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INMA GLOBAL MEDIA AWARDS 2016 FINALIST
ZH TABLET
One of the largest multimedia
business groups in Brazil, market leader in Rio
Grande do Sul
Produces news and
entertainment for TV, radio,
newspaper and digital platforms
58 years of operation in
southern Brazil
2nd
most awarded media group 5000
employees
58% digital circulation y/y
increase
4th biggest brazilian
newspaper, withimpact to 5,7MM readers/month
51 yearsof operation
4th
most awarded journalism
brand
209kreaders(total
circulation in february)
PROGRAMMATIC (Fast Ads)
TIMELINE
clicSTUDIO(Branded content)
• Presale (5000 in the waiting list)• Launch: national case• Interruption in the campaign for
lack of products at retail• Booth at retail stores to capture
leads
ZH Tablet
Superedição de fim de
semana and ZH Domingo Digital
APRILnew tablet models (basic and premium)
clubs segmentation (women, wellness)
AUGUST
app Gre-NalOCTOBER
LICENSING
2015 2016
NOVEMBERcredit card and financial services
CONTEXT
EXPOSURE TO GLOBAL ECONOMY
LOGISTICS(GAS,
STRUCTURE)PAPERUS$
Digital Adoption
Nee
d of
Org
aniz
atio
n &
Cu
rato
rshi
p
Digital Explorer
TraditionalDigital
Conservative
Go with the Flow
Hippie
COSTUMER SEGMENTATION
LOW INDERMEDIATE HIGH
LOW
IND
ERM
EDIA
TE
HIG
H
SECONDARY TARGET
MAIN TARGET
COSTUMER SEGMENTATION
Digital Explore
r
Traditional
Digital Conservati
veGo with the Flow
Hippie-+
MAIN TARGET
Traditional
- +
STRUCTURED READING EXPERIENCE+
CONTENT CURATION +
SUPPORT IN THE DIGITALIZATION PROCESS
+
FEELING OF KNOWING ENOUGH+
A POSSIBLE WAY
A POSSIBLE WAY
New subscription model where customers get an exclusive tablet
Provides a new experience to read the printed replica on the digital platform
Keeps traditional model of advertising
Offers interactivity in a tradicional media, including video, photo gallery and puzzles
Estimulate digital adoption by delivering convenience and mobility to the digital conservative reader
Reduces delivery and print costs
Clube do Assinante WebAppAn exclusive subscriber’s club where they can find peaks, events and special ZH offers, all in one place. Over 200 partners that offers the greatest opportunities in the south of Brazil. POTENTIAL PARTNERS
PRODUCTS
DAILY ISSUE
(MON TO FRI, DAILY ISSUE)
ZH NOITE(MON TO FRI,
EVENING ISSUE)
SUPEREDIÇÃO
(WEEKEND)
DOMINGO DIGITAL(SUNDAY
SPECIAL ISSUE)
FINANCIAL RATIONALE
AVERAGE INCOME(per capta) IN BRAZIL:R$ 1113
TABLET PRICE:R$ 1000
Buying in scale
Without profit margin on device
Payment in 12 monthly installments
Tied to a subscription
VALUE PROPOSITIO
N:
Margin per subscriber ZH Tablet Digital Print
(Region 1)Print
(Region 2)
Average price 109.9 19.6 76.7 72.9Net price 105.9 18.9 73.9 70.3Costs(tablet or mp/log) 66.8 - 37.7 47.4
Contribution margin 39.1 18.9 36.2 22.9
FINANCIAL RATIONALE
RESULTS AND NEXT STEPS
ANNUAL SUBSCRIBER BASE3,000
Sponsorship
Sale’s deck
VAS (3G)
Acessories (covers)
NEWREVENUE FORMATS
Trade in
Retail
GOALS8,600 by december15,000 in 2018
ARPUR$126 (U$38)
THANK YOU
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