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Carlos Vianna
Recife, 18 de março 2016
Jornada de Comunicações
sobre Data Link 2016
#AGENDA
Trends & Pressure overview
Connected passenger
Connectivity links passengers and crew
Cockpit Crew
Flight Operations
SITAONAIR Global Ecosystem
1
2
3
4
5
6
Trends & Pressure1
The connected aircraft opens up plenty of expectations
4
< 40% of ANSPs
have implemented
ACARS based on
ATS datalink
services
13,490 airplanes
to be replaced
over the next 20
years
75%+ of
airlines will
deploy crew
tablets by 2016
81% of
passengers
have
smartphones
2,000 aircraft
will be new
generation
aircraft in 2018
440,000
parameters
monitored on
A350
We want
connected
payment on tablets
We want to use
broadband Satcom
for operational traffic
We want to
upload IFE
updates
automatically
We need EFB, weather &
turbulence data en-route
We want to monitor
aircraft health 24x7
We need flight data
after each flight
automatically
We need aircraft tracking
in real time
We need advice
on PAX
connectivity
SWIM / SESAR 4D trajectory
will require a lot of situational
awareness data
© SITAONAIR 2016
Industry Trends & Pressures
5 © SITAONAIR 2016
What major challenges do airlines face?
Air Traffic GrowthDigitizationIncreasing Passenger
Expectations
Higher inflight services
expectations for
performance and efficiency
Aircraft becoming
flying data centers
Airlines expanding to meet
passenger demand
Strategic imperatives for airlines
6
v v v v
CFO Chief Cabin MKT /
Customer Experience
Operation Leader /
Chief Pilot
COO,
Tech Leader
Grow Ancillary
Revenues
Improve Customer
Experience
Improve Airline &
Passenger Safety
Improve Operational
Efficiency
Stakeholders
per imperative:
PROFITABLE GROWTH
© SITAONAIR 2016
Connected Passenger2
8
#PERSONALISATION
© SITAONAIR 2016
9
#PERSONALISATION
© SITAONAIR 2016
Digital omnivores always connected
10
#MOBILE FIRST
© SITAONAIR 2016
11
#FREE
© SITAONAIR 2016
Rely on user’s existing accounts to facilitate registration and get
meaningful insights to personalize experience
• Profile
information
• Interests
• Previous travel
history
• Etc…
12
AIRLINE
Personalization of content on
portal
=
maximize monetization
#SOCIAL
© SITAONAIR 2016
Automatic adaptation of GUI based on screen size and
browser preferences
13
#RESPONSIVE
© SITAONAIR 2016
Follow user journey before, during and after the flight
14
BEFORE BOARDING IN FLIGHTINFLIGHT GETTING OFF THE AIRCRAFT
Usage and expectations towards connectivity have evolved exponentially with the new technologies and
devices, and extended touch points with passenger
#TOUCH POINTS
© SITAONAIR 2016
We plug… You play… Passenger solutions
• Check social media, email and surf the web
• Watch movies, listen to music and receive news updates
• Talk, text and tweet with inflight mobile services
• Will generate additional revenue
15
Internet OnAir Mobile OnAir OnAir Play
A successful story: PAL
Philippine Airlines operating the entire SITA OnAir Cabin Connectivity products
• Mobile OnAir, Internet OnAir & OnAir Play
− All products complement each other
− Full digital experience on passenger devices
• Airline satisfaction
− Rich multimedia experience
− Innovation positionning, Value for Money
• Deployment ongoing
− New aircraft type joining the fleet
− Retrofit campaign taking place in 2015
Philippine Airlines Web site
16 © SITAONAIR 2016
Product branding: PAL iN AiR
17 © SITAONAIR 2016
OnAir Play offers a multimedia streaming experience on
PED
• Movies from Hollywood studio− DRM Solution
− DVD Release approvals
• Music Library
• Digital publications− Magazines
− Newspapers
18 © SITAONAIR 2016
PAL iN AiR App on your phone!
