Fix Your Diversity Debt - CASE Brazil 2015

Conserte seu Débito de Diversidade

Andrea Barrica @abarrica

#WOCinTech Chat

Fix Your Diversity Debt

Andrea Barrica @abarrica

#WOCinTech Chat

+15% +35%

Gender-diversecompanies

Ethnically diversecompanies

* Source: McKinsey analysis

Diversity Pays

http://www.mckinsey.com/insights/organization/why_diversity_mattershttp://www.catalyst.org/system/files/why_diversity_matters_catalyst_0.pdf

“… racial diversity positively associated with more customers, increased sales revenue, greater relative profits, and greater market share.”

“The study also examined gender diversity and found it to be positively associated with increased sales revenue, more customers, and greater relative profits.”

Diversity is good for business.

But, it’s hard.

What gets done in a startup:

Important

Urgent

Diversity?

ProductSales Fundraising

BugsPing Pong

What is diversity debt?

Ways to Address 5Diversity Debt

Broaden your definition of “diversity.”

#1

Age

Ethnicity/Race/Color

ReligionClass

Sexual Orientation Personality

Gender

Able-bodiedness

Start as early as you can. Debt accrues the longer you wait. 

#2

<5 people

10-20 people

>20 people

It’s not all about hiring. Create an inclusive culture. 

#3

1. Form team values early.

2 . Stand up for them when someone is out of line.

3. Encourage healthy communication.

Learn about unconscious bias, then do something about it.

#4

“…among a growing legion of tech start-ups that have gotten rid of whiteboarding in favor of coding exercises…”

“has minimized bias in the “culture fit”…by focusing on whether the candidate is someone people would actively

seek to work with, rather than someone they “want to hang out with…”

1. Try to interview at least 1 diverse candidate for every position.

2. Be specific with how your startup defines “culture fit.”

3. Mentor, hire interns, attend events.

Position matters. Watch office housework. 

#5

#WOCinTech Chat

90 staff, 18 countries~45% female ~35% international

Q&A

@abarrica

andrea@500.co

More resources:

http://www.hiremorewomenintech.com/

http://www.greatplacetowork.com/