    02 - Ciso parcial

    03 - Incorporao de/por outra empresa

    05 - No houve mudana

    04 - Alterao de CNPJ por motivos distintos dos anteriores.Justificar no campo de Observaes

    04 - Extinta at novembro de 2011, por fuso total,ciso total ou incorporao

    05 - No exerce atividade no mbito da pesquisa

    06 - Mudana para endereo ignorado ou endereoinexistente

    07 - Impossibilitada de prestar informaes

    08 - Recusa total

    INFORMAES ADICIONAIS

    01 - Nome doentrevistado:

    02 - Cargo doentrevistado:

    03 - Telefone doentrevistado:

    05 - Ano de incio de operao:

    04 - doentrevistado:

    E-mail

    03

    Diretoria de PesquisasCoordenao de Servios e ComrcioGerncia de Pesquisas

    PESQUISA DE SERVIOS DE HOSPEDAGEM - 2011

    [email protected]

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    62/68

    TIPO DO ESTABELECIMENTO06

    Hotel

    Hotel histrico

    Apart-hotel/flat

    01

    02

    03

    Hotel Fazenda

    Pousada

    Cama e caf

    05

    06

    07

    Albergue turstico

    09

    10

    ..............................................................................

    ACOMODAES PARA HSPEDES

    Sutes

    Apartamentos

    Quartos

    Chals

    CDCDCDCD TOTAL ADAPTADAS* SIMPLES DUPLOS

    01

    02

    03

    04

    06

    07

    08

    09

    11

    12

    13

    14

    16

    17

    18

    19

    NMERO DE LEITOS

    09

    TOTAL 05 10 15 20

    * Com instalaes adaptadas para pessoas com necessidades especiais.

    AUTENTICAO

    Data de entrega: ___/___/___

    Nome do informante/pessoa de contato: .......................................................................................................... Cargo/funo: ........................................................................

    Data de devoluo: ___/___/___

    Tel. : (__ __) __ __ __ __ __ __ __ __E-mail: ..................................................................................................................................................................................................

    OBSERVAES

    ................................................................................................................................................................................................................................................................................

    ................................................................................................................................................................................................................................................................................

    ................................................................................................................................................................................................................................................................................

    ................................................................................................................................................................................................................................................................................

    Penso de hospedagem

    CATEGORIA DO ESTABELECIMENTO07

    Luxo

    Superior/muito confortvel

    01

    02 Econmico

    03

    04

    Simples05Turstico/mdio conforto

    Camping11

    Resort04 Motel08 Outros (especificar)12

    CARACTERSTICA DO ESTABELECIMENTO08

    Integra uma cadeia nacional de hotisIndependente01 02 03 Integra uma cadeia internacional de hotis

    ................................................................................................................................................................................................................................................................................

    UNIDADES HABITACIONAIS

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    63/68

    INSTRUES DE PREENCHIMENTO

    Estequestionrioaplica-seaosestabelecimentosque tenham comoatividade principala prestaode serviosde hospedagem, isto, estabelecimentoscujareceitabrutaadvenhapredominantementeda prestaode serviosde hospedagem,abrangendoos seguintestipos de estabelecimentos:

    Hotel;Hotel histrico;Apart-hotel ;

    ;Hotelfazenda;Pousada;

    Camaecafe;Motel;Penso de hospedagem;Albergue turstico;

    eOutros (hospedaria, dormitrio, etc.).

    Assinaleo tipo de estabelecimentoque prestao serviode hospedagem.

    Estabelecimento de hospedagem, normalmente localizado em permetro urbano, com servio de recepo, alojamentos temporrios, comou semalimentao,dispondodeunidadesindividuaismobiliadas e deusoexclusivo doshspedes,mediantecobranade diria;

    Estabelecimento instalado em edificaopreservada em sua forma original ou restaurada, ou ainda que tenha sido palco de fatoshistrico-culturais de importncia reconhecida. Entende-se como fatos histrico-culturais, aqueles tidos como relevantes pela memria popular,independentemente de quando ocorreram,podendo o reconhecimentoser formal, por partedo Estado brasileiro, ou informal,combaseno conhecimentopblico ouemestudosacadmicos.

