20
Web Analytics

Web analytics - Semana do Design Digital

Embed Size (px)

DESCRIPTION

Palestra sobre Web Analytics apresentada na Semana do Design Digital do Instituto Infnet.

Citation preview

Page 1: Web analytics - Semana do Design Digital

Web Analytics

Page 2: Web analytics - Semana do Design Digital

Por que Web Analytics?

Page 3: Web analytics - Semana do Design Digital
Page 4: Web analytics - Semana do Design Digital
Page 5: Web analytics - Semana do Design Digital

Bounce Visits Pageviews

Avg. Time on Site Pages/Visit

% New Visits

Page 6: Web analytics - Semana do Design Digital

?

Page 7: Web analytics - Semana do Design Digital

É importante definir os KPIs para o seu website ou

campanha!

Page 8: Web analytics - Semana do Design Digital

?

Page 9: Web analytics - Semana do Design Digital

Indicadores Chave de Desempenho, em inglês Key

Performance Indicator

(wikipedia)

Page 10: Web analytics - Semana do Design Digital
Page 11: Web analytics - Semana do Design Digital
Page 12: Web analytics - Semana do Design Digital
Page 13: Web analytics - Semana do Design Digital

Web Analytics para

quem?

Page 14: Web analytics - Semana do Design Digital
Page 15: Web analytics - Semana do Design Digital
Page 16: Web analytics - Semana do Design Digital
Page 17: Web analytics - Semana do Design Digital
Page 18: Web analytics - Semana do Design Digital
Page 19: Web analytics - Semana do Design Digital
Page 20: Web analytics - Semana do Design Digital

Obrigado@gustavoloureiro