Nine Technology's Presentation to MSPWorld

October 5 , 2010

MSPworld

Gene FaySenior Vice PresidentNine TechnologyTwitter.com/genefayFacebook:Gene FaySkype: Gene FayLinkedIN: Gene FayGene_fay@hotmail.comCell: (978) 805-0818

Agenda

• Introduction to Social Media for MSPs

• 4 Steps to New MSP Revenue

– LinkedIN

– Facebook

– Twitter

– Blogs on your website

• Conclusion

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Steps to Revenue

• Locate your micro market

• Create interesting and entertaining content

• Give it a great title

• Find places to post it

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What is Content

• Written: Blogs, answers to questions, ebooks, surveys

• Audio: Webinar, Skype interviews

• Video: interview with your customers via Skype or with a Flip

camera

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Content is not spam

• Strike a balance of quality (time put in, thoughtfulness) vs.

quantity (posting every day)

• Find ways to help/educate people via your content

• Only talk about yourself in one in every seven pieces of content

your create.

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Make your content:

• Valuable

• Easy

• Prominent

• Action-Oriented

Find places to distribute it

• Blogs• Podcasts• Videos• Webinars• Presentations• eBooks• News Releases• Apps

For MSPs

• Set up your own profile

• Join local business groups

• Start your own group

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Chad Massaker from Carceron

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Chad Massaker from Carceron

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Join Local business groups

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Post interesting content

• Posted by INTRUST at a group called Cincinnati IT Circle

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Answer questions

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To do’s for LinkedIn

• Create a LinkedIN Profile

• Join local business groups

– Create your own group

• Post interesting and entertaining content and answer questions

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Facebook

• Create your own account

• Create a company Fan Page

• E-mail all your friends and customers and let them know you are

on facebook

• Post your content

• Answer IT questions through your page

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Chad Massaker, Carceron

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INTRUST Group

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• Facebook is a great way to put a human face on your company

• To-do’s

– Set up a Facebook Account

– Set up a Facebook Fan page for your company

– Send out an e-mail to all of your friends and customers and let the

know you are now on Facebook

– Post interesting content

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• Set up an account

• Start tweeting (not just about yourself)

• Look for people to follow. Twitter will make suggestions

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InTrust Twitter Page

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Your Website

• Create Facebook and Twitter links

• Add content to your website

• Show that it is not a static e-brochure

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TurboTek

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INTRUST

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How is Nine Technology is using Social Media?

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Steps to Revenue

• Create interesting and entertaining content

• Give it a great title

• Find places to post it - locate your micro market

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From InTrust Group

• INTRUST GROUP uses social media to

proactively engage our customers, our

potential customers and job candidates.

• We have had a lot of luck with using LinkedIN

groups to advertise events in the Cincinnati

area which helps drive new sales.

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From InTrust Group

• Customers and job candidates who are interested in INTRUST

also get updated information on the internal operations via our

Facebook site.

• Utilizing Blogs, Social Media, and keeping a fresh website allow

us to simultaneously control our messaging as well as

proactively exposing our positive culture to the communities we

work in.

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Marketing is now about metrics

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More marketing metrics

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Who can help you?

• Digital Native

• Analytical

• Reach

• Content Creator

Thank you

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Gene FayTwitter.com/genefayFacebook:Gene FaySkype: Gene FayLinkedIn: Gene FayGene_fay@hotmail.comCell: (978) 805-0818