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Gestatildeo da Cadeia
de Suprimentos
como Diferencial
Competitivo
Daniel Bio - SAP Brasil
Outubro 2010
Cenaacuterios de Negoacutecios
O Brasil e o Mundo
Mercados Interno e Externo
Brasil - Haacute apenas 20 anos atraacutes
Brasil ndash Hoje Algumas certezas
R$ 300 bilhotildees ateacute 2014
R$ 130 bilhotildees
R$ 537 bilhotildees
Engenharia e Construccedilatildeo
copy SAP 2010 Page 5
ECampO Impact
13 000000
Others87
Sports Events Investiments x ECampO - Impact (Euro Bi)
8 Euro Bi
52 Euro Bi
Total Investiment
60 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cenaacuterios de Negoacutecios
O Brasil e o Mundo
Mercados Interno e Externo
Brasil - Haacute apenas 20 anos atraacutes
Brasil ndash Hoje Algumas certezas
R$ 300 bilhotildees ateacute 2014
R$ 130 bilhotildees
R$ 537 bilhotildees
Engenharia e Construccedilatildeo
copy SAP 2010 Page 5
ECampO Impact
13 000000
Others87
Sports Events Investiments x ECampO - Impact (Euro Bi)
8 Euro Bi
52 Euro Bi
Total Investiment
60 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Brasil - Haacute apenas 20 anos atraacutes
Brasil ndash Hoje Algumas certezas
R$ 300 bilhotildees ateacute 2014
R$ 130 bilhotildees
R$ 537 bilhotildees
Engenharia e Construccedilatildeo
copy SAP 2010 Page 5
ECampO Impact
13 000000
Others87
Sports Events Investiments x ECampO - Impact (Euro Bi)
8 Euro Bi
52 Euro Bi
Total Investiment
60 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Brasil ndash Hoje Algumas certezas
R$ 300 bilhotildees ateacute 2014
R$ 130 bilhotildees
R$ 537 bilhotildees
Engenharia e Construccedilatildeo
copy SAP 2010 Page 5
ECampO Impact
13 000000
Others87
Sports Events Investiments x ECampO - Impact (Euro Bi)
8 Euro Bi
52 Euro Bi
Total Investiment
60 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Engenharia e Construccedilatildeo
copy SAP 2010 Page 5
ECampO Impact
13 000000
Others87
Sports Events Investiments x ECampO - Impact (Euro Bi)
8 Euro Bi
52 Euro Bi
Total Investiment
60 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Engenharia e Construccedilatildeo
copy SAP 2010 Page 6
Brazil Investiments 2011 - 2020
Popular Home Build
Program
Oil Extraction
(regular Investiment)
Oil Extraction (pre
salt Investiment)
Infrastructure230 Euro
Bi
100 Euro Bi
100 Euro Bi
40
Euro
Bi
Total Investiment
470 Euro Bi
Fontes Ministro do Desenvolvimento Miguel Jorge ndash Seminario FIESP ndash Junho 2010
Revista Valor Infraestrutura - Maio 2010
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Papel e Celulose e Metalurgia
(Mercado Interno )
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Auto suppliers continue to move
toward building a low cost
manufacturing presence
Raw material prices are increasing
and margins are shrinking
Customers are looking for higher
quality and faster product
innovation
Pressure mounting to improve operational performance while meeting escalating customer requirements
Cenaacuterio Mundial
Desafios dos ldquoGlobal Automotive Suppliersrdquo
Global CompetitionRising costs and shrinking
marginsHigher Customer Expectations
The world wide crisis came on top
Automotive market not expected to recover completely before 2013
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cenaacuterio Mundial
Montadoras de Veiacuteculos
Source PWC Automotive Institute Datacenter
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cenaacuterio Mundial
Preccedilo do Petroacuteleo ($100bbl againhellip)
$25
$45
$65
$85
$105
$125
$145
Do
llars
per
Barr
el
Spot Oil Prices
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
$000
$1000
$2000
$3000
$4000
$5000
$6000
$7000
Co
sts
per
To
n
Truck Rail Water
Source ACCrsquos Guide to Business of Chemistry
Cenaacuterio Mundial
Preccedilos por modal de Transporteshellip
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cenaacuterio Mundialhellip a Gestatildeo de Transportes
esta no topo dos investimentos
An Aberdeen benchmark Study on the Process
Industry shows that Transportation Management is the
Top Investment Area to drive Supply Chain and
Logistics Performance
Source Aberdeen ndash Supply Chain Cost Cutting Strategies for
the Process Industry March 2007
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
253040Demand management
251740Strategic network design
251743Warehousedockyard mgmt
382944Inventory optimization
135257Productbatch traceability
17
39
41
Industry
Average
1336Manufacturing applications
29
60
Best in Class
13Channel management (channel sales data
visibility prevent speculationdiversions
etc)
25Transportation management
Laggards
New Applications Implemented as Part
of Improvement Strategy
An ARC benchmark Study on Manufacturing
Industries IT Spending ranked Supply Chain
Performance (Time Service Levels) and better
Transportation Planning and Execution as top
priorities where to focus investments
Source ARC Advisory Group ndash Manufacturing IT
Benchmarking Analysis Report April 2008
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Finished-goods inventory
up from 2005
Cenaacuterio Mundial
Varejo o desafio do Planejamento
Retailers are offering POS data and engage in new ways yet manufacturers are still battling high inventory
levels inflated supply chain costs and service level issues
Missing ever-stretching
service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Finished-goods inventory up from 2005
Cenaacuterio Mundial
Varejo o desafio da Logiacutestica
Growing complexity and Rising fuel costs leads to increased Logistics costs per unit and despite increased
inventory Customer Service targets are being missed
Missing ever-stretching service level targets
Source IBM Institute for Business Value 2008 GMA Logistics Survey
Doubling Logistics cost per Unit
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
E as nossas empresas
Empresas no Brasil
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Complexidade crescente
Importacircncia da Visibilidade
Os processos natildeo estatildeo integrados havendo
falhas em toda a cadeia de suprimentos hellip
Metalurgica
Subsidiaria
Subsidiaria
Cliente
Cliente
IT
IT
IT
RH
RH
RH
MKT
MKT
Vendas
Vendas
MKT
Vendas
Foco em
Planejam e
Produccedilatildeo
RH
Financcedilas
Vendas
Gestatildeo
De Risco
bull Gestatildeo de Risco
bull Planejamento
bull Vendas
bull RH
bull Financcedilas
bull Operaccedilotildees
copy SAP 2008 Page 16
Fornecedores
Baixa utilizaccedilatildeo dos ativos
Visibilidade de inventaacuterios
( MRO )
Custos altos Baixa ColaboraccedilatildeoInuacutemeros SKUs
Integraccedilatildeo com novasEmpresas parceiros
Dificuldade de Integraccedilatildeo
Processos industriais Outsourcing
natildeo integrado
Dificuldade de Integrar com
Terceiros
Baixa Confiabilidade
no Atendimentode pedidos e
no cumprimentodas condiccedilotildees
Comerciais
Falhas naCaptaccedilatildeo eEntrega de
Pedidos
Visibilidade deEstoques
Planta Manufatura
Baixa visibilidade
Impacto das variaccedilotildees de
Preccedilos e Demanda nos estoques
Pequena Troca de
Informaccedilotildees
Plano de Produccedilatildeo e uso
dos ativos
Custos deAquisiccedilatildeo
e Inteligecircncia de Mercado
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
METAL FABRICATORMETAL FABRICATOR
SUBSIDIARY
SUBSIDIARY
IT
IT
IT
Planning
SALARIES
Planning
SALARIES
Planning
SALARIESSALARIESSALARIES
Financial
Analysis
Financial
Analysis
Financial
Analysis
Management
Skills
Management
Skills
Management
Skills
Information
Flow
Information
Flow
Information
Flow
Local
Marketing
Local
Marketing
Local
Marketing
SalesSalesSales
Global
Marketing
Global
Marketing
Global
Marketing
HRHRHR
Soluccedilatildeo Promover a Visibilidade e Integraccedilatildeo dos Processos
Capacidade de Utlizaccedilatildeo Programaccedilatildeo e Rentabilidade
Avaliar Demanda e
Oportunidades
(Compras e
Vendas)
Anaacutelise de Valor
ProcessosIntegrados
TecnologiaEscalaacutevel (SOA)
Informaccedilotildees emTempo real
Integraccedilatildeo na Cadeia de Suprimentos
Inteligecircncia de Mercado
Flexibilidadena Precificaccedilatildeo
Planejamento e Programaccedilatildeo
Escalabilidade e performance
Visibilidadeda Produccedilatildeo
Integraccedilatildeo doSCM
copy SAP 2008 Page 17
Increased Visibility to Orders
Increased Visibility to Orders
Metaluacutergica
Subsidiaria
Subsidiaria
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SCM solution enables Consumer Products
companies to create a Responsive Supply Network
SCM Solution allows Consumer
Products companies to better respond
to demand and supply dynamics across
the supply networkhellip
Integrated End to end planning processes
Connecting Sales and Marketing with Supply
Chain
Tightly integrated Supply Chain Execution
Build-in performance measurement
Easily deployable in modular implementable
steps
Design Source Make Store Move Sell Service
Product Safety amp Traceability
Logistics amp Fulfillment Management
Collaborative
Demand amp Supply Planning
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
High-Level Business Process
Planning Horizon
Demand Planning
Supply Network
Planning
PPDS
Deployment
Transportation
Planning
Global Planned
Orders
Planned Stock
Transfer
Confirmed Stock
Transfer
Planned Orders
Forecast
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Synchronize supply with demand in your
global supply chain by balancing push and
pull network-planning processes and by
handling replenishment and production
based on actual demand
APO DP Improves the forecast quality and
planning accuracy
APO SNP Improves visibility across your global
supply chain and lowers inventory
APO PPDS Supports you in creating optimized
production plans
APO gATP Allows state-of-the-art sales order
confirmation planning processes
APO TPVS Optimizes transportation loads and
minimizes transportation costs
APO Alert Monitor Powerful exception message
system integrated in all APO planning modules
Global Available-to-Promise
Demand Planning
Supply Network Planning
Production Planning amp
Detailed Scheduling
Advanced Planning amp Optimization
Ale
rt Mo
nito
r
Transportation Planning amp
Vehicle Scheduling
How SAP APO is structured
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
APO DP (Demand Planning)
Comprehensive forecasting tool-set
Statistical forecasting with causal
and time-series methods
Selection of best-fit model
Automatic outlier detection available
Highly configurable planning books
with macro functionality
Supporting aggregation
disaggregation logic
Lifecycle planning
Plan promotions separately from the
rest of your forecast
Track amp monitor forecast accuracy
Seasonal planning
Collaborative demand planning
Improved forecast quality
One tool for power and business user
Consolidated demand plan (different
regions countries departments hellip)
Key BenefitsFeatures
Calculate and determine future demand to improve demand quality
and accuracy
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Exemplo Ciclo do Planejamento de
Demanda
Simulate
Collaborate
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
APO Supply Network Planning (SNP) is the
solution to your problemshellip
Key BenefitsFeatures
Increased visibility over the whole
supply chain
Optimized sourcing and capacity
utilization
Shortened order-fulfillment times
Reduced inventory levels
Improved customer service
Integrate purchasing manufacturing
distribution and transportation
Consider constraints and penalties to
plan the product flow along the supply
chain
Enable planning on different levels of
detail (aggregated planning)
Choice of heuristic- rule- or
optimization-based algorithm
Advanced safety stock planning
algorithms
Shelf-life
Calculates quantities to be produced and delivered to the locations to
match customer demand and maintain desired service levels
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Collaborative Demand amp Supply Planning
copy SAP 2008 Page 26
Demand
SampOP
Business Scenarios
Periodic Revision
Rolling Forecast
Strategic Plans
Supply
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SampOP com ldquodashboardsrdquo especiacuteficos
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
A gestatildeo de suprimentos cresceu em
sofisticaccedilatildeo no uacuteltimos anos
Compra Taacutetica
Minimizar preccedilo
Limitada gestatildeo da base de fornecedores
Fornecedores histoacutericos e mudanccedila de fornecedores oportunistas
Relaccedilatildeo transacional
Maior base de fornecedores para reduccedilatildeo de risco
Cadeia desintegrada
Baixo niacutevel de cooperaccedilatildeo
Controle de qualidade na recepccedilatildeo dos produtos
Ausecircncia de processo para decidir centralizaccedilatildeo ou descentralizaccedilatildeo de compras
Compra Operacional
Minimizar o custo total
Gestatildeo de fornecedores sofisticada
Processos para seleccedilatildeo de fornecedores e iniciativas conjuntas
Contratos mais completos
Iniacutecio de integraccedilatildeo da cadeia de suprimentos (coordenaccedilatildeo)
Meacutedio niacutevel de cooperaccedilatildeo com fornecedores
Controle de qualidade no fornecedor
Processos estaacuteticos para definir centralizaccedilatildeo ou descentralizaccedilatildeo
Compra Estrateacutegica
Maximizar o valor
Gestatildeo sofisticada de fornecedores
Segmentaccedilatildeo conhecimento da estrutura de custos e mercados dos fornecedores
Integraccedilatildeo da cadeia (eg gestatildeo conjunta de estoque planejamento conjunto etc)
Alto niacutevel de cooperaccedilatildeo
Programas para reduzir custos e aumentar produtividade do fornecedor
Processos dinacircmicos para decidir centralizaccedilatildeo ou descentralizaccedilatildeo das compras
Baixa Sofisticaccedilatildeo
AltaSofisticaccedilatildeo
Fonte IBMEC ndash Dr Lars Meyer Sanches
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Modelos de Compras ndash Visatildeo Estrateacutegica
Interno Hiacutebrido Outsourcing
A aacuterea eacute estrateacutegica e natildeo devemos fazer outsourcing
Para alguns itens faz sentido e para outros natildeo
Teremos grandes ganhos com outsourcing desde que ele seja realizado de modo
inteligente e com seguranccedila
Estamos reavaliando processos e uma opccedilatildeo eacute uma maior centralizaccedilatildeo
do processo de suprimentos
Diferentes possibilidades de modelos de modo a atender agraves necessidades
especiacuteficas de cada empresa
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Informaccedilatildeo eacute a chave para se ter a
Performance em ldquo Contrataccedilotildees Estrateacutegicasrdquo
Se eu pudesse trazer todos os meus dados para uma
ferramenta de anaacutelise de gastos integrada com meus
indicadores de performance eu poderia facilmente verificar e
direcionar a aplicaccedilatildeo dos meus recursos onde teriacuteamos a
melhor economia e reduccedilatildeo dos gastosrdquo
CPO Empresa de Seguros (USA)
ldquo
hellip e requer
Completa visibilidade dos gastos
e dos padrotildees de compras por
toda a organizaccedilatildeo
Dados completos acurados e
confiaacuteveis
Informaccedilotildees poderosas nas
matildeos dos usuaacuterios de negoacutecio
Para alcanccedilar os objetivos
estrateacutegicos compras
precisahellip
Melhorar as estrateacutegias de
fornecimento (aquisiccedilatildeo
fornecedores etc)
Gerenciar efetivamente as
oportunidades de economia
Desenvolver relaccedilotildees
saudaacuteveis com os fornecedores
Melhorar a governanccedila
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Valor agregado da aacuterea de Compras
