Upload
cni-inovacao-2009
View
216
Download
0
Embed Size (px)
Citation preview
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
1/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
2/126
1= #
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
3/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
4/126
How do we grow the business? Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
5/126
How do we grow the business? Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
6/126
How do we grow the business? Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
7/126
Growth is fuelled by innovation
Where there is no innovation,there is no growth
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
8/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
9/126
1= #
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
10/126
During economic downturns,innovation is the single mostimportant condition fortransforming crisis into
opportunity.
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
11/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
12/126
U.S. recession is called done.
The recession that began inDecember 2007 is now
over.
August 12, 2009
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
13/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
14/126
Weve been able to step away fromthe brink of disaster, and the
challenge becomes how to spur long-term economic growth.
President Barack Obama, July 27, 2009
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
15/126
1= #
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
16/126
25%of companies interviewed
Number
OnePriority
Boston Consulting Group, Innovation 2009 Rowan Gibson
say that innovationis now their
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
17/126
64%of senior executives
say that innovationis one of their
top 3
strategicpriorities
Boston Consulting Group, Innovation 2009 Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
18/126
58%of senior executives
plan to raisetheir investment in
innovation
Boston Consulting Group, Innovation 2009 Rowan Gibson
in 2009
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
19/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
20/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
21/126
Contract
Manufacturers
SkunkworksBrainstorming
Design Groups
Corporate Venture Fund
Rowan Gibson
Piecemeal Activities
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
22/126
We thriveon innovation...
Were committedto growththrough innovation
We have an unwaveringcommitmentto innovation
We blahdeblahdeblah Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
23/126
Try this little experiment
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
24/126
Could you describe yourcompanys corporate
innovation system?
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
25/126
Rowan Gibson
It is best to do thingssystematically.
Hesiod, 700 BC Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
26/126
Where doesinnovation
come from?
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
27/126
Rowan Gibson
Lea
dership
32
1
3 Critical Preconditions
Time andspace forinnovation
Connection andconversation
Diversity ofthinking
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
28/126
People need the
time and spaceto innovate
Rowan Gibson
1
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
29/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
30/126
Your ideahere
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
31/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
32/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
33/126
10%
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
34/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
35/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
36/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
37/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
38/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
39/126
Today, Elixir is the best-selling brand of
acoustic guitar strings (35% marketshare), in a field that had previously seen
no significant innovation for decades. Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
40/126
Diversity
2
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
41/126
Luke Visconti
DiversityMagazine
If you want to
compete globally,you have to
understand that
80% of the globeisn't white and50% isnt male.
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
42/126
Diversity of thinking
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
43/126
Diversity of thinking- Young people- Newcomers to the company
- People from the periphery
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
44/126
Rowan Gibson
Connection and Conversation
3
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
45/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
46/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
47/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
48/126
CombinationalChemistry
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
49/126
Increasing the connections
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
50/126
Increasing the connections
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
51/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
52/126
Novelstrategicinsights
Rowan Gibson
4
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
53/126
The mind of the Innovator
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
54/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
55/126
ChallengingChallengingOrthodoxiesOrthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
56/126
HarnessingHarnessingTrendsTrends
ChallengingChallengingOrthodoxiesOrthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
57/126
LeveragingLeveragingResourcesResources
HarnessingHarnessingTrendsTrends
ChallengingChallengingOrthodoxiesOrthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
58/126
UnderstandingUnderstandingNeedsNeeds
LeveragingLeveragingResourcesResources
HarnessingHarnessingTrendsTrends
ChallengingChallengingOrthodoxiesOrthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
59/126
Challenging Orthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
60/126
Rowan Gibson Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
61/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
62/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
63/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
64/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
65/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
66/126
Is this the only way to
play video games?
Rowan Gibson Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
67/126
Rowan Gibson Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
68/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
69/126
Is this the only way to
make potato snacks?
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
70/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
71/126
Rowan Gibson
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
72/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
73/126
Harnessing Trends andDiscontinuities
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
74/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
75/126
scrabulous
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
76/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
77/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
78/126
Users Worldwide
2006 0
2008 1.6 million
2009 32.1 million
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
79/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
80/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
81/126
Really Fun Interactive Devices
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
82/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
83/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
84/126
Rowan Gibson
Harnessing trends
Industry-Specific
Technology
Geopolitical
Work and Organizations
EconomicsLifestyles
Demographics
Consumer Behavior
Environmental
Regulatory
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
85/126
Leveraging resources
Looking at the company and at the worldas a LEGO kit of recombinant assetsand competencies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
86/126
Core competencies and
strategic assets
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
87/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
88/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
89/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
90/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
91/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
92/126
Understanding unvoicedcustomer needs
Innovators search for unsolvedproblems, market inefficiencies,
unmet needs and wants Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
93/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
94/126
Thinking from the
customer backwards
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
95/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
96/126
How much do you really knowabout your customers unsolved
problems, unmet needs and
wants?
Howdeepare you digging?
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
97/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
98/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
99/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
100/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
101/126
Challenging OrthodoxiesChallenging Orthodoxies Harnessing Trends
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
102/126
11 2
43
Leveraging Resources
4
Understanding Needs Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
103/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
104/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
105/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
106/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
107/126
UnderstandingUnderstanding
NeedsNeeds
LeveragingLeveraging
ResourcesResources
HarnessingHarnessingTrendsTrends
ChallengingChallengingOrthodoxiesOrthodoxies
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
108/126
An open market for ideas Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
109/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
110/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
111/126
Initial funding of $25,000in less than a week
30 days to validate theideas most critical
hypotheses
Rowan Gibson 2008
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
112/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
113/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
114/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
115/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
116/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
117/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
118/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
119/126
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
120/126
Making innovation an
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
121/126
Lea
dership
Processesand Tools
Leadershipand
Structure
Cultureand Values
Making innovation anenterprise capability
People andSkills
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
122/126
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
123/126
www.rowangibson.com Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
124/126
Rowan Gibson
AUGUST
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
125/126
A year from now, you
may wish you hadstarted today.
2010
Karen Lamb
Rowan Gibson
8/14/2019 Apresentao de Rowan Gibson no 3 Congresso de Inovao
126/126
www.rowangibson.com