CULTURA VISUAL / VISUAL CULTUREbelasartes.ulisboa.pt/wp-content/uploads/2013/02/... · Faculdade de Belas-Artes da Universidade de Lisboa, Largo da Academia Nacional de Belas-Artes,

Faculdade de Belas-Artes da Universidade de Lisboa, Largo da Academia Nacional de Belas-Artes, 1249-058 Lisboa, Portugal [+351] 213 252 100 | www.fba.ul.pt | [email protected]

CULTURA VISUAL / VISUAL CULTURE ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: - To know the historical framing of visual culture. - To exercise critical thinking in the presence of cultural items. - To frame and to debate the contemporary questions in the field of the visual culture. - To know several types of studies and subjects in the context of the discipline. - To know the main authors, texts and streams of thought. - To master, proved by discourse practices, basic concepts. Syllabus: 1. Nature and Culture, concepts and questions 2. Image and representation. Concepts: • Sign, revision: signified and signifier, syntagm and paradigm, expression and content, diachronic and synchronic, langue and parole, manifestation, speech, metaphor and metonymy, difference and equivalence. • Ideology: alienation and separation, fetishism, reification, utopia, dispositive, hegemony, cultural industry, mass culture, “spectacle.” 3. Ideological nodes a. the episteme, b. the device, c. orientalism, d. gaze. 4. Main contributions: - Saussure (signe) - Marx (ideology, alienation, fetishism) - Critical theory (Cultural industry, aura) - Débord (spectacle) - Barthes (rhetoric, myth) -Lacan (signifier critique) -Michel Foucault (dispositif, power) -Frantz Fanon (racial schema) -Edward Said (orientalism) -Homi Bhabha (colonial discourse) -Laura Mulvey (gaze) -Judith Butler (gender)


AUDIOVISUAL E MULTIMÉDIA I / AUDIOVISUAL and MULTIMEDIA I ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: I Recognition of the major actors related to multimedia design practice; II Acknowledgment of the potential for media and design practice; III Understanding the various media, languages and methodologies that relate to the research and practice of audiovisual and multimedia design processes. IV Recognition of the scope of its production domains. V Development of methodologies, languages and research capacities, essential for articulating theoretical and technical issues and project development dynamics. VI Development of practice-based methodologies in the context of communication design. VII Introduction to critical and analytical, technical and operational skills in the interrelation between image and sound. Syllabus: I - Motion pictures and Cinema _from bidimensionality to the fourth dimension _from space to space-time _editing: history, styles and schools, editing approaches and roles. II – The audio-visual contract _sound in audiovisuality _film materials: experimental explorations of audiovisual devices III - Typography-Light _Tipography on the screen; in space and time IV - Audiovisual Genres _cinema _animation _television V - Technology: production and post-production in video _editing _post-production _output VI - Technology: Multimedia and Computation _From audiovisuality to multimedia, from transient to procedural _Concepts, methods and tools that characterize multimedia design _Computational language: from the formalization of processes to communication and interaction _An introduction to programming as a creative tool _Variables, functions, looping and iterations _Confluence of media: typography, image, sound, video and computational drawing


_Interaction with computational environments


AUDIOVISUAL E MULTIMÉDIA II / AUDIOVISUAL AND MULTIMEDIA II ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: I Recognition of the major actors related multimedia design practice; II Acknowledgment of the potential for media and design practice; III Understanding the various media, languages and methodologies that relate to the research and practice of audiovisual and multimedia design processes. IV Developing the ability to articulate the knowledge expressed in the configuration of artifacts of increasing complexity. V Deepening on the development of methodologies, languages and research capacities, essential for the articulation between theoretical and technical issues and the dynamics of project development. VI Development of practice-based methodologies in the context of communication design. VII Introduction to critical and analytical, technical and operational skills in the interrelation between image and sound. Syllabus: I - Motion picture and Movies - Development _ Film grammar: structural units, image concepts and filmic continuity _narrative: linear and non-linear _planning: storyline, synopsis, scenario, script, storyboard, animatic _editing: history, styles and schools, types and the role of editing II - Audiovisual Genres _video _motion graphics _video-art III - Technology: production and post-production - Development _production workflow _capture devices _hardware and software _editing _post-production _output IV - Technology: Multimedia and Computing - Development _ Computational language: fundamental concepts for multimedia creation; _ Variables, functions, loops and iterations, lists, classes, libraries; _ Communication and interaction: _ The user and the artifact; _ Introduction to Physical Computing (Arduino and sensors)


TECNOLOGIA DO DESIGN DE COMUNICAÇÃO / COMMUNICATION DESIGN TECHNOLOGY ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: This course aims to promote the acquisition of skills for the use of digital technology in Communication Design. In doing so, it addresses concepts, methodologies, tools and commonly available digital manipulation techniques in the development of Communication Design projects. It is asked of students to understand digital technology not as a constraint or limitation but rather as an integral part of the creative process, by fostering experimentation with different languages and combination of techniques. Its structural nature fosters the ability of critical thinking in the use of technologies and fuels applied research through an historical framework that equates its role in digital culture. Syllabus: 1. DIGITAL TECHNOLOGY AND DESIGN: Context and historical background of the use of digital technologies in Communication Design; general definitions; computer hardware and software architecture; acquisition and transfer (input and output units). 2. IMAGE: Raster graphics (bitmaps); image size, resolution and pixel depth; color modes; file formats; vector graphics; image conversion to vector graphics; creation and manipulation of vector graphics; digital typography; desktop publishing; pagination; digital publishing. 3. MOTION PICTURE: Screen conventions; time and motion; sound characteristics and processing; frame animation (motion graphics and stop motion); file formats (compression levels); editing principles. 4. WEB PLATFORM: interactive language; introduction to HTML page edition; hypertext, hyperlinks, hypermedia; web platforms (desktop, tablet, mobile).


