TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES de Comunicacao... · Martin J. Eppler 1 TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES São Paulo, 30 de Outubro, 2013

www.sketchingatwork.com Martin J. Eppler

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TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES São Paulo, 30 de Outubro, 2013

Professor Martin J. Eppler, Universidade de St. Gallen [email protected] www.sketchingatwork.com www.visual-literacy.org

mailto:[email protected]

http://www.sketchingatwork.com/

http://www.visual-literacy.org/


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3 AGENDDA

• Introdução • Os benefícios da visualização • Visão geral • Métodos e exemplos • Avisos & Conclusão


4 INTRODUCTION: VISUAL TOOLS FOR ENTREPRENEURS Charts/Graphs – Diagrams – Sketches – Visual Metaphors …

to innovate: 1. Empathy Map 2. Persona to grasp client needs 3. Customer Journey 4. Sweet Spot Diagram 5. Strategy Canvas to find niches & ideas 6. Paths to Success

to decide, plan and manage 1. Sketchmarks 2. Dashboards 3. Business Model Canvas 4. Roadmapping to convince and sell: 1. Stop & Go Movies for Product Illustration 2. Visual Elevator Pitch 3. Visual metaphors 4. Stakeholder Map

quantitative visualization

qualitative visualization

to prepare

to deliver


5 YOUR EXPERIENCES & QUESTIONS


6 AGENDDA



7 VANTAGENS DE VISUALIZAÇÃO

C Captivating: The moment you start drawing, people give you all of their attention.

A Automatic: Simple sketches are automatically understood, even by a diverse audience.

R Revisable: Sketches invite modifications and thus support creative group work and rapid improvement cycles.

M Memorable: Sketching creates memorable experiences – sketches are remembered much better than bullet points.

E Energizing: Drawing activates people’s creative and analytical potential and keeps them focused and engaged.

N Natural: Everybody knows how to draw simple sketches and can thus participate in sketching or extend an existing one.


8 AND: SKETCHING IS EVERYWHERE

• On walls, • desks, • napkins, • Flipcharts, • screens,..

• even on your iPad.


9 AGENDDA



10 THREE MAIN TYPES OF SKETCHES: LOGICAL FOR THINKING, EMOTIONAL FOR WINNING, PRAGMATIC FOR DOING

Source: D. Gray at www.zoe.ch


11 TYPES OF SKETCHES

Mayer

• conceptual sketches

• metaphorical sketches

• configurational sketches

Verstijnen

• idea sketch • presentation

sketch

Ferguson

• thinking sketch • prescriptive

sketch • talking sketch

Categories

• psychology • design • design Domain

• sketching content

• sketching function

• sketching function

Principle


12 VISUAL TOOLS FOR ENTREPRENEURS


13 OUR ONE-STOP-SHOP FOR VISUAL TOOLS: WWW.VISUAL-LITERACY.ORG


14 AGENDA



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EMPATHY MAP EXAMPLE (WITH LETS-FOCUS.COM)


17 PERSONA


18 CUSTOMER JOURNEY


19 SWEET SPOT INNOVATION DIAGRAM


20 STRATEGY CANVAS


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SKETCHMARKS


22 TIMELINE AND ROADMAPS


23 SIMPLE STAKEHOLDER MAPPING


24 STAKEHOLDER RANKING


25 STOP-N-GO VIDEOS


26 INTERACTIVE CHARTS


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CANVASES FOR IDEA REFINEMENT IN ENTREPRENEURSHIP

Source: A. Osterwalder

Blue Ocen Strategy Canvas BMI Canvas

Source: Mauborgne/Kim; www.talkinghuman.com


28 AGENDDA



29 ENSURE THAT YOUR IMAGES ARE C.L.E.A.R. TO EVERYONE

C Concise Keep the sketch simple and focused.

L Logical Make sure your sketch has an obvious, logical structure that is easily accessible.

E Easily understandable Say what you intend to show in the sketch and why you draw it, give it an explicit context.

A Ambiguity-free Label ambiguous symbols such as arrows or boxes.

R Revisable Help others to extend or modify your sketches by inviting them to revise or modify them.


30 CONCLUSION

• Visualization is a powerful entrepreneurial tool for innovation, planning, and sales.

• It offers cognitive, emotional, and communicative advantages. It’s fast, engaging, and authentic.

• Sketching can support creativity, problem solving and presentations both electronically or on paper.

• It’s not about pretty pictures, but about visualizing communicaton with the help of simple templates.

• Templates can be diagrammatic, visual metaphors, or depicting people in action. Example: Sweet Spot Venn Diagram, Timeline, Empathy Map, Stakeholder Map

• Use it in your next meeting, workshop, or presentation!


31 TOOLS FOR (E-) SKETCHING • AUTODESK ALIAS SKETCH PRO (for elaborate sketches)

• EN.LETS-FOCUS.COM (let‘s you sketch on templates)

• Adobe Ideas (freeware) [for iPad]

• DRAWEZ! (also records the drawing process as a movie)

• Paint.NET (freeware, very powerful and yet easy)

• PPT PRES. MODE (for sketchmarks on slides)

• www.flowckdraw.com: simple joint remote drawing

• www.pencil-animation.org

• www.artrage.com (sketching for iPad)

• http://www.onemotion.com/flash/sketch-paint/

• www.ideapaint.com (to turn walls into whiteboard)

• http://cosketch.com/ (good joint online skeching , does not work well with iPad)

• Bamboo Paper [for the iPad]

http://www.flowckdraw.com/

http://www.pencil-animation.org/

http://www.artrage.com/

http://www.onemotion.com/flash/sketch-paint/

http://www.ideapaint.com/

http://cosketch.com/

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TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES de Comunicacao... · Martin J. Eppler 1 TÉCNICAS DE COMUNICAÇÃO VISUAL PARA EMPREENDEDORES São Paulo, 30 de Outubro, 2013