Os liacutederes atingem os melhores resultados
Capacidade de
Economizar
22
Outros Liacutederes
41
Crescimento Resultado Operacional
Source SAP Insight ndash Enabling Profitable Growth Through Procurement 2007
13
Outros Liacutederes
28
As Empresas liacutederes satildeo capazes de
transformar o valor agregado de compras
em resultados operacionais
Este estudo aborda 12 processos-chave de Compras e Suprimentos
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Indicadores de Performance Meacutedia
GanhosMelhoria do Gerenciamento dos Gastos 34
GanhosMelhorias na economia em ldquofornecimento
estrateacutegicordquo75
GanhosMelhoria na Governanccedila dos Contratos 25
Reduccedilatildeo nos ciclos de tempo em compras 22
Portal de Compras e anaacutelise de gastos - todos
os liacutederes reconhecem os benefiacutecios hellip
Source Aberdeen 2008
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Aacuterea de Compras lidera ranking e apresenta
maior potencial de ganhos
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Procurement Portfolio
Processos End to End
1 23
4
Supplier Management
Aggregates and enriches
spend data
Provides insights into
supplier information
savings opportunities
Centralizes supplier
management
Sourcing
Project based and
centralized sourcing
Predefined and complex
enabled RFXrsquos
In depth supplier proposal
analysis
Reverse auctions
Contract Management
Accelerate the cycle by
automating the contract
management process
Automates the transfer of
negotiated prices and
conditions
Enable contract
compliance
Automates end to end
procure to pay process
Enables goods and services
procurement
Supports multiple back-end
systems
Extends supplier
collaboration
Operational Procurement
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Mapa Comparativo de Fornecedores
Ambiente para simulaccedilotildeeshellip
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cockpit para Leilatildeo Eletrocircnico
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Monitoramento de Contratos
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Spend Performance Management
Conteuacutedo preacute-definido e pronto para ser utilizado e adaptado
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
APO PPDS Production Planning
Multi-level production planning
Capable-to-Promise
Use existing or own developed
heuristics
Supports lot quantity calculations and
sourcing
Support the following Models
Make to Stock
Make to Order
Make to Order with Order BOM
Engineer to Order
Project Manufacturing
Flow Manufacturing
Order Pegging
Integrated with the APO Alert Monitor
Determines how when and where
resources and materials should be
deployed to accomplish the production
goals
Master planning for materials
and capacity (resource loads)
Realistic delivery date confirmations
hellip
Key BenefitsFeatures
Delivers a short term production plan that matches overall supply to
demand given available resources and production methodology
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
APO PPDS Detailed Scheduling
Scheduling Optimizer
Optimal Sequencing
Flexible amp Graphical Activity
Scheduling
Backlog Resolution Planning
What-if Analysis amp Simulation
Forward amp Backward Scheduling
Configurable Exception Alert Monitor
Plan Monitor
Production Order Release
hellip
Optimal production sequence that is
feasible and can be executed
Allows simulation of various planning
scenarios to determine optimal schedule
Optimization based on actual constraints
ensures reliable delivery due date
promises
Key BenefitsFeatures
Determines optimal production sequence for execution to meet delivery commitments based on actual constraints on the shop floor
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Typical Planning Cycle
Sense
amp
Respond
Interactive Scheduling to
reduce late orders and
capacity overload
Productions Planning- and
Optimization Run1) Weekly program and
2) Short term change-over and
sequence optimization
Monitor Alerts for
Orders and main assemblies
Simulate and compare
alternative solutions execute
decision
Manufacturing amp Procurement
Execution ndash Changes
Exceptions
Without missing parts
Optimized Plan
On time
Backlog free
Restriction based
Human based sense amp respond
1
2
3
4
5
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Natildeo haacute uma maneira uacutenica de
VER
MEDIR
INTEGRAR
Operaccedilotildees de Manufatura
EAI tools
SAP ERP (46 +)
PI-P
CS
DCS to
SAP
MES to
SAP
Custom
to SAP
LIMS to
SAP
QM
IDI
Manufacturing Integration and Intelligence
Diversidade de Sistemas e Interfaces
Empresa
Fabrica
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
internal
ldquoPerfect Orders at 98rdquo
ldquo FG inventory at 36 daysrdquo
O Mundo Perfeito ndash Visibilidade Completa da Produccedilatildeo
Operaccedilatildeo satildeo visiacuteveis permitindo resposta raacutepida amp Drill-Down
Os liacutederes da produccedilatildeo agora podem controlar otimizar as taxas de produccedilatildeo
qualidade do produto e custos operacionais atraveacutes do aumento de visibilidade entre
as operaccedilotildees das plantas