System installation overview
Cabin Crown
AeroBTS + WSU
20 © SITAONAIR 2016
System installation overview
21 © SITAONAIR 2016
SITAONAIR, an established connectivity provider
British
Airw
ay
s
Om
an
Air
Qata
r
Airw
ay
s
Azerb
a
ijan
Airlin
es
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Airlin
e
s
Lib
yan
Airlin
e
s
Sin
gapor
e
Airlin
es
Em
irat
es
Aero
fl
ot
TA
P
Port
ug
al
Etihad
Airw
ay
s
Hong
Kong
Airlin
es
Saudia
Iberia
All
Nip
pon
Airw
ay
s
Cebu
Pacific
Air
Roya
l
Jord
an
ian
Garu
d
a
Indone
sia
Phili
ppi
ne
Airlin
es
Egyp
ta
ir
TA
AG
Angola
TH
AI
Airw
ay
s
22 © SITAONAIR 2016
Connectivity links
passengers and crew3
Enhanced customer service
24 © SITAONAIR 2016
Cabin crew solutions
25
CrewTab Crew Services
• Personalize the passenger and crew interaction with real-time
information
• Seamless passenger journey by automating flight and ground
services using real-time data, for example en-route baggage
information
• Real-time credit card authorization
• Reduction in paperwork and automation of reporting
Crew Retail Device
Management
© SITAONAIR 2016
CrewTab benefits
26 © SITAONAIR 2015
• 2,000 SITA OnAir iPad minis™ deployed across
the entire fleet
• Live customer data brings enhanced customer
service
• Inventory management and live operational data
improves efficiency
• Digitizing paperwork, reducing weight and
streamlining back-office admin increases
accuracy and reduced costs
• Next generation customer service management
tool, interacting with passenger in-seat IFE or W-
IFE in a two-way communication channel:
• Passenger briefings
• Video announcements
• Passengers requests
Etihad operating entire fleet with CrewTab
27
• Phase 1 for the basic feature set− Interactive seat map, roster view, dashboard
− Forms and Manuals
• Personalized ”Guest” services− Full digital experience on passenger
• Building up on operations− Building their iKnow roadmap together
− Now really mission-critical
Etihad iKnow is SITAONAIR CrewTab
© SITAONAIR 2016
Etihad operating entire fleet with CrewTab
28 © SITAONAIR 2016
Cockpit Crew4
The engineering of an airliner...
30 © SITAONAIR 2016
The real process of operating an airliner...
31 © SITAONAIR 2016
SITA OnAir EFB solution
• Ease pilot workload– Electronic Forms auto populated by aircraft’s data
– Flight plan auto populates the navigation charts
– Re-use of data across best-in class applications
• Proven investment− Weight savings
− Digital data
• EFB Solution fits all requirements− iPad or Windows tablet
− Support pilot assigned & aircraft assigned models
32
Increasing operational efficiency
© SITAONAIR 2016
Loved by pilots & EFB Administrators
• Logical, well designed
easy to use EFB software
• Can be supplied with a
device, MDM, comms &
SITA ATI Cloud Hosting
33
• Comprehensive suite of EFB Software modules -
• LIBRARY ; REPORTS
• WEIGHT & BALANCE
• BRIEFING with WEATHER, NOTAMS and other
company operational information
• OFP (Operational Flight Plan) ; PERFORMANCE
• CHARTS Integration (Jeppesen, Lufthansa
Systems or NavTech)
• TOOLS
• ELECTRONIC CHECKLISTS
© SITAONAIR 2016
Loved by pilots & EFB Administrators
34 © SITAONAIR 2016
EFB Weather : Weather updates with real-time information
35
• Over the top EFB application complementing aircraft weather radars and providing real-time graphical
display of weather threats along flight pathWhat is it
Key Benefits:
• Provide real-time nowcast and forecast weather data to pilots
(thunderstorms(CB), icing and turbulence(CAT) information)
• Enhance flight safety and passenger comfort
• Improve flight efficiency through early re-routing
Features:-Enhanced graphical display (horizontal and vertical)
-Multi sources weather data providers
-Seamless and ubiquitous cockpit connectivity over
• Pre-flight : Mobile Data (3G)
• Inflight
• ACARS
• OnAir Plug (IP satellite broadband)
-Compatible with Apple and Windows tablets
ACARS
SatcomOnAir Plug
Broadband
SatcomWireless
Mobile dataACARS
VHF / VDL
Optimizing flight path through better situational awareness
© SITAONAIR 2016
Loved by pilots
36 © SITAONAIR 2016
Flight operations landscape5
AIRCOM ServerPlatform
AIRCOM ServerPlatform - Integrated Dispatch Solution
Planning
Communication Monitoring
AIRCOM FlightPlanner
AIRCOM FlightTrackerAIRCOM FlightMessenger
Enable end-to-end Dispatch process from gate to gate
38 © SITAONAIR 2016
AIRCOM FlightMessenger solution - Maximize the use of ACARS
39
Business needs:
ACARS can be a great tool to enhance airline operational
processes and increase efficiency
• Integrating ACARS into an airline is challenging due to
the different message formats and aircraft types
• There is a need to transform ACARS communication to
exchange data automatically with airline IT systems
Features:• Process messages from all aircraft types using flexible
business rules
• Support for a wide range of communications protocols to
simplify integration with airline IT systems including Email,
FTP, MQSeries, etc.