TIPOGRAFIA / TIPOGRAPHY ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: This course aims to introduce the students to the specificity of typography and the complex and diverse world of traditional and contemporary typographic approaches. It is intended to create knowledge around the historical references emphasizing individual reflection, deepening knowledge and techniques. It emphasizes experimentation, as well as the creative and conceptual freedom involved in typography and its creation processes – text type and display type – combining the formal and the functionalist dimension as domains of the typographic designer. It fosters the development of analytical skills and critical thinking and an attention to both overall aspects and details in typesetting and typeface design. It promotes the recognition of typographic anatomy and awareness of the relationship between fonts and reading in the specificity of media – the functionality of typographic design. Syllabus: History and evolution of writing – from proto-writing to the consolidation of the alphabet. History of calligraphy and typography. Study of typographic forms, analysis of modulation and formal variation. Anatomical characterization, morphological and genealogical sources and typefaces. Maximilian Vox and stylistic classification, other typographical taxonomies. Typological nomenclature and typographical sieve. Modernism and avant-garde in the context of twentieth-century typography. Authors and distributors in the context of type design. Typographic readability and legibility on diverse media. Exploration of the expressive capabilities of typefaces. Introduction to conceptual and operational principles of typographic design. The practice and craft of designing letters.


PRODUÇÃO GRÁFICA – MATERIAIS E TECNOLOGIAS / GRAPHIC PRODUCTION (TECHNOLOGIES AND MATERIALS) ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: It is intended in this theoretical and practical course that students acquire knowledge, skills and expertise related to the printing production activity, in connection to the creative process. And understand the need of graphic production in the contemporary context in order to know and understand its historical development through its major innovation milestones, recognizing the interdisciplinary nature of the discipline. The Graphic Production syllabus addresses two key moments: The study of Graphic Production as a theoretical discipline in the approach of traditional, but also more recent and innovative technologies, and experimental practices in production using craft techniques and new printing and production processes. At the end of this course, students should be able to develop professional connections with print and graphic production companies, choosing printing and finishing processes and the most suitable materials. Syllabus: The Graphic Production course is a space for learning, understanding and experimenting the use of language and practice of technology in the graphic arts. Knowledge of the diversity of processes and techniques, and their recognition and application, is crucial for a proper choosing of production and finishing technologies and supports. Lectures and practical assignments incorporate the study of the history of graphic production relaunching the areas of production process of multiples, expanding its field of intervention with the inclusion of new processes and methodologies for print production and finishing. We intend to explore and develop the (re) design of graphic production relating to creativity and artisanal and industrial production technologies in various print areas in flat and roll formats in various technologies, finishes, materials and media. Take projects to a level of relation management with the end producer.


PRODUÇÃO GRÁFICA / GRAPHIC PRODUCTION ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: It is intended in this theoretical and practical course that students acquire knowledge, skills and expertise related to the printing production activity, in connection to the creative process. And understand the need of graphic production in the contemporary context in order to know and understand its historical development through its major innovation milestones, recognizing the interdisciplinary nature of the discipline. The Graphic Production syllabus addresses two key moments: The study of Graphic Production as a theoretical discipline in the approach of traditional, but also more recent and innovative technologies, and experimental practices in production using craft techniques and new printing and production processes. At the end of this course, students should be able to autonomously develop specific aspects related to creativity and design practice in silkscreen, offset and digital printing, choosing appropriate processes and materials. Syllabus: The Graphic Production course is a space for learning, understanding and experimenting the use of language and practice of technology in the graphic arts. Knowledge of the diversity of processes and techniques, and their recognition and application, is crucial for a proper choosing of production technologies. Lectures and practical assignments incorporate the study of the history of graphic production relaunching the areas of production process of multiples, including silkscreen, offset and digital printing production technologies, extending its field of intervention with the inclusion of new processes and methodologies involved in the preparation for printing. We intend to explore and develop the (re) design of graphic production relating to creativity and both artisanal and industrial production technologies in the following areas: - Screen printing on paper, cardboard, and textile - Digital printing on textile and plastic - Offset on different kinds of paper


PRÁTICAS TIPOGRÁFICAS / TYPOGRAPHICAL PRACTICES ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: This course aims to enable the student to address technical and theoretical matters in the field of calligraphy and typography. In the field of calligraphy, an important time for the handwritten word in Portugal and Portuguese calligraphy is explored (taking into account that certain authors sought to develop a Portuguese calligraphy that mirrored the national spirit, in a time when the idea of nation states prevailed). In this sense a strong emphasis is placed on refining calligraphic styles, approaching the legacy of Edward Johnston, taking into account his work in the field of calligraphy. Another aim of the course is the manipulation of movable type and letterpress; in order to follow this matter we seek to work on the idea of modularity. Syllabus: Part 1 - CALLIGRAPHY - Edward Johnston and his legacy - Calligraphic Styles in chronological sequence - Calligraphy in Portugal and Portuguese calligraphy Part 2 - LETTERING - Rationality and geometry of the letter - Construction of a manual alphabet - Design and typographical proportions Part 3 - LETTERPRESS - Modularity and the craft of typography - Design of movable type - Tipometrics and letterpress typesetting


DESIGN EDITORIAL II / EDITORIAL DESIGN II ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: _Explore the cohabitation, contamination and reaction between print and digital publishing; _Analyze phenomena of renaissance and preservation of the printed object; _Enable authorial expressiveness; _Deepen the capacity to produce and manage contents; _Explore the potential of contemporary editorial practices. Syllabus: 1. PRINT AND DIGITAL PUBLICATIONS 1.1. Contamination between printed and digital matter: remediation and replication phenomena; 1.2. Hybrid publications (analogical/digital, multimedia, hypermedia). 1.3. The maintenance of the printed publication; the book as a paradigm; 2. EDITION, PRODUCTION AND DISTRIBUTION 2.1. Artists' books; the book as an artistic object; 2.2. The renewed concept of self-publishing and DIY in contemporaneity; 2.3. Organization and management of contents; production methodologies. 2.4. Independent publishing networks; 2.5. Digital distribution; print on demand (POD) and vanity press. 3. ANATOMY OF PUBLICATIONS (PRINTED/DIGITAL) 3.1. Paper/pixel; page/screen; 3.2. Structure of the physical/virtual page; 3.3. Structure of the physical/virtual publication; 3.4. Volume/site and website; 3.5. Hypertext/digital hypertext; 3.6. Linear and non-linear reading; selective reading; 3.7. Reading/rewriting; 3.8. Turn pages, look over, touch, visualize, experience, and interact


