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1 Corporate Presentation 12 a Conferência Anual Santander

12 Conferência Anual Santander

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Page 1: 12 Conferência Anual Santander

1

Corporate Presentation12a Conferência Anual Santander

Page 2: 12 Conferência Anual Santander

Disclaimer

� This presentation may contain forward-looking statements. Such forward-looking statements are and will be subject to many risksand uncertainties relating to factors that are beyond Direcional’s ability to control or estimate precisely, such as future marketconditions, competitive environment, currency and inflation fluctuations, changes in governmental and regulatory policies and otherfactors relating to the operations of Direcional, which may cause actual future results of Direcional to differ materially from thoseexpressed or implied in such forward-looking statements

� You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of thispresentation. Such forward-looking statements shall not be construed as guarantee of future performance. Direcional does notundertake to publicly review or update these forward-looking statements in view of events or circumstances occurring after the date

2

undertake to publicly review or update these forward-looking statements in view of events or circumstances occurring after the dateof this presentation

� This presentation does not constitute an offer, or invitation, or solicitation of an offer, to subscribe for or purchase any securities.Neither this presentation nor anything contained herein shall form the basis of any contract or commitment whatsoever

� This presentation and its contents are proprietary information and may not be reproduced or otherwise disseminated in whole or inpart without Direcional’s prior written consent.

Page 3: 12 Conferência Anual Santander

652

2,227

5,359

9,360

12,364

� Start-up in 1981

� Industrial projects acting as

contractor to third parties

IPO

Over 30 Years of History

A consistent track record and focus

� Capture

significant market

opportunities

� MCMV II

� Follow-on: $

228.8 million for

What’s Next?

CAGR 06-10: 110%

CAGR 06-10: 100%

67

176

710783

1,067

� Development of projects

focused on the low-income

market

� Beginning of

large scale

developments for

the low-income

market

� Operations

expansion to

PA, RO and ES

IPO � 32% growth in

units launched

from the previous

year

� 57% growth in

contracted PSV

from the previous

year

3Source: Company Reports

Units Launched

� Consolidation of

a leading

position in

Manaus and

Brasilia� Establishment of

own sales team

� Important geographic

expansion: Brasília, Rio de

Janeiro and Campinas

1981 - 2005 2006 2007 2008 2009 2010 2011

228.8 million for

the Company

� Increasing

liquidity

PSV Launched (R$ mm)

67

Page 4: 12 Conferência Anual Santander

Management Team

Ricardo Valadares Gontijo

Chairman & CEO

Ricardo Valadares Gontijo

Chairman & CEO

• Founder, CEO and Chairman of the Board40 years of construction experience• Civil Engineer graduated by UFMG with Gold Medal Award.

Ricardo Ribeiro Gontijo

Commercial Officer

Ricardo Ribeiro Gontijo

Commercial Officer

Roberto Senna

General Manager

Roberto Senna

General Manager

• Civil Engineer degree from The Universidade Federal da Bahia, MBA degree from FGV and specialization coursesat the Wharton School - University of Philadelphia, and University of Carlifornia - Irvine.• Joined Odebrecht Group in 1979 and has held senior management positions in Brazil and abroad• He was President of Metro-Rio, Director of Telemar Holding and member of the Board of several companies of thegroup.• He was CEO of Bairro Novo, a real estate subsidiary from Odebrecht Group, focused on residential developmentand construction in the low income

•Board Member and responsible for Marketing, Sales and New Business•Civil Engineer graduated by UFMG with the Gold Medal Award•Joined Direcional in 2004.

4

Commercial OfficerCommercial Officer

Carlos Wollenweber

CFO & IR Officer

Carlos Wollenweber

CFO & IR Officer

Lucas Rocha

Engineering Officer

Lucas Rocha

Engineering Officer

Ana Carolina Huss

Human Resources Officer

Ana Carolina Huss

Human Resources Officer

•Joined Direcional in 2004.