Soluccedilatildeo ldquoDashboardsrdquo da planta
facilmente acessiacuteveis permitem
aos gerentes comparar
identificar as melhores praacuteticas
tornar os KPIs visiacuteveis avaliar
gradualmente grupos de dados e
visualizar dados em tempo real
Soluccedilatildeo Alertas em tempo real
atraveacutes dos ldquodashboardsldquo da
planta fornecem atualizaccedilotildees
do status dos equipamentos
em cada instante amp permite
reaccedilatildeo raacutepida
Soluccedilatildeo Links com os dados
do ERP identificam a
necessidade de mudanccedilas de
programaccedilatildeo na produccedilatildeo e
envio para atender agraves
necessidades dos clientes
PERFORMANCE
DRILL DOWN
ANAacuteLISES AJUSTES
RESULTADOS
ldquoAqui estatildeo os KPIs comuns
e programa de 6 sigmardquo
Soluccedilatildeo Anaacutelises de
tendecircncias e drill-down de
dados permitem identificar
as aacutereas com problemas
para investigaccedilatildeo imediata
ldquoFirst pass prime up to 996rdquo
ldquo96 de atendimento ao
prazordquo
Gerente
VP
Produccedilatildeo
Planta
Cliente
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Enterprise
SAP NETWEAVER
Oth
er
SA
P B
us
S
olu
tio
ns
SA
P
BI
SAP Manufacturing
(SAP ERP)
Manufacturing
Intelligence
Dashboards
SAP MII
Manufacturing Integration
Manufacturing Intelligence
Manufacturing Integration
SAP MII sincroniza as operaccedilotildees da Manufatura
Planejamento de
Ordens de Trabalho
Verificaccedilatildeo de
recursos
Programaccedilatildeo
Liberaccedilatildeo de ordens
Fechamento de
ordens
Embarques e
Logiacutestica
Eventos e alertas em tempo real
Status de ordens Taxas e tarifas Visibilidade de
inventario Desvios Utilizaccedilatildeo de recursos Tempos de processo e
de paradas Dados de qualidade e
laboratoacuterios Histoacuterico do processo Eficiecircncia das
maacutequinas Atrasos e desperdiacutecios
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Extended Warehouse Management
Optimized Warehouse Productivity Utilization and Efficiency
What is EWM
SAP EWM is SAPrsquos next generation warehouse management solution
which is designed to manage and track logistics execution processes
SAP EWM offers flexible automated support for processing various
goods movements and for managing stocks in a warehouse
How do customers benefit from EWM
High warehouse productivity efficiency
High inventory accuracy
Reduced labor costs
Better customer service
What are key capabilities of EWM
Multi customer warehouse
Flexible modeling of warehouse processes
Stock and process transparency
Optimization in storage planning and process execution
Seamless integration of technique (RF Automation RFID Pick-by-
Voice hellip)
Integration in the overall SAP Logistics Solution
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Warehouse Management Solution
Extended Warehouse Management
Yard
Management
Cross
Docking
Single Scan
Receiving with
ASN
Directed
Putaway
Multiple data
collection
technologies
Multiple
Handling
Units
Slotting Automated
ReplenishmentTask
Interleaving
Value Added
Services
Serial Number
Support
Multiple Wave
Strategies
Advanced Cycle
Counting
Basic Labor
Management
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SCM AII Auto-ID Infrastructure
Visibility Traceability amp Automation
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visatildeo Global da Cadeia Suprimentos
do Fornecedor ao Cliente
Processos de Negoacutecios de ponta a ponta
Comprar Suprir Produzir Vender Movimentar Serviccedilos Cliente
Planejamento da Cadeia de Suprimentos
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Cliente
Atualmente o Cliente eacute o centro do poder ndash
e o Foco de todas as Empresas ndash CRM
Infinidade de Opccedilotildees
Informaccedilatildeo ao alcance de todos
Transparencia de Preccedilos
Redes Sociais e Comunidades
O poder de negociaccedilatildeo mudou das matildeos do vendedor para as matildeos do cliente
Evoluccedilatildeo da ldquoGestatildeo do Relacionamentordquo para a ldquoGestatildeo Total da Experienciardquo
(Relacionamento)
Novos canais de Comunicaccedilatildeo e Interaccedilatildeo se sobrepotildee aos tradicionais
Enorme necessidade de adaptaccedilatildeo e respostas em tempo real
Implicaccedilotildees
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Nova Interface ndash amigaacutevel e intuitiva
Garante a satisfaccedilatildeo do cliente
Informaccedilatildeo Integrada
Inteligencia de Mercado
Acesso direto aos processos
decisoacuterios
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Soluccedilotildees de Miacutedias Sociais
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Miacutedias Sociais
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Evento O meu link xxxx de Internet estaacute sempre caindo Natildeo aguento mais ter
problemas com minha Internet O suporte da empresa xxxx eacute peacutessimo
Acho que vou migrar para outra opccedilatildeo
Regra Encontrado
Sentimento Negativo Positivo
ClassificaccedilatildeoEmpresa Produto Problema
Prioridade
Problemas
Natildeo aguento mais
Peacutessimo
XXXXInternet
Suporte
Sempre caindo
Migrar para outra opccedilatildeo
Miacutedias Sociais
