866.281.3567 | FLOR.COM 1

CREATE A RUG YOU CAN LOOK UP TO

2015 FALL LOOK BOOK

Rediscover FLOR with complimentary custom designs.All for you. All for free.

7 new styles to play with

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A rented apartment in the city. A home carefully curated over many years. A young family’s fi rst house. A minimalist loft, designed with an environmental conscience.

We visited these four homes to capture this season’s look book for you. So whatever your home is like, and whatever you’re looking to change about it, we can help you make it feel new and totally you.

Now let your new rug be the fi rst to say, “Welcome home.”

WELCOME HOME

Front cover features Asteria™ (p.43)

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866.281.3567 | FLOR.COM 3

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Meet Athena, a creative entrepreneur. She had a vision for this room and after years of collecting just the right pieces, she discovered our newest style, Lilting, and fell in love.

To double-check the exact colors and best size for her room, she called Deidra in

our call center. Deidra helped Athena determine how many

tiles she needed and how to install her rug to make the room

feel fi nally, perfectly complete.

ATHENA

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ATHENA

This new style is a stunner. The variations in texture feel amazing and give you a totally unique look, like the visualization of sound breaking through a still surface. Shown in Multi.

LILTING™ NEW STYLE

Grey Multi

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Twisted spokes™

STARBURST™ RUG

DESIGN

This is the magic of FLOR. Cut a square diagonally and create exponential possibilities. This rug is made of Made You Look™ (see all colors on p.50), the style which comes in the most colors we offer, so you have the most crayons to play with to customize completely. Shown in Multi.

Put away your protractors and put on your possibility pants. Geometrics are in and we’re total square squares. Plus, our squares can be circles. Or triangles. Or any shape you want. Learn more about cutting services on p.49.

ON TREND: GEOMETRICS!

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Clementine IrisMagentaMaize Persimmon Pink

Create crazy awesome energy by mixing colors or pair with solids to build a pattern. Super fun for playrooms and still sophisticated for dining rooms, too. Shown in Black.

Twisted spokes™

Black Emerald Light Blue TidalTeal Kiwi

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Yabara™ This beautifully constructed new style is named for a

West African welcome dance. We’re very excited about it and hope everyone dances on it. Shown in Dune.

GraniteIron Stone Dune

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outer banks™ RUG

DESIGN

This design pairs our new tribal style, Yabara, with sleek stripes of Made You Look (p.51) and Heaven Sent (p.17) in bright, sophisticated colors. A prime example of surprising designs that can make any room feel brand new, even one as thoughtful and creative as Athena’s. Shown in Iron.

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Parallel Reality™ A perennial best-seller, available in 10 colors

ranging from playful to subtle. Features visual and textural variety – easy on the eyes and feet. Shown as

our Soda Shoppe rug design in Berry.

Green Seaway Scarlet GreyTeal BrownBurgundy PurplePinkRainbow

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Clementine

Clover

Frost

Iris

Titanium

Lapis Teal

Black

Two-toned, dual-textured eye-catcher. The rich colors and vintage touch are even better in person. Shown in Lapis.

antique minx™

Get the raw look of natural concrete but with a velvety softness that’s way better for bare feet. Shown in Brown.

somethingconcrete

™

Like the natural materials they echo, these

styles and others like them vary from tile to tile

so they assemble in imperfect patterns. That’s

by design. It gives your rug an organic quality

you can’t achieve anywhere else.

Charcoal

Brown

Light Grey

Tan

Cream

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Take a page from Athena’s passport: have a vision and make it happen.

NEUTRAL

GROUND

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TURKISH TIMBER™ RUG

DESIGN

This gorgeous design works as a system. Three styles: Turkish Blend™, Turkish Bloom™ and Turkish Smoke™ work well with many styles; together they create a distinct deconstructed look in the tradition of a Turkish rug design but really unlike anything else. Shown in Pigeon.