    Estabelecimento constitudo por unidades habitacionais que disponham de dormitrio, banheiro, sala e cozinha equipada, emedifciocomadministraoe comercializao integradas, quepossua servioderecepo,limpezae arrumao.

    Hotel com infra-estrutura de lazer e entretenimento que disponha de servios de esttica e atividades fsicas, possibilitando ao hspede oconvvio com a natureza no prprio empreendimento. O normalmente est situado fora dos centros urbanos, com amplas reas de recreao elazer, tendocomo caractersticabsicaa arquiteturahorizontal.

    Estabelecimento localizado em ambiente rural, dotado de explorao agropecuria, que oferea entretenimento e vivncia docampo.

    Estabelecimento de hospedagem de caracterstica horizontal, composto de, no mximo, 30 unidades habitacionais e 90 leitos, comserviosderecepo,alimentaoe alojamento temporrio, podendoseremprdio nico comat trspavimentosou contar comchals oubangals.

    Hospedagem em residncia com, no mximo, trs unidades habitacionais e nove leitos para uso turstico, com servios de caf damanh, naqualo proprietrio resida noestabelecimento.

    Estabelecimento de hospedagem, geralmente localizado margem de rodovias, para pernoite de viajantes, dispondo de estacionamentoprprio e outros servios, comoserviode copa,etc.Tambm podese localizar emcentrosurbanos.

    Estabelecimento de hospedagem, de carter familiar, com instalaes e servios bsicos, quartos individuais edormitrios coletivose preos maisbaixos.Pode-sealugar quartos ouvagas.

    Estabelecimento de hospedagem com instalaes e servios bsicos, apartamentos, quartos individuais e dormitrioscoletivose preos acessveis.Tambm soconhecidos comalbergueda juventude.

    reas especialmente preparadas para a montagem de barracas e estacionamento de reboques habitveis ou equipamento similar,dispondo,ainda, de instalaes, equipamentose serviosespecficosparafacilitara permanncia dosusuriosao ar livre.

    Estabelecimentos que no possuam nenhuma das caractersticas descritas anteriormente, como: hotis , dormitrios,hospedarias,pensionatos(exclusiveassistenciais), etc.

    Assinalea opo que melhor representao estabelecimento,de acordo com as definiesabaixo:

    Instalaese servios sofisticadose de alta qualidade, com acabamento de primeira linha em todas as dependncias.Os estabelecimentoshoteleiros de luxo normalmente possuem, no todo ou em parte, dependncias e servios

    sociais, tais como: auditrio, sala de congresso e convenes, lojas (souvenirs,artesanatos, perfumarias, boutiques, joalherias, etc.), casade cmbio e agncia de viagens, restaurante sofisticado, salo de banquete,salo de beleza,danceteria, garagem,etc.

    Instalaes bem planejadas, apartamentos com moblia e decorao padronizadas. Oferece boa estrutura deservios,opesde lazer e estruturaparanegcios.

    Instalaes planejadas, sem sinais de improviso, moblia e decorao padronizadas. Boa estrutura deequipamentose de servios.

    Instalaes modernas e compactas com espaos racionalizados e decorao simples e funcional; com nveis de servios reduzidosvinculados a garantiadeboahospedagem, noquese refere recepo,limpezae segurana. Osserviosopcionais,se existentes,socobrados parte.Preoscompetitivos.

    Acomodaescom poucosequipamentos,de carter familiar. Baixonvelde conforto.s vezesso prdiosadaptados.

