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INNOVATION IN THE GLOBAL WHISKEY MARKET NICOLA BARRETT

Nicola Barrett, Pernod Ricard

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Page 1: Nicola Barrett, Pernod Ricard

INNOVATION IN THE GLOBAL WHISKEY

MARKETNICOLA BARRETT

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THE GLOBAL PREMIUM+ WHISK(E)Y CATEGORY Year on Year Growth rate

78M 108M

Source: IWSR 2015 (Volume)

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+1.4m9L c/e

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+1.6m9L c/e

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8

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Irish Whiskey is still in its infancy...

Scotch Whisky (52%)+0.3% v. LY

American Whiskey (36%)+13.5% v. LY

Japanese Whiskey (4%)+7.9% v. LY

Irish Whiskey (7%)+6.2% v. LY

Other Whisk(e)y (1%)+46.5% v. LY

Irish Whiskey still only accounts for 7% of total global Whisk(e)y sales.

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The Irish whiskey

industry is experiencing a renaissance.

Global sales have increased by over 300% in the last ten

years

Growing by

double-digits since the

mid-1990s.

Exports of Irish whiskey are anticipated to double

to

12 million 9 litre cases by

2020

….and double again to

24 million 9 litre cases by 2030

with production capacity tripling

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Bushmills Distillery, Antrim

Cooley Distillery, Louth

Irish Distillers, Cork

Kilbeggan Distillery, West Meath

EXISTING (pre-2013)

Irish Whiskey DistilleriesMap 2017

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Bushmills Distillery, Antrim

Cooley Distillery, Louth

Irish Distillers, Cork

Kilbeggan Distillery, West Meath

Echlinville Distillery, Down Rademon Estate Distillery, Down

Great Northern Distillery, Louth

Teeling Whiskey Company, Dublin

Walsh Whiskey Distillery, Carlow

Renegade Spirits, Waterford

Dingle Distillery, Kerry

Tullamore Distillery, Offaly

The Shed Distillery, Leitrim

The Connacht Whiskey Company, Mayo

Boann Distillery, Louth

West Cork Distillers, Cork

NEW

Irish Whiskey DistilleriesMap 2017

EXISTING (pre-2013)

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Bushmills Distillery, Antrim

Echlinville Distillery, Down Rademon Estate Distillery, Down

Great Northern Distillery, Louth

Cooley Distillery, Louth

Boann Distillery, Louth

Teeling Whiskey Company, Dublin

Walsh Whiskey Distillery, Carlow

Renegade Spirits, Waterford

Irish Distillers, Cork

West Cork Distillers, Cork

Dingle Distillery, Kerry

Kilbeggan Distillery, West Meath

Tullamore Distillery, Offaly

The Shed Distillery, Leitrim

The Connacht Whiskey Company, Mayo

Sliabh Liag Distillery, Donegal

Slane Castle Distillery, Meath

Dublin Whiskey Company, Dublin

Alltech Distillery, Dublin

Powerscourt Distillery, Wicklow Glendalough Distillery, Wicklow

Ballyfeefe Distillery, Kilkenny

Cape Clear Distillery, Cape Clear Island

Lough Gill Distillery, Sligo

Nephin Irish Whiskey, Mayo

Blackwater Distillery, Waterford

Clonakilty Whiskey Company, Cork

Tipperary Boutique Distillery, Tipperary

NEW

PLANNED

Irish Whiskey DistilleriesMap 2017

EXISTING (pre-2013)

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IRISH DISTILLERS - History

Irish Distillers was formed in 1966, when a merger took place between John Powers & Son, John Jameson & Son and Cork Distilleries Company.

1966

In 1988 Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.

1988

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IRISH DISTILLERS - History

In 2015, we completed a €220m investment which doubled our production and bottling capacity to meet global demand for our products.

2015

Since then, we’ve invested an additional €20m in pot stills and a major refurbishment of the Jameson Distillery Bow Street.

2017

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LEADING THE WHISKEY REVOLUTIONFROM 500,000 CASES TO ALMOST 6 MILLION CASES!

90 93 96 99 02 05 08 11 160.0

1.0

2.0

3.0

4.0

5.0

6.0

M c/e

Source: September 1st Irish Distillers Press Release (Y/E 30th June ‘16)

+12%Volume

+16%Value

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JAMESON: A SNAPSHOT

#1IRISH WHISKEY

exported to 130+ Markets

worldwide

sold in FY16

5.7M C/E

plan for B17

>6 M C/E

27 years of

consecutive growth

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  C E L E B R A T I N G 5 0 Y E A R S O F I R I S H D I S T I L L E R S

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THANK YOU!