Educação para a Sustentabilidade: Estratégia para Empresas do Século XXI - Revista Sinais Sociais - N18

7/31/2019 Educao para a Sustentabilidade: Estratgia para Empresas do Sculo XXI - Revista Sinais Sociais - N18

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69]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o dftmlc plrl l }t}vdovlbikiflfd5 prcftc hli} kihpl5 kifd(rlol5 dftmlc lhbidovlk plrl dhprd}l}5 lkalbdvi~lc dmckgiml

Dftmlvico acr ]t}vliolbikivy i} l fdqdkcphdov prcmd}} ca vjd }t}vliolbikivy mtk(vtrd+ rd|tirdf acr vjd vrlo}acrhlvico ca vjd prcftmviqd prcmd}}d} ca mchploid}vjlv iovdof vc }trqiqd io vjd atvtrd/ Arch vjd ltvjcr} pdr}pdmviqd+ vjd vdrhDftmlvico acr ]t}vliolbikivy i} bd}v }tivdf acr vjd wcre gdlrdf vc mchploid}+wjikd doqircohdovlk dftmlvico i} bd}v }tivdf acr mchhtoivy prcndmv}/ Vjdrdlrd lk}c fiaadrdomd} io lpprclmj+ acmt} lof wcre hdvjcfckcgy bdvwddo vjdh/Vjdrd lrd }iz l}pdmv} mco}ifdrdf d}}dovilk acr l }tmmd}}atk Dftmlvico acr ]t}vli(olbikivy prcgrlh> vjd mchploy} bt}iod}}+ vjd mtrrdov klw+ jthlo qlktd}+ vjd}midovim(vdmjoimlk lpprclmj+ vihd lof }plmd/Edywcrf}> dftmlvico acr }t}vliolbikivy5 mkdlodr prcftmvico5 kdlfdr}jip5 mcrpc(dftmlvico acr }t}vliolbikivy5 mkdlodr prcftmvico5 kdlfdr}jip5 mcrpc(rlvd doqirchdovlk dftmlvico5 dmckivdrlmy


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40 ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o crl lmicolfc+ crl lplglfc vlhbh mjlhlfc dadivc }cktc+ d lvdofomil fc} rgc} lhbidovli} fd }ckimivlr mlfl qd~ hli} prcndvc} fdDftmlc Lhbidovlk mchc mcofimicolovd fc Kimdomilhdovc Lhbido(vlk/ J fiadrdol} }igoimlviql}+ oc dovlovc+ dovrd c prcmd}}c dftmlvi(qc qckvlfc plrl l mchtoiflfd d c prcmd}}c dftmlviqc qckvlfc plrl cpbkimc iovdroc fd thl dhprd}l/

]dh l prdvdo}c fd d}gcvlr c l}}tovc+ mchplrvikjlrdi l }dgtir lkgt(hl} lprdofi~lgdo} cbvifl} ftrlovd c pdrcfc dh |td vrlblkjdi mchcvmoiml fl Gdromil fd Hdic Lhbidovd fl Adfdrlc fl} Iof}vril} fcD}vlfc fd Hiol} Gdrli} *Aidhg) d fc }dt Omkdc fd Prcftc Hli}

Kihpl fd vrlblkjc+ mchc rdprd}dovlovd fl Mcoadfdrlc Olmicolkfl} Iof}vril} *MOI) oc Mchiv L}}d}}cr fc rgc Gd}vcr fl PckvimlOlmicolk fd Dftmlc Lhbidovlk d mchc mco}tkvcrl iofdpdofdovd/Oc prd}dovd lrvigc vrlvlrdi d}pdmimlhdovd fc doac|td plrl c pbkimciovdroc+ |td cpvdi mjlhlr fd Dftmlc plrl l ]t}vdovlbikiflfd pcrhcviqc} d}vrlvgimc}/ Dh pcml fl l}mdo}c fl Rd}pco}lbikiflfd ]c(milk Dhprd}lrilk+ l Dftmlc plrl l ]t}vdovlbikiflfd pcfd mcovribtirmch l vrlo}acrhlc prcatofl fl mtkvtrl crgloi~lmicolk/ Plrl i}}c+mco}tkvcrd} d dhprd}l} pbkiml} ct priqlfl} prdmi}lh mchprddofdrl} fiadrdol} dovrd c doac|td d l hdvcfckcgil t}lfc} plrl l mchtoi(flfd dh |td d}vc io}drifl} kifdrlol} mchtoivril}+ mchtoiflfdd}mcklr d Crgloi~ld} oc Gcqdrolhdovli} *COG}) d c doac|td dhdvcfckcgil d}pdmmc} odmd}}ric} plrl c vrlblkjc mch c pbkimc io(vdroc/ C plrlfighl fl dhprd}l vrlvlfl mchc thl h|tiol fdqd }dr


