MOBILE: NOVOS SERVIÇOS E SOLUÇÕES

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CAPITALS

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MOBILE: NOVOS SERVIÇOS E SOLUÇÕES Mobile Forum Portugal: Breaking into the Future Lisbon, June 30th, 2015

Joaquim Santos

Ericsson Portugal

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 2

The networked society

Usage & user-driven

landscape

Redefining network and

connected devices

High performance network

drives new value

Network Cloud

Services Devices

Mobility

is Key

Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 2

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 3

2010 2014

More communication

Voice

130

Data

160

Voice

210

Data

2300

Communities Internet surf

Messaging Office services Entertainment content

Apps

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 4

Every day

$13 million crowdfunding

$2,7 billion e-commerce

133 million hours YouTube video

watched

2.7 billion photos posted

328 million app downloads

2.7 billion likes on Facebook

700,000 new internet users

NEW BEHAVIORS

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 5

Exponential Innovation

ACCELERATING

ICT PERFORMANCE

DATA &

INFORMATION

WEALTH

BROAD

ACCESSIBILITY &

USEFULNESS ROBOTICS

SENSORS

BIG DATA

INDUSTRIAL BIO-TECHNOLOGY

SMART MATERIALS

AUGMENTED BODY

ANALYTICS

NANO

WEARABLES

INTERNET OF THINGS

3D PRINTING

VISUALIZATION

VIRTUALIZATION

CROWD

SMART ENERGY

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New logics

HEALTHCARE WELLNESS

BANKING TRANSACTION

TRANSPORT MOBILITY

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 7

New assets

1. Digitization – exponential and

ubiquitous

2. Data – own, shared and open

3. Things – connected and intelligent

4. Users – participating and active

5. Platforms – economics and scale

6. Capabilities – available and on-

demand

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Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 8

Today and by 2020

2013 2014 2020

› Subscriptions (M) 6,800 7,100 9,200

› MBB (M) 2,200 2,900 7,700

› Smartphone subs (M) 1,800 2,600 6,100

› Mobile Traffic (EB/Month) 2 3.3 30.5

› Fixed Traffic (EB/Month) 40 50 140

› Video (% of Mobile Traffic) ~40 45 60

› Pop coverage (%)

–GSM EDGE >85 ~95

–WCDMA/HSPA ~60 ~90

–LTE ~20 >70

Source: Ericsson Mobility Report

June 2015 Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 2

9X

>2X

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TIME TO CONTENT CRITICAL FOR USER EXPERIeNCE

25% OF Mobile users

ABANDON WEB PAGE AFTER 4 SECONDS

50% OF MOBILE USERS

ABANDON WEB PAGE AFTER 10 SECONDS

Commercial in confidence, © Ericsson AB 2013

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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APP Coverage Conferencing – Lync 2013

› Use case 1: Screen Sharing

– Requires 1 Mbps in downlink and 100 kbps

in uplink to update screen within 1-3

seconds

› Use case 2: Screen Sharing + Voice

– Requires 1.5 Mbps in downlink and 150 kbps

in uplink to update screen within 1-3

seconds

› Use case 3: Screen Sharing + Voice + Video

– Requires 2 Mbps in downlink and 200 kbps

in uplink to update screen within 1-3

seconds

Source: Lab measurements, Smartphone Lab (2015)

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Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

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smartphone usage, Portugal

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ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

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5G

1000x Mobile Data

Volumes 10x-100x Connected Devices 5x

Lower Latency

10x-100x End-user Data Rates

10x Battery Life for Low

Power Devices

Source: METIS

Evolution Towards 2020

4G 3G 2G

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5G Use case examples

Broadband experience

everywhere anytime

Massive Machine

Type Communication

Critical Machine

Type Communication

Mass market

personalized TV

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1000

Late

ncy t

hre

sho

ld (

ms)

3G

LTE

LTE - A

5G

100

1

10

75

Self driving cars

Video calling

Live event broadcast

E-commerce browsing

Machine

Control

Bandwidth

10G 1G 100M 10M

Latency & bandwidth

Increasing need to

scale and push NW

performance closer to

end points. E2E

network view is a must

for performance

requirements.

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