•Extensive experience in the Brazilian real estate market.•From 2007 to 2009, Controller of BR Properties•From 2005 to 2007, Financial Director of Valora•From 2001 to 2005, Financial Manager of Gafisa•Electrical Engineer graduated by PUC / SP has master degree in Economics and Finance at PUC / SP and MBAdegree at MIT (Massachusetts Institute of Technology)

•Responsible for the engineering department with more than 30 years of experience in construction•Holds a bachelor’s degree in Civil Engineering•Joined Direcional in 1985

• Psychologist, graduated at University Paulista, MBA in Business Management, post graduate in KnowledgeManagement at FVG and certified in Bright Link in professional coaching• Human Resources Manager at Natura Cosméticos and Accor Brasil• Responsible for the department ¨People and Organization¨ of the Bairro Novo, a company of the Odebrecht group.

Page 5: 12 Conferência Anual Santander

Shareholder’s Structure

46.9% 15.0%

FiladélphiaParticipações S.A. 1 GICTarpon2 Other

7.1% 24.1%

Ridgecrest, LLC

6.9%

51. Holding owbed by Ricardo Valadares Gontijo and his family2. Funds managed by Tarpon Investimentos S.A.

Page 6: 12 Conferência Anual Santander

6

Business Model

6

Page 7: 12 Conferência Anual Santander

Unique Footprint� Strong footprint in markets with high growth potential, low

competition and high barriers to entry

Low competition in profitable markets

Direcional: A Unique Business Model

The best low-income player in Brazil

The most profitable and efficient player in the low income sector

‘’’’‘

� Highest efficiency and profitability in the sector

1st Annualized ROE¹ among peers~25.8% of ROE

~22.6% of Net Margin1st Net margin among peers

1

Track Record in Operating in the Low

Income

� Over 30 years of experience� Solid track record in 0-3 minimum wages projects

Low capital commitment, solid margins and high

ROIC

Focus on Large Scale Projects

Verticalized Business Model

� Strong expertise in large scale ventures

� Own work force� Performance-based compensation� Standardized and industrialized production on-site

Large scale operations in the low income segments, with strict cost control and

high margins

7Source: Company Report in the 4Q101. Annualized ROE: Annualized Quarter’s Net Profit / Average Shareholders' Equity in the same period

2

3

4

Page 8: 12 Conferência Anual Santander

Unique Footprint: High Growth Markets with Barriers to Entry

Land Bank Composition Barriers to Entry

� Detailed mapping of logistics and supply

Scarcity of

Suppliers

� Industrialization of raw materials

� Vertically integrated model is rapidly replicated

Direcional's Approach

1

Direcional is the leading company in underpenetrated markets with high growth potential

AM13.5%

RO3.9%

PA13.4%

8

Complex

Logistics

� Detailed mapping of logistics and supply channels

� Large and vertically integrated projects

Adverse

Weather

Conditions

� Pre-manufactured building materials adapted to diverse climates

� Expertise in coordinating construction cycle and weather demands

Unskilled

Labor

� Highly-trained workers

� Standardized and fully-integrated construction

� Compensation based on performance

“MINHA CASA, MINHA VIDA”

49.9k units elegible for the program

73.4% of total Land bank

Source: Company Report

ES1.5%

MG37.8%

SP6.4%

DF22.5%

RJ1.1%

Popular,

52.8%

Commercial,

4.2% Medium,

36.1%

Upper

Middle,

6.9%

Segment Breakdown

(PSV)

Page 9: 12 Conferência Anual Santander

Focus on Large Scale Projects …

Strong and unique expertise in large scale ventures

2

Large Scale Projects¹ Main Advantages of Scale

� Economies of Scale

� Industrialization process of raw materials

Manaus Total Ville AM Under construction 3.848 2.136

Total Ville Bella Cittá PA Under construction 4.938 3.316

Total Ville Marabá PA Under construction 5.604 4.664

Allegro Residencial Club AM Under construction 1.648 704

Setor Total Ville DF Under construction 4.362 2.064

Total Ville Porto Velho RO Under construction 2.852 1.868

Dream Park ES Under construction 1.034 752

Project Status Total UnitsUnits to be

launched

����

����

����

����

����

����

����

����

9Source: Company Report1. Projects with more than 1,000 units

� Optimize construction processes

� Urbanized projects

Lower Execution Risk

Lower Inflation Risk 78.3% of the units to be launched in large scale projects1

16 projects with close to 65 thousand units

Eliza Miranda AM Under construction 1.406 128

Cachoeiras do Madeira RO Under construction 1.278 426

Total Ville Macaé RJ Under construction 1.145 399

Águas Claras DF To be Launched 1.148 1.148

Floramar MG To be Launched 1.172 1.172

Granjas Werneck MG To be Launched 15.000 15.000

Sítio São João MG To be Launched 2.500 2.500

Ferroeste MG To be Launched 2.388 2.388

Samambaia DF To be Launched 14.614 14.614

Total 64.937 53.279

����

����

����

���� Licensed Projects

Page 10: 12 Conferência Anual Santander

… Through a Verticalized Business Model

More than 11,000 exclusive workers assuring quality, commitment, efficiency and cost control

