KEYNOTE: UX e Web Design: os mandamentos para melhorar a performance e a conversão do seu site

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The 5 Commandments of Web Design

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Global Head of Community OutreachWix.com

@AshleyGallman | @Wix

Ashley Gallman Williams

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Thou Shalt Help Them Navigate Easily

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• Site map: decide on a logical structure for your site

• Menu: on all site pages, always on the same spot• Content hierarchy: put the most important content front

and center

• Pay attention to data and analytics: constantly test and update

Keep it simple & consistent

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Yes

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No

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Thou Shalt Prompt Action

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It all comes down to the CTA• What is the number one goal for your website?

• How are you compelling people to do what you want?

• From your menu to buttons, make your CTA clear!

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Yes

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No

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Thou Shalt Go Mobile

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• What does your website look like on mobile?

• Clear and simple: all about the CTA

• Must be even more direct than your regular site

At least 50% of your traffic

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Yes

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No

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Thou Shalt Choose Your Design Wisely

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Your colors and fonts matter• Make sure they reflect your brand

• Stick to 2-3 colors or fonts, don’t go crazy!

• Make sure everything is visible and clear

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Yes

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No

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Thou Shalt Not Leave SEO to Chance

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Search Engine Optimization• Make sure you’re on the first page of search results

• Content is king: Keep your keywords specific, not general

• Index your website

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Yes

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No

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Questions? Thank you!