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The 5 Commandments of Web Design
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Global Head of Community OutreachWix.com
@AshleyGallman | @Wix
Ashley Gallman Williams
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Thou Shalt Help Them Navigate Easily
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• Site map: decide on a logical structure for your site
• Menu: on all site pages, always on the same spot• Content hierarchy: put the most important content front
and center
• Pay attention to data and analytics: constantly test and update
Keep it simple & consistent
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Yes
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No
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Thou Shalt Prompt Action
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It all comes down to the CTA• What is the number one goal for your website?
• How are you compelling people to do what you want?
• From your menu to buttons, make your CTA clear!
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Yes
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No
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Thou Shalt Go Mobile
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• What does your website look like on mobile?
• Clear and simple: all about the CTA
• Must be even more direct than your regular site
At least 50% of your traffic
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Yes
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No
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Thou Shalt Choose Your Design Wisely
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Your colors and fonts matter• Make sure they reflect your brand
• Stick to 2-3 colors or fonts, don’t go crazy!
• Make sure everything is visible and clear
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Yes
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No
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Thou Shalt Not Leave SEO to Chance
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Search Engine Optimization• Make sure you’re on the first page of search results
• Content is king: Keep your keywords specific, not general
• Index your website
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Yes
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No
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Questions? Thank you!