Verticalized Business Model Ability to Deliver

3

Best Execution in the SectorBest Execution in the Sector

Construction DNAConstruction DNA

Own Work Force

VerticalizationVerticalization

Standardized / Industrialization

10

� Performance Based Compensation

� Capacity to Hire and Train Operational Team

� Lower Turnover

On Schedule:Projects Delivered on Time

With High Quality: Lower Maintenance Cost

On Budget: Margin Stability

Own Work Force Standardized / Industrialization

� Economies of Scale

� All projects are based on few designs

Source: Company Report

Page 11: 12 Conferência Anual Santander

Unique Expertise in the Low Income Segment

Solid track record in all the low income segments

Characteristics

� Developer approach

Companies develop projects and sell units to customers

� Price above R$170 k / unit

� CAIXA does not facilitate customer financing

� Developer approach

Companies develop projects and sell units to customers

� Price is capped at R$170 k / unit

� CAIXA facilitates customer financing

� Builder approach

Homebuilders present projects to Caixa for evaluation and approval

� Normally land/infrastructure is given by local Government

� Price is capped at R$51 k / unit

4

Mid / Low Income Low Income (MCMV – 4-10 MW) Very Low Income (MCMV – 0-3 MW)+ +

11

1. Company estimates – maximum cash exposure in % of total PSV

Main Players

Equity Commitment1

Units Launched2010

~5%~15%~20% ~10%

60% / 7,391 units12% / 1,503 units 28% / 3,470 units

PSV Launched2010

36% / R$ 380 mm23% / R$ 245 mm 41% / R$ 441 mm

Page 12: 12 Conferência Anual Santander

Top Notch Operational Performance

Direcional has been confirming its efficient cash cycle with sound financial results

Efficient Cash Cycle Highest Results in the Sector

Land

AcquisitionSales

Speed

Land

AcquisitionSales

Speed

38% VSO80% Swaps

19%

24%

MRV

PDG

Helbor

12

Efficient CashCycle Management

Cash

Collection

Austere

Budget

Client

Financing

Construction

Financing

Cash

Collection

Austere

Budget

Client

Financing

Construction

Financing

Avg. Unit Selling Price

Net

Mar

gin

2010

Source: Company Reports in the 4Q10

80-100% of

construction

cost

G&A of 6% of

Revenues

4%

9%

14%

- 150.000 300.000 450.000

CCDI

Rodobens

PDG

Even

Inpar

Cyrela

Tecnisa

Rossi

Trisul

Gafisa

Page 13: 12 Conferência Anual Santander

13

Growth Drivers

13

Page 14: 12 Conferência Anual Santander

MCMV Program Highlights

� The largest housing program of the Brazilian history

� First Priority of the New Government and currently at full speed with Dilma’s recent election

� The 0-3 segment has expanded three-fold, reaching 1.2

Growth Drivers: MCMV 2nd Phase

0-3 segment presents an outstanding growth opportunity

600,000

200,000

200,000

BRL 34 billion

1.000.000 uniits

BRL 72 billion

2.000.000 units

4-6

Wages

7-10

Wages

Total

(R$'000)

% Direcional

(R$'000)

Residencial meu Orgulho - 1ª Fase * Jun Manaus -AM 190,598 190,598 3,511

Bairro Carioca Oct Rio de Janeiro - RJ 114,240 114,240 2,240

Residencial Jardim Alterosa Dec Belo Horizonte - MG 75,440 75,440 1,640

Total 2010 380,278 380,278 7,391

2010 ProjectsLaunch

DateCity - State

PSV

Nr. of

Units

� The 0-3 segment has expanded three-fold, reaching 1.2 million units

� The regional distribution of the program should benefit Direcional

14

400,000

1,200,000400,000

200,000

MCMV1 MCMV2

0-3

Wages

Page 15: 12 Conferência Anual Santander

Growth Drivers: Selective Geographic Expansion

Direcional operates in Brazil’s most complex markets and expects to replicate this model in new attractive areas

