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8/3/2019 Projeto Aecom Traduzido Ingles
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Urban SOS: Transformations ProjectCEAGESP: An Unexplored Territory
Francisco Inácio S.A. Silva
Pedro Elias Maia Coutinho
Miguel A. Mendes
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Where?Our work consists in redesigning and
redeveloping the urban area of Vila Leopoldina
neighborhood, São Paulo’s west side.The exact
site as shown on the map is located in a
quadrant between Nações Unidas Avenue
to the southwest, Imperatriz Leopoldina
Avenue to the northeast, northwest Hassib
Mofarrej Street and Prof. Ariovaldo Silva
street to the southeast.
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Why?CEAGESP is the Latin America’s largest
food warehouse and is located on the east bank
of Pinheiros River. Discussing the work wenoticed that the surroundings of this immense
place haven’t grown economically as well as
other neighborhoods located on the banks of
this river, like Itaim Bibi, Vila Olimpia and Berrini
Avenue area, which is now an area of corporate
headquarters concentration , with high-standard
offices.
The real estate boom in VilaLeopoldina
However, the district of Vila Leopoldina -where CEAGESP is located – is economically
growing in the last ten years. Statistics fromSecovi-SP have shown that from 2000 to 2004
the town had 24.900 property launches peryear media. From 2005 to 2009 that number jumped to 31 100 units per year media. In thiscontext of overall growth in real estate projects,the neighborhood of Vila Leopoldina is amongthe highlights of sale in São Paulo’s west side,according to data from Secovi-SP. Thosestatistics shows that there is a growing estateinterest in the area.
This redevelopment will leverage thatgrowth is already happening naturally and alsomake it more organized, accountable andsustainable.
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This region also has ecologicalattractions like Parque Villa-Lobos and islocated close to the Universitary City, the maincampus of the University of São Paulo (USP),the largest public university in the country. Inthisneighborhood we canalso findSESI andSENAI,two important publicinstitutionsrelated toindustry.
In the last ten years more and more highstandard restaurants, bars and nightclubs havebegun to appear in the region estimulated bythe higher consumption pattern of those whocame to live in this neighborhood through thereal estate growth.
This site is located just between the twomain highways of the City. The Marginal ofPinheiros river and the Marginal of Tietê Riverwhich facilitates the tourists’s access to a lot ofother parts of the city, like airports and roads.
It is for these reasons, a region that isbeing structured and developed in order toprovide those 'world-class' facilities for tourismgrowth the city will be suffering in coming years.
This siteis also next to
Piritubaneighborhood
where will bethe mostprobable newSoccer Stadiumof the city,Piritubão, whichwill receive the
Fifa World Cup games of 2014.Pirituba will getthe benefit of development and welfare by beingin surroundings of these stadium and thechosen site will also get benefit of theneighbor’s growth.
C CEAGESP
The existence of CEAGESP in this site is
the main reason for the specific choice of it. The
warehouse is a huge place which receives all
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the food which the city consumes. There exists
a great variety of products: products from
different parts of the country, products that show
a very wide cultural diversity. A place that couldbe touristically tapped so as to put the foreign
visitor in front of a core of diversity that he could
only find in a big country, rich in natural
resources like Brazil.
Around this place there are also several
hangars that could be better used, with its
streamlined efficiency. Blocks that serve as a
deposit of old buses, and other forms of under-utilization of space.
For being a project designed to show the
world a cultural and gastronomic diversity of this
country and thereby facilitate the creation of
new jobs, we believe that we are not escaping
on the scope of this work, that intends to create
a redevelopment that is still rooted in local
culture and intends to benefit the inhabitants ofthe region.
How?A redesign of this neighborhood may
eventually turn it into a sophisticated, moderntourist center that will change the lives ofcommunities that are around this region with thecreation of new jobs, created from the newservice needs that region will have.
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General ObjectivesOur main goal is the conscious
transformation of CEAGESP and its
surroundings. The great challenge of this projectis to solve its problems in order to redesign thesite in to the biggest touristic-gastronomiccenter of town.
The region surrounding this area hasalready been solidified as high standards andeconomically strong neighborhoods, from theeast bank of the river to the high peaks of theplateau (Paulista Avenue).Vila Leopoldina it’s
the last neighborhood to grow in this contextand this real estate boom shows the dimensionof this growing, which is already in course.
