Proceso Estratégico I - Politecnico Grancolombiano

7/24/2019 Proceso Estratgico I - Politecnico Grancolombiano

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ANLISIS ESTRATGICO DEL SECTOR BPO&O

YENNY PATRICIA LOZANO ROBAYO

JUAN CAMILO TRUJILLO VALDERRAMA

YENNY PAOLA DIAZ SIERRA

LINA MARIA BERMUDEZ CHAVERRA

ALEJANDRA SANCHEZ MOLINA

TUTOR

LUIS JEFERSON ARJONA VIDAL

FACULTAD DE CIENCIAS ADMINISTRATIVAS, ECONOMICAS Y CONTABLES

BOGOTA

2015


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CONTENIDO

Pag.

INTRODUCCIN . 3

OBJETIVOS 4

O!"#$%& '"(")a* . 4

O!"#$%& E+,"-/$-& . 4

INFORMACIN 'ENERAL DEL SECTOR 0R"+"a H$+#)$-a . 0P&)#a/&*$& " ,)&-#&+ 5 +")%$-$&+ 6')"7$&+ ... 6

AN8LISIS DEL MACROENTORNO. 6Fa-#&)"+ P&*#$-&+ .. 6

Fa-#&)"+ E-&(7$-&+ .. 9Fa-#&)"+ S&-$& : C*#)a*"+ . 9Fa-#&)"+ T"-(&*g$-&+

.. 9Fa-#&)"+ E-&*g$-& .. 9Fa-#&)"+ L"ga*"+ .. 9M&"*& PESTEL .. ;A(


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P&") ("g&-$a&) " *&+ -&7,)a&)"+.... 14

P&") " ("g&-$a-$( " *&+ ,)&%""&)"+ ...14

M&"*& 0 FUERZAS ......

14A(TERNOS ..

16F(a7"(#a-$( "* 7&"*& .

16

M&"*& MEFE... 19I(#"),)"#a-$( "* 7&"*& .

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M"$a(#" "* ,)"+"(#" #)aa!& -&(+#)$)"7&+ *a+ 7a#)$-"+ a+" " +")%$)


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OBJETIVOS

OBJETIVO GENERAL

N"+#)& ,)&5"-#& #$"(" -&7& O!"#$%& ,)$(-$,a* *a -&(+#)--$( " *a+ 7a#)$-"+ a+" ,a)a "*

A(


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1 INFORMACION GENERAL DEL SECTOR

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E* O#+&)-$(g "+ (a ,)


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ECOLOGICO

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Ag)"+$%$a " ,)&-#&+ ++#$##&+ "( ,)&7&-$&( 3 AA!4$>$ -! 3)(-.*'(" "."''.'(" 1 C$+*$*4 3)(!-( 22

7 P(-!) -! 4!8(*$*4 -! (" *(3)$-()!"N7")& " -&7,"#$&)" $7,&)#a(#"+ 4 AC&+#& " -a7$& "* -&7,)a&) 2 BV"(#a!a $/")"(-$a* "* ,)&-#& 4 B')a& " ","("(-$a " *&+ -a(a*"+ " $+#)$-$( "* ,)&-#& 1 BP&+$$*$a " ("g&-$a-$( "+,"-$a*7"(#" "( $(+#)$a+ -&( 7-&+ -&+#&+ /$!&+ &(" +" a-" $/-$*("g&-$a) +&)" "* ,)"-$&K

3 B

Fa-$*$a "* -*$"(#" ,a)a -a7$a) " "7,)"+a 4 AEG$+#"(-$a " ++#$##&+ 2 MD$+,&($$*$a " $(/&)7a-$( ,a)a "* -&7,)a&) 4 AS"(+$$*$a "* -&7,)a&) a* ,)"-$& 4 AP(-!) 4!8(*$*4 -! *(3)$-() 2

C$+*$*4 3)(!-( 1 5 P(-!) -! 4!8(*$*4 -! (" 3)(!!-()!"

P)"+"(-$a " +")%$-$&+ ++#$##&+ 1 AC&(-"(#)a-$( " ,)&%""&)"+ 3 B')a& " $/")"(-$a-$( "* +")%$-$& "* ,)&%""&) 2 BCa*$a "* +")%$-$& 3 AC&")#)a "* +")%$-$& 2 AP(-!) -! 4!8(*$*4 -! (" 3)(!!-()!" 11 C$+*$*4 3)(!-( 2


17/25

19

: A4"" -! (-!(

E* 7&"*& (&+ 7"+#)a -&7& $(/*5" *a a7"(a=a "( *a "(#)aa " ("%&+ -&7,"#$&)"+ 5 *a

)$%a*$a "(#)" *&+ 7$+7&+. L& a(#")$&) a& ,&) *&+ "+#7*&+ &/)"-$&+ a* +"-#&) ,&) ,a)#" "*

g&$")(& 5 *a /a-$*$a "( *a -)"a-$( " "7,)"+a. Pa)a "(#)a) a -&7,"#$) "+ ("-"+a)$& &/)"-")