Development of 0-3 MW Projects

Geographic Expansion Strategy New Sites Selection Criteria

High Housing Demand

Access to Credit Lines

15

Immediate gain of market share and visibility

New projects leveraging on our unique business model

Access to Credit Lines

Operational Complexity & Region Expertise

Land Availability

Page 16: 12 Conferência Anual Santander

16

Operating Highlights

2Q11 and 1H11

16

Page 17: 12 Conferência Anual Santander

158 288 300

511 191

191 131

131

176

710 783

1,067

511

Launches

+82%

CAGR 07-10: 82%

+71%

Launched PSV

(R$ million)

Launched PSV - Evolution

(R$ million)

Total

(R$'000)

% Direcional

(R$'000)

1 Verano Residencial - 1st Phase April Belém - PA 36,968 36,931 184 539 Medium

2 Total Ville Macaé - 2nd Phase - RET 1 April Macaé - RJ 27,264 13,632 340 1,145 Popular

3 Parque Ponta Negra - 3rd Phase April Manaus - AM 47,711 47,706 137 820 Upper-Middle

4 Tulip Inn Savassi - Hotel June Belo Horizonte - MG 86,238 85,376 240 240 Commercial

5 Total Ville Vida Nova - 3rd Phase - RET 1 June Manaus - AM 56,400 56,344 752 3,848 Popular

6 Bella Città Algodoal - 3rd Phase - RET 1 June Marituba - PA 48,000 47,995 640 4,938 Popular

302,581 287,984 2,293 11,530

1 Acquisition of Project - Parque Ponta Negra May Manaus - AM 131,289 131,289 545 n/a Medium

433,870 419,272 2,838 11,530

# of Units

Launched

Total Units

(All Phases)Segment

Launches 2Q11

Launches + Project Acquisition

2Q11 Projects Date City - State

PSV

2Q10 2Q11 1H10 1H11Development 0-3 mw projects Project Acquisition

176

2007 2008 2009 2010 1H11

17

Page 18: 12 Conferência Anual Santander

54.6%65.6%

58.1% 56.2%

45.4% 37.7%

9.7%

34.4%

4.2%

34.0%

2Q10 2Q11 1H10 1H11

Launches Breakdown

Launches

(Segment Breakdown – PSV)

Launches

(Geographic Breakdown - PSV)

54,6%38,9%

7,7%

41,0%

30,0%

35,9%

37,5%

12,8%

26,7%

34,8%

16,6%

4,2%

9,3%

29,6%20,0%

2Q10 2Q11 1H10 1H112Q10 2Q11 1H10 1H11North Midwest Southeast

Tulip Inn Savassi - Hotel – PSV R$ 85.4 MM Total Ville Vida Nova 3rd phase – PSV R$ 56.4 MMVerano Residencial – PSV R$ 36.9 MM

18

Parque Ponta Negra – PSV R$ 47.7 MMTotal Ville Macaé 2nd phase – PSV R$ 13.6 MMBella Cittá Algodoal – PSV R$ 47.9 MM

2Q10 2Q11 1H10 1H11

0 - 3 MW Popular Medium Upper Middle Commercial

Page 19: 12 Conferência Anual Santander

127

441 661

1,037

344 133 169 297 344

191

191

89

89

Sales

CAGR 07-10: 101%

+27%

+16%

Contracted PSV

(R$ million)

Contracted PSV - Evolution

(R$ million)

58,9%

39,1%

24,2%

24,3%

36,5%

30,4%

9,2%

47,2%

13,7%

49,4%

7,8%

11,8%

10,8%

10,4%

16,7% 9,7%

2Q10 2Q11 1H10 1H11

0 - 3 MW Popular Medium Upper Middle Commercial

77.9%

48.1%

72.8%

40.1%

13.2%

19.8%

17.0%

21.7%

8.9%

32.1%

10.2%

38.2%

2Q10 2Q11 1H10 1H11

North Midwest Southeast

2007 2008 2009 2010 1H112Q10 2Q11 1H10 1H11Development 0-3 mw projects Project Acquisition

19

Sales

(Geographic Breakdown)

Sales

(Segment Breakdown)

Page 20: 12 Conferência Anual Santander

33.8%

38.3%

Sales Speed

�Sales Over Supply of 18.5% in 2Q11.