DESIGN EDITORIAL I / EDITORIAL DESIGN I ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: _Characterize and explore the act of publishing in its most diverse manifestations; _Master the structure of the page (text, image, grid and layout), as well as the relation between its elements; _Explore multiple strategies of page design and organization and its mass-articulation; _Explore the relations between form and content, idea and expression/representation; _Explore various formats and media; _Develop means of content production. Syllabus: 1. INTRODUCTION 1.1. The act of publishing; typologies of editorial objects 2. EVOLUTION OF THE EDITING CONCEP 2.1. The origin of the book and of periodical publications 2.2. Question/test the conventions of books and publications 2.3. Alternative publishing models 2.3.1. The experiences of the first avant-gardes; 2.3.2. Underground publications and self-publishing; 2.4.3. Mimeograph, photocopy and fanzines. 2.4. Contemporary editorial practices 4. ANATOMY OF PUBLICATIONS 4.1. The structure of the book and the magazine 4.1.1. Constituent parts of a publication (index, preface, etc.); 4.1.2. Body of the publication (page, text area, chapters, etc.); 4.1.3. Concept of paratext and hypertext language. 4.3. Visual writing and the editing of hybrid objects 4.4. Narratives and ways of reading 4.5. Formats, bookbinding and materials 5. PAGE DESIGN 5.1. Grid construction and deconstruction 5.2. The text 5.3. The image 5.4. The text/image relation 5.5. The multiplication of pages in volume


DESIGN DE COMUNICAÇÃO E METODOLOGIA DO PROJECTO / COMMUNICATION DESIGN AND PROJECT METHODOLOGY ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: This theoretical-practical course aims at providing the students with knowledge, skills and specific competences regarding project-based activity in communication design that, in short, belong to the conceptual, experimental and communicational realms. CDPM appears as the first ‘design place’, an opportunity for dialogue where culture and history add depth to the debate. This course aims at qualifying the students’ project-based attitude while getting hold of a critical sense that lies on knowledge, experience, practice and on the will to overcome barriers through creativity. When reaching the end of their academic trajectory, students should autonomously be able to develop particular aspects regarding the practice of communication design, namely to conduct a rigorous assessment of needs, deeply research matters, to find spaces for innovation and to altogether demonstrate skills in choosing the adequate design methodology. Syllabus: Both the theoretical classes and the practical projects/assignments have a historic-conceptual framework that ranges from design pre-history, through the arrival of printing in Europe in the 15th century and the dissemination of typography, leading to the advent of modernist poster in Lenin’s Bolshevik propaganda or the Bauhaus formalism in the first third of the 20th century. The semester classes’ topics are divided into two groups: the project in design (1) and the place of design (2). From the first group the following themes will arise: 1. How do designers think? / Introduction to the project, 2. How do designers act? / Project methodology; 3. Design Ethics and culture. The following themes constitute the second group: 1. Design thinking/ Preconceptions; 2. Design in history and culture/Prehistory of design; 3. Origins of the European typography/Arrival of printing in Europe; 4. Impact of the industrial revolution on visual communication /Typography in the industrial era.


DESIGN DE COMUNICAÇÃO I / COMMUNICATION DESIGN I ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: It is intended that students continue researching, experimenting and acquiring knowledge concerning visual communication in its various features: graphic identity, graphic layout, organization of information in specific contexts and communication through planned strategies. Moreover, the student will be required to recognize the importance of typography in this particular context. We shall insist on a broad cultural improvement, which highlights literature, cinema and visual arts. CURIOSITY remains the keyword of this learning process, which should be consistent, universal and sustained in practices of sharing and collaboration. When this unit reaches its end, the student must be prepared to carry out autonomous research, to develop a project-based methodology, to experiment, and to critically process the project-based activity and recognize the extension of communication design’s exploration territory starting from the page. Syllabus: The academic activity revolves around theoretical, practical and theoretical-practical classes, the duration of which varies according to the schedule defined by the teachers in charge. In every class, students are encouraged to develop critical capabilities through debates on proposed themes as well as execution of individual or group works within the historic-conceptual frame of reference ranging from the modern design pioneers to the assimilation of the international style within the framework of a rising modern movement in Europe and the USA. In terms of design, classes will be divided into two groups throughout the semester: preliminary studies (1) the design implementation. Typographic options, visual hierarchy, organization and structuring of information, as well as the interplay between text and image, will be approached during the first group. Page imposition and layout, the making of the grid and its versatility will be handled in the second group.


DESIGN DE COMUNICAÇÃO IV / COMMUNICATION DESIGN IV ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: DCIV aims the acquisition of skills that structure thinking, creative activity and the autonomy of the student. It also considers: a) the evolution of research capabilities that lead to practice; b) the deepening of experimentation concerning the processes, methodologies, languages and media related to design; c) the recognition of historical, critical and conceptual contexts that lead design practice; d) the awareness of the role of the designer in the cultural, social, environmental and economical dimensions; e) the orientation of individual vocations considering the diversity of plans that integrates the discipline; f) the enhancement of collaboration and team integration; g) project management, bringing the work into areas of expertise compatible with the requirements and available resources; h) the approach to the notions of information and communication, mediation, production and authoring; i) the exploration of the intersections between disciplines and fields of knowledge. Syllabus: DCIV is oriented towards a set of integrated thematic topics. The first, that leads the path to the others, is education in design. From it, we analyze the relevance of communication design from a set of references. 1. School and education in design The school as a privileged place for collaboration; The school as a political space; School and vanguard: a space for experimental production; Teaching in design: from workshop tradition to academic practices. 2. Communication design frontiers Field and counter field: from design as problem solving to design as a problematic; The designer as author and the author as producer (or the designer as a producer); Theory and practice: from dialectic to symbiosis; Critical autonomy of design. 3. Design towards the present: Effects of post-modernism in design practice; Design and democracy, citizenship and design, design and the political; Digital revolution and new cultural economies; The market and the urgency of the self-initiated projects.


DESIGN DE COMUNICAÇÃO V / COMMUNICATION DESIGN V ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: DCV consolidates knowledge and skills acquired throughout the degree, including: a) development of research abilities that lead to practical production as the synthesis of the recognition of a context or a theme; b) exploring historical, critical and conceptual contexts that stimulate design thinking and design practice; c) consolidation of critical, methodological and operative skills, on a conceptual, design and production of communications solutions level; d) questioning the place of design and discuss its role in a contemporary context; e) development of a student’s own autonomy, direction of individual abilities and recognition of its ethical and social implications; f) appreciation of collaboration and team integration; g) consolidation of project management skills; h) exploration of the intersections between design as a discipline and other fields of knowledge; i) developing skills for the public presentation of projects. Syllabus: DCV syllabus is a contribution to the design of a public action that gives place to the undergraduate degree show. It is organized around two integrated sections: 1. Design, Democracy, Politics and Citizenship Ethics and social responsibility of the designer; Institutional and counter cultural perspectives; The school and the polis: consequences in design activity. 2. Design practices and academic practices in design Intersections between design and research; School, education and pedagogy as a theme of artistic practices; Past and future: historical and critical perspectives about Communication Design education in Portugal.


