Apresentação Pal Martenson - Zero Waste Europe

8/20/2019 Apresentação Pal Martenson - Zero Waste Europe

1/53


2/53


3/53

Waste treatment hierarchy

Reuse

Landfll

Energy utilisation

Recycling

Reduce

Alelycka

n

T H I S W A Y

P L E A S E


4/53


5/53

Gothenburgers' new amusementpark for reusers and recyclers

Our introduction concept was:Why a recycling/reusing/eco-park?


6/53

Drop off what you want to get rid off and buy what you need

naugurated ! "ay #$$%&otal area of $($$$

s)uare meters&otal cost * million euro

R e c y c l e

c e n t

e r

P a c k

a g i

n g

S o r t i n

g

s t a t i o n

' o n s

t r u c t i o n

# a t & S e c

o n d

H a n d

W o r k s !

o p (

) o o d


7/53

+ighty percent of the buildings are reused, &heyha e been brought in from other facilities and builtup again in the park

.onstruc-tion time :

"arch #$$to 0pril#$$%,


8/53

&he isitors first arri e at the sortingstation

(orting station where allvisitors are met by re%y%ling'

par) sta* and invited to donateany of their items that may besuitable for sale in one of these%ondhand shops+ ostvisitors are pleasantly surprised

to be o*ered this opportunity+


9/53

1ooflift2

+ntrance

Donated

materials

.ommunication

3a4ardous waste

+lectronic waste

& o r e c y c l i n g c e n t r e


10/53


11/53

5tadsmissionen shop 6 here the isitors canchoose from a wide range of second-hand

products


12/53


13/53

7furniture77fashion7


14/53

7 or knick-knacks and household goods


15/53

8terbruket is for recyclingof construction materials,


16/53

8terbruket 6 for those looking for used construction materials


17/53

1eturhuset 6 creati e forces that do e9citingthings with re-used materials


18/53

ike repairat

1eturhuset


19/53


20/53

We play on the heartstrings when

marketing the eco-cycle park

t should be a pleasureand easy to; Donate; uy second-hand; 5ort one's waste

•


21/53

0 few facts about the eco-cycle park

0bout: $$-*$$ isitors per day

&urn o er: #$= =(# mil>,euro

.reate work opportunities for about

#! people 6 ery important( green >obs

"ore than = $ guidings from5weden and more than !$ differentcountries ha e isited our arkWe( the park and Gothenburgmakes a difference @ree soil( bag and spade from

the city's own composting

plant to the young ones2


22/53

0re we influencingpeople's

beha iour?

* "any come >ust todonate, &hey stop at thesorting station and dri e

out again( withoutisiting the recyclingcentre* ecause we ask0.& A+BC if the isitorhas something todonate( we encouragesuch beha ior and morethings are left for re-use,• We educate people(

learning by doingE


23/53


24/53


25/53

-here do . get your$( ! 3$4


26/53


27/53

+ e a n

a c t i % i

s t


28/53

+ e a n i n t r u d e r


29/53

on t forget togive it to veryfamouspeople78


30/53

iny tweets , big stepsforward


31/53

Raise awareness(integrate ande#power t!e yout!to ,uild and de%elopsolutions to reac! a


32/53


33/53

T!ere is ./ app 0or t!is1

You only need a ,rain


34/53


35/53

3 G! 3:Pal Martenssonpaltelia&co#)ace,ook3 pal #artenssonTwitter3 2#artenssonpalLinkedIn3 pal #artenssonInstagra#3 pal#artwww&4erowasteeurope&orgwww&4wia&org

mailto:[email protected]://www.zerowasteeurope.org/http://www.zerowasteeurope.org/http://www.zwia.org/http://www.zwia.org/http://www.zerowasteeurope.org/http://www.zerowasteeurope.org/mailto:[email protected]


36/53


37/53

Fi d l ( d h


38/53

Fice and clean( send theisitors a message2


39/53

- e a l l h a v e

t o w o r ) h a r d :


40/53


41/53


42/53

Pre%ention 0act1Alelyckan Recycling park in 5ot!en,urg pre%ents 678

tonnes o0 waste per year ,y ena,ling products to ,e reusedrat!er t!an discarded( representing a reduction inen%iron#ental i#pact e9ui%alent to t!e green!ouse gase#issions 0ro# :68 cars( eac! dri%en ; e9ui%alent

to ?ust o%er < percent o0 all waste #aterial deli%ered to5ot!en,urg@s f%e recycling centres > could ,e pre%ented i0t!ese were con%erted to recycling parks&

In ot!er words( Alelyckan Recyclingpark is a 0acility t!atco#,ines product reuse wit! waste sorting w!ileencouraging %isitors to contri,ute to product reuse rat!ert!an #erely discarding t!eir waste&

