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4

Section F: Construction

This section includes general construction and specialized construction activities for buildings and civil engineering works. It includes new work, repair, additions and alterations, the erection of prefabricated buildings or structures on the site and also construction of a temporary nature.

Also included is the repair of buildings and engineering works.

This section also includes the development of building projects for buildings or civil engineering works by bringing together financial, technical and physical means to realize the construction projects for later sale. If these activities are carried out not for later sale of the construction projects, but for their operation (e.g. renting of space in these buildings, manufacturing activities in these plants), the unit would not be classified here, but according to its operational activity, i.e. real estate, manufacturing etc.

Introduction (1/3)

Industries included in this Section

▪ ISIC code 41: Construction of buildings

▪ ISIC code 42: Civil engineering

▪ ISIC code 43: Specialized construction activities

Source: United Nations Statistics Division The International Standard Industrial Classification of All Economic Activities (ISIC) Revision 4 2008

Industry definition

8

Total turnover in bnUS$1 in OECD countries

Turnover and profits: turnover (1/3)

1: Constant US$, see glossary for definition of current and constant US$ 2: Compound Annual Growth Rate/ average growth rate per yearNote: Data on additional countries included based on source availability Source: Statista analysis based on OECD SDBS Structural Business Statistics (ISIC Rev. 4) 2018, International Monetary Fund International Financial Statistics (IFS) 2018

Total turnover expected to reach US$4.79 trillion by 2022

2017 2018

5,167.7

2013

4,829.0

2014 20192015 20202016 2021 2022

4,952.1

4,494.8 4,575.54,843.6 4,815.2 4,801.9 4,789.1 4,776.7

-0.6%2 -0.3%2

Statista estimate


10

Countries ranked by total turnover in billion US$1 in 2016

Turnover and profits: turnover (3/3)

1: Current US$, see glossary for definition of current and constant US$ Source: Statista analysis based on OECD SDBS Structural Business Statistics (ISIC Rev. 4) 2018

Turnover for the United States was US$933.27 billion in 2016

# Country Turnover

1 United States 933.272 Japan 381.543 United Kingdom 345.674 Australia 323.835 France 299.496 Mexico 290.307 Germany 276.148 Italy 171.949 Brazil 151.2210 South Korea 125.1511 Spain 123.1912 Romania 121.4613 Turkey 115.2914 Colombia 113.5115 Netherlands 98.4316 Sweden 80.1017 Belgium 75.2418 Switzerland 71.6919 Poland 64.4620 Norway 62.1221 Austria 51.05

# Country Turnover

22 Israel 45.8223 Denmark 36.1924 Finland 36.1725 New Zealand 33.8226 Czech Republic 28.6227 Ireland 19.6128 Portugal 19.3029 Hungary 13.2230 Greece 11.4931 Slovakia 10.6332 Luxembourg 7.9033 Bulgaria 6.4234 Croatia 6.3135 Lithuania 4.7836 Slovenia 4.7737 Estonia 4.6438 Latvia 3.3539 Cyprus 2.3040 Iceland 2.2341 Macedonia 1.5542 Malta 1.28



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15

Median1 return on capital1 in OECD countries

Performance and productivity: average return on capital

1: See glossary for definitions 2: Statista estimateSource: Statista analysis based on OECD STAN Industrial Analysis 2018

Profitability declined from 2012 to 2017

2012 20142013 2015 2016 20172

30.3%

26.5%25.3%

29.8%

31.9%

21.7%



4

Section F: Construction

This section includes general construction and specialized construction activities for buildings and civil engineering works. It includes new work, repair, additions and alterations, the erection of prefabricated buildings or structures on the site and also construction of a temporary nature.

Also included is the repair of buildings and engineering works.

This section also includes the development of building projects for buildings or civil engineering works by bringing together financial, technical and physical means to realize the construction projects for later sale. If these activities are carried out not for later sale of the construction projects, but for their operation (e.g. renting of space in these buildings, manufacturing activities in these plants), the unit would not be classified here, but according to its operational activity, i.e. real estate, manufacturing etc.

Introduction (1/3)

Industries included in this Section

▪ ISIC code 41: Construction of buildings

▪ ISIC code 42: Civil engineering

▪ ISIC code 43: Specialized construction activities

Source: United Nations Statistics Division The International Standard Industrial Classification of All Economic Activities (ISIC) Revision 4 2008

Industry definition

11

The Internet of Things (IoT) is one of the hot topics when it comes to digitalization and disruptive changes to traditional industries. The globally rising number of connected sensors leads to more and more data. With the use of smart algorithms such as machine learning tools, this data can be used to control actuators. These sensors and actuators are what we generally call IoT. Applying the IoT in the context of a private household is what is commonly known as a Smart Home1. The possibilities to automate processes in the domestic context are almost countless.

The biggest Smart Home market in 2017 is the U.S. with revenues of US$16.2 billion. Although the prospects are positive, growth rates are expected to be significantly lower than in China, with 16.4% annually. This will lead to revenues of US$34.6 billion by 2022.