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Goldfish Canary Grasshopper Frog Iguana ChameleonIrish Setter Tabby CatPainted Turtle

Siamese Ferret Black Cat Gerbil ParrotHamster Snake HummingbirdChinchilla

HOUSE PET™ Like a faux-mohair, this style is whiskery and seriously tough. Plus, every

brilliant color is named after one of our favorite pets. Shown in Hummingbird.

Not recommended for use over radiant heat floors. Not eligible for cutting services.

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Warm Grey TanDark Grey

WORKING CLASS™ Dense, flat, slightly coarse. Incredibly

durable. Shown in a checkerboard of Dark Grey

and Tan. Not recommended for use over radiant

heat floors. Not eligible for cutting services.

These two styles feature a different

backing for increased durability. You can

even park your car on them.

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ELLENMany people explore online and

then visit their local store to fi nalize designs with someone

like Mandi from Portland. She’s one of our fi nest designers and

loves to help people achieve their design dreams.

Meet Ellen and Sean.While Sean did his math homework one afternoon, Ellen designed this rug for his playroom.

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ELLEN

The beveled edges of this style give it an elevated sense of sophistication that Ellen loves. She chose these bright boyhood hues to give Sean a fun foundation for using his imagination. More colors on p.50. Shown as our Window Sill™ rug design in Teal.

Not eligible for cutting services.

Heaven sent™

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Our designers create great area rugs like this to give

you an easy place to start. You still choose it and build

it at home. And you can customize any design.

Kensington Gardens™ RUG

DESIGN

This design blends three new styles in a stunning system that looks and feels totally royal. Shown in Black. Styles included:

Kensington Current™ (p.45), Kensington Blend™,

Kensington Blossom™

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RUGDESIGNComing Along quarter border

™ For a simple but elegant look, put a border on it. Shown in Pearl.

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GreenBurgundyPink Teal Brown GreyPurple

Like Minded™ Soft enough for crawling on, tough enough for all other things

babies do. Pairs well with Parallel Reality™ (p.10). Shown in Pink.

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TundraTawnyOyster Titanium Espresso PorpoiseBlack

Hip, playful, easy way to freshen up any room with a new rug. The fl owers are super soft and feel great on your feet. Shown in Clementine.

floweret™

TealKiwi Pink ClementineFog Lavender Scarlet

reoriented™

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Always on trend. Looks best with squares installed in an alternating “parquet” style like tile or paired with solids in a patchwork. Shown in Titanium.

lastinggrATeness

™

Kiwi

Clementine

Bone

Pink

Slate

Emerald

Titanium

Red

Maize

Teal

Indigo

Black

Ocean

Lavender

Each square is a fragment of a gorgeous, deconstructed Oriental rug, which gives you the tools to re-compose a classic antique look in modern colors or pair with something surprising to create a look totally your own. Shown in Grey.

reoriented™

Grey Teal Chartreuse

Pink LavenderPepper

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Frost Chalk GreyBone Pearl

iT’s snow problem™ The subtle take on a traditional texture gives you layers

of softness you’ll love in your coziest rooms. Shown in Grey.

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TitaniumEggnogFrost Bone Slate

soft static™ Organic striations and tight variations in texture make

this a great style to use on its own or pair with thicker styles for a plush feel. Shown in Frost.

With a 7-year-old son, two dogs, and husband

who’s into muddy outdoors sports, Ellen loves

how these styles look immaculate but are

super easy to clean. She can just pick up a

square, rinse it in the sink, and voila!

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Four STYLES. 4 RUGS.This is exactly what we’re about. We took similar pieces and designed completely different rugs for four different dining rooms. If your room calls for something that you don’t see here, call or come into your local store. We can make the right rug for you.

Clark Street™

Dearborn™

47th Street™RUG

DESIGNRUG

DESIGN

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47th Street™

State Parkway™RUG

DESIGNRUG

DESIGN

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This is Liz.The founder & CEO of Tomboy Consulting, Liz spends a lot of time working at home. To make her rented apartment feel more like her own, she created this original design with Stephanie at our Chicago store.

Stephanie says hi. If you’re in Chicago, you can

visit Stephanie at our store on Clybourn. She’s an amazing

designer and can help you create a look you’ll love, too.

