Apresentação de Rowan Gibson no 3º Congresso de Inovação

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    1= #

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    Rowan Gibson

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    How do we grow the business? Rowan Gibson

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    How do we grow the business? Rowan Gibson

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    How do we grow the business? Rowan Gibson

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    Growth is fuelled by innovation

    Where there is no innovation,there is no growth

    Rowan Gibson

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    During economic downturns,innovation is the single mostimportant condition fortransforming crisis into

    opportunity.

    Rowan Gibson

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    U.S. recession is called done.

    The recession that began inDecember 2007 is now

    over.

    August 12, 2009

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    Rowan Gibson

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    Weve been able to step away fromthe brink of disaster, and the

    challenge becomes how to spur long-term economic growth.

    President Barack Obama, July 27, 2009

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    25%of companies interviewed

    Number

    OnePriority

    Boston Consulting Group, Innovation 2009 Rowan Gibson

    say that innovationis now their

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    64%of senior executives

    say that innovationis one of their

    top 3

    strategicpriorities

    Boston Consulting Group, Innovation 2009 Rowan Gibson

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    58%of senior executives

    plan to raisetheir investment in

    innovation

    Boston Consulting Group, Innovation 2009 Rowan Gibson

    in 2009

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    Rowan Gibson

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    Rowan Gibson

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    Contract

    Manufacturers

    SkunkworksBrainstorming

    Design Groups

    Corporate Venture Fund

    Rowan Gibson

    Piecemeal Activities

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    We thriveon innovation...

    Were committedto growththrough innovation

    We have an unwaveringcommitmentto innovation

    We blahdeblahdeblah Rowan Gibson

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    Try this little experiment

    Rowan Gibson

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    Could you describe yourcompanys corporate

    innovation system?

    Rowan Gibson

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    Rowan Gibson

    It is best to do thingssystematically.

    Hesiod, 700 BC Rowan Gibson

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    Where doesinnovation

    come from?

    Rowan Gibson

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    Rowan Gibson

    Lea

    dership

    32

    1

    3 Critical Preconditions

    Time andspace forinnovation

    Connection andconversation

    Diversity ofthinking

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    People need the

    time and spaceto innovate

    Rowan Gibson

    1

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    Rowan Gibson

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    Your ideahere

    Rowan Gibson

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    Rowan Gibson

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    10%

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Today, Elixir is the best-selling brand of

    acoustic guitar strings (35% marketshare), in a field that had previously seen

    no significant innovation for decades. Rowan Gibson

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    Diversity

    2

    Rowan Gibson

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    Luke Visconti

    DiversityMagazine

    If you want to

    compete globally,you have to

    understand that

    80% of the globeisn't white and50% isnt male.

    Rowan Gibson

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    Diversity of thinking

    Rowan Gibson

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    Diversity of thinking- Young people- Newcomers to the company

    - People from the periphery

    Rowan Gibson

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    Rowan Gibson

    Connection and Conversation

    3

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    CombinationalChemistry

    Rowan Gibson

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    Increasing the connections

    Rowan Gibson

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    Increasing the connections

    Rowan Gibson

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    Novelstrategicinsights

    Rowan Gibson

    4

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    The mind of the Innovator

    Rowan Gibson

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    Rowan Gibson

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    ChallengingChallengingOrthodoxiesOrthodoxies

    Rowan Gibson

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    HarnessingHarnessingTrendsTrends

    ChallengingChallengingOrthodoxiesOrthodoxies

    Rowan Gibson

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    LeveragingLeveragingResourcesResources

    HarnessingHarnessingTrendsTrends

    ChallengingChallengingOrthodoxiesOrthodoxies

    Rowan Gibson

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    UnderstandingUnderstandingNeedsNeeds

    LeveragingLeveragingResourcesResources

    HarnessingHarnessingTrendsTrends

    ChallengingChallengingOrthodoxiesOrthodoxies

    Rowan Gibson

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    Challenging Orthodoxies

    Rowan Gibson

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    Rowan Gibson Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Is this the only way to

    play video games?

    Rowan Gibson Rowan Gibson

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    Rowan Gibson Rowan Gibson

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    Rowan Gibson

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    Is this the only way to

    make potato snacks?

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

    Rowan Gibson

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    Rowan Gibson

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    Harnessing Trends andDiscontinuities

    Rowan Gibson

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    Rowan Gibson

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    scrabulous

    Rowan Gibson

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    Rowan Gibson

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    Users Worldwide

    2006 0

    2008 1.6 million

    2009 32.1 million

    Rowan Gibson

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    Rowan Gibson

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    Really Fun Interactive Devices

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

    Harnessing trends

    Industry-Specific

    Technology

    Geopolitical

    Work and Organizations

    EconomicsLifestyles

    Demographics

    Consumer Behavior

    Environmental

    Regulatory

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    Leveraging resources

    Looking at the company and at the worldas a LEGO kit of recombinant assetsand competencies

    Rowan Gibson

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    Core competencies and

    strategic assets

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Understanding unvoicedcustomer needs

    Innovators search for unsolvedproblems, market inefficiencies,

    unmet needs and wants Rowan Gibson

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    Rowan Gibson

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    Thinking from the

    customer backwards

    Rowan Gibson

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    Rowan Gibson

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    How much do you really knowabout your customers unsolved

    problems, unmet needs and

    wants?

    Howdeepare you digging?

    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Challenging OrthodoxiesChallenging Orthodoxies Harnessing Trends

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    11 2

    43

    Leveraging Resources

    4

    Understanding Needs Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    Rowan Gibson

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    UnderstandingUnderstanding

    NeedsNeeds

    LeveragingLeveraging

    ResourcesResources

    HarnessingHarnessingTrendsTrends

    ChallengingChallengingOrthodoxiesOrthodoxies

    Rowan Gibson

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    An open market for ideas Rowan Gibson

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    Rowan Gibson

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    Initial funding of $25,000in less than a week

    30 days to validate theideas most critical

    hypotheses

    Rowan Gibson 2008

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    Making innovation an

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    Lea

    dership

    Processesand Tools

    Leadershipand

    Structure

    Cultureand Values

    Making innovation anenterprise capability

    People andSkills

    Rowan Gibson

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    Rowan Gibson

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    www.rowangibson.com Rowan Gibson

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    Rowan Gibson

    AUGUST

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    A year from now, you

    may wish you hadstarted today.

    2010

    Karen Lamb

    Rowan Gibson

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    www.rowangibson.com