L/O/G/O

IM Seminar 2011

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen 2

The eWaitress Team:

CarolSjorsMarcelTeunRobin

Outline

3

Outlin

e 1. Research

2. Promotional video

3. Demo

4. Why eWaitress?

5. What has been done?

6. Findings and results

7. Challenges

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

1. Research

4

How can QR-codes improve the efficiency in restaurants and what are the points of attention?

ResearchQuestion

Literaturestudy

Brain-storming

Internet searching

Testing the application in practice (prototyping).

ResearchMethod

A working application with front- and backend to be used in restaurants with QR-codes.

Result

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

2. Promotional video

5S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

2. Promotional video.

6S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen.

3. Demo

7S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

Backoffice

4. Why eWaitress?

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Added value

S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

•Customer satisfaction rises because of

reduced waiting time.

•Less time needed to help the customers.

•Low investment costs.

•Real-time information about orders.

5. What has been done?

9S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

What: Who:

Brainstorming about the subject All

Writing the paper (in progress) Carol & Sjors

Searching for literature Carol & Sjors

Designing database scheme for the websiteRobin, Teun

& Marcel

Designing/coding the websiteRobin, Teun

& Marcel

Generating QR-codes Carol & Sjors

Testing the website All

Contacting a restaurant Carol & Sjors

Filming the promotional video All

Writing a script and preparing for the video Carol & Sjors

Writing press release Carol & Sjors

Presenting weekly updates Carol

And much more… All

Editing the promotional video All

6. Findings and results

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S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

• QR-codes are not yet very common and well-known but all smartphones can read them.Main use: Marketing.

QR-codes

• Digital ordering in restaurants is rising but is focused on screens in the restaurant at every table (high investments).

Digital ordering

• Combining QR-codes and a web-based application for ordering provides the restaurant with a low-investment alternative with high potential for the future.

The combination

7. Challenges

11S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

SecurityLess personal

contact?

Adaptation of QR and

smart phones?To be dealt with:

Size of therestaurant

Integration with cash register

Link with Ideal, Paypal etc.

Updatingtechnical skills

Height of initial investment forthe restaurant

How to useQR-codes

Dealt with:Maintenance portal for the

restaurant

Clear order overview for the waitress

Easy to use on a (touch)

Smartphone

Thank you for your attention!

12S. de Koning; T. Kuijten; M.A. de Man; D.R. Mulder; A.P. Nijssen

Questions? Suggestions?