• Powerful distribution rules to filter information and ensure
users have the right information at the right time
IntegratedOperations
Communicate
Transform
Distribute
Sequence
Powerful and flexible integration of aircraft communication
with airline operations
© SITAONAIR 2016
AIRCOM FlightPlanner - Integrated Dispatch Process
40 © SITAONAIR 2016
AIRCOM FlightTracker - Filling the gaps
41 © SITAONAIR 2016
Weather information
42 © SITAONAIR 2016
Automated Alerting expands situational awareness
43 © SITAONAIR 2016
• Alert on map
based on airline
configuration
• Notification in
Aircraft list
• Alert process
description
AIRCOM ServerPlatform
Enabling introduction of new technology
44
Operations Control
Crew Management
Document Management
Departure Control
MRO
CRM / PRM
Dispatch
Load Control
Other…..
ACARS
MobileDevices
AIRCOM ServerPlatform
EFB
© SITAONAIR 2016
Worldwide users of FlightTracker
SITAONAIR
Global Ecosystem 6
22
Expertise in onboard systems and
Aircraft installation
Expertise in Aircraft
telecommunications
Connected to all industry players
Expertise in hosted infrastructure
and Apps
Expertise in Aircraft data collection
SITAONAIR e-Aircraft nose-to-tail solutionsModular, integrated solutions supported by common capabilities
SITA
cloud
Air framers ATC Airlines OEMs MRO
Passenger domain Aircraft domain
Data Distribution Services
Content
providers
Manage inflight data flowsAero
SatcomBroadband
SatcomWireless
Mobile dataWireless
@ Airport
VHF/
VDL
Selective application portfolio
3G/4G 3G/4G
© SITAONAIR 2016
The connectivity airline business case
48
Addressing all needs onboard to be profitable
Initial
CAPEX
Subscription
per aircraft
0
+
-
• Hardware
• Installation
• Service
• Air time
Airline and
passenger
safety
• Optimize traffic
growth and safety
• Cybersecurity
Operational
efficiency
• e-Aircraft Data
management
• Maintenance
• Fuel management
Improve
customer
experience
• Digital
engagement
• Personalization
and loyalty• Connected PAX
• Advertising
• Content
Grow
Ancillary
Revenues
© SITAONAIR 2016
e-Aircraft Nose-to-Tail solutions
Link OnAirIP Satellite inflight connectivity
AIRCOM Network Services (ACARS)VHF, VDL2, Satellite aero
OnAir PlugWireless net-work to connect airlines' devices
AIRCOMConnect
Installation Services and Equipment ResellDesign to installation
Gate ConnectGate link Wi-Fi3/4G at the gate
Combined Operating system
ATS AIRCOMNetwork Systems
Flight OperationsCockpit CrewCabin CrewPassenger Aircraft Air Traffic Control
CrewTabDigital crewoperations
Crew RetailLive onboard sales
Crew ServicesConcierge
EFB Weather ServicesWeather situationalawareness
AIRCOM FlightMessengerAIRCOM Server
AIRCOM FlightTrackerReal-time flighttracking/ GSLi-border risk tracker
AIRCOM FlightPlannerFlight navigationIncluding Flight briefing
AIRCOM Information ServicesSurface weather,d-ATIS gateway,Wind up link
ATS AIRCOMSolutionsAirport TowerSystems,En route Systems
ATS AIRCOMServicesPre-FANS,FANS, ATN
OnAir PlayOn-demandentertainment
Mobile OnAirMobile data, SMS and voice
Device ManagementMobilty
EFBDigital flight operation
Internet OnAirInflight Wi-Fi
VQAR*QAR management
Aircraft HealthManagementOEM Data
Aircraft DataAircraft operations IT & connectivity
AircraftMaintenance Digital aircraftoperations
Modular, integrated solutions supported by common capabilities
49 © SITAONAIR 2016
What makes us different is…
• Integration: We have deep experience in the business of aircraft,
multi-systems systems integration, multiple networks and air-to-
ground applications and services.
• User Centric Portfolio: Connected aircraft stakeholders in air
and on ground are multiple. The needs are very specific from a
user interface view as well as being integrated with the airline’s
systems. The airline industry is our sole focus.
• Roadmaps Co-Creation: Involving our customers in the ideation
phase of new product and service development is an established
process that we continue to leverage to influence our roadmaps,
accelerating time to market with new products and services.
50 © SITAONAIR 2016
Simply connect to
www.sitaonair.aero
Simply connect to
www.sitaonair.aero
…to all e-Aircraft people in the room
Thank you…