ufaso

Tebervali, 2010, N3 (58)

`moxaruli var, rom `iyal­

Tos danaxva~ sxva konkursan­

tebze metad SevZeli. namuSe­

vari iseTi gamovida, rogoric

Cafiqrebuli mqonda, rac iyal­

Tos siyvaruliTaa gamowveu­

li. samonastro kompleqsTan

axlos vcxovrob da es grZnoba

CemSi bavSvobidan Cqefs...~, _

am sityvebiT gamoxata Tavisi

emociebi naTia botkovelma,

romelic jeoselis saskolo

konkursis _ `dainaxe iyalTo~,

saukeTeso naSromis avtorad

dasaxelda.

konkursis farglebSi sko­

lis moswavleebs SesaZle­

bloba miecaT, sakuTari

TvaliT danaxuli iyalTo

TavianT SemoqmedebaSi gadae­

tanaT. amisTvis saWiro iyo

moswavles (an moswavleTa

jgufs) iyalTos Temaze Seeqm­

na namuSevrebi (naxati, statia,

moTxroba, Canaxati, da a.S.)

da jeoselis saTavo ofisSi

gamoegzavna.

TiToeulma skolam

konkursze xuTamde saukeTe­

so namuSevari warmoadgina,

romelTagan kompaniam gamar­

jvebuli gamoavlina. konkursSi

dainaxe iyalTo jeoselis saskolo konkursi

gagrZeleba me­4 gverdze

marti, 2010, N3 (58)

2

2

“Caaqre sinaTle erTi saa­

TiT, gamorTe yvela eleqtro­

mowyobiloba, aCuqe erTi saaTi

dedamiwas”, _ es aris mowodeba,

romlis irgvliv 2007 wlis 27

marts milionobiT adamiani

gaerTianda. ukve mesame welia,

rac yovel 27 marts, 20:30 saa­

Tidan 21:30 saaTamde, msofli­

oSi dedamiwis saaTs aRniS­

naven.

mwvane koqteili, mwvane

lentebi, sanTlis Suqi, jeo­

starelebis cocxali akusti­

kuri koncerti... – ase aRniS­

na dedamiwis saaTi Seraton

metexi palasSi Sekrebilma

sazogadoebam, romlis organi­

zatorebi iyvnen jeoseli, sas­

tumro Seraton metexi palasi

da radio qalaqi.

dedamiwis saaTi pirvelad

2007 wels sidneiSi aRniSnes,

roca 2 milionze met dawe­

dedamiwis saaTisebulebaSi eleqtroenergia

erTi saaTiT gamorTes. male es

wamowyeba msoflio mniSvnelo­

bis movlenad iqca. 2008 wels am

kampaniaSi 35 qveynis 370 qalaqi

da 50 milioni adamiani CaerTo.

Tamunia guledani, “Se­

raton metexi palasis” re­

alizaciisa da marketingis

ganyofilebis ufrosi: “mim­

dinareobs globaluri daT­

boba, dedamiwas ewureba

resursebi, amitom TiToeulma

Cvenganma unda SevitanoT wv­

lili dedamiwis gadarCenaSi.

erTi saaTiT yvelam CavaqroT

sinaTle da amiT davasvenoT

dedamiwa. Cven gvsurs, gamovx­

atoT protesti civiluri

formiT, iseve rogorc amas

akeTeben inglisSi, safrangeT­

sa da sxva qveynebSi.”

duta: “mTel msoflioSi 27

marts erTi saaTiT aqroben

sinaTles da amiT milionobiT

adamiani gamoxatavs keTil ne­

bas, daasvenos dedamiwa. Cvenc

gvsurs SevuerTdeT am wamow­

yebas. aqciaze mosul yvela

stumars gaukeTda mwvane len­

ti, rac niSnavs mwvane inicia­

tivas _ Cven gvsurs, dedamiwas

SevunarCoT is resursebi rac

aqvs. gvinda, dedamiwa mwvane

darCes da Zalian didxans iyos

Cvens samsaxurSi.”