    l

    l

    l

    l

    l

    l

    l

    l

    l

    l

    l

    l

    /flatResort

    Camping

    resort

    club

    CAPTULO06 TIPODO ESTABELECIMENTO

    01 Hotel

    02 Hotel histrico

    03 Apart-hotel/

    04

    05 Hotel fazenda

    06 Pousada

    07 Cama e caf

    08 Motel

    09 Penso de hospedagem

    10 Albergue turstico

    11

    12 Outros (especificar)

    CAPTULO07 CLASSIFICAO DO ESTABELECIMENTO

    01 Luxo

    02 Superior/muito confortvel

    03 Turstico/Mdio conforto/

    04 Econmico

    05Simples

    flat

    Resort

    Camping

    midclass

    de lazer, tais como: piscina, sauna, parque aqutico, salo deginstica, sala de jogos, quadra de tnis, campo de futebol, quadra poliesportiva, equipamentos para pesca e mergulho, servios de recreadores, etc.Oferecem tambm, no todo ou em parte, dependncias e servios

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    64/68

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    65/68

    *ORVViULR

    DOEHUJXH WXUtVWLFR (VWDEHOHFLPHQWR GH KRVSHGDJHP FRP LQVWDODo}HV H VHUYLoRV EiVLFRVDSDUWDPHQWRV TXDUWRV LQGLYLGXDLV H GRUPLWyULRV FROHWLYRV H SUHoRV DFHVVtYHLV $OEHUJXH GDMXYHQWXGH

    DSDUWDPHQWR8QLGDGHKDELWDFLRQDOFRQVWLWXtGDGHQRPtQLPRTXDUWRFRPORFDODSURSULDGRSDUDJXDUGDGHURXSDVHREMHWRVSHVVRDLVVHUYLGDSRUEDQKHLURSULYDWLYR

    DSDUWKRWHOIODW(VWDEHOHFLPHQWRGHKRVSHGDJHPFRQVWLWXtGRGHXQLGDGHVKDELWDFLRQDLVTXHGLVS}HGH GRUPLWyULR EDQKHLUR VDOD H FR]LQKD HTXLSDGD HP HGLItFLR FRP DGPLQLVWUDomR HFRPHUFLDOL]DomRLQWHJUDGDVTXHSRVVXDVHUYLoRVGHUHFHSomROLPSH]DHDUUXPDomR

    FDPDHFDIp +RVSHGDJHPHPUHVLGrQFLD FRPQRPi[LPR WUrVXQLGDGHVKDELWDFLRQDLV H QRYHOHLWRV SDUD XVR WXUtVWLFR FRP VHUYLoRV GH FDIp GD PDQKm QD TXDO R SURSULHWiULR UHVLGD QRHVWDEHOHFLPHQWR3RXVDGDGRPLFLOLDU

    FDPSLQJ UHD HVSHFLDOPHQWH SUHSDUDGD SDUD D PRQWDJHP GH EDUUDFDV H HVWDFLRQDPHQWR GHUHERTXHVKDELWiYHLVRXHTXLSDPHQWRVLPLODUTXH GLVS}HDLQGDGH LQVWDODo}HVHTXLSDPHQWRVHVHUYLoRVHVSHFtILFRVSDUDIDFLOLWDUDSHUPDQrQFLDGRVXVXiULRVDRDUOLYUH

    FDWHJRULDHFRQ{PLFR(VWDEHOHFLPHQWRGHKRVSHGDJHPFRPLQVWDODo}HVPRGHUQDVH FRPSDFWDVHVSDoRV UDFLRQDOL]DGRV H GHFRUDomR VLPSOHV H IXQFLRQDO FRP QtYHLV GH VHUYLoRV UHGX]LGRVYLQFXODGRVDJDUDQWLDGHERDKRVSHGDJHPQRTXHVHUHIHUHjUHFHSomROLPSH]DHVHJXUDQoD2VVHUYLoRV RSFLRQDLV VH H[LVWHQWHV VmR FREUDGRV j SDUWH &DUDFWHUL]DVH SRU DSUHVHQWDU SUHoRV

    FRPSHWLWLYRV

    FDWHJRULDOX[R(VWDEHOHFLPHQWRGHKRVSHGDJHPFRPLQVWDODo}HVHVHUYLoRVVRILVWLFDGRVHGHDOWDTXDOLGDGHFRPDFDEDPHQWR GHSULPHLUD OLQKD HPWRGDV DVGHSHQGrQFLDV 2V HVWDEHOHFLPHQWRVKRWHOHLURVGHOX[RQRUPDOPHQWHSRVVXHPQRWRGRRXHPSDUWHGHSHQGrQFLDVHVHUYLoRVVRFLDLVWDLVFRPRDXGLWyULRVDODGHFRQJUHVVRHFRQYHQo}HVORMDVVRXYHQLUVDUWHVDQDWRVSHUIXPDULDVERXWLTXHVMRDOKHULDVHWFFDVDGHFkPELRH DJrQFLDGHYLDJHQVUHVWDXUDQWHVRILVWLFDGRVDOmRGHEDQTXHWHVDOmRGHEHOH]DGDQFHWHULDJDUDJHPHWF

    FDWHJRULD VLPSOHV (VWDEHOHFLPHQWR GH KRVSHGDJHP FRP DFRPRGDo}HV GRWDGDV GH SRXFRVHTXLSDPHQWRVGHFDUiWHUIDPLOLDU&DUDFWHUL]DVHSRUDSUHVHQWDUEDL[RQtYHOGHFRQIRUWRVHQGRRSUpGLRjVYH]HVDGDSWDGR

    FDWHJRULDVXSHULRUPXLWRFRQIRUWiYHO ,QVWDODo}HVEHPSODQHMDGDVDSDUWDPHQWRVFRPPREtOLD HGHFRUDomRSDGURQL]DGDV&DUDFWHUL]DVHSRUDSUHVHQWDUERQVVHUYLoRVRSo}HVGHOD]HUHHVWUXWXUDSDUDQHJyFLRV

    FDWHJRULDWXUtVWLFRPpGLRFRQIRUWR (VWDEHOHFLPHQWRGHKRVSHGDJHPFRPLQVWDODo}HVSODQHMDGDVVHPVLQDLVGH LPSURYLVR FRPPREtOLDH GHFRUDomRSDGURQL]DGDV &DUDFWHUL]DVHSRU DSUHVHQWDUERDHVWUXWXUDGHHTXLSDPHQWRVHGHVHUYLoRV

    FKDOp8QLGDGHKDELWDFLRQDOORFDOL]DGDH[WHUQDPHQWHDRSUpGLRSULQFLSDOGRHVWDEHOHFLPHQWRFRPORFDODSURSULDGRSDUDJXDUGDGHURXSDVHREMHWRVSHVVRDLVVHUYLGDSRUEDQKHLURSULYDWLYR

    KRWHO (VWDEHOHFLPHQWR GH KRVSHGDJHP QRUPDOPHQWH ORFDOL]DGR HP SHUtPHWUR XUEDQR FRPVHUYLoRGHUHFHSomRDORMDPHQWRVWHPSRUiULRVFRPRXVHPDOLPHQWDomRTXHGLVS}HGHXQLGDGHVLQGLYLGXDLVPRELOLDGDVHGHXVRH[FOXVLYRGRVKyVSHGHVPHGLDQWHFREUDQoDGHGLiULD

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    66/68

    KRWHOID]HQGD (VWDEHOHFLPHQWR GH KRVSHGDJHP ORFDOL]DGR HP DPELHQWH UXUDO GRWDGR GHH[SORUDomRDJURSHFXiULDTXHRIHUHFHHQWUHWHQLPHQWRHYLYrQFLDGRFDPSR

    KRWHO KLVWyULFR (VWDEHOHFLPHQWR GH KRVDSHGDJHP LQVWDODGR HP HGLILFDomR SUHVHUYDGD HP VXDIRUPD RULJLQDO RX UHVWDXUDGD RX DLQGD TXH WHQKD VLGR SDOFR GH IDWRV KLVWyULFRFXOWXUDLV GHLPSRUWkQFLD UHFRQKHFLGD (QWHQGHVH FRPR IDWRV KLVWyULFRFXOWXUDLV DTXHOHV WLGRV FRPR

    UHOHYDQWHV SHOD PHPyULD SRSXODU LQGHSHQGHQWHPHQWH GH TXDQGR RFRUUHUDP SRGHQGR RUHFRQKHFLPHQWR VHU IRUPDO SRU SDUWH GR (VWDGR EUDVLOHLUR RX LQIRUPDO FRP EDVH QRFRQKHFLPHQWRS~EOLFRRXHPHVWXGRVDFDGrPLFRV