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SCM SNC Supply Network Collaboration
The Gateway to Collaborate
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SCM TM Transportation Management
Effective Logistic and Fulfillment Network
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SCM EM Event Management
Visibility Track amp Trace
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Event Management Helps Companies to
Understand Adapt and Respond
notify
adjust
Learn
Alerts
monitor
Partner PerformanceCollaborate
measure
Control
Supply chain object
event 2 event 4
actual events
expected events
event 3
event 1
event 2event 1
Simulate
PlanSchedule
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Visibility Processes in Event Management
Supply Network CollaborationTransportation Management
Order Taking
Transportation Execution Responsive Replenishment
Purchase Order
Resource
Tendering
Auto ID
RFID-Enabled Outbound Inbound
Delivery
Product Tracking amp Authentication
RFID-Enabled Returnable
Transport Item
ERP
Ocean Carrier Booking (with TM
Add-On)
Seasonal Procurement (Retail)Fulfillment
Railcar Management (Custom Dev)
Procurement
Production Malfunction
Outbound Inbound Delivery
Transportation
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Performance and Risk Management
Supply Chain Performance Management
Gain visibility and control across network
Integrate data across (heterogeneous) systems landscapes including internal and external data feeds
Gain insights and control by focusing on metrics that matter (based on best practices such as SCOR or company specific metrics)
Drill-down via cascading metrics hierarchies
Align stakeholders
Measure and visualize impact between metrics across supply chain network
Metric management functionality provides flexibility to define department-specific metrics and assign accountability
Optimize decision making
Perform what-if analysis to arrive at optimal
decisions (eg in order to reduce supply
chain cost should you reduce inventory or
reduce express freight)
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Supply Chain Performance Management
Supply Chain Performance Management
( SCOR ndash Supply Chain Operations Reference model )
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Sustainable Supply Chain Management
How do I
enable a
Green and
Sustainable
Supply
Network
Optimize for low
GHG footprint in
supply chain
network
Design
network to
optimize on
GHG
Enable sales
and operations
plan per new
conditions
APO SampOP
NDO
Reduce energy
consumption in
logistics and
distribution
network
Optimize fleet
efficiency
transport modes
and routes
Adjust loads
packaging and
warehousing
operations
SAP TM EWM
Alignment of
business and
sustainability
goals
Analyze net
financial
benefits to
initiatives
Monitor
governance
and KPIs
SAP Business
Objects SCPM
Collaborate
with supply
chain to
respond
Provide full
traceability of
products for safe
production and
distribution
Track batches
and flow of
products for
recalls
SAP SCM
Auto-ID ERP
Visiprise
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Custos de implementaccedilatildeo e operaccedilatildeo de uma soluccedilatildeo
integrada satildeo menores que soluccedilotildees especialistas
Implementaccedilatildeo Operaccedilatildeo e Melhoria
Custos
Go Live Tempo
Custos de
Implementaccedilatildeo
Soluccedilotildees
Especialistas
Custo de
Implementaccedilatildeo
Economia
Custo de
Operaccedilatildeo
Custos de
Implementaccedilatildeo
Soluccedilatildeo
Integrada
Desenvolvimento e teste das
integraccedilotildees e custos de migraccedilatildeo
Integraccedilatildeo da infra-estrutura
(hardware licenccedilas de middleware)
Upgrades e manutenccedilatildeo das interfaces
Desenvolvimento e testes dos pontos de
integraccedilatildeo em upgrades
Custos de suporte e treinamento adicional
Custos de
Operaccedilatildeo Soluccedilatildeo
Integrada
Custos de
Operaccedilatildeo
Soluccedilotildees
Especialistas
Custos de Soluccedilatildeo Integrada versus Soluccedilotildees Especialistas (Best of Breed)
Fonte Estudo The Cost of Complexity and the Value of Integration - IBM McKinsey Meta Group
Maior Gasto
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP Supply Chain Management
Responsiveness combined with Operational Excellence
Composites
ERP SRM PLM
APODemand
Planning Supply
Network
Planning
PP DS
Global
ATP TP VS
EWM T MSNC
SCM InfrastructureEvent
ManagerAII
SCM
Basis
Duet
Demand
Planning
SCM
AnalyticsPTA
Co-Innovation Ecosystem
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP is the Consumer Products Standard
Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
Industry Business Scenarios Select Customers
Financial Excellence
Financials Controlling HR
Responsive Supply Networks
Collaborative Demand amp Supply Planning Logistics amp
Fulfillment Management Manufacturing Network
Planning amp Execution
Superior Customer Value
Optimize Sales amp marketing Investments Sales
Execution
Product amp Service Leadership
Continuous Product Innovation Integrated Product
Development
Marketing and Consumer Insights
Brand amp Category Mgmt
Strategic IT