ELIZABETH

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Suit Yourself Quarter Border™ RUG

DESIGN

The bright border helps frame Liz’s living area. The Suit Yourself texture softens the space and helps make it feel bigger and better for living on, which is key, as any renter knows. Shown in Raffi a.

ELIZABETH

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Pumice PorpoiseCrimson

Nizhoni patchwork™ This style works great on its own or mixed

with solids for subtlety. The vintage pattern masks messes beautifully. Shown in Crimson.

Milliner™ &

level setting™

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Milliner™ &

level setting™

Both dense and durable, these styles make a great team. The thin, bright stripes in Milliner pair perfectly with the textured solid, Level Setting. Shown in Brown.

Milliner

level setting

OliveGold GreyBrown Blue Black

This fall, the tailored look is in. This rug is shown assembled in alternating rows to highlight the pinstripes and texture. Rearrange in a checkerboard or a patchwork to get a fresh, on-trend look from the same tiles.

ON TREND: MEN’S SUITING

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FRED™ RUG

DESIGN

Made of some of our softest shag styles, this rug feels like a dream on bare feet. Plush enough for the paws of any Fred: Flintstone, Astaire or your puppy. Shown in Teal. Available in other colors.

Made from 100% recycled nylon yarns, this striped style is beautiful for your home and our planet. Shown in Lime.

upcycle™

Maize

Fawn

Orange

Lime Teal Blue Jay

PurpleMagenta

GraniteMink

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Nearly all our products are made in the USA

by our amazing design team in Georgia.

Avenue Gaits™ Add attitude to any room in a New York minute with this

new graphic style. Looks amazing mixed with high contrast colors. Only available in the SoHo colorway. Shown as a staggered runner.

NEW STYLE

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Practical, timeless, made in the USA with 100% PET and up to 85% post-consumer recycled content like recycled plastic bottles. Shown in Tan.

herITage wale™

TanCharcoal

Slow down and take a seat. Soft, comfy, very happy for napping on. Turn a square to create a chevron or diamond pattern and dial up your design. Shown in Haze.

roadsideattraction

™

Eggnog HazeTan

FrostDew

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Chenille Charade™ The rich, over-dyed colors are inspired by Persian rugs

but you won’t be worried to walk, spill and live on it. Easy to clean, easy to move, easy to love. Shown in Persimmon.

Black Slate Titanium BoneAzure FrostMaize KiwiTangerinePersimmon

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This is Christopher.He loves nature photography and hiking with his kids. They’re big environmentalists so they wanted a rug that’s as responsible as it is beautiful.

This is Ryan.Ryan helped Chris choose this In The Deep™ rug for

his living room. It’s elegant, minimal, soft and one of our

most eco-conscious products. Sometimes, the biggest design

statement is the simplest.

CHRISTOPHER

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Get a classic shag look & feel, but way better. Made of 100% recycled nylon, this best-selling style is soft, cozy, easy to clean and easy to feel really good about living on. Shown in Flannel Blue/Titanium. More colors on p.50.

IN THE DEEP™

CHRISTOPHER

NEW COLORS

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carry a torch™ Soft, lush and plush, the fragmented cream and

chocolate pattern will give a lovely, luxurious feel to your favorite room. Only available in Cream, as shown.

Softer than many of our textured styles with organic striations like velvet bark. Shown as our Optimo™ rug design in Fog.

fully barked™

Titanium

MahoganyStratus

Fog

Chalk Tundra Beige

Oyster

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vintage vibe™ A modern take on traditional Moroccan Beni Ourain rugs. The

diamond pattern features subtle, natural imperfections to honor the ancient weaving technique it mimics. A solo stunner, it also pairs beautifully with Made You Look™ in soft browns like Mink or Sable (p.51). Only available in Cream, as shown.

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BarkIvyGrassCaribbean Tangerine

Charcoal Stone Lichen PersimmonBone

Flax MarigoldMoss

Bark/Moss Stone/IvyCharcoal/Lichen Flax/Grass Stone/Bone

Stone/Caribbean Stone/Grass Stone/Marigold Stone/PersimmonStone/Tangerine

Urban NaturE™ &

Down to Earth™

Biophilia: the innate human need to connect with nature. These two styles were designed to mimic the natural gradients seen on moss-covered cliffs by the sea. Shown as our Sea Side™ rug design in Caribbean.