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42 ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o


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4=]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o


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44]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o


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47]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o c priompic fl iovdrfd(pdofomil+ fiamik fd dozdrglr |tlofc }d d}v kihivlfc pdkl pdrmdpcfc} arlghdovc}+ fl qi}c fl} plrvd}/ Rdfd}dojlr vdmockcgil} d dhprd(}l} dh jlrhcoil mch l olvtrd~l fd}lc fc Dmcfd}igo fd ]i}vdhl}


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4: ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o


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16 ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o l dhprd}l d }tl} rctpl} d l} htkjdrd} d}pc}l}+ hd}+ct dhprdglfl} fl kihpd~l + kihplh/

=/< DZPDRIOMIL FD ACRHLC FD ALMIKIVLFCRD] IOVDROC]FD PRCFTC HLI] KIHPL OL IOF]VRIL FC MCTRC

C fd}doqckqihdovc fd th Prcndvc fd Prcftc Hli} Kihpl plrl lIof}vril fc Mctrc+ dh 200


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1: ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 ol} rdl} d}vc htivc grlofd}3

Mlrrc hlk rdqi}lfc ]tb}vivtir l arcvl5 c vmoimc vdh |tdvchlr mcovl fc mlrrc fl hd}hl acrhl|td c fcoc fc pc}vc fdqd vchlr mcovl flbchbl fd gl}ckiol5 rdqdr }dgtrc fc mlrrc5prcgrlhlr rdqi}c prdqdoviql5 vdr mlrrcrd}drql5 hdkjcrlr l }dgtrlol fc mlrrc/

Alkvl fd mccpdrlc dovrd c} vmoimc}/Lkgto} }dhprd d}vc fi}pcoqdi}plrl lntflr c} mckdgl} |td d}vclpdrvlfc}+ hl} odh }dhprd c}hd}hc} mckdgl} lntflfc} d}vcfi}pcoqdi} plrl lntflr ctvrc}/

Mco}midovi~lc d mccpdrlcdovrd c} vmoimc}/

L} }cktd} lpcovlfl} kdqlrlh l vr} fihdo}d} fd |td}vicolhdovcd }cktd}>

l) Pc}vtrl fl dhprd}l l dhprd}ril d l pd}}cl domlrrdglfl fdfiqi}c fd vlrdal} fdqdrilh rdqdr l fi}vribtic fc} lvdofihdovc} ocd}vlfc+ dqivlofc lc hzihc |td c atomicoric+ d}vlofc pdrvc fd BdkcJcri~covd+ prdmi}l}}d qckvlr ctvrl miflfd plrl al~dr th ocqc lvdofi(hdovc/ Vlhbh mct mklrl l odmd}}iflfd fd vrdiolhdovc fc} vmoi(mc} d l }tb}vivtic fd lkgto} mlrrc} fl arcvl/

b) Pc}vtrl fc} vmoimc} ftrlovd l} fi}mt}}d} }cbrd c} lvrl}c} fclvdofihdovc+ aci kdqlovlfl l odmd}}iflfd fd lkgto} mckdgl} fd vrl(blkjc hdkjcrlrdh }tl pdracrhlomd+ pci} drlh mco}ifdrlfc} htivc


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19]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o hlotvdocfd pc}vc} fd gl}ckiol/ Oc lmdivqdk |td thl dhprd}l fd hlot(vdoc oc }dnl mlpl~ fd hlovdr }dt} qdmtkc} dh d}vlfc }lvi}alvric/Ctvrc pcovc atoflhdovlk |td th qdmtkc }dh hlotvdoc lfd|tl(

fl mco}chd hli} gl}ckiol+ pcfd mlt}lr lmifdovd}+ mlt}lofc ihplmvc}odglviqc} oc lhbidovd/ C mtiflfc mch c mlrrc drl thl cpcrvtoiflfdfd prlvimlr l Dmckcgil Iovdgrlk lgiofc kcmlk d pdo}lofc gkcblkhdo(vd/ Plrl d}}l} fi}mt}}d}+ l plrvimiplc fl} vr} oiml} htkjdrd} fldhprd}l aci atoflhdovlk/ Vli} fi}mt}}d} vlhbh acrlh mcoft~ifl}plrmilkhdovd ol lt}omil prcpc}ivlk fl dhprd}ril plrl |td c pbkimciovdroc viqd}}d hli} kibdrflfd fd dzpcr }tl ifdil}/ m) Fihdo}c flmiflfloil plrvd fc prcbkdhl oc lvdofihdovc lc} mkidovd} oc prl~cd}vlql rdklmicolfc } mcofid} fl} d}vrlfl} oc d}vlfc/ D}}d pcovc kd(qct } fi}mt}}d} }cbrd l mcofic fl} d}vrlfl} d}vlftli} d olmicoli}+c t}c fc} ihpc}vc} rdmckjifc} d+ dh kvihl io}vomil+ }cbrd l |td}vcfc qcvc mco}midovd/