    OHLWRVGXSORV$TXHOHVGHVWLQDGRVDGRLVKyVSHGHV

    OHLWRVVLPSOHV$TXHOHVGHVWLQDGRVDDSHQDVXPKyVSHGH

    PRWHO (VWDEHOHFLPHQWR GH KRVSHGDJHP JHUDOPHQWH ORFDOL]DGR j PDUJHP GH URGRYLDV SDUDSHUQRLWHGHYLDMDQWHVTXHGLVS}HGHHVWDFLRQDPHQWRSUySULRHRXWURVVHUYLoRVFRPRVHUYLoRGHFRSDSRUH[HPSOR7DPEpPSRGHVHORFDOL]DUHPFHQWURVXUEDQRV

    RXWURV WLSRV GH HVWDEHOHFLPHQWRV (VWDEHOHFLPHQWRV TXH QmR SRVVXDP QHQKXPD GDVFDUDFWHUtVWLFDVGHVFULWDVDQWHULRUPHQWHFRPRKRWpLVFOXEGRUPLWyULRVKRVSHGDULDVSHQVLRQDWRVH[FOXVLYHDVVLVWHQFLDLVHWF

    SHQVmRGHKRVSHGDJHP(VWDEHOHFLPHQWRGHKRVSHGDJHPGHFDUiWHUIDPLOLDUFRPLQVWDODo}HVHVHUYLoRV EiVLFRV FRP TXDUWRV LQGLYLGXDLV H GRUPLWyULRV FROHWLYRV H SUHoRV PDLV EDL[RV&DUDFWHUL]DVHSRUDOXJDUTXDUWRVRXYDJDV

    SRXVDGD(VWDEHOHFLPHQWRGHKRVSHGDJHPGHFDUDFWHUtVWLFDKRUL]RQWDOFRPSRVWRGHQRPi[LPR XQLGDGHV KDELWDFLRQDLV H OHLWRV FRP VHUYLoRV GH UHFHSomR DOLPHQWDomR H DORMDPHQWRWHPSRUiULRSRGHQGRORFDOL]DUVHHPSUpGLR~QLFRFRPDWpWUrVSDYLPHQWRVRXFRQWDUFRPFKDOpVRXEDQJDO{V

    TXDUWR8QLGDGHKDELWDFLRQDOFRPORFDODSURSULDGRSDUDJXDUGDGHURXSDVHREMHWRVSHVVRDLVVHPEDQKHLURSULYDWLYR

    UHVRUW+RWHOFRPLQIUDHVWUXWXUDGHOD]HUHHQWUHWHQLPHQWRTXHGLVS}HGHVHUYLoRVGHHVWpWLFDHDWLYLGDGHV ItVLFDV SRVVLELOLWDQGR DR KyVSHGH R FRQYtYLR FRP D QDWXUH]D QR SUySULRHPSUHHQGLPHQWR2UHVRUWQRUPDOPHQWHHVWiVLWXDGRIRUDGRVFHQWURVXUEDQRVFRPDPSODViUHDVGHUHFUHDomRHOD]HUWHQGRFRPRFDUDFWHUtVWLFDEiVLFDDDUTXLWHWXUDKRUL]RQWDO

    VXtWH8QLGDGHKDELWDFLRQDOFRQVWLWXtGDGHVDODGHHVWDUTXDUWRFRPORFDODSURSULDGRSDUDJXDUGDGHURXSDVHREMHWRVSHVVRDLVVHUYLGDSRUEDQKHLURSULYDWLYR

    XQLGDGHV KDELWDFLRQDLV DGDSWDGDV $TXHODV TXH GLVS}HP GH LQVWDODo}HV RX HTXLSDPHQWRVGHVWLQDGRVDSHVVRDVFRPQHFHVVLGDGHVHVSHFLDLV

  • 8/2/2019 Pesquisa Servios de Hospedagem - Base 2011

    6