,)&-#&+ 5 +")%$-$&+ $/")"(-$a&+ 5 " -a*$a " /$"*$-"( a *&+ -*$"(#"+. L&+ ,)&-#&+

++#$##&+ (& )",)"+"(#a( (a a7"(a=a $)"-#a #"($"(& "( -"(#a "* #$,& " +")%$-$& &/)"-$&

" -&))"+,&(" a *a #")-")$=a-$( " +")%$-$&+ a 7"(&) -&+#&. S$ $"( *a+ "7,)"+a+ ,""(

$(%")#$) "( "+#a ,a)#" ,)"/$")"( -&(#)a#a) "* +")%$-$& a $(%")#$) "( (a ,*a(#a /+$-a. E* ,&") "

("g&-$a-$( " *&+ -&7,)a&)"+ "+#a a& ,&) "* (7")& " -&7,"#$&)"+ " "(#)a( a* 7")-a&

5 -*a)a7"(#" $(/*5" "( ( a*#& ,&") " ("g&-$a-$( "$& a *a -a(#$a " -&7,"#$&)"+. La

$/")"(-$a +")$a( *&+ ,)&-#&+ &/)"-$&+ *&+ ,)"-$&+ 5 *a $/")"(-$a-$( " *&+ 7$+7&+. E* ,&")" ("g&-$a-$( "+#a -*a+$/$-a& -&7& a!& "$& a* ag" " *a+ #"-(&*&ga+ 5 *a 7a+$/$-a-$( "

*a+ 7$+7a+. E* ,a+ -"(#a a-#a*7"(#" -&( %a)$&+ ,)&%""&)"+ " $(/)a"+#)-#)a 5 #"-(&*&ga *&

a(#")$&) a& ,&) "* M$(#$- " $7,*+a *a ,a)#" #"-(&*g$-a "* ,a+. L&+ ,)&-#&+ &/)"-$&+

,&) "+#&+ ,)&%""&)"+ (& "+#$"

MODELO DE LAS 5 FUERASOPORTUNIDADES AMENAAS

F$"*$=a-$&( " -*$"(#"+. P)&-#&+ "( ,)&7&-$&(.A--"+& " #"-(&*&g$a. A*-a(-" " *a C&7,"#"(-$a.

C)"-$7$"(#& " *a $(+#)$a.R"")$7$"(#&+ " -a,$#a* ,a)a $(g)"+a) a*7")-a&.

D$/")"(-$a-$&( " ,)&-#&. C&+#& " -a7$& "* +a)$&.C&+#& & /a-$*$a " -a7$& "* -&7,)a&). Va*&) ,)"-$& "* ++#$##&.

N$%"* ,")-$$& " $/")"(-$a-$( "* ,)&-#&. Ag)"+$%$a " ,)&-#&+ ++#$##&+ "( ,)&7&-$&(.V"(#a!a $/")"(-$a* "* ,)&-#&. N7")& " -&7,"#$&)" $7,&)#a(#"+.C&(-"(#)a-$( " ,)&%""&)"+. Fa-$*$a "* -*$"(#" ,a)a -a7$a) " "7,)"+a.')a& " $/")"(-$a-$( "* +")%$-$& "*

,)&%""&&).C&")#)a "* +")%$-$& P)&%""&)K.

C&+#& " -a7$& " ,)&%""&). Ca*$a "* +")%$-$& ,)&%""&)K

7 MATRICES DEL SECTOR


18/25

1;

71 MATRI DE EVALUACIN DE FACTORES ETERNOS

711 F.4-$!4'$*4 -! (-!(

Pa)a "* a(


19/25

1?

71 I4'!)3)!'$*4 -! (-!(

E* #a* ,&(")a& " 2.9; "+ /a%&)a*" " $($-a " "* +"-#&) BPOO "+#a a-$"(& a ( *a&

*a+ a7"(a=a+ ,a)a -&(-"(#)a)+" 5 a,)&%"-a) *a+ &,&)#($a"+ &/)"-$a+ 5 "G,*a)*a+ a-$"(&

" "* +"-#&) +" $" ,&+$#$%a7"(#" "(#)& "* 7")-a&.