CÓDIGOS E LINGUAGENS / CODES AND LANGUAGES ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: _Define the concept of Visual Communication and its preponderance for Communication Design; _Develop a command over the structural elements of visual language syntax; _Master the basic principles of semiotics; _Apply the above-mentioned knowledge in the analysis of visual messages. Syllabus: 1. DESIGN AND VISUAL COMMUNICATION 1.1. The role of communication in design; 1.2. Communication, visual communication; visual codes; 1.3. Anatomy and decomposition of visual messages. 2. VISUAL LANGUAGE SYNTAX 2.1. Basic visual language elements; 2.1.1. Dot, line, plan; letter, text, textual field; 2.1.2. Optical and tangible texture; 2.1.3. Color contrast and interaction; 2.1.4. Dimension/scale, visual hierarchy; 2.2. Manipulation of compositional elements 2.2.1. Space, composition, grid and layout; 2.2.2. Static and dynamic balance; 2.2.3. Similarity and contrast; visual weight; 2.2.4. Rhythm and dynamism; 2.2.5. Deconstruction; 2.3. Movement, time; 2.4. Gestalt Theory and perception. 3. SIGNIFICATION 3.1. Semiology/Semiotics; 3. 2. Signs and codes; 3.2. Signs and signification 3.2.1 Sign categories; 3.2.2 Syntagm and paradigm; 3.2.3 Metaphor and metonymy; 3.3. Denotation and connotation; 3.4. Text and image, anchorage and relay; 3.5. Language and speech; 3.6. Applied semiotics.


HISTÓRIA E CRÍTICA DO DESIGN II / DESIGN HISTORY AND CRITICISM II ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The main goal of this course is to instill in each student a critical spirit that considers nothing and no one above criticism. Its most important aim is, besides learning and respecting the history of design, to question and approach it in a non-dogmatic way. Others include: a) Get to know the history of design in both the communication and industrial/product design fields, emphasizing historical aspects that allow referring to design history as something narrative and factual. b) Understand design as an activity permeable to changes in economic, political, ethnic and cultural contexts, but also as a manifestation of these very contexts. c) Promote research focused on the history of design in Portugal. d) Promote critical thinking about current issues relevant to the field of design, in particular its relationship with art. e) Stimulate the acquisition of a specific verbal vocabulary, necessary for the articulation of ideas and arguments on design. Syllabus: Through a critical reading of documents and texts, we will seek to understand the economic, political, cultural and social contribution of design throughout the 20th and 21st centuries, in its various manifestations, areas and genres. 1 Design, industry and the modern consumer, 1925-1968 - Nationalism, propaganda and war; - Consumption, spectacle and waste; 2. Design in a complex world: 1945-1989 - Post-war and Cold War: USA, Europe, USSR and their peripheries. - Design in the age of the corporation 3. The challenges of design in a postmodern world: 1968-2001 - The crisis of modernism and design education: the ironic legacy of the 60s and 70s - From May ’68 to the Hot Summer of ’75: design exhibitions and the design of protest - The postmodern condition and the loss of certainties 4. Design in the age of globalization: 2001-2014 - Multiculturalism, cosmopolitanism and "modernity at large" - I exist, therefore I publish, and share: the democratization of graphic design tools


HISTÓRIA E CRÍTICA DO DESIGN I / DESIGN HISTORY AND CRITICISM I ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The main goal of this course is to instill in each student a critical spirit that considers nothing and no one above criticism. Its most important aim is, besides learning and respecting the history of design, to question and approach it in a non-dogmatic way. Others include: a) Get to know the history of design in both the communication and industrial/product design fields, emphasizing historical aspects that allow referring to design history as something narrative and factual. b) Understand design as an activity permeable to changes in economic, political, ethnic and cultural contexts, but also as a manifestation of these very contexts. c) Promote research focused on the history of design in Portugal. d) Promote critical thinking about current issues relevant to the field of design, in particular its relationship with art. e) Stimulate the acquisition of a specific verbal vocabulary, necessary for the articulation of ideas and arguments on design. Syllabus: Through a critical reading of documents and texts, we will seek to understand the economic, political, cultural and social contribution of design throughout the 20th and 21st centuries, in its various manifestations, areas and genres. The times of Design History 1. The origins: writing and history of graphic communication 2. From the scriptorium to movable type 3. Typography and Reform 4. Empire, Industry and Capitalism 5. The Revolutions of the Eighteen-hundreds: design in the Contemporary Era 6. The history of styles: Industrial Aesthetics, Beaux-Arts, Revivals, Arts and Crafts 7. The impact of the Industrial Revolution in printing and in the graphic arts 8. Design and social reform 9. The advent of mass production 10. Design and theory in the first modernist era 11. Design and nationalism 12. Art Nouveau, Art Deco, L’Esprit Nouveau and the end of the ensemble


DESIGN DE INFORMAÇÃO / INFORMATION DESIGN ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: I. Understand the importance of information and recognize the relevance of information design in the contemporary context (LO1); Realize the historical evolution of the means of information recording, processing and communication (LO2); Recognize the main areas and means of information design intervention and frame this discipline within the field of communication design (LO3). II. Recognize the Data-Information-Knowledge-Wisdom sequence and establish their conceptual distinctions (LO4); Understand the criteria for structuring data and identify the principles of graphical representation of information (LO5); Understanding the perceptual and cognitive mechanisms involved in the acquisition and use of information (LO6). III. Recognize the interdisciplinary dimension of information design and understand its methodological specificity (LO7); Identify and critically analyze case examples from the domain of information design needed to understand the value of this discipline (LO8). Syllabus: I. Information and Design The information and knowledge society and the need for information design [ID] (S1); History of innovation in information recording, processing and communication (S2); The settlement of information design and its specific field of action (S3). II. ID and visual communication Data-Information-Knowledge-Wisdom: the spectrum of meaning and understanding (S4); Structure and Representation: Criteria for structuring data and graphic variables for graphic representation of information (S5); Vision, Perception and Cognition: physiology and psychology of the acquisition and processing of visual information (S6). III. ID in action A user-centered and informational value methodology (S7); Isotype, an exemplary case of information design (S8); Case analysis: Icons, symbols and pictographs; Signaling systems and signage; Maps and diagrams; Infographics and graphic narratives; Data visualization and statistical graphics; Information visualization (S9).