NetWeaver Exchange Infrastructure BI Portal MDM
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
IngredientsPackaging
SupplierManufacturer
Wholesaler
Distributor
Logistic Service
Provider
Retail
Customers
SAP Footprint across the Consumer
Value Chain
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP Consumer Products Supply Chain
Planning Benchmarking Insights
Best Practice
Source ASUGSAP Benchmarking Study Based on Consumer Product Participants only (SAP Customers and Non-Customers)
Low Coverage
885ldquoThe forecasting process is highly collaborative and is used by customer
teams with all key customers Statistical techniques can produce monthly
daily sub daily replenishment demandsrdquo
Adopting Best Practices Improves Performance on Key KPIs for Consumer Product Companies
High Coverage
ldquoSafety stock calculations are dynamic and performed frequentlyrdquo 536 days931 days
ldquoTransportation planning process can be performed on a timely basis with
consideration of other supply chain constraints in the networkrdquo3948 - 20
- 42
+ 6
818580 + 41ldquoProcurement plays a strategic role within the organization and actively
participates in business unit decision-making Organization operates a single
integrated procurement systemrdquo
X Performance Improvement Opportunity
Collaborative Forecasting
Inventory Planning
Strategic Procurement
Transportation Planning Transportation Spend ( of Revenue)
Days in Inventory (days)
On-time Delivery ()
936
Direct Material (Spend Managed Strategically)
ldquoEffective processes and systems are in place for tracking trade promotion
ROI rdquo803539 + 49
Tracking Trade Promotions Management Promotions Resulting in Incremental Volume ()
985913 + 8ldquoProduction personnel have the ability to gather monitor and track production
and parametric data about processes orders materials and operations and
exceptions on the factory floor in real-timerdquo
Manufacturing Execution Plant on time Delivery ()
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Customers Drive Value with Streamlined
Supply Chain Operations
A change in the distribution strategy
for Wawa-branded nuts saved the
company $15 million
Reduced out-of-stock situations
better response to seasonal needs
ldquo Wersquove transformed our business The parallel implementation and rollout of SAP
solutions to standardize global operations gives us the foundation for the Fossil of
the future
Vice President of Wholesale Applications
Fossil
Enhanced inventory management
and control with fast accurate views
of global Inventory
Decreased the need for working
capital by consolidating warehouse
operations
Reduced labor associated with store
ordering by 95
Reduced out-of-stock by 75
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP is the Retail Standard
More than 9500 Retail amp Wholesale companies worldwide run SAP
33 out of the Top 50 Global Retailer run SAP
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Proven Customer Value Through SAP
Increased sales by improving inventory availability
Reduced costs through increased process efficiencies
Up to the minute stock and sales information now available
Reduced cost of procurement operations and transportation
Automated store replenishment increased from 60 to 81
Stock reduced from 34 days of coverage to 10-14 days
Store replenishment cycle reduced from 35 days to 8 days
Lowered inventory by $390M
Customers are realizing substantial value with SAPrsquos solutions for Supply Chain
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Customers Drive Value with
Sales amp Operations Planning
SAP Supply Chain Management enables us to support true sales and operations planning to
meet our business goals It is a critical tool that helps us drive transparent customer production
and inventory information throughout our supply chain and be a better partner for our customersldquo
Tim Weidenhaft Director of Demand Planning - General Mills Inc
ldquoSampOP is helping us meet our goal of better business decisions through an improved mutual
understanding of demand supply and financial informationrdquo
Dick Clark Procter amp Gamble
ldquo
ldquoCompanies that solve the riddle of
the speed-scope paradox in global
sales and operations planning deliver
superior economic returns a new
class of global SampOP leaders shows
the wayrdquo
Adopted global SampOP process
based on SAP SCM
Increased the number of products
while maintaining 12 inventory
turns per year and 99+ service
levels
Designed and implemented an
SampOP process in Brazil amp Europe
Increased sales with lower
inventories higher utilization of the
distribution amp production assets
reduced losses caused by shelf life
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Customers Drive Value with
Supply Planning
ldquoWith SAP SCM Brown-Forman increased the number of combined itemlocations
offered in some regions while maintaining 12 inventory turns per year and 99+
service levels Brown-Forman met their long-term inventory targets within a few
months of start-uprdquo
Jim Hutchinson
Senior Vice President of Supply Chain Management
Brown-Forman Corporation
