MEDIA REPORT

USA PAVILLION

CANADIAN PAVILLION

SPANISH PAVILLION

STB PAVILLION

CUSTOMISED STANDS

VISITORS

COVER ARTICLES OF MAIN BRAZILIAN MAGAZINES

* VEJA is Brazil’s most important weekly magazine with over 925,000 subscribers and is the 4th

most read magazine in the world after Time, The Economist and Newsweek. Total readership is 8.7 million people and 74% of readers are from the AB social group. Weekly Circulation: 1.208.678

* ISTOÉ is the second most important weekly magazine in Brazil. Over 73% of readers are AB and majority of subscribers are recent graduates, executives and parents. The perfect profile of a Salão do Estudante visitor. Weekly Circulation: 339.476.

NATIONAL & LOCAL TV COVERAGE

* Rede Globo is currently the largest commercial television network in South America and is considered the most powerful media group in the world. Presently reaches 99.50% of potential viewers, practically the entire Brazilian population. * Jornal Hoje is the main national midday newscast in Brazil from Rede Globo and has covered all Salão do Estudante fairs in the last 6 years.

ARTICLES IN PRINCIPAL BRAZILIAN NEWSPAPERS

ONLINE NEWS

ONLINE NEWS

SPECIALIST PUBLICATIONS – CAREERS

SPECIALIST PUBLICATIONS – TRAVEL AND TOURISM

SPECIALIST PUBLICATIONS – JOURNALS AND TRADE NEWS

PARTNER ASSOCIATIONS

BRAZILIAN AGENCIES – REGULAR PARTICIPANTS

PARTNERS AND SPONSORS

ORGANISER

London Office Berkeley House 18-24 High Street, Edgware Middlesex - HA87RP England, UK +(44) 208 952 1392 info@bmimedia.net www.bmimedia.net

Brazil Office Av. Tancredo Neves, 1543 - Sala 901 Caminho das Árvores 41.820-021 Salvador, BA – Brazil +(55) 71 3617 3717 info@salaodoestudante.com.br www.salaodoestudante.com.br

São Paulo (2 days)

Salvador (1 day)

Rio de Janeiro (1 day)

Curitiba (1 day)

Belo Horizonte (1 day)

Florianópolis (1 day)

Total

Numbers of Visitors22,232

6,872

7,825

6,429

5,121

3,098

51,577

Visitor Quality

Visitor Numbers

Exhibitor Evaluation**Excellent

89%

95%

Good

9%

5%

Fair

2%

0%

Poor

0%

0%

Customized/Certificate Courses

High School

Language Courses

MBA & Postgraduate Courses

Summer Courses

Undergraduate Courses

Course of Interest*28%

29%

46%

27%

26%

22%

English

Spanish

German

French

Italian

Japanese

Arabic

Chinese

Others

Language of Interest*49%

31%

18%

19%

22%

19%

6%

12%

17%

Argentina

Australia

Canada

Chile

Colombia

France

Germany

Holland

Ireland

Italy

Japan

Mexico

New Zealand

South Africa

Spain

Switzerland

UK

USA

Where do students want to study?*19%

31%

37%

11%

7%

17%

19%

15%

21%

22%

21%

16%

17%

19%

34%

19%

24%

41%

Visitors statistics

BMI organizes the leading international education fairs in Latin America and have been in the education sector since 1986.

Annually, BMI organizes Brazil’s largest international student recruitment fair - Salão do Estudante which is a series of six fairs which take place each spring and fall and attracts over 70,000 students, parents and executives planning to study abroad. In Spanish-speaking Latin America, BMI organizes the Expo-Estudiante Fairs which take place as a series in May and September/October each year and attract over 60,000 visitors. BMI also operates the Europosgrados Colombia fair on behalf of DAAD and Campus France.

BMI also organizes specialized Agent Workshops in Brazil, Colombia and Canada and is joint organizer of The Global Education Agent Workshop (Istanbul, October 2011) which brings together international educators and carefully screened high-quality student recruitment agents. Please visit www.bmiagentsworkshops.com for further information.

In 2010, 160,000 visitors, 675 international exhibitors from 21 countries and over 400 educational agencies participated in a BMI event.

MORE ABOUT BMI

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www.bmimedia.net