DESIGN DE COMUNICAÇÃO III / COMMUNICATION DESIGN III ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Communication Design III aims to raise awareness of the cultural spectrum and current scope of action of the discipline according to the following knowledge, skills and competences: a) recognize historical references and contemporary design culture as a field of study and project practice; b) develop analysis skills and constructive critique through a recognition of design principles and exploration of different means of production, languages and communication strategies; c) promote research and investigation as the bases for the conceptualization and development of the design project, recognizing its implications, and promoting the creation of a personal discourse; d) consolidate aesthetic criteria and develop appropriate methodologies to the available resources; e) promote the conceptual and operative autonomy of the student, valuing team collaboration and the control of the project (from conception to production and implementation). Syllabus: The program departs from contemporary views of design, reviewing the consolidation of modernism on the way to postmodernism. On a cultural and conceptual level, it focuses on the postmodern break with a legacy of strict design principles. On an operative level, it focuses on the semantic articulation of text, image, form and expression, as well as the structuring of communication objects and projects (their language, identity and strategy). It explores the complementarity of means of production and communication media (print, time-based, digital and online). Themes: - Typography and verbal-visual rhetoric; - Graphic coherence (in print and digital media); - Consistent language in complementary media. Contexts: - Ideals and changes in communication design; - Cultural roots of design (Europe and Portugal); - Postmodernism, post-punk and new wave. Project: - Research and language (grounding); - Methodology and communication strategy (practice); - Argumentation and publication (validation)


DESIGN DE COMUNICAÇÃO II / COMMUNICATION DESIGN II ECTS: 9 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The course of Communication Design II seeks to promote the consolidation of the student’s training path according to the expected knowledge, skills and competences: a) recognize the founding referents of design culture and its project practice (contexts, ideas and authors); b) develop analysis and critique skills through a recognition of principles inherent to typography and graphic composition, through an exploration of different means of production in the editorial domain; c) promote research and investigation as the basis for the conceptualization and development of a design project and acknowledge the (social and cultural) implications of its implementation; d) consolidate functional and aesthetic criteria and develop appropriate methodologies to the available resources; e) promote the conceptual and operative autonomy of the student, while valuing team collaboration and the control of the project (conception, production and implementation). Syllabus: The program is developed around the movements and interpreters of modernism, addressing the intersection between art, design and media technologies. It addresses the founder referents of graphic design thinking and practice in the twentieth century, as the basis for the consolidation of a specific culture and of a project methodology. The emphasis is placed on typography, composition principles (structure and grid) and on the editorial domain, while exploring the complementarity of means of production and media (print and digital). Themes: - typography: principles and confrontations - composition, grid, graphic coherence - editorial objects and communication complements. Contexts: - rationalism and modernism: art, technology and design - the new typography and new configurations of communication - Swiss graphic design and the International Style. Projects: - research and investigation (grounding) - methodology and production (practice) - presentation and argumentation (validation).


SOCIOLOGIA / SOCIOLOGY ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: • Problematize the contemporary dynamics of industrial culture or mass culture • Identify and discuss the implications of the new media in contemporary culture and the cultural and artistic object • Understand the social changes of the industrial city under the advent of advanced industrialism and culture Mass. • Understand critically notions as' fashion 'reproducibility', 'speed', etc., as marks of Mass Culture and problematize their cultural and social implications Syllabus: This program aims to provide a crossing of several authors that approached genesis and developments of industrial culture, technological reproduction and mass culture, with its implications in the context of creation of art and design. 1 Adorno and critical industrial culture 2 Marcuse and the “one-dimensional man” 3 Walter Benjamin and Mechanical Reproduction 4 Situationism: "The Society of the Spectacle" by Guy Debord. 5 Baudrillard and "The Consumer Society". 6 Gilles Lipovetsky and the “hypermodern times” 7 Paul Virilio and dromology as noise


HISTÓRIA DA ARTE / HISTORY OF ART ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Within the Design Courses, the theoretical and scientific subjects aim to give a better preparation to the students, which allows them to explore that knowledge when they complete a master degree. Thanks to these unities, the courses raise up its aims from the making to the thinking about what we make. Designers belong to a society that expects from them a conscious and well adapted to the environment intervention. This subject tries to present to the students «a thematic vision of some fundamental and important moments of art history», making them conscious that though Design has begun in the XIXth century, in other times there is always a relationship between image and written or symbolical communication. The essential skill we aim is a global knowledge of the more important facts of western art till the end of XVIIIth century, searching always to deepen the relationship of art and communication. Syllabus: 1.Origins of Western Art: Prehistoric Art. Art in Middle and Near eastern empires: Mesopotamy, Egypt and Persia. 2.Classical Antiquity: Cyclades Isles, Crete and Micaenic Art. Classical and helenistic Art. Roman Empire: the Etruscan art. Roman architecture, sculpture, painting and mosaïc. The fall of the Roman Empire and the first Christian Art. 3.Middle Ages: The origins of medieval art – Byzantine, Barbarian and Carolingian Art. Romanesque and Gothic Art: the monastery and the cathedral. Painting, sculpture and stainglass windows. Italy and the origins of Renaissance. Painting and sculpture in Northern Europe during the XVth century. 4.Renaissance and Mannerism: Italian Art in the XVth and XVI century (architecture, sculpture and painting). The Mannerism. 5.Baroque and Rococo art: The Counter-Reformation and Baroque Art. Absolutism and Courtesan Art. The XVIIIth century: the Rococo and the origins of Neoclassical and Romantic Art.


