introdução a pretotyping fazer a coisa certa mais do que fazer certo a coisa

Globalcode – Open4education

Globalcode – Open4education

Trilha – StartUps

Guilherme Mottagfcmotta @ gmail @ twitter @ linkedin

Introdução a Pretotyping: fazer "a coisa" certa mais do que fazer certo "a coisa"

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Pretotyping

Alberto Savoia

PretotypeLabs+

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Pretotyping [pree-tuh-tahy-ping], verb: Validating the market appeal and actual usage of a potential objectively, quantifiably and with the smallest possible investment of time and money.

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The Pretotyping Manifesto

innovators beat ideaspretotypes beat productypes

building beats talkingsimplicity beats features

now beats latercommitment beats committees

data beats opinions

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Pretotyping“Fake it” antes de fazer a coisa

Prototyping• Investimento: dias, semanas• Pergunta principal: Conseguimos construir?• Entregavel: prototipo funcional

Pretotyping• Investimento: horas, dias• Pergunta principal: Voce usaria?• Entregavel: pretotype “funcional”

Globalcode – Open4education

Pretotyping“Fake it” antes de fazer a coisa

Prototyping• Investimento: dias, semanas• Pergunta principal: Conseguimos construir?• Entregavel: prototipo funcional

Pretotyping• Investimento: horas, dias• Pergunta principal: Voce usaria?• Entregavel: pretotype “funcional”

Como ser

a

utilizad

o? Como

construi

r?

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

MVP !=Pretotypes

MinimumViableProduct

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Globalcode – Open4education

Fail Fast

Compulsividadepara continuar

minutos horas dias semanas

Tempo investidomeses anos

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The Fake DoorPretotypes

Pretotype Itwww.pretotypeitbook.comThe official book on pretotypingby Alberto Savoia. Only $20.00

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Mechanical TurkPretotypes

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Concierge

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A/B Testing

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CrowdFunding

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EntrevistasProblemaSolucaoMVP

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PinocchioPretotypes

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Pretotypes Personificador

Produto Existente

ou embalage

m

Nova “casca”

Globalcode – Open4education

Pretotypes Personificador

Nova “casca”

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One-Night StandPretotypes

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PretoStorming

Brainstorming : Ideas -> Opinions

Pretostorming : Pretotypes -> Data

Globalcode – Open4education

Globalcode – Open4education

Alberto Savoia: Pretotyping Manifesto (ingles)

[Guilherme Motta @ Agile Brazil 2013] Pretotyping: Como construir "a coisa" certa antes de construir certo "a coisa" (Portugues)

Quer saber mais?

gfcmotta@gmail.com

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Twitter: @gfcmotta

asavoia@gmail.comTwitter: @Pretotyping

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Quer saber mais?

Globalcode – Open4education

Globalcode – Open4education

MUITO OBRIGADO!

Guilherme Mottagfcmotta @ gmail @ twitter @ linkedin

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