Ftrlovd c} fdblvd} brcvlrlh pdrgtovl} ihpcrvlovd} plrl c pkl(odnlhdovc fc} }drqic} d fl kc}cl fd lvdofihdovc fl dhprd}l>


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70 ]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o pc}vc} mch ql~lhdovc}+mkidovd} mch ri}mc} fd lmifdovd}+ mkidovd} mjlhlfc} prdadrdomili} pcrqdofdrdh hli} d mkidovd} |td viojlh lpdol} thl bchbl d dkl d}vlql|tdbrlfl/ \tlofc mjdgct od}}d pcovc+ ~ ctvrl pdrgtovl> d) Mco}i(fdrlofc l |td}vc fc d}vrd}}d fd qcm}+ |tli} }c c} mrivric} nt}vc}3L} rd}pc}vl} acrlh pcr toloihiflfd> ql~lhdovc}+ ri}mc} fd lmifdo(vd} d |tlofc c mkidovd viqdr thl bchbl } d dkl |tdbrlr/ L prd}}cdzdrmifl }cbrd l dhprd}l vlovc pcr }i hd}hl |tlovc pdkc} mkidovd}mco}ifdrlfc} prdadrdomili} drl htivc grlofd/ Dkl prdmi}lql rdpdo}lr l}tl rdklc mch lkgto} mkidovd} plrl hdkjcrlr }tlpdracrhlomd mchctvrc}/ Prdmi}lql vlhbh rdft~ir }tl prpril mlrgl fd d}vrd}}d/ Vcfcc mcrpc vmoimc mjdgct l d}}l rdfldzc/

L} }cktd} prcpc}vl} d l} pdrgtovl} kdqlovlfl} lc kcogc fc vrlbl(

kjc lpcovlrlh plrl l odmd}}iflfd fd rdfldzc d fd fi}mt}}c iovdr(ol}+ fd rdqi}c fc mkmtkc fc} mt}vc} cpdrlmicoli} fc} lvdofihdovc}+fd rdqi}c fc} vdrhc} fc} mcovrlvc} d}vlbdkdmifc} l}}ih mchc fdth pc}}qdk kdqlovlhdovc d lfcc fd plfrd} cpdrlmicoli} |tdpc}}ibikivdh hdkjcr gdrdomilhdovc fc odgmic/ Fdqifc fdhloflfd vrlblkjc fl dhprd}l d dh plrvd l fdhlofl} pd}}cli} fl prprildhprd}ril+ l} kvihl} jcrl} fc mtr}c oc ptfdrlh }dr dzdmtvlfl}/Plrvd fl} }cktd} aci ihpklovlfl d+ pc}vdricrhdovd+ l dhprd}rilrd}ckqdt al~dr th hd}vrlfc ol rdl fd mchbt}vqdi} plrl lprihcrlrc }dt odgmic d hdkjcrlr c fd}dhpdojc lhbidovlk d l }tl mcovri(btic }cmilk/


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77]IOLI] ]CMILI] { RIC FD NLODIRC { q/1 o mchplizc pdkl vdrrl/ Pdvrpcki}>Qc~d}+ miomil plrl thl qifl }t}vdovqdk/ ]c Pltkc>Mtkvriz+ 2002/

MLPRL+ A/ C pcovc fd htvlc/ ]c Pltkc> Mtkvriz+ thl ocql mchprddo}c midovml fc} }i}vdhl}qiqc}/ ]c Pltkc> Mtkvriz+ thl ji}vril }cbrd l d}}omil flkifdrlol/ ]dzvlovd+ 2006/

HCGGI+ N/ Gd}vc qiql,> l mktkl mchc hcfdkc fd crgloi~lc/ ]c Pltkc>Gdovd+ 200 fl} pd}}cl} } mlfdil} prcftviql}/ Io>KLYRLRGTD] P/ P/+ *Mccrf/)/Ifdoviflfd} fl dftmlc lhbidovlk brl}ikdirl/Brl}kil> Hioi}vric fc Hdic Lhbidovd+ 2006/ p/ Kl~tki Df/+2004/

VRLNLO+ R/ L/L dhprd}l fd mcrpc+ hdovd d lkhl/ ]c Pltkc> Gdovd+ 200

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Educação para a Sustentabilidade: Estratégia para Empresas do Século XXI - Revista Sinais Sociais - N18