�Under RET1, a purchase agreement only becomes effective after CEF approves the mortgage credit facility. If we do not consider RET1

projects, Sales Over Supply would achieve 20.6%, whereas 51%* of the units launched in 2Q11 were sold during the same quarter

Sales Over Supply (VSO)

(Total PSV)

Sales Speed (%)

(Units)

20% 31%2T11 51%*

20.6%

23.7%

19.4% 20.8%

27.6%

22.1%18.5%

1Q10 2Q10 3Q10 4Q10 1Q11 2Q11

With 0.3. MW project Without 0.3. mw project

20

2Q10 and 4Q10: the sales speed was positively impacted by the immediaterecognition 0-3 m.w. construction contracts2Q11: was inegatively mpacted by the RET1 projects, in which sales aresubject to the mortgage facility approval from CEF.

* Not considering RET1 projects

Ex-RET1 project89%

17%

87%

48%

4%

27%

4%

21%

3%

14%

1%2T10

3T10

4T10

1T11

3M 6M 9M 12M 15M

69%

92%

67%

97%

51%*

Page 21: 12 Conferência Anual Santander

Concluded Projects - 2Q11

Total

(R$'000)

% Direcional

(R$'000)

1 Equil ibrium Manaus - AM 49,501 43,561 136

2 Águas do Madeira Porto Velho - RO 61,520 40,973 426

3 Grand Prix Manaus - AM 42,026 36,983 192

4 Lake View Resort Brasíl ia - DF 89,513 87,812 232

5 Garden Club - 1st Phase Porto Velho- RO 34,394 27,515 313

6 Dream Park Serra - ES 44,629 35,704 282

Completed Projects - 2Q11 321,584 272,547 1,581

Completed Projects - 2Q11 City - State

PSV

# of Units

21

Completed Projects - 2Q11 321,584 272,547 1,581

Page 22: 12 Conferência Anual Santander

22

Operating and Financials Highlights

1H11 and 2Q11

22

Page 23: 12 Conferência Anual Santander

Highlights

158 288 300

511 191

191 131

131

2Q10 2Q11 1H10 1H11

176

710 783

1,067

511

2007 2008 2009 2010 1H11

+82%

CAGR 07-10: 82%

+71%

Launched PSV

(R$ million)

Launched PSV - Evolution

(R$ million)

102,3263,2

377,6

781,9

478,7

21,1%

24,5%22,5% 22,6%

19,1%

0,0 %

5,0 %

10, 0%

15, 0%

20, 0%

25, 0%

30, 0%

0,0

100 ,0

200 ,0

300 ,0

400 ,0

500 ,0

600 ,0

700 ,0

800 ,0

900 ,0

2007 2008 2009 2010 1H11Adjusted net Margin (%) 23

2Q10 2Q11 1H10 1H11Development 0-3 mw projects Project Acquisition

2007 2008 2009 2010 1H11

+48%

+55%

Net Revenues

(R$ million)

CAGR: 97,0%

Net Revenues - Evolution

(R$ million)

165 245

308

479

2Q10 2Q11 1H10 1H11

Page 24: 12 Conferência Anual Santander

14,9 20,7 33,0 48,2 56,8 57,7 35,6 114,5

10,1%12,2%

15,2%17,7%

23,8% 23,0%

11,2%

23,4%

1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 1H10 1H11

Revenue of Services Evolution

Highlights

1Q10 – 2Q11 Growth: +286,7% + 222%

1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 1H10 1H11

% Gross Revenue

24

Gross Revenue Breakdown: 1H11

Development,

76.6%

Management

Fee, 0.8%

0-3 MW

Projects, 22.1%

Brokerage,

0.5%

Page 25: 12 Conferência Anual Santander

Cash Position

Loans and Financing

(ex- securitization)

Cash Position 2Q11 1Q11 4Q10 ∆∆∆∆ % ∆∆∆∆ %

(R$'000) (a) (b) (c) (a/b) (a/c)