giorgi suxitaSvili, jeso­

tari 2008: “originaluri saR­

amo gamovida. pirvelad mqonda

SesaZlebloba, roialisa da

akustikuri basis TanxlebiT

memRera sanTlis Suqze. es iyo

originaluri da Zalian saWiro

aqcia. visurvebdi, rom momaval

wels ufro masStaburi gamx­

dariyos es aqcia. albaT sasia­

movnoc aris, weliwadSi erT

saaTs Cvens Tavsac Tu movu­

wyobT romantikul saRamos da

dedamiwasac davasvenebT.”

marti, 2010, N3 (58)

3

3

sanam am saiubileo werilis weras daviwyebdi, kidev erTx­el gadavxede jeoselis mier gakeTebul saqmeebs. Tvali uneburad im jildoebiskenac gameqca, romlebic kompanias gaweuli saqmianobisTvis sx­vadasxva dros miuRia. gakeTeb­uli gacilebiT meti aRmoCnda.

1997 wlis 15 marts jeose­lis qselSi ganxorcielda is pirveli mobiluri zari, ro­melic Cvens qveyanaSi didi cv­lilebebis mauwyebeli gaxda. Tavdapirvelad qselma mx­olod Tbilisi dafara, Sem­deg ki _ qveynis mniSvnelovani qalaqebi. amas mohyva qarTli, kaxeTi, imereTi da Savi zR­vis sanapiro zoli. bolos saqarTvelos maRalmTiani regionebic CaerTnen qselSi. DdRes jeoseli Cveni qveynis mTliani teritoriis 88 da dasaxlebuli teritoriis 98 procents moicavs. “arc erTi adgili komunikaciis gareSe” _ am mowodebiT kompania aqtiu­rad ganagrZobs yvelaze miu­wvdomeli adgilebis dafarvas.

ZiriTadi saqmianobis gar­da, sazogadoebrivi cxovrebis TiToeul sferoSi uamravi ramaa gasakeTebeli. xan ever­estia dasapyrobi, xan saerTa­Soriso Teatraluri festiva­li “saCuqaria” Casatarebeli. aqeT norC gamomgoneblebsa da estradis varskvlavebs unda aRmoCena, iqiT im adamianebis SesaZleblobebia Sesaswavli, romlebsac CvenSi SezRuduli SesaZleblobebis mqone ada­mianebs eZaxian. jeoseli xom yvelas qselia. amitom Tavisi inovaciuri proeqtebiT yvela sferoSi advilad axerxebs ad­gilis damkvidrebas.

warsulis pativiscemis ga­reSe momavals ver Seqmni. sau­kunis proeqtiT _ iyalTos aR­dgena­restavraciiT kompania miZinebuli warsulis gamoR­viZebas cdilobs. jer mxolod dasawyisia, magram momavali TaobebisTvis imis garantia, rom kvlavac ayvavdeba “sibrZ­nis toti” da maTac SeeZlebaT iyalToTi iamayon, ukve arse­bobs.

momavals ki is Taobebi Seqm­nian, romlebic dRes iyalTos monastris ezoSi iwyeben lit­eraturul saqmianobas. niWier mwerlebTan erTad, jeosels arc sxva niWierebi darCenia uyuradRebod.

pragmatizmi da romantizmi _ swored am ori motivaciis saukeTesod Serwymam ganapi­

roba is rom jeoselma sazoga­doebis yvela fenaSi SeaRwia.

warmatebis garanti albaT isic aris, rom myisieri reaq­cia gqondes qveyanaSi mimdi­nare movlenebze. 2008 wlis “agvistoSi ganviTarebuli moqmedebebis dros bevri kom­pania droebiT daixura, – am­bobs erT­erT interviuSi batoni osman Turani, _ Cven­Tan piriqiT moxda: is TanamS­romlebic ki, romlebic Sve­bulebaSi iyvnen gasuli, ukan gamoviZaxeT, radgan jeoseli, pirvel rigSi, sakomunikacio kompaniaa. saomar pirobebSi is strategiul obieqtad iqca. am eqstremalur situaciaSi aTa­sobiT Cveni abonenti swored jeoselze iyo damokidebuli.rusulma bombdamSenebma Cveni moZravi sadguri da anZa daa­zianes. misi rezerviT Canacv­leba wuTebsa da wamebSi movas­wariT”.

saomari moqmedebebis Sede­gad dazaralebulebi kompan­ias SemdgomSic uyuradRebod ar dautovebia.