In contrast, the site chosen is anabandoned island in the middle of a sea ofdevelopment. The CEAGESP have alreadylived his golden era. Today it turned out to besomething undesirable in the region. The point that guides us in this project is the
misused space both within the warehouse andin some blocks around it, where there are huge
warehouses for simple services. Services that
could be optimized using less space and more
efficiency.
How could CEAGESP, a region that
receives all type of product in all regions of our
country, be treated with such contempt? Was
not perceived all the potential for promotion ofBrazilian culture that this space represents?
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The challenge of this project is to
potencialize the utilization of CEAGESP as a
tourist area, not only incorporating the active
economy of the region, but mainly, making thisplace a central pole of the cultural and touristic
circuit of the city.
It has already been shown that thesurroundings of the chosen site has grownsignificantly in real estate and this place hasbecome more advantageous for the investor.However, we believe this expansion should
happen consciously and sustainable for two
reasons:
1. Sao Paulo is a city facing ,nowadays , many
infrastructural problems - the biggest one, the
traffic - just because it has suffered and
unplanned and barely conscious growth.
2. To this growth not expel CEAGESP from this
site. Those who lives in the surroundings have
already complain that its structure has become
incapable of supporting the flow of trucks that
pass there.
It is necessary the CEAGESP to go
through a restructuring plan aiming to optimize
its ability to:
a) Storageb) Detritus reutilization
c) Receive the large influx of trucks
Besides its optimization, there is the
intention that, in addition to a food distribution
center it would become a nucleus of culture and
cuisine.
It is the great reason to exist the concern
about a conscious verticalization and theunderutilized blocks developments that are
found on the warehouse surroundings .This
development must occur in order to support and
aggregate the tourist vocation this area got.
This project provides for both the creation
of a downtown hotel that reflects the diversity of
CEAGESP in your kitchen, events and
ambience, besides a cultural center in thisgastronomical integrated complex.
Within this area the tourist will experience
the full range of products arising from the nature
and get in contact with the culture of this
country.
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The warehouse where food is distributed
will also become the place where food and
culture will be experienced.
This new center aims to be the axis ofconnection between the roots of Brazilian
culture and urban high standard that the richest
city in the country dreams in conquering. This
project is looking for the optimization of the
functional part of the warehouse while creating
a hub of culture that could transform CEAGESP
into a gastronomic and cultural heritage for the
paulistano citizens and a hit to the tourists.
Specific Objectives
General Transformations
CEAGESP rezoning so that the trucks do
not encroach on the area tourism and
social and vice versa.
Incorporation of Hassib Mofarrej’s square
to CEAGESP space.
Creation of “organic and non-organic
detritus reutilization Center” carried out
by a specialist company.
Zoning of transformable and non-
transformable areas surrounding
CEAGESP.
Reconfiguration of gates Reconfiguration of security system
Reconfiguration and verticalization of
hangars(2 floors for each one)
Reconfiguration of where each kind of
food will be stored
Enlargement of 2 or 3 ways on Nações
Unidas Avenue just in front where the
gates are found.
The construction of a Street
Market(Feira)
The detritus reutilization Center should
be ruled by a corporation that could optimize the
utilization of boxes and other non-organic waste
and to produce other stuff with the organic
waste, like fertilizer.That will help the job
creation and the best use of space.
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The Relevance of the Street Market, the
“Feiras”
Choosing this site, we thought a place of
entertainment designed by the Street Marketsimbology for the Brazilian, the feiras.
The Feira is an event that exist in all
Brazilian regions, and sets up a meeting place
of the people around it.
Because of it, so many differente cultures
are built and are still alive by the type of meeting
provided by the Feira.
Cultural Center
The existence of a cultural center will
depend on how the process of investment will
exist on the area within the borders of
CEAGESP. This project is planning the kind of
utilization this cultural center will have. Thescope of this project will not explain each
building.
There’s a place for:
1. Restaurant and Gastronomic Center
2. Music Hall3. Museum
4. Bicicletary
5. A Park
6. A Vertical Parking Lot
The Feira will help the Culture Center to
develop. It got to be a catalyst for this
cultural area. The bicicletary and theVertical Parking Lot will help the traffic
inside the borders because the visitors
are just allowed to get in by parking your
car or walking.
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Infographic