We create ?o,s 0or people t!at !a%e pro,le# to get into t!ework#arket( we gi%e t!e# an e$tra c!ance


43/53

!lely%)an redu%es the ;uantity of bul)y waste delivered to there%y%ling %entre by over 5 per%ent+

he fa%ility enables &60 tonnes of produ%ts per year to be reusedrather than dis%arded+#very year, 2,200 tonnes of potentially reusable produ%ts aredis%arded at Gothenburg0,000 tonnes+

How #uc! waste doesAlelyckan RecyclingB

ReusingBEcopark pre%entC

M o %

i n g

u p

1


44/53

han) ?ou:al artensson

paltelia&co#@a%eboo), pal martensson

witter, AmartenssonpalBin)ed n, pal martenssonwww&4erowasteeurope&orgwww&4wia&org

99C % %li h ( d d

mailto:[email protected]://www.zerowasteeurope.org/http://www.zerowasteeurope.org/http://www.zwia.org/http://www.zwia.org/http://www.zerowasteeurope.org/http://www.zerowasteeurope.org/mailto:[email protected]


45/53

99C re%y%ling, thats (weden today:&" in%inerators and building another 9+ enewable energy4(wedish distri%t heating is dependent on waste import

t has been seen and is still seen as a fantasti% solution+t ta)es great politi%al %ourage to dare to bet on something else if there is

already a wor)ing solution that is also pro=table, Dthe garbage will disappear andwe get heatE2 milF ton and it will in%rease, we )eep most of the ashes in (weden, airpollution4@ly ashes goes to $orway, to an island in a fFord

heap to burn, over%apa%ity: $orway building new in%inerators H expensive fees

-hy thin) about other systems, when in%ineration is so E%heap and easyE$orwegian $ I has previously reported how one of $orwayJs muni%ipalities have%hosen to ;uit sort food waste to ensure that there is enough fuel for the powerplants+ t has simply be%ome more e%onomi%al to burn garbage, than to re%y%leit+

riminals handle waste in (weden and #urope, toxi% waste,

• 3il (ludge from $orway was supposed to be burnt in (weden, measure if it sradioa%tive• "0 000 ton of toxi% ashes in an open land=ll

?ou should be aware that waste trade is a global mar)et, where pri%edetermines+ f it is less expensive to send waste to -est !fri%a it will go there+#. re;uires that all member %ountries have a waste prevention programs+


46/53

Waste and recycling services

0t the household

• Combustible waste• Biodegradable waste (optional)• Varying service for

bulky waste,packaging, paper,

batteries, ha ardous and electronic waste,

.a: $ 1ecycling5tations

• !ackaging,paper"plastic,cans, glas, cardboard,

batteries, bulbs

=$ 3a4ardous Waste.ollection ointsand mobile unit• #a ardous, small

electronic waste andte$tile

! 1ecycling .entres

• Bulky waste, gardenwaste, electrical andha ardous waste,reusable items etc


47/53

G3 Kero-aste of %ourse


48/53


49/53

Zero Waste is morethe journey

then the

destination


50/53


51/53

• Titanic• $obody would remember the itani% today if++++ somebody had been on de%) early,

right after itJd stru%) the i%eberg, edu%ating everyone about how to properly use thelifeboat+ elling them about the importan%e of everyone getting a seat so that thepassengers would not die+ learly, the aptain and the rew failed '' they were theresponsible for the passengers deaths+ ut, what if a passenger had )nown4 -hat ifa passenger had Google and loo)ed up the proper use of a lifeboat4 -hat then4

• W!y do I say t!isC• 3ur planet is li)e the itani%+ t is sin)ing and the people responsible for it are failing

to do enough about it+ ut, unli)e the itani%, the #arth is ta)ing years rather thanhours to sin)L+and more importantly, we have Google and (o%ial media to edu%ateourselves about the solutions+

• $ow is not the time to go below the de%) and wait for the inevitable+• $ow is the time to a%t+• $ow is the time to do something about it+• here is enough time to save it '' )now there is M but we have to a%t now+

• -e are not the =rst trying save the world . we are part of it today, today we aresending a message to the world, we are here, we have the )nowledge, we have theenergy and we will wor) for a better world and we will wor) for a %leaner and moresustainable world M a Kero -aste -orld+


52/53


53/53

otal re%y%ling is a big vision ' itmeans not wasting anything+

• -aste is proof that something iswrong in the so%iety, it s a trueeviden%e+ ?ou %an try burn it or bury itbut still it s an eviden%e of a so%ietythatJs not sustaina,le +

• -aste means that there are produ%t

#ade t!at are wrong , we need aredesign of these produ%ts so they will=t in to a modern sustainable world+

Documents

Apresentação Pal Martenson - Zero Waste Europe