Loans and Financing 408,630 348,307 302,374 17.3% 35.1%

SFH 341,303 282,674 226,056 20.7% 51.0%

Securitization of receivables 37,216 36,429 46,843 2.2% -20.6%

FINAME and others 9,149 8,611 8,882 6.2% 3.0%

Working Capital 20,962 20,593 20,593 1.8% 1.8%

Cash and Cash Equivalents 381,768 355,410 190,852 7.4% 100.0%

Net debt 26,862 -7,103 111,522

Net debt / Equity 2.3% -0.7% 14.1%

SFH, 91.9%

Securitizati

on of

receivables,

2.5%

Working

Capital,

5.6%

14,522

25,312 22,46832,657

41,236

73,695

86,301

100,873

64,967

33,965

1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 1Q11* 2Q11

Moving Average of Last 4 Quarters

25

Cash Burn¹ (R$ million)

-36%

-48%

1. Cash Burn: measured by the variation of the net debt, less capital increases* 1Q11: Adjusted by R$ 223,8 million of follow-on and R$ 40.3 million of dividends payment

Page 26: 12 Conferência Anual Santander

Majority

Shareholder

Tarpon

15,0%

Ridgecrest

6,9%

GIC

6,9%

Follow-On

� 20.8 million new shares were issued in the primary offer and 7.2 million sold in the secondary offering� Increased the free float from 39.5% to 53.1%.

Before Follow On After Follow On

Controlling

60.5%

Tarpon

15.0%

Ridgecrest

8.0%Shareholder

46,9% Others

24,3%

540,3

1.808,3

Before Follow On After Follow On

86195

224

414

Dec. / 10 May/ 11

Investments Funds Individuals 26

60.5% 8.0%

GIC

3.6%Other

12.9%

Average Daily Volume¹

(R$’000)

+235%+76%

Total # of Shareholders

1: five months before follow-on and five months after follow-on.

Page 27: 12 Conferência Anual Santander

Shares Performance Since IPO

Since IPO

DIRR3: +4,2%

IBOVESPA: -6,2%

IMOB: -1,3%

80

100

120

140

160

5.000

6.000

7.000

8.000

9.000

10.000

Pre

ço d

a A

ção

Vo

lum

e (

R$

mil

)

80

100

120

140

160

5.000

6.000

7.000

8.000

9.000

10.000

Sto

ck P

erf

orm

ace

Vo

lum

e (

R$

'0

00

)

Before Follow On After Follow On

27

0

20

40

60

80

-

1.000

2.000

3.000

4.000

5.000

19

-no

v-0

9

3-d

ez-0

9

16

-dez

-09

4-j

an-1

0

15

-jan

-10

29

-jan

-10

11

-fe

v-1

0

26

-fe

v-1

0

11

-mar

-10

24

-mar

-10

7-a

br-

10

20

-ab

r-1

0

4-m

ai-1

0

17

-mai

-10

31

-mai

-10

15

-ju

n-1

0

28

-ju

n-1

0

12

-ju

l-1

0

26

-ju

l-1

0

10

-ago

-10

24

-ago

-10

13

-set

-10

30

-set

-10

14

-ou

t-1

0

27

-ou

t-1

0

10

-no

v-1

0

26

-no

v-1

0

9-d

ez-1

0

27

-dez

-10

10

-jan

-11

21

-jan

-11

4-f

ev-

11

17

-fe

v-1

1

2-m

ar-1

1

17

-mar

-11

30

-mar

-11

12

-ab

r-1

1

27

-ab

r-1

1

10

-mai

-11

23

-mai

-11

3-j

un

-11

16

-ju

n-1

1

30

-ju

n-1

1

Pre

ço d

a A

ção

Vo

lum

e (

R$

mil

)

Volume (R$ mil)

0

20

40

60

80

-

1.000

2.000

3.000

4.000

5.000

18

-No

v-0

9

02

-De

c-0

9

15

-De

c-0

9

30

-De

c-0

9

14

-Jan

-10

28

-Jan

-10

10

-Fe

b-1

0

25

-Fe

b-1

0

10

-Mar

-10

23

-Mar

-10

06

-Ap

r-1

0

19

-Ap

r-1

0

03

-May

-10

14

-May

-10

28

-May

-10

14

-Ju

n-1

0

25

-Ju

n-1

0

08

-Ju

l-1

0

23

-Ju

l-1

0

06

-Au

g-1

0

23

-Au

g-1

0

10

-Se

p-1

0

29

-Se

p-1

0

13

-Oct

-10

26

-Oct

-10

09

-No

v-1

0

25

-No

v-1

0

08

-De

c-1

0

23

-De

c-1

0

07

-Jan

-11

20

-Jan

-11

03

-Fe

b-1

1

16

-Fe

b-1

1

01

-Mar

-11

16

-Mar

-11

29

-Mar

-11

11

-Ap

r-1

1

26

-Ap

r-1

1

09

-May

-11

20

-May

-11

02

-Ju

n-1

1

15

-Ju

n-1

1

29

-Ju

n-1

1

Sto

ck P

erf

orm

ace

Vo

lum

e (

R$

'0

00

)