URBAN NATURE DOWN TO EARTH

NEW COLORS

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One of our most popular, most plush styles. Made with up to 37% post-industrial recycled content. Shown in Red.

Modern Mix comes in sets of four squares, each a tonal

variation on the color of your choice. Individual tiles

cannot be sold separately.

MODERn MIX™

Marigold AsterPoppy Geranium

These colors are crazy like a fox. They work together to completely camoufl age messes. Shown in Aster.

cambium™

BlueTaupeCream Green

Red IndigoGrey

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Bring home the fresh feeling of sea and sky with our coolest blues.

WILD

BLUE

YoNDER

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TitaniumLapis

asteria™ This floral pattern can feel surprisingly

masculine in the right space, like a French royal heirloom. Shown in Lapis.

NEW STYLE

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Frost Bone Pearl

Chalk Grey

The bright bits of color woven into the soft style give it a handcrafted needlepoint look, but cooler than Aunt Gertrude’s needlepoints.Plus, it’s made in the USA from 100% recycled nylon. Even cooler. Shown in Chalk.

sew what™

Chalk Pearl Tan

Grey

Sophisticated, organic luxury. Lovely velvety texture. Shown in Chalk.

leaf behind™

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kensington current™ Part of Kensington Gardens rug design (p.18)

but also spectacular and elegant on its own. Shown in Lavender.

NEW STYLE

Clover Tawny

Lavender

Titanium Black

Periwinkle Flannel Blue Spa

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Our most loved styles are always a good place to start. We keep our color palette consistent across styles so you can mix and match to create the rug you dream of in the colors you love.

BEST SELLERS

5

12

6

13

17

7

14

18

1 2

19

9

15

20

1 Working Class™ in Warm Grey page 15 2 Turkish Smoke™ in Frost 3 Milliner™ in Grey page 31 4 Antique Minx™ in Lapis page 11

5 Chakra™ in Magenta 6 Made You Look™ in Magenta page 51 7 House Pet™ in Hummingbird page 14 8 Mod Cow™ in Black

9 Reoriented™ in Grey page 23 10 Chenille Charade™ in Black page 35 11 In The Deep™ in Cobalt/Bone page 37 12 Sew What™ in Tan page 44

13 Made You Look™ in Red page 51 14 Lasting Grateness™ in Red page 23 15 Lilting™ in Multi page 5 16 Upcycle™ in Blue Jay page 32

17 Roadside Attraction™ in Tan page 34 18 Cambium™ in Marigold page 41 19 Like Minded™ in Pink page 21 20 Floweret™ in Clementine page 22

21 Parallel Reality™ in Green page 10 22 Heaven Sent™ in Light Blue page 17 23 Vintage Vibe™ in Cream page 39

24 Mild Mannered™ in Peacock 25 Fedora™ in Chartreuse 26 Twisted Spokes™ in Teal page 7

23

8

Lilting™ – brand new and an instant

sensation.

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2

9

15

3

21

24

20

10

16

25

4

11

22

2623

Grey is the new neutral and one of our top selling colors.

Mix and match within colorways to create ombres and patchworks.

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Square RootsOur belief in possibility impacts everything we do. Yes, that means great design. Yes, that means making beautiful floor coverings. It also means creativity with a conscience. It means we’re always improving our manufacturing and business operations with environmental consciousness for you, your family and our planet.

RecycledWe repurpose materials like used carpet, plastic bottles and fishing nets to create new yarns. This imaginative process results in designs that not only look beautiful but protect our ecosystem from waste.

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Quad Cut Diagonal CutHalf Cut Third Cut Quarter Cut

RUG SIZING

CUT A RUG

Our rugs are made from 50 cm carpet squares. The beauty of the FLOR system is in its modularity and limitless capability for customization. Create something perfect for the look, use and size of your space. Here are the most common rug measurements.

