curitibaparaná | brasil

cap Headquarters

curitiba founded in 1693

PoPulation | 1.750.000 (aprox.)altitude média | 3,058 ft

105 kilometres (65 mi) far from atlantic coast

PR

sc

Rs

MssP

DF| Brasília | capital do País

RJ

Uruguai

Paraguai curitiba

Argentina

Afonso PenaAirpoort

Foto

: Fel

ipe d

e Sou

za

Near the cultural and economic hub of Brazil, curitiba’s population is aproximately 1,750,000 people, making it the biggest and one of the most important cities in souther Brazil. it is one of the finest examples of quality of life, exceptional urban planning and large green spaces including beautiful parks. Pioneer initiatives such as the Bus Rapid Transit (BRT) system, waste treatment and other urban sustainable actions gained worldwide significance and recognition to the city.

curitiba is also very significant to the national economy. According to Brazilian Institute of Geography and statistics or IBGE, its economy ranks fourth in terms of contribution to the country’s gross national product (GDP) behind only the larger cities sao Paulo, Rio de Janeiro and the capital city, Brasília.

Atletico Paranaense soccer club or cAP was founded on March 26, 1924. It became one of major forces in state of Parana, soon won many titles. In 1949 the club assembled a team considered the best in Parana league whose oustanding, performance led them th affectionate nickname “Furacao” (Hurricane), which it has used ever since.

After a improvement in business started in 1995, the results appeared quickly. In 2001, the club involved greatest fans of soccer in Brazil doing a vibrant campaing in national league. The talent of the team associated with its efficiency and strategy led them not only to receive praises, but also the national champion title. It made a fortunate coincidence because the club became the first champion of the 21st century and third millennium.

since them, cAP has won more titles having outstanding performances in several championship which participate in Brazil and abroad.

cap

1999-2011cap arena

Atletico Paranaense club stadium or Arena da Baixada, which is located next to downtown curitiba, was founded in 1999 and designed as the first multifunctional stadium hosting soccer games, large congress, concerts and fairs. Having the most national modern stadium recognized nationally by the sports community, its innovations offers Brazilian soccer fans numerous, comfortable seating as well as security both inside and outside the stadium.

World cup 2014 in brazilcap arena

since cAP is selected by Parana committee to host the matches in the capital of state, cAP Arena will be used for World cup in Brazil, broad renovations are being made in order to be fully equip the stadium to FIFA standards for international hosting events.

The graphs provides more details about the project Arena sports complex including cAP, Olympic Arena and Afonso Botelho square.

It is located 17.5 km from the International Airport Afonso Pena and 300 meters from metro line of the future. The cAP sports complex consists of:

complexo de

entretenimentodo cap

cap arena 92.000 m2 of total area

it is caPable to host 72,000 sPectators maximum

caPacity 41,375 PeoPle sitting such as fans, media and guests

Parking 800 vehiclesunique stadium comPletely covered

eighty four cabins caPable to host from 8 to 22 PeoPle

large food court

arena olímpicatotal area of 30.000 m2 of facilities

its caPacity is maximum 16,000 sPectatorscaPacity 10.000 sPectator,

among fans, media and guests

praça urbana afonso botelHo35.000 m² wich can accommmodate uP to 60,000 PeoPle

sinergia arena cap + arena olímpica + praça afonso botelHo

9.000 m² de hall and shared facilities 13.500 m² of Parking

THEy ARE lINkED sPAcEs OPERATING TOGETHER OR INDEPENDENTlycAPABlE OF HANDlING MUlTIPlE AND sIMOUTANEOUs EvENTs

• The largest owner of sports teams in the world (11)• The owner/operator of 100+ sports and entertainment venues

across 5 continents• The #2 concert promoter in the World (produces over 6,000 concerts

worldwide)• Owner of coachella, arguably the most influential music festival in

the U.s.• Owner of sTAPlEs center, the busiest and most profitable arena in

the world• Operator of The O2, the #1 concert venue in the world

partner of clube atlético paranaense and operator of arena cap

• Owner of l.A. lIvE, the $3 billion downtown entertainment district across from sTAPlEs center

• launching AXs Tv, a music & lifestyle television network, and AXs.com ticketing platform

• Owner of Farmers Field, the NFl stadium that would bring pro football back to lA

• Owner of the 2012 stanley cup champions, the los Angeles kings• Owner of the lA Galaxy• creator of The Amgen Tour of california, the U.s.’s #1 cycling event• Owner of Bay to Breakers (60,000+ participants), the largest race in

the U.s.