Average Volume (21 days) Direcional Ibovespa IMOB

Page 28: 12 Conferência Anual Santander

28

Appendix

28

Page 29: 12 Conferência Anual Santander

115

120

500

600

Rising Income

▲ Basic Goods Basket

▲ Real Minimum Wage

▲ Average Wage (Monthly)

HOUSEHOLDS’ DISPOSABLE INCOME (Jan/03 – Aug/10)

Emerging Class C

EMERGING CLASS C (1)

(% households, 2003 – 2009)

Positive Job Market Trends

Poised to Capitalize on Soaring Demand

+ +

Brazil’s social upward mobility has favored the sector

‘04-’10 EMPLOYMENT GROWTH(%, Jan/04 – Nov/10)

50%

58%

27%

38%

3%

6%

9%

12%

15%

Jan

-03

Oct

-03

Jul-

04

Ap

r-0

5

Jan

-06

Oct

-06

Jul-

07

Ap

r-0

8

Jan

-09

Oct

-09

Jul-

10

Ap

r-1

1

90

95

100

105

110

-

100

200

300

400

jan/03 out/05 jul/08 abr/11

29

� The steady increase of household disposable income, along with a higher availability of housing credit, drives the search for new homes

� 29 million individuals entered the class C income segment in the last 6 years, and 18 million are expected to join it in the next 5 years

Source: FGV (A Nova Classe Média: O Lado Brilhante dos Pobres), DIEESE, IPEA and McCann Erickson do Brasil1. Households earning R$1,126 to R$4,854 per month.

2.2x

1.8xUNEMPLOYMENT RATE(%, 12-month moving average)

37%

2003 2009 2014

66mm 95mm+29mm

113mm+18mm

-3%Total Formal Informal

Jan-04 - Abr-11 %

Min 5,3%Max 13,1%Nov/10 6,4%

Average of 12M 6,4%

Page 30: 12 Conferência Anual Santander

Corporate Governance

Board of Directors

Shareholderes► Own Governance Standards

► Nominate Members to the Board of Directors

Advisory Committees

► Nominated by the Board of Directors

► Not deliberative

Investment Committee

Finance Committee

Compensation Committee

► Fixed Assets

► Diversification

► Mergers and Acquisitions

► Cash Management Policies

► Capital Structure

► Risk Management

Board of Executive Officers

Operations

► Not deliberative

► Bi-monthly meetings or ad-hoc

Deliberative Committees

► Board of Directors + Directors + Guests

► Monthly meetings or ad-hoc

Committee

Investment Committees

Engineering Committee

Human Resource

Committee

► Land bank purchases

► Launchings

► Pre-budget approval (release)► Approval of budget and

planning (beginning work)

► Performance Valuation

► Variable Compensation

30

Page 31: 12 Conferência Anual Santander

Company Structure

Engineering/Construction

Detailed Design

Health, Safety & Environment

AdministrativeSupport

Quality/Technology

AM

DF,PA,RO

MG,ES

SP,RJ

CFO / IRHR Budget/Supply/

Planning

Sha

reho

lder

sC

lients

31Source: Company

Development / Commercial

Viability Studies

Market Support/Sales

Conceptual Design /Products

Legal (Real Estate)

AM

Special Projects (“0 – 3”)

President CEO

Legal(Corporate)

Comunic. & Market. Corp.

Sustainability/Customer

Relationship

Guidelines

Results

Sha

reho

lder

s

MG,ES

DF,PA,RO

SP,RJ

Clients

Page 32: 12 Conferência Anual Santander

Contacts

Carlos WollenweberCFO | IR Officer

Lucas BousasIR Analyst

32

IR Analyst

Paulo SousaIR Analyst

www.direcional.com.br

[email protected]

(55 31) 3214-6200

(55 31) 3214-6450