13 wlis manZilze ganx­orcelebuli proeqtebis raodenoba adamians misTvis sayvareli proeqtis arCevis fufunebasac ki sTavazobs. pirveli me gagimxelT: yvelaze metad mesijebis konkursi mi­yvars.

Tqven?vici, umetesoba “jeostars”

daasaxelebs, radgan, ukve ram­denime welia, saqarTveloSi Semodgoma rTvelTan da “jeo­starTan” asocirdeba. axali welTan erTad xom jeovarskv­lavsac velodebiT. es im pro­eqtebis mcire CamonaTvalia, romlebic jeoselma ganaxor­ciela. erTi patara werili sad gaswvdeba mis mier gakeTebul saqmeebs.

da kidev erTi: Tu am weri­lis kiTxvisas raime mesiji mo­gividaT, waSlas nu iCqarebT _ ra iciT, jeoseli ra siaxles gTavazobT!

gilocavT.

is, rom giorgi suxitaSvils sakuTari albomi eqneboda, weliwad­naxevris win, “jeo­stari 2008”­ze gaxda cnobili. maSin giorgim 50 aTasze meti xma miiRo da 2008 wlis “jeostari” gaxda.

24 wlis momRerali male sakuTari albomiT wardgeba msmenelis winaSe. giorgi cno­

bil musikosebTan erTad muS­aobs da imedi aqvs, rom misi pirveli albomi qarTul es­tradaze Tavis sityvas ityvis. SemoqmedebiT jgufTan erTad didxans fiqrobda albomis Tematikaze, bolos arCevani qarTul qalaqur folklorze gaakeTa.

giorgi suxtaSvili, jeso­tari­2008: “jesotarma” Cemi cxovreba mTlianad Secvala. es

jeoselis socialuri proeqti

naTia gogolaSvilis sveti

TqvenTan mesijia

giorgi suxitaSvili

pirvel albomze muSaobsproeqti rom ara, amdeni ramis gakeTebas ver SevZlebdi. je­oselis mxardaWeras yovel fex­is nabijze vgrZnob. am kompaniam momca SesaZlebloba, maTTan erTad monawileoba mimeRo saqvelmoqmedo aqciebSi, xSir­ad gamovsuliyavi koncerte­bze, axla ki amixda ocneba da vmuSaob albomze. simRerebs

aranJirebas ukeTebs araCveu­lebrivi musikosi daviT mala­zonia. diskSi Seva ori dueti – Tika maxaldianTan da salome bakuraZesTan erTad. repertu­arze bevrs vfiqrobdiT da bo­los Zalian saintereso gamov­ida. es iqneba Zvelisa da axlis sinTezi.”

qalaquri folklori, mivi­wyebuli simRerebi, eTnojazis elementebi da gaTanamedrove­

buli baiaTebi _ am yvelafris sinTezs msmeneli giorgi suxi­taSvilis pirveli albomiT gaecnoba. simRerebi bendTan erTad ukve iwereba.

msgavsi albomis Seqmnis sur­vili marina beriZes adrec hqon­da, magram maSin misi idea aravin gaiziara. musikaluri prodiu­seris azriT, albomi, romlis Cawera male dasruldeba, qa­rTveli msmenelis gemovnebaSi did gardatexas moaxdens.

marina beriZe: “es iqneba erT­erTi yvelaze mniSvnelovani kompaqtdiski, romelic Secv­lis saerTod Soubizness, ro­gorc Tavis droze “jesotarma” Secvala Cveni Soubiznesi.”

irma cqitiSvili, jeoselis sazogadoebasTan urTierTo­bis samsaxuris ufrosi: “jeo­stari” ar aris erTjeradi pro­eqti. Cven vcdilobT, proeqtis dasrulebis Semdegac Sevu­wyoT xeli gamarjvebulebs. giorgi ar aris pirveli jeo­stareli, romelsac jeoselma diski Cauwera. produqti, ro­melic axla iqmneba, iseTive qa­rizmatuli aRmoCnda, rogoric Tavad giorgia. imedi maqvs, msmenels moewoneba eqsperi­menti, romelsac giorgi suxi­taSvili daviT malazoniasTan erTad gvTavazobs.”