ldquo
Reduced days in inventory by 7
Improved store in-stock forecast
accuracy and case-fill metrics
while improving productivity
Reduced expediting costs in
transportation
Increased in-full and on-time
delivery service level in the range
of 97 and 100
Reduced overall supply chain
costs by 4
Lowered finished goods inventory
by 15 and raw material
inventory by 18
Reduced procurement costs by
5
Reduced stock-outs by 41
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Customers Drive Value with
Collaborative Demand Management
We have achieved cross-functional alignment and increased forecast
accuracy significantly right after go-live of our Collaborative Demand
Management processrdquo
Herbert Hockley
Manager Customer Planning
ldquo
Reduced mean absolute forecast
error by over 50
Reduce time between forecast
close and completion of
schedules by 33
Streamlined trade promotion
planning improved operations
and demand planning
Using RR streamlined VMI
process and improved customer
in-stock rate esp for promotions
Improved forecast accuracy by
21
Enabled data transparency in all
phases of the planning process
Improved ability to make rapid
changes to production schedule
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Customers Drive Value with
Collaborative Demand and Supply Planning
The most advanced demand-sensing companies have 15 less inventory a 17
better perfect order performance and a 35 shorter cash-to-cash cycle time We
have also found that DDSN leaders have 10 higher revenue and 5 to 7 better
profit margins than competitorsrdquo
AMR
The Handbook for Becoming Demand Driven
ldquo
Out-of-stocks declined up to 25
On-shelf inventory improved by
20
Replenishment cycles cut down
from 15 to 6 days
Improved on-time and complete
orders from 70 to 98
Reduced inventory by 22
Improved cycle times
Improved forecast accuracy by
10
Reduced cycle time
Faster reaction to market changes
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP SCM EWM stories
hellip and more new customers and go-lives
Almost 40 live sites comprised of approximately 20 customers are live
Approximately 50 customer are implementing with the majority due to go live by the end of 2010
Over 50 new customers have recently signed but not yet begun their implementations
Customers are in the following industries Automotive Automotive Parts Chemical CP Food CP Fashion EngineeringConstruction Forest Products High Tech Ind Machinery Life Sciences LSP OEM Professional Services Public Sector Retail and Service Parts
Rich Ecosystem
SAP Consulting
25+ partners
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP MII ndash Clientes no seguimento -
Induacutestria de Bebidas
Dinamarca
Venezuela
EUA
Reino UnidoHolanda
EUA
Dinamarca
EUA
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAPreg
Customer Relationship Management
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
The entire Consumer Products Value
Chain runs SAP
Retail
Customers
Consumer
Products
Manufacturer
Packaging
Supplier
Opportunity for Collaboration and Network Transformation
Proven and low risk solutions
Fast deployment and value delivery
Food Ingredients Raw Material
Supplier
Wholesaler
Distributor
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Industry Business Scenarios Select Customers
Financial Excellence
Responsive Supply Networks
Superior Customer Value
Product amp Service Leadership
Strategic IT
SAP delivers comprehensive solutions to
Consumer Products companies
93 of Top 500 global CP companies run SAP
Consumer Products Industry leaders are leveraging SAP beyond ERP to address high-value industry scenarios
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
SAP Driving Customer Value
Selected Consumer Products References
Innovation processes driving 35 improvement in time to market
Significant increase in new product sales
Increased logistics transparency leading to improved on-time delivery
Maximized storage capacities enhanced daily truck movement
Reduced market share validation reporting from 1 day to 30 minutes
Reporting for all company users Fast searches across 280 million records
Reduced forecast error rates by 33
Maintain 12 inventory turns per year 99+ customer service levels
SKUs with increase in activity +60 avg increase +195
Collection-to-Cash (AR Processing time) reduced gt 50
Reduced product defects and rework resulting in immediate quality
improvements and lower costs
Global visibility across plants higher productivity and product performance
Standardized product development and simplified change management
Real-time visibility to recipes amp product safety information across the company
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Canada Post ndash SAP EM Solution
Order Receipt Processing
Transportation
Delivery to Customer
When customers and service providers can add information to the supply
chain system the overall supply chain performance and value improves
A New Visibility Paradigm
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
Obrigado
Daniel Bio
SCM amp Manufacturing
Solution Principal
SAP Brazil
55 11 5503 2490
danielbiosapcom