FOTOGRAFIA / PHOTOGRAPHY ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Photography’s course aims to give the students a way to initiate an autonomous artistic practice in photography, supported by technical and practical principles, follow by tutorial classes and darkroom classes. This program has its structured in three main groups: pinhole, photogram and 35mm. The classes have two teaching methods: group classes and individual classes (tutorial). This course also hopes to give the students a way to reflect and discuss their own artistic work and therefore develop their own proposals, suitable with their own way of life, and their way to look and to feel photography. The students are supposed to merge photography with design classes to build an editorial proposal for their own final portfolio. We are looking for original people that like experimentation, breaking the rules or clichés. Because this is a starting course, this is the first step to everyone that would like to further his or her knowledge in photography. Syllabus: 1 - Light 2 - Photography cameras: 35mm, medium format and large format 3 - Focal length | lenses: wide-angle, normal, telephoto 4 - Depth of field: within and beyond focus 5 - Triad of: aperture – shutter – ISO 6 - Pinhole: different types of pinhole boxes; focal length; mathematical formulas for aperture calculation and its implications in image formation 7 - Monochromatic scale 8 - Photogram: between shadow opacity and material translucency 9 - Black and white film: different formats, sensitivity and develops 10 - Enlarger | Black and white darkroom 11 - Print: different kinds of paper and developers 12 - Photographic project 13 - Studio: continuous and instant lighting 14 - Introduction to digital photography 15 - Photo book


ESTUDOS EM ARTE PORTUGUESA / STUDIES IN PORTUGUESE ART ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: 1. Enrich the visual memory of future designers of communication; 2. Develop the ability to read images of design of communication in the Portuguese communication and graphic design; 3. Understand the meaning of images of design of communication in the context of society, art history and the history of communication in Portugal; 4. Increase the artistic history culture and design knowledge. Syllabus: 1. The Prehistory - signs and messages. 2. The Romanization - the alphabet and its use in architecture and in everyday life. 3 The Romanesque and Gothic – from illuminated manuscripts to portraits. 4. “Manuelino” – communication, heraldry and propaganda. 5 The Classical Period (Renaissance, Mannerism and Baroque) - books and letters. 6 The nineteenth century - eclecticism and Art Noveau. 7 Modernism - communication and advertising.


DESENHO III / DRAWING III ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: - Development of the capacity of analysis and objective graphic representation. - To understand the expressive and specific vocations of the active graphic ways. - To understand the structure of the human body. - Development of a personalized graphic expression. The student will be able to analyze through observation the structure of the human body and to detect the main constructive axles for any pose and point of view. Consequently it will be also ready to apply processes or methods of representation to the construction of the human figure that must respect proportion and forms on the whole and every parts defying common stereotypes. The student will be able to manipulate critically the placing of the figure in the drawing space. The pupil will manage to use appropriate expressive media to the representation of the human figure space as developing his own graphic expression. Syllabus: -Processes of observation and graphic representation. -Scale, framing and proportion. -Structures and perspective. -Structure of the human body (proportions and basic anatomy). -Morphological characterization of the human body.


HISTÓRIA DA ARTE CONTEMPORÂNEA / HISTORY OF CONTEMPORARY ART ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The course of history of contemporary art will seek to introduce students in the field of concepts, theories and reference currents, regarding the extension of the conceptual in contemporary artistic practices, with a view to the construction of grammars possible for critical reading, design, realization and enjoyment of artistic work and or aesthetic object. Syllabus: 1. Relationship "Site/Non-Site": the experience of "place" in the art of the second half of the 20th century: 2 examples. 1.1 the value of photography as document and as the work of art: the New Objectivity in Germany and American photography of the decades of 1980-90. 2. the Minimal experience (in addition to the Sculpture and painting): 5 examples. 3 the dichotomy Lightness/Weight», from the Five proposals for the next millennium, by I. Calvino. 4. the Portuguese art between the years 1970-90. 3 examples. 5. art, science, technology and design. The exhibition "This is Tomorrow" (London, 1956).


ILUSTRAÇÃO / ILLUSTRATION ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The course’s overall objectives are to provide the student a critical and thorough approach to the phenomenon and the universe of illustration, as both a specific language, regarding the process of its creation, graphic and plastic production and its characteristic processes and specific communication strategies. The student should acquire a degree of plastic and graphic skills that should allow a way to produce its own personalized illustrations. Alongside the acquisition of these graphic skills, students should deepen their aesthetic sense, find innovative and creative solutions and develop their own graphic thought. Understand and creatively use the basic elements of graphic communication. To be able to structure and elaborate illustrations that show appropriate, and creative in its relation to word and text in it environment. To be sensitive to composition. Syllabus: Illustration’s basic principles: Graphic Language and its relation with the text and the word. Drawing, printmaking, painting, collage, photography and digital imaging for/as illustration. Graphic expression: techniques and their relationship / suitability to specific Illustration media: poster, newspaper, magazine, book, audiovisual media, the internet, and eventually other media.


DESENHO I / DRAWING I ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: OBJECTIVES: To develop the skills of analysis and graphical representation. To develop creativity in the field of graphic expression. To explore media, materials, tools and processes. COMPETENCES TO BE ADQUIRED: Explore and dominate supports: sizes and quality / placement on the page / framing and composing. Master constructive aspects: proportionality / formal structure / directions and alignments. Mastering linear media: exploring the informative capacities of the line /suitability of various intensities and natures. Mastering chiaroscuro-values: Light / tonal hierarchy and variety / graphical correction of tonal characterization. Experimenting with mixed media applied to: densities and tonal scales / characterization of blotting exploration of specific graphic approaches. To be able in rendering volume graphically / textures and materials / distances / scales and magnitudes. The use of three-dimensional translation modes, namely: perspective / mastering of the depth cues. Syllabus: • Drawing’s operating modes Materials and techniques; Supports (quality, scales and proportion); Instruments (assorted graphs, graphite, charcoal, markers, brushes, unconventional materials, etc.); Techniques (dry, wet, mixed) • Structural elements of graphical language Line and blot; Linear values / textural / luminance / color • Elements of graphic representation and expression Shape , contour , surface , volume , space • Modes of graphic speech Framing / dynamic / rhythm / composition • Construction and drawing’s operational ways Structuring / simplification / expressive variants


TEORIAS DA COMUNICAÇÃO / COMMUNICATIONS THEOIRES ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The Communication Theories course has an introductory nature and aims to promote a set of skills and competencies that will allow the students to: - Recognize the main approaches, communication models and authors in the field of communication theories (LO1); - Understand the contemporary communication technologies and media and its social impact (LO2); - Understand the role of codes and languages and their socio-cultural validity (LO3); - Reflect on the relationship between communication and social sciences according the most important theories in this field (LO4); - Apply communication theories to the interpretation of media discourses (LO5). Syllabus: The syllabus was developed considering the concept of communication and addresses the theoretical perspectives and the most important authors in the field of communication theories: - Introduction, systematization of theories and communication models (S1); - Communication as transmission of messages: the mathematical theory of information to the functions of language of Jakobson (S2); - Communication as meaning: semiotics as a general theory of language (S3); - Major studies on mass culture: Technological Determinism, Cultural Industry and critical communication theory (S4); - Cultural studies and theories of reception (S5).