alboms, romelSic 12 sim­Rera Seva, qarTveli msmeneli ramdenime TveSi Seafasebs. je­oseli giorgi suxitaSvilis pirveli albomisTvis grandio­zul prezentacias gegmavs.

oqros brendi _ jeoseliwels ukve mexuTed kom­

pania jeoseli “oqros bren­dis” mflobeli gaxda. “oqros brendiT” dajildovdnen is kompaniebi, romlebmac saqa­rTvelos bazarze brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies da pro­duqciis an kompaniis brendis cnobadoba ganamtkices. kvle­vis mTavari sagani brendingul saqmianobaSi kompaniebis krea­tiuli gadawyvetilebebi iyo.

“oqros brendis” dajil­doebis ceremoniali 9 marts sastumro “redison blu ive­riaSi” gaimarTa. misi organi­zatorebi iyvnen: marketinguli kompania GLOBAL IDEA, gazeTi THE FINANCIAL, saqarTvelos savaWro­samrewvelo palata da amerikis savaWro palata.

naTia jinWaraZe, GLOBAL IDEA­s generaluri direqtori: “oqros brendis~ dajildoebis ceremonia 2006 wlidan tar­deba. is yvelaze prestiJul da gavlenian biznesdajildoebad aris aRiarebuli. Cven SevarCieT yvelaze Zlieri kompaniebi. sul iyo 33 nominacia da maT Soris erT­erTi – “saukeTeso mobi­luri komunikacia”, romelSic

kompania jeoselma gaimarjva. SeiZleba amas tradiciuli gamarjvebac vuwodoT, radgan jeoseli mudam xvdeba saukeTe­so kompaniebs Soris da imsax­urebs oqros brends. amasTan, wels gvqonda siurprizi. davawe­seT gansakuTrebuli nominacia ­ wlis brendi anu saukeTeso saukeTesoTa Soris. am nominaci­aSic pirveloba jeoselma aravis dauTmo. vulocavT gamarjvebas da vusurvebT winsvlas, rac am

kompanias namdvilad ar aklia.” irma cqitiSvili, jeoselis

sazogadoebasTan urTierTobis samsaxuris ufrosi: “warmatebis sixaruls Tan mosdevs gaasmage­buli pasuxismgebloba. es pa­suxismgebloba gvaqvs TiToeu­li Cveni abonentis mimarT. 13 welia Cveni abonentebis samsax­urSi varT da vcdilobT mudam SevTavazoT siaxleebi. madlo­bas vuxdi yvelas, radgan arCev­ani jeoselze SeaCeres.”

marti, 2010, N3 (58)

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redaqtori: arCil xatiaSvili,

korespondentebi: arCil xatiaSvili, Tamar dvali

dakabadoneba da beWdva: Sps „sezani~

stili: ÍÀÍÀ ãÏáÀÒÉÞÄ

ISSN 1512-3049`jeoselis~ korporaciuli komunikaciis ganyofileba

ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ.

ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: pr@geocell.com.ge

dasawyisi pirvel gverdze

BlackBerry® meti dro cxovrebisaTvis!

saqarTvelos TiTqmis yvela re­

gioni CaerTo. jeoselma bevri

saintereso namuSevari miiRo,

risTvisac kompania did madlo­

bas uxdis yvela monawiles.

konkursis gamarjvebuls

jeoselisgan mobiluri te­

le foni da sxva sasiamovno

saCuqrebi gadaeca.

naTia botkoveli (iyalTos

sajaro skolis IXklasis mo­

swavle): `Tavidan mirCies, rom

vpoulobdi. gamiCnda survili

Semeqmna iseTi originaluri

namuSevari, romlis msgavsic

konkursze warmodgenili ar

iqneboda.~

namuSevari, Zveli qarTuli

teqnikiT, `qvilTis~ mixed­

viTaa Sesrulebuli. saqarT­

veloSi es meTodi didi xnis

manZilze miviwyebuli iyo. am

teqnikiT iqmneboda fardage­

bi, gadasafareblebi da a.S.

