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Fonte: Edelman19
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Fonte: Edelman
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Conversão na base da pirâmide de Prahalad
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74%
39%
35%
26%
Não apresentam
resultados efetivos
Simplesmente nãoacreditam
Tem dificuldades
para acreditar
Sustentabi l ida
deKantar Worldp anel
F o n
t e : P a l e s t r a n t e
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F o n t e : P a l e s t r a n
t e
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rankingFMI / IBGE
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A i d a R i c c i a r d i e l l o | D
r e a m s t i m e . c o m
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0
20.000.000
40.000.000
60.000.000
80.000.000
100.000.000
120.000.000
140.000.000
160.000.000
180.000.000
200.000.000
2003 2011 2014
96.205.814
63.592.062 48.919.137
65.879.496
105.468.908118.013.742
13.330.250
22.526.223 29.116.200
Classe AB
Classe CClasse DE
Fonte: Centro de Políticas Sociais CPS/FGV, baseado em dados do PNAD/IBGE.40
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D r x | D r e a m s
t i m e . c o m
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D r x | D r e a m s
t i m e . c o m
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Eliminar ou Abraçar?
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Jackson e Seo, 2010
h t t p : / / w w w . p u b l i c - d o m a i n - i m a g e . c o m
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Percepção (1960’s): a natureza é limitada
Reação (1970’s): interromper o
desenvolvimento até que os limites sejam
conhecidos
Integração (1980’s): é possível haverdesenvolvimento sem degradação do me
ambiente – desenvolvimento sustentável
Interconexão (1990 em diante): a conservaçãodo meio ambiente deve ser um trabalho
conjunto – sociedade, Estado e mercado
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w w w . u n . o r g
54
http://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoalshttp://www.un.org/millenniumgoals
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QUEM SÃO AS EMPRESAS DE PRIMEIRA
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QCLASSE?
2010 2009
GE 1º 1ºWalmart 2º 4º
Toyota 3º 2º
IBM 4º 3º
Google 5º 6º Apple 6º 8º
Patagonia 7º Não estavam entre as 10primeiras
P&G 8º Não estavam entre as 10
primeirasMicrosoft 9º 7º
Shell 10º 5º
...
Natura 14º
“Sustainability: the embracers seize advantage”, MIT Sloan Management Review e The Boston Consulting Group, 2010. 58
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h t t p : / / a r s . e
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AÇÕES
RESULTADOS
PENSAMENTOS
VALORESO QUE
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