MARKETING / MARKETING ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Understanding the concept of marketing and its evolution (LO1); understanding what is marketing management, its areas of operation, functions and practices (LO2); identifying the main information systems (LO3); being able to distinguish the various types of market, quantifying their size, recognizing the trends and the forces which affect them (LO4); identifying and analyzing competition; diagnosing the competitive advantages of an organization and threats/opportunities in the marketplace (LO5); understanding the concepts of segmentation and positioning and knowing how to operationalize them (LO6). Understanding the concept of product; knowing the components of the product-mix; understanding brand concept, image and policy (LO7); understanding distribution, its functions, processes and key stakeholders (LO8); knowing how prices are determined (LO9); understanding a communication plan and how to design it; knowing the elements of the communication-mix, in particular advertising (LO10). Syllabus: The concepts of marketing and marketing management are firstly addressed, as are the matters related to their development, domains, functions, processes and information systems (S1). Following, the course focus on the economic environment and on issues relating to the dynamics of business organizations in the marketplace: SWOT analysis, competition and consumer behavior (S2). Market segmentation, targeting and positioning, both as concepts and practices, are discussed afterwards (S3). The second part of the course is dedicated to the marketing-mix. It starts by addressing the concepts of product and brand and matters related to its evolution, domains and policies (S4). Distribution comes next, along with its processes and channels (S5). The following section is dedicated to price, its related policies and methods of determination (S6). Finally, a particular attention is devoted to marketing communications, its strategies and channels, including a special emphasis on advertising (S7).


GESTÃO DO DESIGN / DESIGN MANAGEMENT ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: DM aims to provide students with the principles, methods and basic techniques in management, especially those applied to design and project-based activities. It also aims to prepare students for professional integration in the marketplace. I. Marketplace - Understanding the marketplace, its major forces and cycles (LO1); - Understanding the nature of the relationships between stakeholders (LO2). II. Design Management - Master the general principles, methods and techniques in management theory and practice (LO3); - Knowing the main management and business models applied to design practice (LO4); - Understanding the concept of Value Analysis (VA) and its methods (LO5); - Knowing the tools of the VA management process (LO6). III. Professional integration - Knowing the professional framework (LO7); - Differentiate industrial property and copyright (LO8); - Knowing how to estimate costs and outline a project budget (LO9); - Knowing the professional deontological and ethical code (LO10). Syllabus: - Fundamental concepts (S1) - Design practice and the Macro and Micro Economic Environments (S2). II. Design Management (DM) - Concept and definitions (S3) - DM Models (S4) - Businesses and design (S5) - Towards a framework for design (S6): - Design functions; - Design policies, goals and standards; - Coordination and project management. - Design strategy (S7) - Value Analysis (VA): principles and foundations (S8) - From VA to VA towards sustainability (S9) - The VA method and phases (S10) - Value Management tools (S11) III. Professional integration - Business organizations (S12): . Economic sectors; . Categories of Businesses; . Legal framework/employment contracts; . Taxation. - Freelance work (S13): . Legal framework; . Taxation, Social Security; . Intellectual Property: copyright and industrial property.


-Budgeting (S14): . Budgeting methods: comparative / costs / expected return; . Cost estimation. - Design ethics and professional code of conduct (S15).


DESIGN DE INTERFACES / INTERFACE DESIGN ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The curricular unit focuses on learning technical and conceptual models of the practice of interaction design, aiming to prepare students with the necessary skills for the execution of computational and interactive interfaces. Its intent is to deepen the knowledge of techniques and methodologies related to the practice of interface design (UI ), as well as to study the principles of user experience ( UX ) and their best practices. The program is based on the study of the fundamentals of human-machine interaction, with special focus on the analysis of digital paradigms of the last decade, including new platforms such as tablets and smartphones, without forgetting the universe of web connectivity. Syllabus: 1. Fundamentals of Human-Machine Interaction - Interaction design and HCI - Perceptual and Cognitive Models - Adaptation and Context - Heuristic Principles - Types of Digital Interface 2. Web / Mobile User Experience ( UX ) - Concepts and methodologies UX - Defining personas and user cases - Scenario analysis and narratives of experience - Use maps and information architecture - Metrics experience 3. Production and UI models - Interface design based on practices of UCD ( user-centred design ) - Design patterns and style guides - Elements of UI - Prototyping digital / analog - Methods of testing and validation


CULTURA MATERIAL / MATERIAL CULTURE ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: This course aims, in an experimental way, to constitute a theoretical and methodological legacy that is useful for the development of a relativistic, multicultural and intercultural perspective on the production and consumption of objects in contemporary societies. Some of its general objectives include: a) To know and understand the dimensions of cultural diversity and their impact on the design practice. b) To demonstrate an ability to collect, process and interpret relevant information for a solid argumentation by the student of his/her approaches and judgments, including in his/her analysis social, methodological and ethical issues relevant to any designer. Syllabus: Starting from a brief introduction to material culture and to anthropology, its methodology and understanding of its fundamental concepts, the syllabus stresses the notion of artifact and material culture as reflections of human activity. This approach will be taken from a reflection on texts and case studies in the field of anthropology and material culture, as well as through the use of ethnographic examples and other records. 1. Introduction to the anthropological gaze; 2. Key concepts and perspectives in the analysis of culture and cultural diversity; 3. Design and cultural production; 4. Design and contemporary society; 5. Design and globalization; 6. Sensitive culture vs. material culture: production and consumption; 7. Appropriation and identity in material culture; 8. Design as resistance: thinking about design in a world in crisis


WEBDESIGN II / WEBDESIGN II ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Using a personal computer, a tablet or a smartphone are quite different experiences. Thinking and designing for these and other digital devices also presupposes distinct approaches and languages. Thinking, designing and developing specifically for these kind of platforms are key steps to the success of a product or project and require the use of different approaches and technologies so that the best results can be achieved. Skills to be developed: a) learn to create and develop digital content for different digital media; b) conceptualize the integration of distinct media as a whole; c) consider the multiplicity of media and formats, and that the content developed for these products should always be adapted to their specificities; d) deepen the knowledge and skills acquired in Webdesign I; e) develop a project, from the idea to its final implementation and presentation; f) knowing and using work methodologies specific to this domain of knowledge, in this case, working as a team. Syllabus: 1.Mobile Devices Approach to the design of digital contents for mobile devices (such as smartphones, tablets) based on the knowledge acquired in Webdesign I. 2.Process and methodologies Processes, methodologies, conventions and techniques for the development of websites and mobile applications in their different typologies. These include specific nomenclature, work methods as well as features of development and use. 3. Project Conception, design, development and presentation of a project, revealing knowledge of the process fundamentals and resorting to digital technologies and its conceptualization tools. This project will be developed in groups so that the students gain contact with the common methods for project development. 4. Technological proficiency Specific tools of each stage of the design process and development of mobile or web-based objects or applications.