namuSevari erTmaneTze da­

kerebuli sxvadasxva qsovi­

lis sami fenisgan Sedgeba. im­

isTvis, rom namuSevari ufro

mravalferovani gamxdariyo,

aseve gamoyenebulia aplika­

ciis elementebi.

naTia botkoveli: `qvilT­

is~ teqnika saxviT xelovnebaSi

gvaswavles, ramac Tavidanve

Zalian damainteresa da gami­

taca. Semdeg misi mniSvnelo­

ba ganmartebiT leqsikonSic

moviZie, sadac `qvilTis~ xe­

lovneba ufro detalurad iyo

aRwerili. `iyalTo~, am teqni­

kiT Sesrulebuli Cemi pirveli

namuSevaria.

moxaruli viqnebi, Tu Cemi

namuSevari am miviwyebul te­

qnikas ise gamoacocxlebs,

rogorc jeoselma iyalTos

samonastro kompleqsi gaa­

cocxla.~

dainaxe iyalTojeoselis saskolo konkursi

taZrisTvis foto gadameRo da

imis mixedviT memuSava. Tumca

gadavwyvite taZarSi kidev

ramdenjerme mivsuliyavi da

misTvis axla ukve sxva kuTx­

iT Semexeda. yovel misvlaze,

yovel Sexedvaze raRac axals

bleqberis momsaxurebas dRes msoflios 150­mde qveynis 351 operatori iyenebs, momxma­rebelTa raodenoba ki 21 mili­ons aWarbebs. aRniSnuli ser­visiT sargebloba amerikasa da evropaSi pirvelad 1997 wlidan gaxda SesaZlebeli. saqarTvelo am CamonaTvalSi axali wevria. bleqberis momxmarebelTa mra­valmilionian sias ukve Tqvenc, je oselis abonentebic SeuerT­diT.

bleqberis ekranze gamosax­uli simboloebi saqarTveloSi pirvelad jeoselis daxmare­biT gacocxlda. jeoselis abo­nentebs saSualeba geZlevaT isargebloT yvela im siaxliTa da teqnologiuri komfortiT, rac bleqberis smartfonebis udao upiratesobaa.

bleqberis SesaZleblobebi usazRvroa. es aris, faqtiu­rad, mcire zomis portatuli kompiuteri, romelsac usad­eno internetiT informaciis swrafad gacvla SeuZlia. bleq­beri moicavs smartfonebs, pro­gramebsa da servisebs, romle­bic momxmareblisTvis martivad uzrunvelyofs usadeno kavSirs el­fostasTan, internetTan, telefonTan, multimediasa Tu biznes da sxva saxis informa­ciasTan.

bleqberis smartfoni sa­u keTeso arCevania im adami­anebisTvis, romlebisTvisac mni Svnelovania datvirTuli sa­muSao dRis manZilze, nebismieri adgilidan hqondeT ganuwyvete­li kavSiri Tavis kolegebTan, samuSao garemosTan, mego­brebTan da ojaxis wevrebTan. servisis momxmarebels SesaZle­bloba eZleva, sadac ar unda imyofebodes, onlain reJimSi miiRos an gagzavnos eleqtro­nuli werilebi, gaxsnas progr­amebi, moaxdinos Sexvedrebis organizeba, miiRos informacia organizaciaze da mis wevrebze, dagegmos maTi ganrigi da kon­ferenciebi da a.S.

bleqberi gvTavazobs inova­

ciur mobilur servisebsa da komunikaciis iseT saSualebe bs, romelic informaciis mopo ­ve bisas da momxmarebelTa erT maneTTan dakavSirebisas ma qsi malur simartivesa da da­cu lobas uzrunvelyofs. gar da amisa, bleqberi moicavs speci­alur saSualebas, romlis da­xmarebiT, aparatis dakargvis an dazianebis SemTxvevaSi, masSi ar sebuli informacia serverze Se inaxeba.