In the Chinese market, revenues of US$4.1 billion have been generated in 2017. Smart Appliances account for the biggest share of these revenues with US$1.2 billion. Judging from the high CAGR2 of 44.7%, the market is expected to exceed revenues of US$26.2 billion by 2022.

The European market is worth US$8.3 billion in 2017, with Security being the second biggest segment, corresponding to 20.7% of the regional market share. Sales are expected to grow at a CAGR of 27.9% up to 2022 and result in revenues of US$28.6 billion.

Turnover and profits: Digital Market Outlook – Smart Home (1/2)

▪ Control and Connectivity1

− Foundational segment for setting up the home network with revenues of US$7.1bn in 2017 and US$21.0bn by 2022

▪ Comfort and Lighting1

− Easy to install market entry segment with revenues of about US$3.1bn in 2017 and a CAGR of 30.6% to US$11.9bn by 2022

▪ Security1

− Security is one of the most relevant topics for customers, generating US$7.3bn in 2017 and 23.9bn by 2022

▪ Home Entertainment1

− Classic market entry segment with US$5.2bn in 2017 and due to a CAGR of 23.5%, US$14.9bn by 2022

▪ Energy Management1

− Includes products for energy preservation and thus cost savings that generate US$2.8bn in 2017 and US$9.5bn by 2022

▪ Smart Appliances1

− Largest Smart Home segment in 2017, with revenues of US$9.7bn, a CAGR of 31.4% and revenues of US$37.9bn by 2022

1: See appendix for market, segment and sub-segment definition 2: Compound Annual Growth Rate / average growth rate per yearSource: Statista Digital Market Outlook 2018

The U.S. is the largest global Smart Home market with revenues of US$16 bn across all segments in 2017

12

Smart home market1: revenue in bnUS$2

Turnover and profits: Digital Market Outlook – Smart Home (2/2)

Smart home market1: average revenue per user in US$2

1: See appendix for market, segment and sub-segment definition 2: Current US$, see glossary for definition of current and constant US$ 3: Compound Annual Growth Rate / average growth rate per yearNote: Only includes countries listed in the Digital Market OutlookSource: Statista Digital Market Outlook 2018

Positive revenue growth of 30% a year up to 2022 is expected

2

0

2

48

2016

0

6

13 24

5

20212020

008

2017

17

8

21

1114

12

2018

29

1

2019

1

21

2

25

16

1

29

2933

20

2

117

6338

2

46

38

2022

24

35

81

99

30.0%3

AsiaEurope North America Africa & Middle EastLatin America

316

509 507

407

449

347

400385

359

468

487 490 486490 496

415

457

485

2017 2018 2019 2020 2021

276

396

335

290

471

389

479

465

486

465 467463

340

484484 489485

20222016



44

Control and Connectivity

Statista Digital Market Outlook – market & segment definition (1/7)

Comfort and Lighting

Security

Source: Statista Digital Market Outlook 2018

▪ Gateways/hubs that are capable of

controlling devices

of all segments

▪ Smart speakers with a primary focus on

control, and digital

assistants

▪ Control buttons and smart plugs/sockets

▪ Digitally connected and controlled

devices for living

atmosphere

improvement

▪ Smart lighting/bulbs

▪ Window/door sensors, shading

devices, garage door

controls


devices for burglar

prevention and

other security issues

▪ Motion sensors, door locks, security

cameras, Hazard

prevention devices

like water or smoke

sensors

The Smart Home market is divided into 6 segments

primarily driven by use cases

Home Entertainment

Energy Management

Smart Appliances

▪ Connected and controlled devices

for entertainment

purposes

▪ Multiroom entertainment

systems with

entertainment focus

(e.g. Sonos)

▪ Entertainment remotes


devices for energy

conservation

▪ Included products: Thermostats,

Radiator controls,

Temperature/ wind/

humidity sensors,

Air condition

controls

▪ Large appliances such as fridges,

washing machines,

dish washers, ovens

▪ Small appliances such as coffee

machines, vacuum

and mowing robots,

microwaves



19

Imports and exports: top import countries

1: Current US$, see glossary for definition of current and constant US$ Note: Data refers to construction services Source: WTO Time Series on International Trade by Commodity and Commercial Services 2017

With US$8 billion, China accounts for 10.2% of the total imports value in 2016

China RussiaSaudi ArabiaJapan

8

Kuwait

6

7

43

Shares of top 5 import countries in total value in 2016 Top 5 countries by import value in bnUS$1 in 2016

10.2%

9.2%

6.8%

4.6%

4.2%65.0%

Total Value: US$81 billion

-18.9% 141.1%12.0%-9.3% -21.9%Value growth 2015 – 2016

Kuwait Rest of the worldChina Japan Saudi Arabia Russia

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Pedro Aguiar A IMPORTÂNCIA ESTRATÉGICA DO PREÇO … › wp-content › uploads › Estrategia_Preco.pdf21ª Feira Empreendedor ON E OFFLINE INTEGRAÇÃO – PREÇO 4 Section F: