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Nuno Gaspar de Oliveira CIGEST | Environment & Sustainability, ISG | Business & Economics School Sustentabil idade da fileira da vinha e do vinho Uma Visão Geral Fórum Anual dos Vinhos de Portugal 28 de Novembro

Sustentabilidade na fileira da Vinha e no Vinho

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Apresentação efectuada no Forum ViniPortugal sobre a dimensão da problemática da sustentabilidade nos sectores da vinha e do vinho e apresentação de algumas ideias sobre vias de inovação e desenvolvimento

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Page 1: Sustentabilidade na fileira da Vinha e no Vinho

Nuno Gaspar de Oliveira

CIGEST | Environment & Sustainability, ISG | Business &

Economics School

Sustentabilidade da fileira da vinha e do vinho

Uma Visão Geral

Fórum Anual dos Vinhos de Portugal 28 de Novembro

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Sustentabilidade da fileira da vinha e do vinho

• Biólogo da área da Ecologia e Conservação da Natureza (FCUL, 1998);

• Coordenador da Área de Ambiente & Sustentabilidade e investigador na área da Economia Natural no CIGEST - Centro de Investigação em Gestão ISG – Business & Economics School;

• Professor Assistente de Economia da Energia e dos Recursos Naturais da Licenciatura de Economia do ISG;

• Delegado do ISG no BCSD Portugal;• Doutorando na Faculdade de Ciências Sociais e Humanas

(UNL) na área de Geografia e Ambiente, com o tema “Biodiversidade e Planeamento Territorial: Da Política à Estratégia, da Estratégia à Prática”;

• Consultor em Gestão Florestal Sustentável, Gestão de Risco Ambiental e Sustentabilidade, gestão de Biodiversidade e Conservação de Recursos Naturais

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• The only option to soften the impact of high oil prices that is likely to meet the magnitude of the challenge is a transition to a low-carbon economy. But this will require political leadership and policy certainty to create a long-term, sufficient and consistent incentive structure for renewable energy.

• We recommend the government employs available and new mechanisms for public sector finance, such as a Green Investment Bank to change investor behaviour in favour of new, low carbon sectors.

• Adaptive responses such as investment into mass public transit systems, more efficient vehicles, people travelling less due to home working, and cheaper, low carbon energy alternatives will also all help.

• In addition to issues of security and sustainability, the impact of economic peak oil is another important reason to reduce an economy’s energy intensity and dependence on oil.

“Historical evidence shows that shocks lie in wait for unprepared nations. Well prepared economies, however, should still prosper”

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The Perverse Pyramid: The US Farm Bill's skewed system of subsidies helps explain why unhealthy foods are often cheap and plentiful, while healthy foods are more expensive and less available. The priorities in the subsidy system stand in stark contrast to the federal government's own advice on nutrition.

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Demystifying the innovative finance mechanisms that will be needed to create demand for a greener economy, but which many policy makers view with limited knowledge and therefore mistrust, is one of the key aims of the book.

Natural capital should be accounted for as a national asset and its use properly paid for by companies and consumers.

http://www.guardian.co.uk/sustainable-business/natural-capital-biodiversity-value-investment?CMP=twt_gu&goback=.gde_2285154_member_188196243

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http://www.business2community.com/sustainability/what-makes-wine-sustainable-073432

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Many of the seasonal workers take their earnings back home and spend time with their families after long separations, recharging for another year. For the winemakers, it means sleep and an opportunity to get the purple off their hands. For owners, its a sense of gratitude and that is expressed in many different ways. Some have harvest parties for their workers and families.

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Moving from practices to meting the targets, if you don’t measure the effects of your management on things like water, carbon, soil, biodiversity, workforce, etc , you can’t actually claim sustainability

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Sustainability Initiatives In the International Wine Industry

• Australia’s “Sustaining Success” Strategy • New Zealand Winegrowing Program • South Africa’s Integrated Production of Wine System (IPW) • European Programs on Sustainability• U.S. Initiatives – Especially the CA Sustainable Winegrowing

Program • FIVS (international wine industry trade association) also

recognizes sustainability principles• …

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• Eco-labels provide information about the environmental characteristics of a product. Eco-labels are effective if consumers are willing to pay a price premium for green products which are costlier to produce. If consumers are not willing to pay a premium for an eco-label why should an organization still seek certification? Are there other benefits associated with the certification process? We investigated this question in the wine industry, where many wineries obtain ecocertification but do not label it on their wine bottle.

• Our results show that eco-labeling has a negative impact on prices in the wine industry, while we find a price premium associated with eco-certification.

• The negative result associated with ecolabeling can be explained by the lack of understanding of the eco-certification process.

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• Over 126 000 hectares of natural area have been conserved by BWI producers in less than four years. This means that the South African wine industry’s conservation footprint is well in excess of its current vineyard footprint of 102 000 hectares.

• For every hectare under vineyard, an additional hectare of natural vegetation is committed to conservation – and this figure continues to grow.BWI has received global and national recognition for its leading business model that unites conservation and agricultural development in a complementary, mutually beneficial manner.

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• Dessert wines are making a comeback: These sweet, Port-style syrups are dark, fortified and more versatile than you might think.

• Another huge trend in the beverage world is locally produced wine, and in particularurban wineries, which go beyond the tasting room to include in-house grape processing as well.

• Also on the hot tip of the world: wines from South America. Robust bottles from Chile, Argentina and even Uruguay are not only getting better every year, they’re getting cheaper.

• South African wines continue to increase in popularity as well, but when shopping for wine from these countries, be sure to purchase certified fair-trade wines.

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- Chefs are huge supporters of shopping local. Bobby Flay hosted a 5K charity run with chefs and attendees to raise money forWholesome Wave, a community based organization that improves the accessibility and affordability of healthy, locally grown fruits and vegetables.

- Buy sustainable fish. Whole Foods Market took a huge step forward in April 2012 as the first retailer to sell only sustainable fish. They no longer carry “red-rated” fish – species that suffer from overfishing or catching methods that harm other marine life or habitats – and hopes to reverse similar global trends. Whole Foods Market sponsored a Fishmonger FaceOff at the Food & Wine Classic in an effort to educate shoppers about responsibly caught seafood choices and cooking tips.

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Nuno Gaspar de Oliveira | Investigador CIGEST | Ambiente e Sustentabilidade ISG – Business & Economics School | [email protected] | Telefone: 21 751 37 00 ext. 127

Linkedin: ngoliveira | SKYPE, GMAIL: nuno.gaspar.oliveira | Facebook: CIGEST, NGOLIVEIRA

´SUSTENTABILIDADE’ = Capital Natural x Capital Social x Capital Económico