`Tqveni qseli~ saSualebas gaZlevT isargebloT mraval­funqciuri da moxdenili dizai­nis mqone bleqberis smart­fonebiT, romlebic funqciuri TvalsazrisiT gansakuTrebul momsaxurebebs sTavazobs ro­gorc biznes segments (korpo­raciul abonentebs), ise dan­arCen momxmareblebs (fizikur pirebs).

servisiT sargebloba Sesa­Zlebelia rogorc jeoselis, ise lailais abonentebisTvis.

bleqberi da

rouminguli kavSiri

bleqberis servisebiT sarge­bloba SesaZlebelia roumi­ngSi yofnis drosac. kompa­nia jeosels 68 qveyanaSi 127 GPRS­rouming partniori hyavs da maTi ricxvi dRiTi dRe iz­rdeba. bleqberis momsaxurebis misaRebad sakmarisia nomerze rouminguli momsaxurebis gaaq­tiureba. mogzaurobisas Tqven mudmivad, Seuferxeblad geqne­baT kavSiri eleqtronul fos­tasTan, kalendarsa Tu sxva TqvenTvis mniSvnelovan infor­maciasTan. aqve SegaxsenebT, rom `Teliasoneras~ Zlieri jgu­fis wevri _ kompania jeoseli, yvelaze xelsayrel pirobebs gTavazobT _ 50%­mde roumin­gul fasdaklebas `Teliason­eras~ jgufis wevr operatorTa qselSi.

dRevandeli mZafri konku­renciis pirobebSi, rodesac uam ravi arCevani arsebobs, cxa­dia nebismieri CvenTagani upi­ratesobas mianiWebs imas, rac Cvens moTxovnebs, gemovnebasa Tu stils ukeT moergeba. ratom unda avirCioT bleqberis ser­visi?

20-mde argumenti

BlackBerry®-s sasargeblod!•myisieri el. fosta (Push E-

mail)•daculikavSiri_sammagiDES

da AES tipis usafrTxoeba

•daSveba korporaciul mona­cemebze

•korporaciul monacemTaukabelo sinqronizacia (ko­rporaciuli el. fosta, kon­taqtebi, Sexvedrebi)

•monacemTa kompresiis maRalixarisxi

•1korporaciulida10piradisafosto yuTis aqtivacia

•BlackBerry® Messenger•aplikaciebi•ukabelodublireba•Rule Based administrireba •PIN-2-PIN kavSiri •300-mde IT ganawesi •telefonSi arsebuli mona­

cemebis waSlisa da parolis gadatvirTvis distanciuri saSualeba

•Microsoft® Outlook® Web Ac-cess

•Windows Live ®•MSN®•Post Office Priotocol 3 (POP3)• Internet message access proto-

col (IMAP-4)

aplikaciebi

BlackBerry®­s telefonebi jeoselisgan aRWurvilia Sem­degi aplikaciebiT:BlackBerry® Messenger•BlackBerry®­s telefonebs So­

ris SetyobinebaTa gagzavna;•Tavsebadia BlackBerry®­s ne­

bis mieri modelis telefon­Tan;

•daculikavSiri;•ar iyenebs mokle teqstur

SetyobinebaTa funqciebs (SMS);

Windows Live™ MessengerFacebook®MySpace®

airCieT bleqberi da is Tqve­ni mobiluri cxovrebis erTgu­li Tanamgzavri gaxdeba!

s iax

le

male telekompania imedi da jeoseli war­mogidgenT axal satelevizio Sous, “imedis gmirebs”, sadac Tqven SexvdebiT sxvadasxva pro­fesiisa da asakis ubralo adamianebs, romelTa saqcieli misabaZi da samagaliToa yvela Cvengan­isTvis.

Tqven yvelas SegiZliaT mogviTxroT am ada­

mianebis istoria, maT mier Cadenili gmiroba da aqcioT isini teleimedis gmirebad, Cveni drois gmirebad.

jeoseli axlos gaicnobs TiToeul monawiles. naxavs maT yoveldRiur cxovrebas, gaigebs maT survilebs da yovelive amis gaTvaliswinebiT, moumzadebs mas gansakuTrebul saCuqars.

jeoseli warmogidgenT imedis gmirebs