WEBDESIGN I / WEBDESIGN I ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The main goals of Webdesign I are to create an overall conceptual and technical understanding of digital culture and to foster a way to intervene in this context in a structured and critical manner. This can be achieved by integrating knowledge and skills that include the fundamental technological processes for creating digital interactive objects and non-linear narratives. Competences to be developed: a) to frame digital culture in the artistic, design and research domains, as a way to create and develop interactive digital pieces for the scree; b) to recognize the processes and methodologies, conventions and techniques of the development of websites and mobile applications in their most different typologies; c) to project, develop, and implement websites, attesting knowledge of the processes, resorting to the digital technologies and design tools; d) to acquire proficiency in the use of specific software, namely at the level of design and programming tools. Syllabus: 1. Historical, social and cultural framing of interactive media . Early computers and first networks. The emergence of the Internet. . Web 2.0 as a concept. . Languages, technologies and conventions associated to on and offline interactive media. . Web as an experience: diversity, narratives, tools, and media discourses. 2. Interactive and technological languages . Hypertext, hypermedia and hyperlinks. . Communication protocols, browsers, technology, devices, uses and languages. . Interface and interactivity in new digital media. . Information architecture, interaction design and narrative. . Design and layout. . Usability and accessibility. . Responsive interfaces. . Research and design methodologies. 3. Application of knowledge . Project that integrates the knowledge imparted in previous phases as well as technological proficiency in web production tools.


ESTÉTICA / AESTHETICS ECTS: 3 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: Our target is to provide the tools like, language, the concepts and ideas, in order to allow the students to understand the basis of aesthetics. It also means that we work these subjects mainly to provide intellectual independence and maturity in aesthetic subjects. We expect that the students after this u.c. will be able to understand and develop their own skills on philosophical thinking , especial in aesthetics and find their own arguments and principles to their project achievements. At last they will acquire a different look to design production, based on a aesthetic approach, where the work of art and the design product, can be seen in a diverse look. Syllabus: The principal purpose of Aesthetics, since it is an introduction, and at the same time the only u.c. of philosophy, is to provide the students familiarity to philosophical language as well to understand the main questions and subjects of aesthetics. First there is an explanation about the aesthetic area and its concepts, based in present day authors (W. Benjamin, A. Danto...), followed by an introduction to the most important philosophers, from Plato to Kant. It is also given to the students the main lines: the theory of beauty and the art theory. Students must read the most significant texts, so that they can articulate not only the aesthetic history and authors, but the most important questions from the classics to the Enligthment time. 1. Introduction to aesthetic concepts, ideas and limits. (contemporary authors) 2. The topic of beauty (Plato, Aristotle, medieval thinking; renaissance (Alberti, Leonardo Da Vinci), Descartes, Boilau. 3. The topic of taste.(David Hume, Diderot, Kant)


DESENHO II / DRAWING II ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: OBJECTIVES: To deepen the skills of analysis and graphic rendering. Deepen the knowledge gained in the field of graphic expression in Drawing I. Maintain and further exploration of media, materials, tools and processes. SKILLS TO ACQUIRE: Deepening the field of media as: sizes and types / placement on page / framing and composition. Proper implement of constructive aspects like: proportions / structure / composition. Developing the use of linear media: the line as an expressive medium. Management and application of values as: brightness / range and tonal hierarchy. Development of experimentation through mixed media. Creative use of drawing to represent: volumes / materials and textures / distances / scales and magnitudes. Syllabus: • Drawing’s operating modes Materials and techniques; Supports (quality, scales and proportion); Instruments (assorted graphs, graphite, charcoal, markers, brushes, unconventional materials, etc.); Techniques (dry, wet, mixed) • Structural elements of graphical language Line and blot; Linear values / textural / luminance / color • Elements of graphic representation and expression Shape , contour , surface , volume , space • Modes of graphic speech Framing / dynamic / rhythm / composition • Construction and drawing’s operational ways Structuring / simplification / expressive variants


FOTOGRAFIA ESTUDOS AVANÇADOS / PHOTOGRAPHY, ADVANCED STUDIES ECTS: 6 LICENCIATURA EM DESIGN DE COMUNICAÇÃO / BA IN COMMUNICATION DESIGN

Learning outcomes of the curricular unit: The Photography Advanced Studies course aims to enable students with the technical knowledge and theoretical frame specific to the medium and necessary for the development of an authorial photographic project with an artistic nature. Circular learning encompassing practices of contemporary photography that foster technical control, research, discipline and dedication will be cultivated. Develop a program and work methodology, define a concept, a strategy for capturing images and culminate in the final presentation of the project. Stimulate a creative and original approach to the photographic act and to the presentation of the work (portfolio, exhibition, author or artist's book). Understand the instruments, procedures, methods and visual characteristics of the analog and the digital images. Be able to contextualize contemporary Portuguese photography. Develop observation and analytical skills in relation to images printed on photo books. Syllabus: 1. The photography within the art system: signature, title, series, format, technique, size and edition of the photographic image. 2. New trends in contemporary photography. 3. The photographic image as guiding principle in painting, drawing, dance and contemporary music. 4. The photo book of: author book, artist book, histories of photography, monographs, image booklets and magazines. 5. A background of Portuguese photography. 6. Presentation of the photographic image: portfolio, exhibition, author and artist’s books. 7. Photographic film cameras and digital cameras. 8. Accuracy and maximum resolution in photography. 9. Thumbnails, small, medium and large formats. 10. Studio. Lighting: principles and equipment. 11. Darkroom. Film processing. Small and large proofs: equipment and procedures. 12. Professional digital Laboratory. Photographic digitalization: supports, post-production and digital printing, finishing and installation of the photographic image.

Documents

CULTURA VISUAL / VISUAL CULTUREbelasartes.ulisboa.pt/wp-content/uploads/2013/02/... · Faculdade de Belas-Artes da Universidade de Lisboa, Largo da Academia Nacional de Belas-Artes,