717 A4"" -! (-!(

E+#& $($-a " "* +"-#&) "+#< )"+,&($"(& ,&+$#$%a7"(#" a *a+ &,&)#($a"+ 5 a7"(a=a+

"G$+#"(#"+ "( + +"-#&). L& " $")" "-$) " +" "+#


20/25

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FACTORES ETERNOS CLAVESVALO

RCALIFICACIO

N

VALORPONDERAD

OFORTALEASI7,*+& "* +"-#&) ,&) ,a)#" "* '&$")(&. @@; 4 @32

EG,&)#a-$&("+ E(")&J($& 2@10 32277 USDK. @@6 3 @1;Ma)g"( " #$*$a "* 7")-a&. @@9 2 @14

I($-a&)"+ /$(a(-$")&+ ,&+$#$%&+. ,#,.-&7.-&K. @@0 2 @1@

Ma("!& " *a #"-(&*&g$a. @@9 2 @13

C)"-$7$"(#& 5 "G,a(+$&( "* 7")-a&. @@4 2 @@;

C&(#)&*"+ " -a*$a 5 7a("!& " *a $(/&)7a-$&(. @@6 2 @12

A,)&%"-a7$"(#& " *a #"-(&*&g$a. @@0 3 @10

M"$&+ 5 -a(a*"+ " -&7($-a-$(. @@3 2 @@6

T"-(&*&g$a " ,(#a. @@6 3 @1;

DEBILIDADESN$%"* " $(%")+$&( "( #"-(&*&g$a. @10 3 @40

P&-& ,")+&(a* -a*$/$-a&. @1@ 2 @2@A*#a )a-$&( " ,")+&(a*. @@? 2 @1;

H&)a)$&+ " #)aa!& "+#a*"-$&. @@3 1 @@3

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C&+#&+ -&7,"#$#$%&+ /)"(#" a -&7,"#$&)"+K. @@3 2 @@6

C&+#&+ " "(#)"(a7$"(#& " ,")+&(a*. @@4 1 @@4

S"-#&) ,&-& $(#")"+a(#" ,a)a "g)"+a&+. @@2 2 @@4

Sa*a)$&+ ,&-& a#)a-#$%&+. @@2 2 @@4

Ca,a-$a " I(/)a"+#)-#)a. @@4 3 @12

TOTAL 1,15 2,0

72 I4'!)3)!'$*4 -! (-!(

"* #a* ,&(")a& " 2.;@ " +" 7"+#)a a -&(#$(a-$( 7"+#)a " *a ,&+$-$( "+#)a#g$-a

$(#")(a g"(")a* "* +"-#&) BPOO "+#< ,&) a))$a " *a 7"$a "( + "+/")=& ,&) +"g$)

"+#)a#"g$a+ " -a,$#a*$-"( *a+ /&)#a*"=a+ $(#")(a+ 5 ("#)a*$-"( *a+ "$*$a"+.

727 A4"" -! (-!(

E* +"-#&) "+#a a,)&%"-a(& -&( "/$-a-$a *a+ /&)#a*"=a+ "G$+#"(#"+ 5 7$($7$=a(& *&+ ,&+$*"+

"/"-#&+ ("ga#$%&+ " *a+ "$*$a"+. E+#& $")" "-$) " *a+ "+#)a#"g$a+ #$*$=aa+ a+#a "*

7&7"(#& a( +$& a"-aa+ 5 ,&) *& #a(#& -)"( -&( *a+ ("-"+$a"+ " *a &)ga($=a-$(

#"($"(& ( "( "+"7,"& ,")& a( "" " a") a*g(a+ 7"!&)a+ ,a)a )"-$) *a+


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"$*$a"+ 5 #"(") ( 7"!&) a,)&%"-a7$"(#& " *a+ /&)#a*"=a+ 5 " *&+ )"-)+&+ ,a)a "(")

7"!&)"+ )"+*#a&+.

7 MATRI DE PERFIL COMPETITIVO

71 F.4-$!4'$*4 -! (-!(

Pa)a "* a(a*$+$+ "* 7&"*& "+-&g$7&+ *&+ ++"-#&)"+ " ,""( $(/*$) -&7& -&7,"#"(-$a$)"-#a "* +"-#&). L&+ ++"-#&)"+ "+-&g$&+ 5 ++ ,)&-#&+ &/)"-$&+ +&(

BPO H B+$("++ P)&-"++ O#+&)-$(g & T")-")$=a-$( " P)&-"+&+ " N"g&-$& "*"ga-$( " (&

& 7


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S&/#a)" -&7& +")%$-$&

P*a#a/&)7a+ #"-(&*g$-a+ -&7& +")%$-$&

I(/)a"+#)-#)a -&7& +")%$-$&

S")%$-$&+ " IT ,)"+#a&+ "+" *a W("X & -*& -&7,#$(g T")-")$=a-$( " *a g")"(-$a

Ma("!& " -"(#)&+ " a#&+ a#a -"(#")+K

S")%$-$&+ " #"+#$(g " +&/#a)"

PTP 2@12K

PO H (&*"g" P)&-"++ O#+&)-$(g & T")-")$=a-$( " P)&-"+&+ " C&(&-$7$"(#&

"*"ga-$( a ( ,)&%""&) "G#")(& " (a & 7


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PONDERACION ;RANGO DE 00 $ 10

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