centro de

treinamentosalfredo gottardi “caju”

The infrastructure of Altletico soccer club is one of the best in the world in terms of high-technology, facilities and soccer expertise. Alfredo Gottardi centre of soccer Excellence (better known as cT do caju) is an excellent example of athletic developemnt, sports medicine and professional education. It is the largest soccer centre in Brazil, with 220,000 two hundred twenty two thousand meters square of total area, including a small stadium, pitches, courts, swimming pool and gym. There are two large hotels supporting 180 guests, 2 restaurants offering 800 meals a day, laundry facility clothing services 60,000 a month, parking lot 120 having capacity and security services 24 hours. It is surrounded by a large landscaped area with a natural lake.

In addition to the services provided to Atletico athletes there are soccer programs for other teams, coaches, and players at Alfredo Gottardi centre of soccer Excellence. It has developed technical training for coaches, athletes and international teams. Moreover there are an exchange program for athletes from different parts of the world, coaching and refresher courses, professional team pre-season training, sports injury recovery of athletes.

health sciences centre

In order to support athletic training as well as provide sports injury recovery, Alfredo Gottardi centre of soccer Excellence provides a Health sciences centre specializing in physiology, physiotherapy, orthopaedics, nutrition and diagnosis offering individualized care and monitoring.

partnersHips

regionalsParaná: Centro de ExcelênciaSanta CatarinaRio Grande do SulSão PauloRio de JaneiroMinas GeraisEspírito SantoMato GrossoMato Grosso do SulGoiés/DFTocantinsBahia

SergipeAlagoasPernambucoCearáRio Grande do NortePiauíMaranhão

internationalsBrasilArgentinaUruguaiParaguaiChile

PeruColômbiaBolíviaVenezuelaEquador

The actions of FUNcAP started its social inclusion projects through cAP soccer

schools based on two levels:

• Prevention and Rescue social change: soccer training to keep youths away

from delinquency

• Education: to ally sport with education and professional development.

sOccER scHOOls cAP E GOAlkEEPER scHOOl

cAP soccer Way

General Goal: to teach soccer as way of citizenship development.

• specific goals: to develop motor skills and its specific to play soccer.

17 Headquarters

in curitiba

10 social

projects

20

68

Headquarters

in paraná state

total

of Headquarters

21

8500

Headquarters

located in otHer states

total

of students enrolled

furacão scHoolsocial inclusion

neto

atHletedevelopment

KlebersonSeleção Brasileira

taibersonSeleção Brasileira

marcos guilHerme.

atHletes stars

fernandinHoSeleção BrasileiraShakhtar Donetsk|Ucrânia

jadsonSeleção BrasileiraShakhtar Donetsk|Ucrânia

alex sandroSeleção Brasileira

Seleção BrasileiraFiorentina (Itália)

The excellence of cAP training has been proven by many athletes of the club who have worked through different levels of national team besides

international clubs. Many athletes have played for national team which is the successful soccer team in World cup.

Seleção Brasileira

After improvement in business started in 1995, the club had expanded its business stablishing International Affair Department. some actions are the result of it:

• chinese Training Team U-20 at ct do caju

• cAP played Taça libertadores champioship

• Reception of Brazilian team at cT do caju during World cup 2002, 2010, and other events

• cAP played Euro Tour 2012

internationalaffairs

The International Affairs Department created in 2003 cAP launched formally the international branding process of cAP. The aims are:

• Include cAP’s in new markets through its strategic planning plan

• Promote internship between coaches, teams and foregners players

• Making cAP an example of players development

• Promote technical knowledge between clubs, technical committees and foreigners athletes;

• Being competitive on international market and establish constantly a leadership position in its category

The marketing related to sports is an excellent tool for building relationship with customers, prospects, employees and the community using emotional connections. cAP proudly has partners and sponsors with strong reputation since its improvement in business started in 1995.

club Atletico Paranaense is result of strategic planning of all management actions of the club. The Marketing Department is responsible for development of many of these actions pursuing cAP branding. The aim of marketing are:

• Branding of the club;

marKeting and business

• The growth of the fans

• Encourge fans to become consumer;

• Attract new sponsors who add value to cAP

The club has a team of qualified professionals who establish strategic partnerships for business. In addition it invests heavily in continuous improvement of infrastructure. This is a highlight compared to the most competitors. The department develops specific research and analysis to support projects that address needs from th club and market. cAP uses employees to release the club in major events around the world

ATLETICOPARANAENSE.COM