Cut your squares in half, in thirds, in quarters, diagonally or in quadrants to fi t your space or create a new design.

351

cm

300 cm300 cm

249

cm

201

cm

150 cm

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Bone PearlFrost Patina Porpoise Smoke Grey Chalk Bright WhiteTitanium

Marigold

Flannel Blue

Clementine

Cobalt

Maize

Frost

Tangerine

Persimmon

Orange

Clementine

Persimmon

Palm

Magenta

Maize

Pink IrisRed

Kiwi

Navy

Emerald

Mink

Indigo

Teal

Eggnog

Cobalt

Kiwi

Slate

Black

Flannel Blue

Bone

Flint

Frost

Black/Bone

Iron

Light Blue

Slate/Bone

Denim

Tidal

Mink/Bone

Granite

Indigo

Flannel Blue

Purple

Slate

Blue Jay

Titanium/Bone

Lapis

Palm

Tidal

Dark Brown

Ocean

Mint

Blue Jay

Mink

Aquamarine

Bark

Light Blue

Topaz

Seafoam

Pebble

Spa

Beige

Teal

Pearl

Wave

Eggnog

Marigold

Flint

Maize

Slate

Topaz

Black

Clover

Titanium

Mint

Smoke

Kiwi

Grey

Forest

Bone

Emerald TurquoiseLime

Patina

Eggnog BeigeTawny Tundra Fawn Wheat Mahogany Russet CopperBark

Persimmon ScarletRed Berry Magenta Pink Tangerine Orange ClementineCoral

Iris LavenderPurple Periwinkle Grape Dark Brown Mink PebbleSable

OPPOSITE PAGE

P.17

P.37

MADE YOU LOOK™

Heaven Sent™

In the deep™

Titanium Black

Cobalt/Bone

bevel detail

NEW COLORS

Eggnog/BoneFrost/BoneFlannel Blue/Titanium

Flannel Blue/Frost

Mink/BlackMink/SlateSlate/TitaniumSlate/Black

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MADE YOU LOOK™ Our biggest box of crayons, these squares come in

69 brilliant colors and work great with other styles. Shown as our European Electric™ rug design in Punch Bowl.

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Manchester Match™ RUG

DESIGN

Matriz I FLOR® GuadalajaraAv. México #3081Col. Vallarta Norte, C.P. 44690 Guadalajara, Jal., MéxicoTel. (33) 1523 2036 y 2552

VISIT YOUR FLOR STORE.

/flormexico flormexico@flormexico

A smooth natural field with linear pops of color and texture. Made with Fedora™ and In The Deep™ (p.37), two of our best selling and most eco-conscious styles, this rug feels good on your feet and on your conscience. Shown in Oatmeal.

FLOR® GuadalajaraAv. México #3081Col. Vallarta Norte, C.P. 44690 Guadalajara, Jal., MéxicoTel. (33) 1523 2036 y 2552

Studio FLOR® DF Prado Norte No. 218, Local 03Lomas de Chapultepec, C.P. 11000 Ciudad de México, MéxicoTel. (55) 5202 2200 y 5282 4217

FLOR® QuerétaroPlaza Asuán Local 27Av. Corregidora Norte 302 Colonia Álamos 3ª Sección, C.P. 76160 Querétaro, Qro., MéxicoTel. (442) 220 6821

FLOR® San Luis PotosíPlaza Las Ranas Local 4Cordillera Real #225 San Luis Potosí, SLP., México San Luis Potosí, SLP., MéxicoTel. (444) 211 5859

FLOR® VeracruzHeriberto Jara #385Fraccionamiento Reforma Veracruz, Ver., MéxicoTel. (229) 283 7677

Flor® GuatemalaDesign Center, Nivel 1 Local 115Diagonal 6 12-42 Zona 10 Ciudad de Guatemala, GuatemalaTel. 2507-9007

Flor® Costa Rica Plaza Tempo, Local 16 Contiguo a Pricesmart Escazu San José, Costa Rica Tel. (506) 2288 1944

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