“We provide a complete range of Pathological services ”
Vision:“To be the leader in preventive healthcare, by using latest technology andemployees, who care”
Mission:“To be the most trusted brand by individuals, for bringing world class, costeffective diagnostic care to their door step that will lead to their well beingand a healthy lifestyle”.
OUR VISION AND MISSION
• Big and growing healthcare market• >90% labs still with unorganized players• Tier 2 and 3 cities not adequately covered by the larger players• Opportunity to grow through franchise model
Why we started Sera Cue?
Indian diagnostic Market Size : INR 250 bn. Market Size will reach INR 400 bn by 2018. More than 1 lac Pathological Labs in India Just 1% labs are accredited in India Organized labs account for just 8% of total market
Source of data: Published data on Net & Journals
OUR GEOGRAPHICAL SPREAD
Head Office : New DelhiCurrent Labs : 14Labs under Execution : 2Current Collection Centres : 45Current Lab Locations:
Labs under Execution (To be launched in Next 30Days) :
Ranibagh, East Delhi.
A LOOK AT OUR LABS
Expansion through Franchisee route(FOCO Model) Infrastructure + Franchisee Fee investment
made by Franchisee Entire Equipment range arranged by Sera Cue
Labs from reputed global manufacturers likeRoche, Beckman coulter, Horiba, RandoxDaytona.
Entire Operations & Market penetrationhandled by Sera Cue including all operationalexpenses.
Franchisee gets a flat payout of 25% on thetop line.
BUSINESS CASE FOR EACH LAB
Manpower cost* 100000Electricity, maintenance 25000cost of reagents** 15-18%Marketing 30000Conveyance, miscellaneous 20000Sub-total 175000H.O. cost 10%Franchisee payout 100000Average revenue per customer 500Average number of customersper day for break-even 25
*Includes cost of pathologist, Technician cum phlebotomist and Sales person** Depends on type of equipment and volume
Note: All figures in INR, it takes 3-6 months for lab to break-even
Well known as the GoldenMan in financial circle,Dilpreet Sahi has workedfor renowned organizationslike ICICI, ABN AMRO,Barclays and BNP Paribas.Infact he was the youngestVP of ABN AMRO Bankworldwide. He isconsidered to be an experton infrastructure, logisticsand healthcare. He hashandled key portfoliosworth INR 45000 Crore.
Col. Anvinder SinghDirector Strategy
Col. Anvinder Singh isrecognized for exemplaryleadership skills in the IndianArmy. He was the COO ofIPL Cricket Team – Kings XIfor 6 years. At SeraCue he isone of the shareholders andtakes care of overallstrategic direction.
Considered to be acelebrity within thediagnostics fraternity, HMSingh is credited withbringing advancedtechnology in India throughvarious technicalcollaborations. He hasworked with leadingorganizations like Johnson& Johnson, Ranbaxy andNectar Life sciences.
Arun BhardwajDirector & Mentor
A renowned businessleader, Arun Bhardwaj isaccredited with launch ofseveral businesses fromscratch and helping themsucceed. He has leadershippositions in companies likeHCL, Ericsson and Airtel. AtSera Cue, he is the one ofthe shareholders & mentorof the organization.
WHY CHOOSE US?
Passionate and Visionary Management Team Established proof of concept and
Organization already on the path of “EarlyGrowth Stage”
Business Model is based on at least 1 lab ineach district of India in order to providemost accurate/creditable test results ataffordable cost to Indian Consumers rightat their doorstep.
World class equipments deployed by SeraCue Labs, with best TAT & accurate results.
Quality of manpower and technical staff. Hunger for growth.
RECOGNISED AS ‘EMERGING BRAND’OF THE YEAR
Year Top line (INR Mln) EBITDA %
2015 -16 35 to 40 Mln 10- 12%*
2016 -17 240 Mln 20%
2017 -18 500 Mln 25%
2018 -19 800 Mln 30%
KEY FINANCIAL PROJECTIONS
How much Capital do we wish to Raise ? USD 2.0 to 3.0 Million
Fund Usage : 30% on Operations 20 % on Branding and Marketing 20% on Distribution network Expansion 10% on technology and accreditation 20% on Human Capital and Head Offfice