MOBILE: NOVOS SERVIÇOS E SOLUÇÕES

Slide title

70 pt

CAPITALS

Slide subtitle

minimum 30 pt

MOBILE: NOVOS SERVIÇOS E SOLUÇÕES Mobile Forum Portugal: Breaking into the Future Lisbon, June 30th, 2015

Joaquim Santos

Ericsson Portugal

Slide title

44 pt

Text and bullet level 1

minimum 24 pt

Bullets level 2-5

minimum 20 pt

Characters for Embedded font: !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~¡¢£¤¥¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁÂÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙÚÛÜÝÞßàáâãäåæçèéêëìíîïðñòóôõö÷øùúûüýþÿĀāĂăąĆćĊċČĎďĐđĒĖėĘęĚěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃńŅņŇňŌŐőŒœŔŕŖŗŘřŚśŞşŠšŢţŤťŪūŮůŰűŲųŴŵŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝ẀẁẃẄẅỲỳ–—‘’‚“”„†‡•…‰‹›⁄€™ĀĀĂĂĄĄĆĆĊĊČČĎĎĐĐĒĒĖĖĘĘĚĚĞĞĠĠĢĢĪĪĮĮİĶĶĹĹĻĻĽĽŃŃŅŅŇŇŌŌŐŐŔŔŖŖŘŘŚŚŞŞŢŢŤŤŪŪŮŮŰŰŲŲŴŴŶŶŹŹŻŻȘș−≤≥fifl

ΆΈΉΊΌΎΏΐΑΒΓΕΖΗΘΙΚΛΜΝΞΟΠΡΣΤΥΦΧΨΪΫΆΈΉΊΰαβγδεζηθικλνξορςΣΤΥΦΧΨΩΪΫΌΎΏ

ЁЂЃЄЅІЇЈЉЊЋЌЎЏАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯАБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЫЬЭЮЯЁЂЃЄЅІЇЈЉЊЋЌЎЏѢѢѲѲѴѴҐҐәǽẀẁẂẃẄẅỲỳ№

Do not add objects or text in the

footer area

Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 2

The networked society

Usage & user-driven

landscape

Redefining network and

connected devices

High performance network

drives new value

Network Cloud

Services Devices

Mobility

is Key


Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


2010 2014

More communication

Voice

130

Data

160

Voice

210

Data

2300

Communities Internet surf

Messaging Office services Entertainment content

Apps

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Every day

$13 million crowdfunding

$2,7 billion e-commerce

133 million hours YouTube video

watched

2.7 billion photos posted

328 million app downloads

2.7 billion likes on Facebook

700,000 new internet users

NEW BEHAVIORS

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Exponential Innovation

ACCELERATING

ICT PERFORMANCE

DATA &

INFORMATION

WEALTH

BROAD

ACCESSIBILITY &

USEFULNESS ROBOTICS

SENSORS

BIG DATA

INDUSTRIAL BIO-TECHNOLOGY

SMART MATERIALS

AUGMENTED BODY

ANALYTICS

NANO

WEARABLES

INTERNET OF THINGS

3D PRINTING

VISUALIZATION

VIRTUALIZATION

CROWD

SMART ENERGY

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


New logics

HEALTHCARE WELLNESS

BANKING TRANSACTION

TRANSPORT MOBILITY

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


New assets

1. Digitization – exponential and

ubiquitous

2. Data – own, shared and open

3. Things – connected and intelligent

4. Users – participating and active

5. Platforms – economics and scale

6. Capabilities – available and on-

demand

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Today and by 2020

2013 2014 2020

› Subscriptions (M) 6,800 7,100 9,200

› MBB (M) 2,200 2,900 7,700

› Smartphone subs (M) 1,800 2,600 6,100

› Mobile Traffic (EB/Month) 2 3.3 30.5

› Fixed Traffic (EB/Month) 40 50 140

› Video (% of Mobile Traffic) ~40 45 60

› Pop coverage (%)

–GSM EDGE >85 ~95

–WCDMA/HSPA ~60 ~90

–LTE ~20 >70

Source: Ericsson Mobility Report

June 2015 Mobile : Novos Serviços e Soluções - Mobile Forum 2015 | © Ericsson Portugal 2015 | 2015-06-30 | Page 2

9X

>2X

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


TIME TO CONTENT CRITICAL FOR USER EXPERIeNCE

25% OF Mobile users

ABANDON WEB PAGE AFTER 4 SECONDS

50% OF MOBILE USERS

ABANDON WEB PAGE AFTER 10 SECONDS

Commercial in confidence, © Ericsson AB 2013

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


APP Coverage Conferencing – Lync 2013

› Use case 1: Screen Sharing

– Requires 1 Mbps in downlink and 100 kbps

in uplink to update screen within 1-3

seconds

› Use case 2: Screen Sharing + Voice

– Requires 1.5 Mbps in downlink and 150 kbps


seconds

› Use case 3: Screen Sharing + Voice + Video

– Requires 2 Mbps in downlink and 200 kbps


seconds

Source: Lab measurements, Smartphone Lab (2015)

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


smartphone usage, Portugal

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


5G

1000x Mobile Data

Volumes 10x-100x Connected Devices 5x

Lower Latency

10x-100x End-user Data Rates

10x Battery Life for Low

Power Devices

Source: METIS

Evolution Towards 2020

4G 3G 2G


Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


5G Use case examples

Broadband experience

everywhere anytime

Massive Machine

Type Communication

Critical Machine

Type Communication

Mass market

personalized TV

Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


1000

Late

ncy t

hre

sho

ld (

ms)

3G

LTE

LTE - A

5G

100

1

10

75

Self driving cars

Video calling

Live event broadcast

E-commerce browsing

Machine

Control

Bandwidth

10G 1G 100M 10M

Latency & bandwidth

Increasing need to

scale and push NW

performance closer to

end points. E2E

network view is a must

for performance

requirements.


Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Slide title

44 pt


minimum 24 pt

Bullets level 2-5

minimum 20 pt





footer area


Documents

MOBILE: NOVOS SERVIÇOS E SOLUÇÕES