Growth Hacks: Como viralizar e crescer
seu produto ou startup
José Papo
Amazon Evangelist
@josepapo
Growth Hacking “Self-perpetuating marketing machine”
Crescimento baseado em pull e não push. Atração de clientes direcionada pelo
próprio produto e inspirada por dados.
http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
Growth Hacker Aquele que tem como foco e paixão o
crescimento, através de métodos empíricos e escaláveis.
Um híbrido de marketer e developer
http://www.aginnt.com/growth-hacker http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
http://www.amazon.com.br/Flip-Funnel-Existing-Customers-ebook/dp/B0034DGPQ8
"The right way to make a product is to put the vast majority of your energy,
attention and dollars into building a great product or service and put a smaller amount into shouting and
advertising it. If you build a great product or service,
customers will tell each other"
http://www.siliconvalleywatcher.com/mt/archives/2010/07/jeff_bezos_put.php
"Our whole philosophy became ‘let’s take most of the money we
would’ve spent on paid advertising and paid marketing and instead of spending it on that invest it in the
customer experience/customer service and then let our customers
do the marketing for us through word of mouth’ and that became
the whole business model"
http://blog.kissmetrics.com/zappos-art-of-culture/
Growth Hacking 101
http://www.amazon.com.br/Running-Lean-Iterate-Series-ebook/dp/B006UKFFE0
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
Growth Hack Popular 1:
Viral Loop …
“The steps a user goes through
between entering the site to
inviting the next set of users” –
Andrew Chen
http://andrewchen.co/2007/07/11/whats-your-viral-loop-understanding-the-engine-of-adoption/
http://www.amazon.com.br/Contagious-Why-Things-Catch-ebook/dp/B008J4GQKW
6 princípios do “Contágio”
• Social Currency • Triggers • Emotion • Public • Practical Value • Stories
http://dl.dropbox.com/u/20898127/design-for-viral-growth1.jpg
Growth Hack Popular 2:
Lead Nurturing …
“Lead nurturing is the process of
building a relationship by
conducting an informative dialog
that helps qualified prospects
who are not yet ready to buy” –
Jon Miller http://blog.marketo.com/blog/2006/12/7_lead_nurturin.html
http://www.amazon.com.br/Revenue-Disruption-Game-Changing-Strategies-ebook/dp/B007OWRC6M
Growth Hack Popular 3:
Gamification …
“Gamification is the use of game
thinking and game mechanics in
a non-game context to engage
users and solve problems”
http://dl.acm.org/citation.cfm?id=2181037.2181040
http://www.amazon.com.br/Gamification-Revolution-Mechanics-Competition-ebook/dp/B00BDE6AKG
Growth Hacking na prática:
Exemplos de mercado
SaaS para Growth Hackers
PS: Momento Referral (Ou Jabá Para os Outros !)
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José Papo
Amazon Evangelist
@josepapo